商业综合体行业发展分析

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现今，商业综合体行业发展正在以空前的快速性向前发展，在为城市发展及实现“物联网”打下坚实的基础之后，其影响力和重要性为众人所普遍认可。商业综合体行业发展，主要从三个方面入手，即商业结构优化、资源有效利用和文化发展三个方面来观看此类行业的发展趋势。

首先是商业结构优化，即从城市规划角度考虑，将商业与餐饮、娱乐、文化教育等多元化的产业融入到一块。此外，商业综合体又能实现融入专业商贸、商业服务总部、行政机关及宗教文化等多种服务和消费形态，从而形成更加宜居、体验更为丰富的综合型商圈结构。其次是资源有效利用，指不仅能够有效集中社会资源，还能把劳动力、资金、材料、土地等多方面的资源有效综合利用，从而形成有效的经济效益。最后是文化发展，通过建设一系列具有文化内涵的商业场所，大大提高人们生活的质量，促进社会和谐发展，丰富社会文化消费去向，均可提升下属市场潜力，以满足消费保驾护航者的需求。

综上，商业综合体行业在未来的发展中，将取得更多的令人眼前一亮的成就。商业综合体行业首先要重视商业结构优化和营商环境建设，以期培养生态化的商业氛围和有竞争力的商业新形势。另外，在资源有效利用和文化发展方面也要多花心思和精力，做到以资源保护环境，以环保为本，发挥行业聚焦优势，努力把商业综合体建设成为“绿色、现代、宜居、文明”的新型定位。最后，商业综合体行业的发展不仅要求需要革新性的发展意识，为了市场竞争和城市的发展，更要破解发展中面临的多方困境。



In recent years, the development of business complexes is advancing at an unprecedented speed and has been widely recognized for its influence and importance in laying a solid foundation for urban development and realizing "Internet of things". The development of business complexes can be viewed from three aspects: optimization of business structure, efficient use of resources and cultural development.

First of all, optimization of business structure means that from the perspective of urban planning, business can be integrated with diversified industries such as catering, entertainment, cultural education and so on. In addition, business complexes can also integrate various services and consumption forms such as professional commerce, business service headquarters, administrative organs and religious culture, so as to form a more livable and experience-rich comprehensive business circle structure. Secondly, efficient use of resources refers to not only the effective concentration of social resources, but also the effective comprehensive utilization of labor force, capital, materials, land and other resources, so as to form effective economic benefits. Finally, cultural development is to greatly improve the quality of life through the construction of a series of business places with cultural connotation, promote the harmonious development of society, enrich the consumption direction of social culture, and enhance the potential of subordinate markets, so as to meet the needs of consumers.

In conclusion, business complexes will achieve more remarkable achievements in the future development. The industry of business complexes should pay attention to the optimization of business structure and the construction of business environment in the first place, so as to cultivate an ecological business atmosphere and a competitive business situation. In addition, more attention and efforts should be paid to resource utilization and cultural development, so as to protect resources and environment, give full play to the focus advantages of the industry and strive to build business complexes into a new position of "green, modern, livable and civilized". Finally, the development of business complexes not only requires innovative development consciousness, but also needs to break through the various difficulties in development in order to meet the market competition and urban development.