梅花数据：2022头部医药企业品牌传播表现报告（53页）.pdf

1、医药行业舆3.析报06据范2：2022.01.01-2022.06.30头部医药企业品牌传播表现报告梅花6据mohodata-1?01?2447728?5?2021.62021.106?2021.112022.57?2022.72022.11?573082?197151?15515127?379057?211433?20412?91249?02?0%?2%?6%?3%?0%?8%?1%?4%?1?1?2?3?4?5?6?100200300400500600700800900?37%20%22%15%6%37%20%22%13%8%36%22%22%13%7%36%20%22%13%8%36%1

2、9%21%14%10%34%23%24%11%8%34%19%21%15%11%35%19%21%13%12%34%22%22%11%10%31%23%23%9%14%?31%15%10%10%9%8%6%5%3%3%?64%18%4%4%3%3%2%2%?44%43%5%3%2%1%1%1%?55%16%9%8%4%2%2%2%1%1%?01-0101-0701-1301-1901-2501-3102-0602-1202-1802-2403-0203-0803-1403-2003-2604-0104-0704-1304-1904-2505-0105-0705-1305-1905-2505-3106-0606-1206-1806-2406-30?03?85%14%1%?PfizerAbbVieNovartisJ&JrocheBMSMSDSanofiAstraZenecaGSK?PfizerAbbVieNovartisJ&JrocheBMSMSDSanofiAstraZenecaGSK01,0002,0003,0004,0005,0006,0007,000?02000400060008000100001200014000?55%31%8%3%2%1%?45%25%23%5%3%?