1、 1 Q3&YTD 2025 PUMA enters reset phase in Q3 and outlines strategic priorities Herzogenaurach,30 October 2025 Key developments Q3 2025 PUMA outlines new strategic priorities aimed at establishing itself as a Top 3 global sports brand Sales decrease by 10.4%on a currency-adjusted basis(ca)to 1,955.7

2、million(-15.3%reported),vastly due to strategic reset initiatives Gross profit margin down by 260 basis points to 45.2%due to increased wholesale promotions,inventory reserves from distribution clean-up,and higher freight costs Adjusted EBIT,excluding one-time costs,decreases to 39.5 million due to

3、the decline in sales and lower gross profit margin Reported EBIT amounts to 29.4 million,including one-time costs of 10.1 million related to the cost efficiency program Inventories increase by 17.3%to 2,124.1 million;Inventory clean-up initiated,and PUMA expects to return to normalised levels by the

4、 end of 2026 Cost efficiency programme expanded:targeted reduction of additional around 900 white-collar roles globally by the end of 2026 Outlook for full-year 2025 confirmed 2 Arthur Hoeld,Chief Executive Officer of PUMA SE:“At the end of July,we stated that 2025 would be a year of reset.Since the

5、n,we have taken important steps to clean up PUMAs distribution,improve our cash management and reset our operational expenses.By expanding our cost efficiency programme,we are moving quickly to address challenges and make the business more efficient and resilient.With third-quarter results meeting o

6、ur expectations,we remain committed to executing these measures with discipline.I strongly believe the PUMA brand has incredible potential with more than 77 years of history,one of the best product archives in the industry and huge credibility in many major sports.We have identified the areas in whi