1、1 1 MANUFACTURINGS NEW ERA:WHY TECHNOLOGY IS THEGROWTH BLUEPRINT FORGERMAN INDUSTRYInsights and industry benchmarks to help manufacturers assess their AI,robotics and data strategy maturity.2 2CONTENTS01 Executive Summary02 Benchmarks:How Does Technology Adoption Compare Among German Manufacturers?0

2、3 Confidence on the Global Stage:Technology Drives Growth and Optimism04 Beyond the Buzz:Unlocking the Value of AI&Robotics in Manufacturing05 The Rise of the Mittelstand?06 Meet Martin Gutberlet-Industry Principal for Manufacturing at Snowflake07 Building the Foundations for AI-powered Manufacturin

3、g with Snowflake08 Real-World Impact:How Tesa Unlocked AI Data Innovation with Snowflake09 About Snowflake Contact Us3 3EXECUTIVESUMMARYFor decades,Germanys manufacturing sector has been the nations crown jewel.But recent speculation has indicated a decline in competitiveness and significant challen

4、ges dimming its shine.Contributing factors include higher energy costs,slowing global demand,sluggish digital transformation,and increased competition from markets like China.But the reality is much more nuanced.In fact,German manufacturers are not only defying sluggish perceptions,but many organisa

5、tions are also confident about their growth with technology providing a critical tool for growth.Those investing in AI,data analytics,and automation arent just surviving,theyre thriving.Tech-savvy manufacturers have a significantly more positive outlook of the industrys overall,and this is directly

6、impacting revenues,with nearly all(91%)expecting revenue growth in the next 12 months,far outpacing their peers.Not all technologies are created equal when it comes to achieving ROI,however something increasingly important as AI moves from the hype and experimentation phase towards needing to show c