1、THE UNEASY DECADE:Reshaping society,technology,and the global economy 9thEdition September 2025THE UNEASY DECADE:Reshaping society,technology,and the global economy 2 Ipsos|Global Trends 9thEdition|Sept 2025|PublicExecutive SummaryThe biggest evolution in Ipsos Global Trends this year has been in th

2、e“Globalism Fractures”trend.In earlier reports,we envisioned a retreat from the international order that dominated the world after 1945.What we didnt know at the time washow rapidly that fracturing would unfold via steps from the Trump administration to reset trade policy,and the resulting market re

3、sponses and economic uncertainty.As trend experts,weve been tracking shifts in the global landscape for decades-and it certainly seems that the 2020s are shaping up to be defined by persistent tensions.The foundation of our analysis has always been to look at change from three levels-the long-range

4、impact of macro forces;the closer-in shiftsin society,markets and people;and emerging signalsthat cue a probable future.Yet this year,it feels as if the change is intensifying.This years report reflects a sharp increase in geopolitical tensions,the rapid mainstreaming of AI,and a broad societal reco

5、nfiguration.The global environment of uncertainty is leading to a decline in optimism.People are usually more optimistic about whats closer to them-themselves,their family and their community-than they are about things that are farther away,such as their nation or the world.But this year,we have see

6、n a 7-point drop in optimism around you/your family,and in optimism about your city;both are striking.At the macro level,one of the most significant and immediate changes over the last year has been the escalation of economic and geopolitical instability.Weve seen a trade war sparked by protectionis