1、The ROI of AI 2025 How agents are unlocking the next wave of AI-driven business value.As the AI hype settles,the conversation has shifted to value.Leaders are no longer asking if they should use AI,but how they can scale proven use cases and build sophisticated AI agents for business value.Our lates

2、t research confirms this fundamental change in business mindset.We have seen AI evolve from predictive to generative.Now,were in the agentic era,where AI agents can independently execute tasks and make decisionsunder human guidance and guardrails.At Google,we think of AI agents as systems that combi

3、ne the intelligence of advanced AI models with access to tools,so they can take actions on your behalf and under your control.And while this technology is already helping people get more done,many companies are still in the early phases of agentic maturity.Companies that were quick to adopt AI agent

4、s are seeing real returns.Theyre using agents to improve customer experiences,free up employees for smarter work,and give departments like marketing,IT,and HR a productivity boost.This ROI helps justify bigger investments and get leadership on board for a broader AI scaling strategy.For leaders char

5、ting their AI strategy,this report blueprints the strategies of successful early adopters to help you turn agentic AI into tangible business results.88%Executive summaryOliver ParkerVP,Global Generative AI GTM,Google Cloudof agentic AI early adopters are now seeing a positive ROI on gen AI11 Agentic

6、 AI early adopters:n=460;Question text:In what timeframe do you expect gen AI to deliver return on investment(ROI)to the following areas of your business?2Key insights52%88%74%39%78%#1 of executives whose organizations use gen AI also have adopted AI agents in production2of executives from agentic A