1、Food&Beverage eCommerce Sales In Southeast AsiaPublished September 20242*Kindly click on the cover to download for free.Our ResourcesOutlookData PackMarket Localization3About This Series4About This Outlook5Food&Beverage-Market Overview6 Foods7 Beverages&Beer14 Dairy21Closing Notes28TMO Popular Repor

2、ts29About TMO30ContentsFrom December 2022,TMO Group started publishing a series of outlooks on different industries in Southeast Asian eCommerce,analyzing sales performance in various countries.Weve released outlooks on cosmetics,home appliances and more,and will continue to explore more popular ind

3、ustries and categories!Methodology:TMO Groups expert team relies on first-hand data from major eCommerce platforms in Southeast Asian-Shopee and Lazada,and employs various analytical methods to provide readers with valuable insights.Currency Values:Regarding pricing and monetary information,the anal

4、ysis in the report is based on the equivalent value of the local currencies in US dollars.It is important to note that this report is intended for market reference purposes only,and our company does not bear any legal responsibility for the accuracy and viewpoints presented in the report.About This

5、SeriesTMO ServicesMarket Scan&ResearchConduct a preliminary scan of different markets,define the competitive landscape and select suitable markets for your cross-border eCommerceMarket Entry&Development StrategyConsolidate market potential and localization knowledge to formulate short-term,medium-te

6、rm,or long-term market entry and development strategies for you.Customized Industry DataTo help you understand the ever-changing consumer preferences and demand trends,as well as the evolving industry standards.4About This Outlook5Food&BeverageSubcategoriesFoodFood staples&cooking ingredients,snack&

7、sweets,frozen&fresh foods,breakfast cereals&spreads,bakery&baking supplies,othersBeverages&BeerBeverages,coffee,tea,beer,wines&spirits,water,othersDairyMilk powder/adult nutrition milk powder,milk/fresh milk/soy milk,cheese/butter,yogurt,othersTMO Group is excited to continue our series of Southeast

8、 Asia industry outlooks,now in its seventh installment for 2024.Our previous outlooks can be accessed for free on our website at tmogroup.asia.This month we focus on the food and beverage industry.This industry includes a variety of common categories such as snacks and sweets,food staples&cooking in

9、gredients,beverages,tea,coffee,milk,and more.In this outlook,we observed a diverse food and beverage market in Southeast Asia.There is intense competition between local and international brands.In terms of food segment,cooking oil brand Morakot from Thailand held the largest market share,while globa

10、l brands such as Unilever,Quaker and Lays demonstrated strong competitive advantages.In addition,Hersheys and Haagen-Dazs from the USA had good sales performance in Indonesia and Singapores market,respectively.In the beverage&beer segment,Nestle from Switzerland showed strong sales performance in al

11、l six Southeast Asian countries.As health awareness rises,zero-sugar and low-calorie drinks are becoming increasingly popular among consumers.With regards to dairy segment,brands from overseas developed countries gained significant popularity.Ensure from the USA had the largest online market share i

12、n this industry.Additionally,functional dairy products and plant-based milk have shown strong market potential.We used almost one million SKUs of food&beverage that had at least one sale during June 2024.We collected this data from Southeast Asias two leading eCommerce platforms:Shopee and Lazada.Wh

13、ile we understand that there may be some margin of error in the absolute numbers,we have employed a consistent methodology throughout the research.Merchant-driven marketplaces can be particularly challenging for data integration due to various SKU naming conventions across six languages.However,as o

14、ur approach was consistent throughout all parts of the research,relative numbers,percentages,and structure breakdowns reflect reality quite accurately.If you require more detailed information or custom research on your particular segment,please feel free to contact TMO Group（send an email to infotmo

15、group.asia）.Southeast Asia sales data is a treasure trove of market insights waiting to be uncovered,and we are here to be your guide on this journey！Food&Beverage-Market OverviewIndonesia was the largest online market among Southeast Asias,holding approximately 23.0%of the market share.Vietnam foll

16、owed closely at 22.6%.Thailand ranked third with 17.5%.In terms of categories,food accounted for the largest portion of total sales.Malaysia11.5%The Philippines11.9%Singapore13.4%Thailand17.5%Vietnam22.6%Indonesia23.0%Food&Beverage6Dairy13.5%Beverages&Beer 32.2%Food54.3%Food&BeverageMarket Share by

17、CountryMarket Share by CategoryTMO Observations:Data Period：June 2024Source：Shopee&LazadaFoodsSingapore11.5%The Philippines11.5%Malaysia11.7%Vietnam17.2%Thailand19.2%Indonesia29.0%In the food market,Indonesia had the highest market share on Shopee and Lazada,accounting for approximately 29.0%of tota

18、l sales.The second-highest market belonged to the Thailand(19.2%),followed by Vietnam and Malaysia.8FoodData Period：June 2024Source：Shopee&LazadaMarket Share by CountryTMO Observations:Foods-Market Size3.8%6.1%9.3%14.8%31.2%34.9%Food Staples&Cooking IngredientsSnack&SweetsFrozen&Fresh foodsBreakfast

19、 Cereals&SpreadsBakery&Baking SuppliesOther foodsSingapore2.6%3.0%8.1%43.9%14.9%27.6%Indonesia3.8%6.7%10.8%23.0%32.0%23.7%Malaysia18.8%8.5%3.8%7.3%37.5%24.2%the Philippines0.3%3.7%8.2%1.7%37.4%48.8%Thailand0.0%7.4%5.5%8.0%31.9%47.2%Vietnam1.3%5.7%16.1%2.8%31.2%42.8%9Food staples&cooking ingredients

20、led the market and accounted for the largest revenue share of around 34.9%on Shopee and Lazada,followed by snack&sweets.By country:Vietnam,Thailand,and the Philippines:Food staples&cooking ingredients was the top-selling category.This category made up over 40%of the market share in all three countri

21、es.Indonesia and Malaysia:Snack and sweets was the most profitable segment,followed by food staples&cooking ingredients.Singapore:Frozen and fresh foods gained strong popularity,accounting for about 43.9%of total sales on Shopee and Lazada.Market Share by SubcategoryTMO Observations:Foods-Main Segme

22、nts Data Period：June 2024Source：Shopee&LazadaMarket Share of Top 10 Brands0.4%0.4%0.4%0.5%0.5%0.6%0.6%0.8%1.0%2.0%MorakotBango（Unilever）Phaya AyaraSAMYANGUfcNutellaQuakerLaysMaggiLucky Me!Market share concentration for the food industry in Southeast Asia is relatively low,with the top ten brands cap

23、turing just 7.2%of the online market.Local and international brands are closely competitive.Thailands cooking oil brand Morakot held the largest market share on Shopee and Lazada,followed by Bango（Unilever）from the UK and Phaya Ayara form Thailand.Global names such as Quaker,and Lays are also perfor

24、ming well in this market.RankBrandOrigin CountryCategory?MorakotThailandCooking Oil?Bango（Unilever）UKCooking Essentials?Phaya AyaraThailandRice?SAMYANGSouth KoreaKorean Spicy Noodles?UfcThailandCooking Essentials?NutellaItalyChocolate Hazelnut Spread?QuakerUSAOats?LaysUSAPotato Chips?MaggiSwitzerlan

25、dCooking Essentials?Lucky Me!The PhilippinesInstant Noodles10Foods-TOP 10 BrandsTMO Observations:Data Period：June 2024Source：Shopee&Lazada11IndonesiaRankTOP 5 BrandsCategoryOrigin CountryShare1Bango（Unilever）Cooking IngredientsUK?.?%2HersheysSweetsUSA?.?%3Silver QueenChocolateIndonesia?.?%4SUNCOCook

26、ing OilIndonesia?.?%5EnergenOatsIndonesia?.?%Total?.?%VietnamRank TOP 5 BrandsCategoryOrigin Country Share1AnnutNutVietnam2.88%2Go ST25RiceVietnam1.33%3OfoodCooking IngredientsSouth Korea1.05%4AjinomotoCooking IngredientsJapan1.04%5CalbeeSnackJapan0.93%Total19.77%ThailandRank TOP 5 BrandsCategoryOri

27、gin CountryShare1MorakotCooking OilThailand10.62%2Phaya AyaraRiceThailand4.21%3V FoodsSnackThailand2.19%4HongthongRiceThailand1.51%5LaysPotato ChipsUSA1.24%Total19.77%The PhilippinesRank TOP 5 BrandsCategoryOrigin Country Share1UfcCooking IngredientsThailand4.49%2Lucky Me!Instant NoodlesPhilippines3

28、.10%3RebiscoBiscuitPhilippines1.64%4QuakerOatsUSA1.63%5Lee Kum KeeCooking IngredientsHong Kong1.22%Total12.08%MalaysiaRankTOP 5 BrandsCategoryOrigin CountryShare1SAMYANGSpicy NoodlesSouth Korea3.66%2Oat KrunchBiscuitMalaysia2.83%3MaggiCooking IngredientsSwitzerland2.58%4LOTTESnackSouth Korea1.30%5Be

29、rylsChocolateMalaysia1.25%Total11.62%SingaporeRankTOP 5 BrandsCategoryOrigin CountryShare1PicardFrozenFrance1.90%2Royal UmbrellaRiceThailand1.79%3SongHeRiceSingapore1.62%4CJSnackSouth Korea1.16%5Haagen-DazsIce creamUSA0.96%Total7.43%In Indonesia,Malaysia,and Singapore,overseas brands gained signific

30、ant popularity.In Vietnam,Thailand,and the Philippines,local Southeast Asian brands have a strong competitive advantage.Foods-TOP 5 Brands by CountryTMO Observations:Data Period：June 2024Source：Shopee&LazadaIndonesia0-11-22-55-1010-2020-5050-100100-200200-500500-10001000-20002000-50000%17.5%35%Malay

31、sia0%17.5%35%Philippines0%20%40%Singapore0%17.5%35%Thailand0%17.5%35%Vietnam0%17.5%35%6 Countries0%17.5%35%12The$2-$5 and$5-$10 price ranges were the core segments of Southeast Asias food market.In Indonesia,Malaysia,the Philippines,and Vietnam,products priced between$2-$5 had the highest share of s

32、ales.Notably,in Malaysia,products in the$50-$100 range also showed strong sales performance.In Singapore and Thailand,the$5-$10 price range held the highest share of sales.Foods-Price RangeShare of Revenue in Foods by Price Range and CountryPrice Range(USD)TMO Observations:Data Period：June 2024Sourc

33、e：Shopee&Lazada13Foods-Popular ProductsData Period：June 2024Source：Shopee&LazadaBango Soy Sauce 520ML 1 box 12 capsulesBrand：Bango(Unilever）Category：Cooking Ingredients Country of Origin：UK Selling Country：IndonesiaMorakot Palm Oil 1 Liter x 3 BottlesST25 RICE 1-type bag 5KG(Worlds Best Rice)Soft Fr

34、agrant RiceBrand：Go ST25 Category：Rice Country of Origin：Vietnam Selling Country：Vietnam Lee Kum Kee Panda Oyster Sauce 30gBrand：Lee Kum Kee Category：Cooking Ingredients Country of Origin：Hong Kong,China Selling Country：PhilippinesA box of Samyang Ramen Halal versionBrand：SAMYANG Category：Spicy Nood

35、les Country of Origin：South Korea Selling Country：MalaysiaBrand：Morakot Category：Cooking Oil Country of Origin：Thailand Selling Country：ThailandBeverages&BeerThe Philippines12.5%Malaysia13.1%Indonesia13.7%Singapore17.2%Thailand19.7%Vietnam23.8%15Data Period：June 2024Source：Shopee&LazadaIn the bevera

36、ges&beer market,Vietnam had the highest market share on Shopee and Lazada,accounting for 23.8%of total sales.The second-highest market belonged to Thailand(19.7%),followed by Singapore(17.2%).TMO Observations:Market Share by CountryBeverages&Beer-Market SizeBeverages&Beer3.8%4.7%8.5%13.4%29.3%40.4%B

37、everagesCoffeeTeaBeer,Wines&SpiritsOther BeveragesWaterSingapore11.0%0.4%33.2%10.7%13.6%31.2%Indonesia5.9%5.3%3.3%19.6%27.2%38.7%Malaysia2.5%3.7%7.0%10.4%50.1%26.4%the Philippines0.9%8.9%5.2%8.5%36.8%39.8%Thailand3.4%4.7%0.0%13.8%48.3%29.8%Vietnam0.1%5.9%3.2%15.6%10.6%64.6%16Beverages&Beer-Main Segm

38、ents TMO Observations:Market Share by SubcategoryBeverages led the market and accounted for the largest revenue share of around 40.4%on Shopee and Lazada,followed by Coffee.By country:Vietnam,Indonesia,and the Philippines:Beverage was the top-selling category.In Vietnam,in particular,beverage accoun

39、ted for around 64.6%of the online market share.Thailand and Malaysia:Coffee was the most profitable segment,accounting for nearly 50%of sales.Singapore:Beer,wines&spirits achieved the best sales on Shopee and Lazada.Data Period：June 2024Source：Shopee&LazadaMarket Share of Top 10 Brands0.7%0.8%1.0%1.

40、1%1.3%1.4%1.5%1.5%3.0%5.4%NESCAFEMILO（Nestle）TigerPOKKACarlsbergCoca-ColaPasartehStarbucksSuper CoffeeHeineken17RankBrandOrigin CountryCategory1NESCAFESwitzerlandBeverage2MILOSwitzerlandCocoa Malt Beverage3TigerSingaporeBeer4POKKAJapanHealth Beverage5CarlsbergDenmarkBeer6Coca-ColaUSACola7PasartehInd

41、onesiaTraditional Tea Drinks8StarbucksUSACoffee9Super CoffeeThailandCoffee10HeinekenNetherlandsBeerBeverages&Beer-TOP 10 BrandsTMO Observations:International brands are more favored by consumers In Southeast Asias beverage&beer market.Switzerlands NESCAFE led this market with an online market share

42、of around 5.4%.Swiss brand MILO and Singapores Tiger Beer followed in second and third place,respectively.Coffee and beer brands also performed well online,with six of the top ten brands focusing on these categories.In addition,brands in health drinks,tea,and carbonated beverages like cola have also

43、 seen strong sales.Zero sugar and low-calorie drinks have risen in popularity owing to increasing consumer awareness towards health.POKKA,a Japanese brand specializing in health beverages,has effectively capitalized on this trend and gained widespread popularity in the Southeast Asian market.Data Pe

44、riod：June 2024Source：Shopee&Lazada18IndonesiaRankTOP 5 BrandsOrigin CountryShare1Pasarteh（Tea Beverage Brand）Indonesia7.96%2MILO（Nestle MILO）Switzerland3.04%3KAPAL API（Coffee）Indonesia2.31%4NESCAFESwitzerland1.71%5ChaTraMue（Thai Tea）Thailand1.60%Total16.62%VietnamRankTOP 5 BrandsOrigin CountryShare1

45、NESCAFESwitzerland4.71%2Trung Nguyen CoffeeVietnam2.17%3STAR KOMBUCHA（Tea Beverage Brand）Vietnam2.00%4Huda（Beer Brand）Vietnam1.53%5Cozy（Fruit Tea Brand）Vietnam1.14%Total11.56%ThailandRankTOP 5 BrandsOrigin CountryShare1NESCAFESwitzerland7.49%2Super CoffeeThailand3.20%3Est（Cola Brand）Thailand2.40%4St

46、arbucksUSA2.31%5Singha（Beer Brand）Thailand2.18%Total17.58%The PhilippinesRankTOP 5 BrandsOrigin CountryShare1NESCAFESwitzerland4.51%2InJoy（Milk Tea Brand）Philippines3.68%3Bona Vita（Beverage Brand）Philippines3.12%4MILO（Nestle MILO）Switzerland2.75%5Kopiko（Coffee）Indonesia2.66%Total16.71%MalaysiaRankTO

47、P 5 BrandsOrigin CountryShare1MILO（Nestle MILO）Switzerland7.64%2NESCAFESwitzerland7.32%3Tiger（Beer Brand）Singapore4.09%4Aik Cheong（Coffee）Malaysia3.33%5ChaTraMue（Thai Tea）Thailand1.52%Total23.90%SingaporeRankTOP 5 BrandsOrigin CountryShare1POKKA（Health Beverage Brand）Japan6.08%2MILO（Nestle MILO）Swit

48、zerland5.00%3Carlsberg（Beer Brand）Denmark4.81%4Coca-ColaUSA4.29%5Tiger（Beer Brand）Singapore3.78%Total23.97%Beverages&Beer-TOP 5 Brands by CountryTMO Observations:Nestle held a leading position in five Southeast Asian countries(excluding Indonesia),with particularly strong competitive advantages in T

49、hailand and Malaysia.Singapores consumer show different preferences compared to other countries.They have a stronger inclination toward purchasing alcoholic beverages.Data Period：June 2024Source：Shopee&LazadaIndonesia0-11-22-55-1010-2020-5050-100100-200200-500500-10001000-20002000-50000%17.5%35%Mala

50、ysia0%15%30%Philippines0%17.5%35%Singapore0%15%30%Thailand0%17.5%35%Vietnam0%20%40%6 Countries0%15%30%19Beverages&Beer-Price RangeShare of Revenue in Beverages&Beer by Price Range and CountryPrice Range(USD)Products priced between$5-$10 led the market,generating nearly 30%of total sales,followed by

51、products in the$2-$5 range.In Indonesia,Malaysia,and the Philippines,products priced between$2-$5 sold the most.In Thailand and Vietnam,products in the$5-$10 price range were the most popular.In Vietnam,this price range contributed nearly 40%of total sales.In Singapore,consumers tend to spend more o

52、n beverages and beer,with the$10-$20 price range having the highest share of sales.TMO Observations:Data Period：June 2024Source：Shopee&Lazada20MILO ACTIV-GO Chocolate Milk 22g-10+1 pcsBrand：Nestle MILO Category：Cocoa Malt Beverage Country of Origin：Switzerland Selling Country：Indonesia【200 packs】SUP

53、ER instant coffee 3in1 Super coffee 3 in 1Box of 12 cans of Star Kombucha fermented tea mixed with 12 flavors(250ml/can)Brand：STAR KOMBUCHA Category：Tea Beverage Country of Origin：Vietnam Selling Country：Vietnam Nescaf Classic Refill Pack(300g)Brand：NESCAFE Category：Coffee Country of Origin：Switzerl

54、and Selling Country：Malaysia Tiger Lager Can,320ml Pack of 30Brand：Tiger Category：Beer Country of Origin：Singapore Selling Country：SingaporeBrand：Super Coffee Category：Coffee Country of Origin：Thailand Selling Country：Thailand Beverages&Beer-Popular ProductsData Period：June 2024Source：Shopee&LazadaD

55、airyThailand6.9%Malaysia7.7%Singapore12.1%The Philippines12.4%Indonesia21.8%Vietnam39.1%Dairy22Data Period：June 2024Source：Shopee&LazadaIn the dairy market,Vietnam had the highest market share on Shopee and Lazada,accounting for 39.1%of total sales.The second-highest market belonged to Indonesia(21.

56、8%),followed by the Philippines and Singapore.TMO Observations:Market Share by CountryDairy-Market Size3.2%4.5%8.3%38.3%45.7%Milk Powder/Adult Nutrition Milk PowderMilk/Fresh Milk/Soy MilkCheese/ButterYogurtOther Dairy ProductsSingapore1.9%15.9%21.1%59.4%1.7%Indonesia5.1%2.0%13.9%24.3%54.7%Malaysia2

57、.5%1.9%3.6%30.7%61.4%the Philippines4.5%1.4%6.9%61.1%26.1%Thailand5.9%3.4%11.0%64.7%15.1%Vietnam1.8%4.0%2.2%29.3%62.7%23Dairy-Main Segments TMO Observations:Market Share by SubcategoryMilk Powder led the market and accounted for the largest revenue share of around 45.7%on Shopee and Lazada,followed

58、by Milk/Fresh Milk/Soy Milk.By country:Vietnam,Indonesia,and Malaysia:Milk Powder/Adult Nutrition Milk Powder was the top-selling category.This category made up nearly or over 55%of the market share in all three countries.Thailand and the Philippines and Singapore:Milk/Fresh Milk/Soy Milk was the mo

59、st profitable segment.In addition,consumers in Singapore have high demand for cheese/butter compared to other countries.Data Period：June 2024Source：Shopee&LazadaMarket Share of Top 10 Brands1.5%2.2%2.4%2.6%3.0%3.5%3.7%4.3%5.9%8.4%Ensure(Abbott)Bear Brand（Milk Brand)VinamilkEtawalinGlucerna（Abbott）TH

60、 true milkOatsideAbbottAnleneNestle24RankBrandOrigin CountryCategory1EnsureUSAMilk Powder2Bear BrandSwitzerlandMilk3VinamilkVietnamMilk4EtawalinIndonesiaMilk5GlucernaUSAMilk Powder for Diabetics6TH true milkVietnamMilk7OatsideSingaporeOat Milk8AbbottUSAMilk Powder9AnleneNew ZealandMilk Powder10Nestl

61、eSwitzerlandMilk Powder,Cream,etc.Dairy-TOP 10 BrandsTMO Observations:Overseas brands are more favored by consumers In Southeast Asias dairy market.Ensure from USA led this market with an online market share of around 8.4%.Bear Brand from Switzerland and Vinamilk from Vietnam followed in second and

62、third place,respectively.There is high demand for functional dairy products and plant-based milk in Southeast Asia.For instance,Abbotts Glucerna focuses on diabetic patients and generated good sales.In addition,Singapores plant-based beverage brand Oatside has also gained popularity among consumers

63、with its oat milk offerings.Data Period：June 2024Source：Shopee&Lazada25IndonesiaRankTOP 5 BrandsOrigin CountryShare1EtawalinIndonesia16.38%2OVISURE GOLDIndonesia5.23%3AnchorNew Zealand3.11%4Ultra MilkIndonesia2.96%5Duzi PureIndonesia2.73%Total30.41%VietnamRankTOP 5 BrandsOrigin CountryShare1Vinamilk

64、Vietnam13.07%2TH true milkVietnam9.02%3Glucerna（Milk Powder for Diabetics）USA8.96%4EnsureUSA7.84%5AbbottUSA5.51%Total44.41%ThailandRankTOP 5 BrandsOrigin CountryShare1Lactasoy（Soy Milk Brand）Thailand21.47%2EnsureUSA5.76%3GoodmateThailand5.57%4Oatside（Oat Milk Brand）Singapore4.79%5AnleneNew Zealand4.

65、58%Total42.18%The PhilippinesRankTOP 5 BrandsOrigin CountryShare1Bear Brand（Milk Brand)Switzerland38.78%2EnsureUSA23.32%3AnleneNew Zealand3.98%4Arla（Milk Brand）Denmark3.70%5NestleSwitzerland3.34%Total73.12%MalaysiaRankTOP 5 BrandsOrigin CountryShare1EnsureUSA24.12%2FernleafNew Zealand10.41%3NestleSw

66、itzerland9.81%4Farm FreshMalaysia7.75%5Glucerna（Milk Powder for Diabetics）USA6.63%Total58.74%SingaporeRankTOP 5 BrandsOrigin CountryShare1Oatside（Oat Milk Brand）Singapore10.50%2Meiji（Milk Brand）Japan8.13%3MARIGOLDSingapore6.02%4CowheadAustralia5.61%5Chobani（Yogurt Brand）Greece5.09%Total35.35%TMO Obs

67、ervations:Dairy-TOP 5 Brands by CountrySouth Asian consumers tend to prefer well-known international brands due to they pay significant attention to the quality and safety of dairy products.Market share concentration for the dairy industry is relatively high,particularly in the Philippines,where the

68、 top five brands accounted for more than 70%of the market share.All of these brands are from overseas.Data Period：June 2024Source：Shopee&LazadaIndonesia0-11-22-55-1010-2020-5050-100100-200200-500500-10001000-20002000-50000%17.5%35%Malaysia0%15%30%Philippines0%15%30%Singapore0%22.5%45%Thailand0%22.5%

69、45%Vietnam0%27.5%55%6 Countries0%17.5%35%26Share of Revenue in Dairy by Price Range and CountryPrice Range(USD)Dairy-Price RangeProducts priced between$10-$20 led the market,generating nearly 35%of total sales,followed by products in the$20-$50 range.In Singapore,products priced between$2-$5 sold th

70、e most,generating around 45%of total sales,followed by products in the$20-$50 range.In Indonesia,the$5-$10 price range held the highest share of sales.In Vietnam,the$10-$20 price range was the core segment.In Malaysia,the Philippines and Thailand,the$20-$50 price range had the highest share of sales

71、.TMO Observations:Data Period：June 2024Source：Shopee&Lazada27Etawalin 3 Boxes-Original Etawalin Goat Milk for Joint and Bone PainBrand：Etawalin Category：Milk Country of Origin：Indonesia Selling Country：IndonesiaLactasoy Original 300ml(sweet flavor)3 boxes(108 boxes)2 cans of Ensure Gold Abbott Vanil

72、la Flavour Milk Powder 800g/850g SetBrand：Ensure Category：Milk Powder Country of Origin：USA Selling Country：VietnamMeiji Fresh Milk 2LBrand：Meiji Category：Milk Country of Origin：Japan Selling Country：Singapore Bear Brand Fortified Milk Drink 2.4kg 2 packBrand：Bear Brand Category：Milk Country of Orig

73、in：Switzerland Selling Country：Philippines Brand：Lactasoy Category：Soy Milk Country of Origin：Thailand Selling Country：Thailand Dairy-Popular ProductsData Period：June 2024Source：Shopee&LazadaClosing Notes28The South East Asian food and beverage market holds great potential and there is still much to

74、 be explored.Although this outlook have covered several food and beverage categories,more insights can be gathered from the data,such as analyzing price distribution and average review scores among brands,comparing features like ingredients and flavors,and tracking sales and brand performance in the

75、 long term.If youre interested in obtaining deeper insights into the food and beverage market or any other market in South East Asia,please feel free to reach out to TMO Group.We can collaborate with you to help you achieve your goals.TMO Popular ReportsIndonesia.eCommerce sales estimates(January 20

76、24)Download nowSoutheast Asia eCommerce Outlook 2024Download nowCosmetic(Southeast Asia Outlook August 2024)Download nowSports&Outdoor(Southeast Asia Outlook September 2024)Download nowAbout TMOTMO Group is a Digital Commerce Agency,Based in Shanghai,Chengdu,Hong Kong,Singapore and Amsterdam.We prov

77、ide brands with Consultancy,Design,Development&Managed services covering(e)Commerce-Data-AI.TMO offers integrated solutions for the entire eCommerce value chain with a strong focus on Health&Beauty for Business-to-Consumer(B2C)/Direct-to-consumer(D2C)&Industry wide focus for Business-to-Business(B2B).To keep up with the latest eCommerce information and insights in various industries in Southeast Asia,email us at infotmogroup.asia to subscribe,click to follow us on social media: