美国电影协会（MPAA）：2021年全球影院和家庭娱乐市场报告（英文版）（67页）.pdf

1、Section Title (Montserrat Bold, 16 pt.)Chairmans LetterResearch NoteExecutive SummaryTotal Theatrical & Home/Mobile EntertainmentHome/Mobile Entertainment: GlobalHome/Mobile Entertainment: United StatesHome/Mobile Viewing DemographicsTheatrical: GlobalTheatrical: U.S. & CanadaTheatrical Demographics

2、Appendix0304050712162637445256To all fans of film, television, and streaming:Chairmans LetterPage 32021 THEME Report | Chairmans LetterOver the last two years, the pandemic has impacted almost every aspect of our daily lives, generating new and unexpected challenges. The film, television, and stream

3、ing industry has not been immune, and in many ways, we are still navigating this new reality. But, as the Motion Picture Association commemorates our 100th anniversary this year, I have a renewed sense of optimism, thanks to what I see in our 2021 Theatrical and Home Entertainment Market Environment

4、 (THEME) Report. In short, 2021 marked the onset of our industrys rapid rebound. Id like to thank each and every member of our global audience for contributing to this success, which supports millions of creators around the world. The combined global theatrical and home/mobile entertainment market r

5、eached $99.7 billion, a growth of 24 percent since 2020, but more importantly, surpassing the pre-pandemic 2019 value. Add in pay TV, and the combined global theatrical and home entertainment market grew six percent from 2020 to $328.2 billion, matching 2019s record high.These figures underscore tha

6、t our industry is swiftly recovering around the world. For example, the digital content streaming marketplace in 2021 accounted for 72 percent of the combined theatrical and home/mobile entertainment market, up from 46 percent in 2019. In the U.S., the combined theatrical and home/mobile entertainme