1、1 /The CMOs Playbook for Marketing TechnologyMARKETING TECHNOLOGYANA.NET/MARTECHTHE CMOS PLAYBOOK FOR MARCH 20252 /The CMOs Playbook for Marketing TechnologyExecutive SummaryIn the modern marketing environment,all great marketing is enabled by data and technology,turbo-charged by Generative AI,and n

2、ow being transformed by Agentic AI.As digital ecosystems expand and customer expectations rise,the successful deployment of marketing technology has become a cornerstone in driving innovation and competitive differentiation.The ability to seamlessly integrate technology into marketing strategy and o

3、perations enables brands to build stronger customer relationships through deeper insights and real-time personalization,and to drive better business outcomes that are measurable and attributable to marketing investments.Marketing technology is business technology.When viewed through that lens,it can

4、 play a unique role in aligning the C-suite through the unification of data and systems,breaking down departmental silos,and creating a cohesive strategy that serves the interests of every C-suite leader,from the CIO seeking operational efficiency to the CFO driving financial performance and the CEO

5、 focused on growth.In this way,marketing technology becomes a bridge that unites leader-ship,fostering collaboration and shared ownership of business success.For the modern CMO,mastering the technology stack is no longer a luxury.Its a necessity,as their success and that of their organization depend

6、s on it.CMOs must take direct responsibility for building a high-performing marketing technology operation,and mastering the skills required to do so.This is a vexing challenge because the marketplace is complex and fast-moving.CMOs not only have to manage this complexity,but they must harness it fo