Salesforce.com, Inc. Salesforce（CRM） 2012年年度报告「NYSE」.pdf

1、2012 ANNUAL REPORTANNUAL REVENUERUN RATE2.5$billionBUSINESS BACKLOG3.5$billionDATA CENTERTRANSACTIONS150billion*SOURCE:Forbes ranked asthe worlds most innovative company(August 8,2011)FY12 HIGHLIGHTS1#“MOST INNOVATIVECOMPANY IN THE WORLD”*Fellow stockholders,S had an amazing year of growth in FY12.R

2、evenue rose 37 percent,making us the fastest-growing company among the top 20 software companies in the world.We delivered a record-breaking 150 billion data center transactions for our customers in FY12 and ended the year with a$2.5 billion annual revenue run rate and more than$3.5 billion of booke

3、d business on and off the balance sheet.Thirteen years ago,we started with a simple idea that companies could run their businesses on the Internetan idea that spawned the$46 billion cloud computing industry and fundamentally changed enterprise software.Today,our industry is on the cusp of an even mo

4、re dramatic shift.Social and mobile technologies are empowering billions of individuals to share their likes and dislikes,and to spark action faster than weve ever seenat a speed thats faster than most organizations can respond.These forces are not only changing our personal lives,but are also chang

5、ing the way we workand inspiring companies to become Social Enterprises.Social Enterprises are leveraging the power of social networks to turn transparency into trust,unleash the power of individuals,and align their organizations to drive greater levels of customer success at the speed of social.The

6、 response to our Social Enterprise strategy has been nothing short of amazing.Companies including Burberry,Facebook,General Electric,HP,Toyota,and so many others have already embraced these changes and put at the heart of their Social Enterprise transformations.We believe the next decade of enterpri