1、1 2023 All Rights Reserved Garitano Advisors S.L.U.Independent Media&Data AdvisorsHAIR CAREINDUSTRY REPORT2 2023 All Rights Reserved Garitano Advisors S.L.U.Who are weINDARU is an independent consulting firm specialized in media and data analysis3 2023 All Rights Reserved Garitano Advisors S.L.U.Our

2、 missionWe exist to help brands extract all the valuefrom their media investments4 2023 All Rights Reserved Garitano Advisors S.L.U.We provide services around media consulting,media audits and data&analytics with the final goal of optimizing advertisers ROIMarketing technology selection and data str

3、ategyCONSULTANCYEvaluate your media performanceMEDIA AUDITSTrack media buying results in real-timeDASHBOARDINGMARKETING MIX MODELINGMeasure and find the most efficient media mix5 2023 All Rights Reserved Garitano Advisors S.L.U.Indaru brings unfettered and fast advice from years of experience in dat

4、a analytics and media VALUE PROPOSITION Independent AdviceOwner-OperatedData&Media ExpertsNot tied to any media agency,technology vendors or advertisersNo red-tape of a corporate firm,enabling us to be agile and responsiveExperts in data analytics make-up half the team while the other half are exper

5、ts in media 6 2023 All Rights Reserved Garitano Advisors S.L.U.7-11Executive summary&recommendations12-40Market overview41-63Advertising:expenditure&effectiveness64-78Consumer overviewTable of contents7 2023 All Rights Reserved Garitano Advisors S.L.U.Executive SummaryGlobal hair care market will re

6、ach USD 103b by 2027 with a 5-yr CAGR of 3.6%.The first growth driver is average global revenue per capita is increasing from 11.3 to 12.9 in USD.The second driver is a strong expansion of APAC and ME&A which will now combine for 50%of world markets by 2027.(Slide 14,16,19)Despite push to grow the c