1、独立演讲 从增量到存量：数据视角下的中国酒店业发展趋势刘桂彤浩华管理公司副董事厚海数据平台产品研发负责人第六届石基数字化创新峰会暨石基数研院发布会!#$%&(!#$%&()*+,*+,-./0 1 2 3 4 5-./0 1 2 3 4 56 7 86 7 8!#$%#&!#$%#&()*+,-./012345()*+,-./0123459:99:9;9:9 99:9 9?=A B C D E?=A B C D E F GF G 1 H I J K L M N O1 H I J K L M N O!#$%&()*+!#$%&()*+!#$%&(278 179 164 0100200300400

2、5006002002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022!#$#%&()*+%!#$%&()*-42%vs 2019-36%-29%!#$%&()*+,-./01!)*+,-./0123!)*+,-./012320192022!#$%&()*+*,-./012$3*4*56789:;?ABCD123456789101112131416171922232412345678910111213141516171819202019年2022

3、年!#$%&()*+,-./019:P Q9:P Q;9:9 99:9 9?=A B C D E F G 5 J R?=A B C D E F G 5 J R,-./0123456789:;%,-./0123456789:;%45678900.30.60.91.21.52013201420152016201720182019202020212022!#$#%&()*+%0.880.590.39!#$%&()*+,-./019:P S9:P S;9:9 99:9 9?=T I U V J W X Y Z V J?=T I U V J W X Y Z V J?ABCD3EFGH9I?ABCD3EF

4、GH9I:;?AoHpqrstoHpqrst!#$%23!45678889:;:?9;AB17%36%47%123123243243153153!#$%&!&20%40%40%2013201820229:P Q9:P Q;9:9 99:9 9 b cb c d ed e f g h i jf g h i j F G X u v w xF G X u v w xWX_a+bcdefghWX_a+bcdefghBCDE!#$%23!45678889:;:?9;AB12%6789k l A m n y z|F G Rk l A m n y z|F G R20%67892022年2017年ijklmn

5、opq8rstuijklmnopq8rstuFGA!#$%23!45678889:;:?9;AB#$%&#$%&!+,-./!+0-./!#!#+1234#$#%#$#%1256市场业绩运营健康产品供给品牌连锁投资热度!#$%&()*+,-.$/010234$56789:;9:$?ABCDE$FC$KLC:;:;:j/j/HIHIvwxyz|vwxyz|!#$%23!45678889:;:?9;AB()*+,-./()*+,-./&#$#%&#$#%()*klAmnT.0123456.0123456+#%+#%,-,-cc12789:.;12789:.;.$!#%.$!#%()*()*yz|F

6、G=?ABC=?ABCDEFGHIDEFGHIJJKLMNKLMN%BBOPOP!#$%23!45678889:;:?9;ABHIJKLMNOHIJKLMNO!/01234012356789:;?ABCDEF9:GH01IJBCBC z;z;!#$%&()*!#$%&()*!+,-./0123z7z“”z7z“”KLMNMOPQRSNTUVWXY“”JJMNOMNO10,000+6,000+4,000+数据来源：携程45674567RRnoRnoR RREbREbR-R-R8