1、Bill KelchnerS A L E S D I R E C TO R,T E C H,G A M I N G&E S P O RT SIan EsslingS R D I R E C TO R,S U RV E Y I N S I G H T S3AGENDA1234The Gaming Landscape in 2023Advertising&Gaming:New Formats&OpportunitiesSocial Gaming:Esports,Livestreaming,and MoreKey Takeaways4Source:Comscore TV,Video Metrix,B

2、ox Office Essentials,Media Metrix,All time periods Jan-Dec 22.ONLINEVIDEOLINEAR TVMOVIESSOCIAL210BHours Year-to-Date1.6BHours in Movie Theaters Year-to-Date233BHours Live+Year-to-Date62BHours Year-to-DateH O U R S S P E N T J A N-D E C5Source:Comscore Media Metrix Multi-Platform,Dec 2019-Dec 2022,U.

3、S.*Comscore CTVi,Dec 2019 Dec 2022U N I Q U E V I S I T O R S A C R O S S S O C I A L M E D I A A N D T O TA L I N T E R N E TTOTALINTERNET263MUVsD E C E M B E R 2 0 1 9D E C E M B E R 2 0 2 2SOCIALMEDIA230MUVsCTV62MHHTOTALINTERNET275MUVsSOCIALMEDIA256MUVsCTV 89MHH*MORE CONTENT IS CREATED AND CONSUM

4、ED THAN EVER BEFORE,BY LARGER AUDIENCES+12M+26M+15M+27MGAMINGSITES/APPS229MUVsGAMINGSITES/APPS214MUVs6Focus on this report is U.S.dataA FEW DEFINITIONSAll gamers except those who play only on mobile.Playing a game was defined as normally playing on a device multiple times a week and at least once in

5、 the past month.Mainly plays games on PCMainly plays games on console(including PS4,PS5,Xbox One,X or S,Nintendo Switch)Plays games only on a mobile device(phone or tablet)Competitive gaming events with casting,commentary,and prizesAll types of streaming(most esports are also streamed)Survey sample

6、collected in November 2022 is among ages 18-65(n=4,445)7The in 20238CONTINUING TO GROW:THE ONLINE GAMING LANDSCAPE ENCOMPASSES MILLIONS OF HOMES AND DEVICES.Sources:top:Entertainment Software Association“2022 Essential Facts About the Video Game Industry”Middle:Comscore Connected Home,powered by the