1、IBM Institute for Business ValueSeven betsWhen US President John F.Kennedy gave his famous“moon speech”in September 1962against the backdrop of the Cold Warhe described “an hour of change and challenge,in a decade of hope and fear,in an age of both knowledge and ignorance.”1Those words could have be

2、en uttered today.JFK acknowledged a pervasive anxiety and uncertainty that had taken hold,straining conventional approaches and systems.But rather than succumbing to this environment,he set forth a hopeful vision,inspiring progress to meet societal,technological,and business challenges.Sixty years l

3、ater,as climate change,economic turmoil,geopolitical conflict,and generative AI converge in the aftermath of a pandemic,businesses need an optimistic vision of progress to rally aroundand leaders willing to bet on the future.As far as bets go,we bet on human ingenuity.Working together,we can slow gl

4、obal warming,prevent the next pandemic,manage systemic financial risks,cure cancer,and create a more sustainable future for human kind.The bets we make today redefine whats possible tomorrow.We live in a time of challenge and change.Drawing on real-world experience and in-depth research,we have iden

5、tified seven business trends that we expect to shape the world in the next three yearsand seven bets worth making to benefit from them.Jesus MantasGlobal Managing PartnerIBM ConsultingSalima LinSenior Partner and Vice PresidentStrategy,Transformation,and Thought LeadershipIBM ConsultingJohn GrangerS

6、enior Vice PresidentIBM ConsultingSeven betsThe trend:Sustainability promises are just beginning to show progress.The bet:Avoid false choices between sustainability and profitdeliver both.07 The trend:Experience matters more than we think.The bet:Apply design leadership to change every aspect of the