1、COVER FPO WAITING FOR APPROVAL2SALESFORCE RESEARCHCONNECTED HEALTH CONSUMERFor the second edition of our“Connected Health Consumer”report,Salesforce Insights surveyed over 12,000 consumers worldwide to discover:The evolution of consumer behaviors since 2019 Variations in consumer trust by generation

2、 and by healthcare and life sciences sector What trusted health organizations do differently Data in this report is from two double-blind surveys.The primary survey was conducted from August 10 to September 10,2021,and generated responses from 6,027 consumers across North America,Latin America,Europ

3、e,and the Asia Pacific regions.Supplemental information comes from a survey that was conducted from June 16 to July 13,2021,and generated responses from 6,243 consumers from the same regions.All respondents are third-party panelists(not limited to Salesforce customers).See pages 29 and 30 for detail

4、ed respondent demographics.Due to rounding,not all percentage totals inthis report equal 100%.All comparisons aremade from unrounded numbers.What Youll Find in This Report4,0065,1362,0961,016Medical Technology CompaniesHealth ConsumerPharmaceutical Companies3SALESFORCE RESEARCHCONNECTED HEALTH CONSU

5、MERKey Terms and DefinitionsHealth consumer refers to an individual who receives health-related care and/or services,including insurance coverage,medical devices,pharmaceuticals,or provider care.We changed the report title from“Healthcare Consumers”in 2019 to“Health Consumers”in 2021 to reflect how

6、healthcare and life sciences companies offerings extend beyond care to services as well.Our survey defined a pharmaceutical company as“an organization licensed to research,develop,and manufacture drugs for use as medications.”Consumers who have been prescribed medication in the last five years were