1、The State of The Creator Economy Assessing the Economic,Societal,and Cultural Impact of YouTube in the US in 2021OXFORD ECONOMICSYOUTUBE US IMPACT REPORT 2021ForewordYouTube is redefining the cultural,entertainment,and educational landscape across the United States.Enabled by the ongoing evolution o

2、f smartphones,connectivity,and YouTube itself,the platform has become a ubiquitous hub of creativity and driver of economic growth.Perhaps no development is more notable than the creator economy,in which creative artists and entrepreneurs can bypass the traditional gatekeepers of media to produce co

3、ntent that reaches potentially large audiences across the country and around the worldallowing passionate individuals to create economic opportunity,cultural change,and community action.Oxford Economics worked closely with YouTube to develop a rigorous approach to measuring the video platforms impac

4、t across the United States,quantifying jobs and GDP outcomes while explaining the ripple effects on adjacent industries and individuals quality of life.In addition to surveying more than 6,000 YouTube users,creators,and businesses across the country,we interviewed experts to glean insights into how

5、the platform is contributing to American society and culture.With the country tackling COVID-19 as well as major shifts in the way people work,YouTube is becoming an essential part of modern American life.The video platform is a critical instrument for creators who want to share their passions and v

6、oices with the worldto the extent that many believe their businesses would not be as successful,or even exist,absent their YouTube channels.As a New York-based creator said to us:“I was able to quit my full-time job of 23 years because of the financial freedom YouTube has helped me to obtain.”Consum