《Basis Technologies：2025年广告代理机构研究报告（英文版）（35页）.pdf》由会员分享，可在线阅读，更多相关《Basis Technologies：2025年广告代理机构研究报告（英文版）（35页）.pdf（35页珍藏版）》请在三个皮匠报告上搜索。

1、ByTABLE OF CONTENTSIntroduction1The State of Agency Work2The Challenges 7Advertising Agencies and AI 12The Future 20Conclusion31Strategic Opportunities29Key Takeaways26Copyright 2024 Basis Technologies.All Rights Reserved.12025 is shaping up to be a critical year for advertising agencies.INTRODUCTIO

2、NAgencies are experiencing a period of extraordinary transformation,caught between rising client expectations,mounting operational pressures,and revolutionary technological opportunities.To better understand the industrys greatest obstacles and opportunities,we conducted a comprehensive survey of ne

3、arly 200 professionals at leading advertising agencies.The findings offer a window into the brewing challenges,strategic priorities,and future outlook shaping the agency landscape.Our research reveals an industry at a pivotal crossroads.Agency work is becoming demonstrably more difficult,with profes

4、sionals reporting increased complexity in their roles and more strained client relationships than in previous years.Operational inefficiencies and disconnected systems have emerged as the primary pain points,creating significant barriers to profitability and growth.Concurrently,artificial intelligen

5、ce has established itself as the defining trend of this era.With near-universal adoption and increasingly sophisticated implementation,AI is rapidly transforming how agencies operate.However,our data also reveals significant untapped potential by which the technology can help address agencies most p

6、ressing challenges.This report aims to provide agency leaders with actionable,data-driven insights to navigate this changing landscape and position themselves for sustainable growth in the years ahead.The State of Agency WorkCopyright 2025 Basis Technologies.All Rights Reserved.3Agency Work Is Getti