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1、1从“看到”到“看透”:掌握大语言模型中的品牌话语权2AgendaAI如何重塑品牌管理态全球趋势速览Meltwater AI战略愿景 Mira Studio：对话式洞察如何重构品牌的决策节奏从“找数据”到“问洞察”战略层的效率跃迁AI如何助品牌团队在全球市场实现更快、更深的响应Prompt Writing 实操建议：如何提问才能得到有洞察 GenAI Lens:成式AI如何影响品牌认知与声誉管理AI助正在成为新的“品牌第印象制造者”品牌需要可视化、可响应的式来参与LLM时代的叙事权Wrap-Up:在AI驱动的世界中建品牌的期优势201AI如何重塑品牌管理生如何重塑品牌管理生 态态全球趋势速览：

2、成式AI、内容爆发、渠道多元化Meltwater AI战略愿景:从“看数据”到“掌控叙事”Gen AI is here to stay,and it keeps getting betterAI Will Become an Indispensable,Trusted Enterprise Coworker.Rowan CurranForrester Analyst5AI MaturityToolsSingle,simple and narrowly defined tasks Sentiment analysis Categorization Summarize social media p

3、ostsAssistantsSingle complex tasks,single outputs,less human feedback Content generation(SM post)Create a media brief Turn a summary into an insightAgentsMultiple complex tasks,outcome and action driven Plan and execute a campaign Identify and handle a crisis Create a brief then report on it20082023

4、20256The Vision:Switching the RolesHumans assisted by AIAI assisted by humans7Meltwater AI Meltwater product and its innovation focusses on these core themes AI has been at the forefront of what Meltwater has been doing over the last 20 years.Its just an advancement of algorithms and how they have b

5、een employed in platform under features like proprietary sentiment analysis/automated tagging.Meltwater knows how to apply AI for the new world and have actioned rather than discussedIndustrys Most Comprehensive Data Corpus13 billion news articles and 200 billion social posts3.5 million news article

6、s and 27 million social posts added per dayIngested,enriched and indexed in 70 dimensions per documentCustomized with your brands,spokespeople,competitors,products and themes18 real-time AI enrichments including topics,sentiment,people,and organizations8Meltwater CopilotDemocratizes news&social inte