医疗保健营销人员的现代搜索：如何吸引和转化高价值买家.pdf

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1、 2025 Aha Media How to attract and convert high-value buyersModern Search for Healthcare MarketersLacey ReichwaldDirector of Marketing 2025 Aha Media 2 2025 Aha Media Why now:The power of search in todays market 2025 Aha Media 4https:/ Aha Media 5https:/ Aha Media The changing search landscape 2025

2、Aha Media 7 2025 Aha Media 8 2025 Aha Media 9 2025 Aha Media 10 2025 Aha Media 2025 Aha Media 12 2025 Aha Media Lean in and adapt to the major changes in search or fall behind in revenue and growth.2025 Aha Media 1 12 23 3The basics still apply(.maybe more than ever)Create something valuable to your

3、 audience(not just to you)Optimize for where your customers are actually searchingMake content worthy of the click14 2025 Aha Media Search as a revenue engine:The business case 2025 Aha Media 16 2025 Aha Media Even if your traffic is down,your visitors are more qualified than ever.17 Clicking a link

4、 in 2025 takes more effort and more intent Searchers are skipping generic content and going straight to answers If they land on your site,theyre already considering a solution like yours 2025 Aha Media Building brand authority and trust18 Cognitive ease Cognitive ease People trust what feels familia

5、r and easy to understand MereMere-exposure effect exposure effect The more often they see your brand,the more they trust it Risk aversion in BRisk aversion in B2 2B B Buyers lean toward“safe”choices brands theyve heard of AI Overviews=New Front Page AI Overviews=New Front Page Showing up here reinfo

6、rces credibility before a demo call 2025 Aha Media 19 2025 Aha Media SEO vs.PPC20Advantages of SEOAdvantages of SEO Cost-effective over time Builds trust and authority Keeps driving traffic no ad spend neededDisadvantages of SEODisadvantages of SEO Takes time to ramp up Needs ongoing attentionAdvant