消费者需求与品质的力量.pdf

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1、20252025WELCOME2025DAVID ODIAMCONSUMER DEMAND&THE POWER OF QUALITYUS Fed Cattle Harvest202021212222232324242525262627272828Head(millions)Head(millions)CURRENT ESTIMATE:2025=-700,0002026=-600,000Fed Steer Price vs.Boxed Beef Cutout$0.00$0.50$1.00$1.50$2.00$2.50$3.00$3.50$4.00$0.70$0.80$0.90$1.00$1.10

2、$1.20$1.30$1.40$1.50$1.60$1.70$1.80$1.90$2.00$2.10$2.20$2.30USDA Cutout($/Lb.)Fed Steer($/Lb.)Fed Steer$UDSA Comp CutoutSource:CattleFax&USDA3.03.54.04.55.05.56.06.57.02016201720182019202020212022202320242025*2026*Certified Head(millions)Certified Head Counts-4.1%Reduction4.1%Reduction250K Head Redu

3、ction250K Head ReductionBoxed Beef Cutout Value(weekly)$1.75$2.00$2.25$2.50$2.75$3.00$3.25$3.50$3.75$4.00$4.2512/31/184/8/197/15/1910/21/191/27/205/4/208/10/2011/16/202/22/215/31/219/6/2112/13/213/21/226/27/2210/3/221/9/234/17/237/24/2310/30/232/5/245/13/248/19/2411/25/243/3/256/9/25$/Lb.CABChoicePr

4、imeSource:Urner Barry ComtellChange/head since 7-2020:+$1,6002025“Breeds such as Angus and Hereford have done a tremendous job in driving a quality and premium image,”says Roerick.“One of the strongest examples there is Certified Angus Beef,that through very precise quality standards has developed a

5、 differentiated position in the consumers mind by always educating about the intersection between quality and consistency and taste.”“-Anne-Marie RoerinkMajority of Consumers Can Be Persuaded to Spend More on MeatMARKETINGCOMMUNICATIONSEDUCATIONCREATIVECULINARYPOINT-OF-SALEDAVID NEITZELDirector,Busi

6、ness DevelopmentCLINT WALENCIAKVice PresidentProduct ServicesCARSON ROGERSDirector,Product ServicesCAROLINE WALTONProduct Business Manager$1.41$1.61$1.65$1.80$1.88$6.62$6.59$7.17$7.68$8.07$0.00$1.00$2.00$3.00$4.00$5.00$6.00$7.00$8.00$9.0020192020202120222023RetailFoodserviceRetail F&B Retains Large