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1、Insights From 1.5 Billion Messages and 1,000+Product and Engineering LeadersThe State of Transactional Messaging in Travel and Hospitality2025ForewordTransactional Messages or Service Messages are mission-critical for maintaining customer trust,operational agility,and revenue continuity.However,our

2、study shows that 91%of organizations operate legacy or fragmented messaging infrastructures,with diferent channels,vendors,and integrations being patched together for each use case.This fragmentation introduces hidden(and sometimes dangerous)inefciencies:infated costs,longer go-live times,unnecessar

3、y dev dependencies,heavy technical bandwidth requirements,blind spots in delivery analytics,and risks for compliance management.This report is a response to that question,and an attempt to provide data-backed insights drawn from conversations with over 1,000 Product and Engineering Leaders,and 1.5 B

4、illion Transactional Messages sent via MoEngage Inform.The report aims to provide clarity about:Current transactional messaging usage trends.Dependable benchmarks to audit your tech stacks and workfows.Industry recommendations for scalable and reliable transactional messaging.The stakes are high:Eve

5、ry delayed OTP erodes customer trust and hits revenue.Every missed confrmation email impairs confdence in your brand.Every undelivered SMS or Push Notifcation can derail business-critical actions that threaten customer retention.The State of Transactional Messaging in Travel and Hospitality:202501Ra

6、viteja DoddaCo-Founder and CEOMoEngage02contentsClick to navigate04What 1,000+Product&Engineering Leaders Tell Us10Travel and Hospitality Benchmarks from 1.5 Billion Transactional Messages12Executive Recommendationsfor 2026 and Beyond14How Global Leaders Are Winning With Transactional MessagingThe S