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1、TBSA&MTAElaine.CPage 2Elaine ChungSenior Analyst,Smart CockpitAdvanced Automotive Intelligent,OmdiaElaine 目前担任 Omdia 的高级分析师,专注于汽车智能座舱领域的研究。她的工作深入探讨人机界面、驾驶辅助系统、车载连接技术以及用户体验,并对新兴技术如何影响新一代汽车的发展提供意见。在加入 Omdia 之前,Elaine曾在欧美Tier 1 公司负责业务发展工作,主要负责日本市场分析和技术趋势研究,挖掘日本市场的新商机。在此期间,她与日本政府、日本汽车制造商以及全球合作伙伴紧密合作,制定战
2、略决策并提供产品创新意见。此外,Elaine 也在日系 Tier 1 公司参与了驾驶员监控和人机界面系统的研发工作,致力于提升用户体验并推动产品功能的不断优化,以应对日益加速的汽车技术发展需求。凭借在多个领域的经验,Elaine 积累了深厚的技术洞察和市场分析能力,为推动汽车行业创新提供宝贵专业意见。Your PresenterTBSA&MTAIntegrating digital cockpits in EVs for seamless user interaction and enhanced mobilityElaine Chung|Senior Analyst,Smart Cockpi
3、tTBSA&MTASmart CockpitsTBSA&MTA5Key Technologies From traditional driver interface into an intelligent,integrated hubIntegrates advanced hardware and software to create a seamless,intuitive,and interactive environment for both drivers and passengers.The transformation accelerated by technology shift
4、sAI,cloud-based connectivity,and adaptive user interfaces are transforming vehicle design and functionality.A key battleground for differentiation and value creation Rising consumer demands and stringent safety standards,significantly altering vehicle design and usage.Digital Cockpit EvolutionHMI an
5、d IVISafety IntegrationConnectivity and NetworkingSensors and MonitoringCloud and DataAI and Software OSEvolution of Smart Cockpits 2025 OmdiaTBSA&MTA6“Whitepaper on Automotive Intelligent Cockpit Grading and Comprehensive Evaluation”-China SAE in 2023Intelligent Cockpit Level Passive In-vehicle ser
6、vices for driver only Limited to in-cabinL0 Passive+some authorization capability In-vehicle services extend to driver&passenger Limited to in-cabinL1 Active in specific scenarios for driver only Continuous service via cloud upgrades Expand from in-cabin to externalL2 Active in all scenarios for dri