Spotify AI 如何为发现、上下文和新颖体验提供支持.pdf

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1、AI atSpotifyTony JebaraSpotifyVP of Engineering and Head of AI and Machine Learning Spotify 2Markets184Active users675M+Music Tracks100M+Podcast titles6.5M+Video Podcasts250K+Audiobooks350K+Tony JebaraSpotifyAI at SpotifyAt Spotify personalization is about connecting the things listeners want with t

2、he things creators make.EntertainedFocusedThrilledMotivatedSleepyConnectedRelaxedHip HopSports PodcastDaily MixScenic RouteThis is David BowieCoding ModeChill Mix3Tony JebaraSpotifyAI at SpotifyML&AIpersonalisationacross surfaces 4Tony JebaraSpotifyAI at SpotifyAlbumsAudiobooksPodcastsPlaylistsConce

3、rtsand merchandise and across verticals.5Tony JebaraSpotifyAI at SpotifyScaling Discovery globallyCore RecommendationsAIexperiencesContentEnrichment6Tony JebaraSpotifyAI at Spotify010203Word,Word,Word Word,Word,Word 7Tony JebaraSpotifyAI at SpotifyA DJ in your pocket8 Tony JebaraSpotifyAI at Spotify

4、What DJ plays and says is personalized.Listeners who hear commentary alongside personal music recommendations,are more likely to listen to a song they may have otherwise skipped.DJ Livi9Tony JebaraSpotifyAI at SpotifyNow also in SpanishAvailable across 69 markets.Show recent tweetShow recent tweetSh

5、ow recent tweetDJ10Tony JebaraSpotifyAI at SpotifyWe own the magic.Combining Spotifys personalization technology,generative AI in the hands of our music experts and real voices scaled by AI to bring rich,human-like DJ characters to millions of users.Under the hood Real voicesDJ Writers RoomGenerativ

6、e AIMusic and culture expertsData curatorsScriptwritersAI Merch 11Tony JebaraSpotifyAI at SpotifyCan increase click through-rate between 200%to 400%.AI Merch12Tony JebaraSpotifyAI at SpotifyLLMs understand what resonateswith users.We fine-tune with exhaust dat