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1、Unlocking Trust:A Blueprint for AI SafetyPam SnivelyChief Data&Trust OfficerTELUS 2|Data&TrustEarning trust makes business sense87%Reputation for how personal information is treated changes the perception of the company or brandPrivacy matters more than ever80%86%Trust in a company increases likelih
2、ood of buying its products or using its servicesSource:2024 TELUS Trust Survey 3|Data&TrustTrust in AI is built around hopes and fearsSource:Upcoming 2025 TELUS AI Report, 74%AI users believe that AI has improved how they complete their daily tasks58%Believe that AI can improve their quality of life
3、 in the long term,despite perceived risks70%Believe AI poses serious risks that society is not fully prepared to address32%Concerned about AI replacing their jobs 4|Data&TrustWe are facing a crisis of trustStakeholders levels of trust in technology have been increasingly challenged by societal force
4、sImage generated by Fuel iX in April 2025 with the prompt,“Image of a broken chain”5|Data&TrustAI safety in a post-truth eraAmericans and Canadians are more willing to trust companies that employ data ethics experts 75%Despite increasing distrust in institutions and even academics globally,the publi
5、c wants development of AI done with experts,such as data ethicists,involved.Source:2024 TELUS Trust Survey AI innovation must be human-centric.6 7|Data&TrustThe value of a data culture Data cultures impactActs as foundation for data trust Ties data trust more closely to your brandOvercomes reticence
6、 riskEmpowers a data-informed team member base to improve processes and create value for stakeholders 8|Data&TrustData&AI literacyEngaging all team members with general and tailored learningDriving value-based data use,prioritizing safety,security&trustPreparing team members for