《中国移动:2022“她”经济研究报告-梧桐中移指数系列报告(22页).pdf》由会员分享,可在线阅读,更多相关《中国移动:2022“她”经济研究报告-梧桐中移指数系列报告(22页).pdf(22页珍藏版)》请在三个皮匠报告上搜索。
1、?2?“?”?“?”?“?”?“?”?3?01“?”? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?02?034?2015-2021?7.8%?2021?5?2021?12?48.5%?51.5%?48.8%?51.2%?3.2 3.5 3.7 3.9 4.3 4.8 5.0 0.01.02.03.04.05.06.020152016201720182019202020212015-2021?(?)+8.9%+5.1%+7.1%+9.2%+13.15%+3.28%48.5%51.5%? (
2、2021?12?)*?CNNIC?5? ?01?-?8?5?01?-?8?52020.12-2021.12?1600?18-50?18-50?86%?30-39?18-29?37.8%?33.3%?67.2%?2021.122020.12*?CNNIC?49?2020?2021?5.01?4.85?+1660?67.2%?25.0%?7.8%2020?2021?18-29?33.4%0-17?12.4%50?1.4%30-39?37.8%40-49?15%6191362571912120716822135268449825403201220132014201520162017201820192
3、02020212012-2021?(?)?2012-2021?“?”?2022?5?300?74%?*?641?10162020?+6.24%?681?11022021?+8.46%?7.3%18.8%43.6%30.4%?1-299?300-999?1000?2022?5?/?7? ?2021?12?339?APP? APP 50?APP?0255075 18,29 30,39 40,492021?12?APP?(?)?*?0200400600 18,29 30,39 40,492021?12? (?)?314?339?52?APP50?APP508?24.2%?12.1%?APP?APP?
4、*?6.2%6.9%7.8%7.9%12.1%24.2%?2021?12?APP?2021?12?APP TGI?TGI?109?TVTGI?103?TGI?112?TGI?105?TGI?108?TGI?102?TGI?118?TGI?108?TGI?155?TGI?127?TGI?105?TGI?105*?TGI?=?APP?/?*TGI?APP?APP?9?01“?”?0302?10?/?2021?9?11?=?=?(?%?(?%?%?%?(?(?(%?(?(%?(?(%?(?(%?(?7?n?0/?%?0/?%?(?(?(?(?(?(?(?(?57?n=462)%?)?)%?)?8?n
5、=104)?(?(?8? (n=79)?(?(?%?%?9?n=279)(?(?(?(?)?.?)?.?).?).?4?3?6?21?2?1?n=470)(?%?(?%?)%?%?)%?%?%?%?21?0/?0/?%?0/?%(?12? ? ?2021?12?n=800?46.5%40.8%33.6%25.1%?21.1%* ?800?18-30?50.0%?31-45?48.1%?45?1.9%13?APP?APP?TGI?APP?TGI?100 100 99 100 98 99 98 96 92 97 96 98 87 92 109 137 123 94 61 151 91 138 02
6、04060801001201401600.00%10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%?2021?12?APP?TGI?TGI?TGI?156?TGI?156?TGI?147?*TGI?APP?APP?14?18-29?TGI30-39?TGI40-49?TGIKeep2359587?111161104?16414189?TV18113688?APP Keep?TV?APP?30-39?n=800?43.8%?53.7%?31.6%? TOP 3?n=350