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1、Karmina ConstantinoINMA Asia/Pacific Summit ModeratorNews Anchor,ABS-CBN PhilippinesSetting the contextTransformation in the global media scapeTransformation in the global media scapeBusiness Model Business Model diversification+diversification+monetisationmonetisationUse of AI in the NewsroomUse of
2、 AI in the NewsroomEngaging and Growing audiencesEngaging and Growing audiencesProduct and technologyProduct and technologyApplication of dataApplication of dataWhats next for growthWhats next for growthKey themes of this summitSummit agendaModule 2Module 2Friday,August 30Diving into revenue,growth
3、strategy,and Diving into revenue,growth strategy,and audiencesaudiencesHow SPH approached product as a part of their overall digital transformation journeyRapplers AI moderator on policy to govern AIProfit rise with paid channelsNhan Dhans innovative projects build reader engagement and connectData
4、application at MalaysiakiniThe Minutes story by NikkeiHow The Conversation uses data for informed decision makingModule 1Module 1Thursday,August 29The emerging trends The emerging trends in news mediain news mediaHow news media priorities are changing in the age of generative AIHow to strategically
5、approach media business models in the context of monetisationNZME insights on its audience and platform strategyBoost audience engagement:integrating user needs and AI in newsroomsNavigating content in the era of news avoidance with social-first media outlet AlmostMizzima Medias journey in transform
6、ationTodays agendaModule 1The The emerging emerging trends in trends in news medianews media11:00 a.m.:Welcome and introductionsWelcome and introductionsMadhavi Sekhri,Head,South Asia Division and Lead,Strategy&Special Projects for APAC,INMA,IndiaKarmina Constantino,News Anchor,A