SPH 如何将产品作为其整体数字化转型之旅的一部分.pdf

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1、GROWING DIGITALV E R N A C U L A R M E D I A.sgAUG|2024ABOUT SPHAt SPH Media,we create remarkable content and experiences-from breaking news to lifestyle content,reaching our audiences on a range of different platforms.As Asias leading media organization,our mission is to be the trusted source of ne

2、ws on Singapore and Asia,to represent the communities that make up Singapore,and to connect them to the world.180years of media experience42media brands reaching Asia3.1Mweekly online&offline reach110Mavg monthly digital pageviews10.8Msocial media followers across 4 languages20K+brands advertised an

3、d countingVERNACULAR MEDIACultural Roots,Digital Wingsqrefers to media content that is produced and delivered in the local languages and dialects of a specific region or community qtailored to the linguistic and cultural context of the target audienceqserves smaller audiences,but play a crucial serv

4、es smaller audiences,but play a crucial role in role in nationnation-buildingbuildingROLE OF VERNACULAR MEDIA TODAYCultural Preservation&RepresentationRelevant&TargetedEffective CommunicationVernacular media offers content that reflects the cultural,social and linguistic nuances of distinct communit

5、ies.Provides an avenue for community voices to be heard,to share their stories,concerns and achievements with the broader society.Vernacular media has a sharper focus on personalities,stories and issues most relevant to the communities they serve.Vernacular media can tailor content to reflect local

6、nuances,idioms,and cultural references,making communication more effective and relatable.Community Engagement&EmpowermentCultural Roots,Digital WingsBerita Harian is one of the oldest and most respected publications in Singapore,catering primarily to the Malay-speaking community.Tamil Murasu is the