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1、Asia Pacific C-suite barometer:Outlook 2025“Companies need to expand regionally more than ever,yet they are becoming increasingly cautious.We have seen across APAC markets that the most successful companies are carefully mixing technology innovation with smart risk management.”Jean-Francois Salzmann

2、APAC ChairmanManaging Partner for JapanForvis MazarsContents04 Foreword 06 Cautious optimism defines outlook07 Bracing for economic headwind08 Topping the C-suite agenda09 The AI race11 Targeting overseas markets12 Competition for talent heats up13 ESG reporting loses steam14 MethodologyAsia Pacific

3、 C-suite barometer:Outlook 2025Forvis Mazars4Across Asia Pacific(APAC),businesses need to adapt and stay resilient in increasingly complicated times.While the immediate shocks of post-pandemic disruptions have subsided,enterprises are still dealing with ongoing challenges,including sustained inflati

4、onary pressures,swiftly shifting regulatory environments,and technological disruption.At the same time,US-China technology trade tensions continue to shake up Asian supply chains and are forcing companies in the region to rethink their digital transformation strategies.However,this has spurred innov

5、ation in some markets.In China,DeepSeek released its own open-source artificial intelligence(AI)large language model(LLM)in February 2025,marking a significant milestone in the countrys AI development capabilities amid ongoing global technology restrictions.Business leaders across APAC remain optimi

6、stic about growth in 2025,but their outlook isnt quite as bullish as it was in 2024.Several factors are behind the more cautious outlook:large economies such as Indonesia,which were once hailed as regional growth drivers,are now cooling off;Chinas bounce-back is taking longer than expected;and uncer