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1、The Lowdown on Consumer Search Behaviour and the Future of PlayUnlocking GamingThe Gaming Boom that Brands Cant Afford to MissLevel UpUnderstanding Modern Gamers and Their MindsetsMeet the PlayersMapping Gamers Buying Journeys and Brand PreferencesPlay to PurchaseGamings Role in Shaping Movies and E

2、ntertainmentFrom Console to ScreenThe Power of Partnerships and Why Non-Gaming Brands are Going All-In on EsportsEnter the ArenaInsights on the Future of GamingLooking ForwardData Methodology and SourcesAppendixStart MenuExecutive Summary and Key FindingsSetting the Scene03-05PAGES06-14PAGES15-22PAG

3、ES23-27PAGES28-32PAGES33-35PAGES36-37PAGES38-ENDPAGES02Unlocking Gaming ReportCopyright Captify Technologies Limited,2025.All rights reserved.Trade names and trademarks mentioned in this report belong to their respective owners.03Unlocking Gaming ReportSetting the SceneExecutive Summary and Key Find

4、ingsCopyright Captify Technologies Limited,2025.All rights reserved.Trade names and trademarks mentioned in this report belong to their respective owners.Executive Summary04Unlocking Gaming ReportCopyright Captify Technologies Limited,2025.All rights reserved.Trade names and trademarks mentioned in

5、this report belong to their respective owners.Key Actions for Brands:01030204Gaming has firmly established itself as a leading force in entertainment,reshaping consumer behaviours and unlocking untapped opportunities for brands across industries.Captifys onsite search data reveals gamings cultural r

6、elevance,its influence on purchasing decisions,and the unassuming audiences immersed in the world of gaming.From gaming developers to non-endemic advertisers,these insights help brands to engage with highly influential and diverse audiences.Gaming today is more than entertainmentits where culture an