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1、?2025?5?From December 2022,TMO Group started publishing a series of outlooks on different industries in Southeast Asian eCommerce,analyzing sales performance in various countries.Weve released outlooks on cosmetics,home appliances and more,and will continue to explore more popular industries and cat

2、egories!Methodology:TMO Groups expert team relies on first-hand data from major eCommerce platforms in Southeast Asian-Shopee and Lazada,and employs various analytical methods to provide readers with valuable insights.Currency Values:Regarding pricing and monetary information,the analysis in the rep

3、ort is based on the equivalent value of the local currencies in US dollars.It is important to note that this report is intended for market reference purposes only,and our company does not bear any legal responsibility for the accuracy and viewpoints presented in the report.About This SeriesTMO Servi

4、ces2Market Scan&ResearchConduct a preliminary scan of different markets,define the competitive landscape and select suitable markets for your cross-border eCommerceMarket Entry&Development StrategyConsolidate market potential and localization knowledge to formulate short-term,medium-term,or long-ter

5、m market entry and development strategies for you.Customized Industry DataTo help you understand the ever-changing consumer preferences and demand trends,as well as the evolving industry standards.Market Insider Data PlatformCovering Shopee&Lazada in?Southeast Asian countries,spanning?major industri

6、es including health,beauty,home appliances,sports&outdoor,with real-time trend tracking and in-depth competitor monitoring.TMO Popular ReportsIndonesia.eCommerce sales estimates(January 2024)Download nowSoutheast Asia eCommerce Outlook 2025Download nowFood&Beverage(Southeast Asia Outlook September 2

7、024)Download now3C Electronics(Southeast Asia Outlook October 2024)Download now4About This Series?About This Series?Small Kitchen Appliance-Market Size?Small Kitchen Appliance-Main Segments?Small Kitchen Appliance-Popular Brands?Small Kitchen Appliance-Popular Stores?Cooking&Heating?Food Preparation

8、?Beverage Makers?Closing Notes?TMO New Data Platform?About TMO?Contents5TMO Group is excited to continue our series of Southeast Asia industry outlooks,now in its firdt installment for 2025.Our previous outlooks can be accesse on our website at tmogroup.asia.This month we focus on the small kitchen

9、appliances industry.This industry encompasses a variety of common appliances,includingair fryers,rice cookers,juicers,blenders,coffee machines&accessories and more.The Southeast Asian kitchen appliance eCommerce market is experiencing significant growth.According to Statista,the home appliance marke

10、t revenue in Southeast Asia will reach US$50.33 billion in 2024,of which the small home appliance market revenue is expected to be US$16.88 billion.Indonesia,Vietnam,Thailand,Singapore and other countries are the main consumers of the Southeast Asian small appliance market.In addition,small kitchen

11、appliances such as air fryers and rice cookers have performed outstandingly in the Southeast Asian market.Consumer preferences are showing a diversified trend.The Philippines prefers low-priced practical products,while Singapore and Malaysia pursue mid-to-high-end smart kitchen appliances.Energy-sav

12、ing and environmentally friendly design has become a common demand.We used almost 60,000+SKUs of small kitchen appliances that had at least one sale during April 2025.We collected this data from Southeast Asias two leading eCommerce platforms:Shopee and Lazada.While we understand that there may be s

13、ome margin of error in the absolute numbers,we have employed a consistent methodology throughout the research.Merchant-driven marketplaces can be particularly challenging for data integration due to various SKU naming conventions across six languages.However,as our approach was consistent throughout

14、 all parts of the research,relative numbers,percentages,and structure breakdowns reflect reality quite accurately.If you require more detailed information or custom research on your particular segment,please feel free to contact TMO Group（send an email to infotmogroup.asia）.Southeast Asia sales data

15、 is a treasure trove of market insights waiting to be uncovered,and we are here to be your guide on this journey!About This OutlookSmall Kitchen Appliance-Market SizeCooking&Heating is the category with the largest market size among the three categories,accounting for 54.1%of the total small kitchen

16、 appliances.The country with the largest sales of small kitchen appliances included in this report in April 2025 is Thailand,followed by the Philippines and Malaysia.TMO Observations:6?.?%?.?%?.?%Cooking&Heating Food Preparation Beverage Makers?.?%?.?%?.?%?.?%?.?%?.?%Thailandthe PhilippinesMalaysiaI

17、ndonesiaVietnamSingaporeData Period?April?Source:Shopee&Lazada,analyzed by TMOSmall Kitchen Appliance-Main Segments 7Main Segments SubcategoriesCooking&HeatingRice cookers,air fryers,multi-function cookers,deep fryers,toasters,pressure cookers,waffle makers,induction cookers,etc.Food PreparationFood

18、 processors,meat grinders,blenders and grinders,juicers,mixers and soy bean machines.Beverage MakersCoffee machines and accessories,electric kettles.In recent years,the small kitchen appliance eCommerce market in Southeast Asia has developed rapidly,driven by the rise of the regional economy,consump

19、tion upgrades,and the improvement of eCommerce infrastructure.The expansion of the middle class and the accelerated pace of life have made convenient,smart,and healthy products such as rice cookers,air fryers necessity for families.TMO refers to the classification of kitchen appliances industry and

20、eCommerce market categories,and divides small kitchen appliances sold in the Southeast Asian online market into the following three major categories:1.Cooking&Heating 2.Food Preparation 3.Beverage Makers This outlook mainly studies and analyzes the above three market segments.Products that do not be

21、long to these categories are not included in the key analysis scope of this report.Data Period?April?Source:Shopee&Lazada,analyzed by TMOSmall Kitchen Appliance-Popular BrandsMarket Share of Popular Brands?.?%?.?%?.?%?.?%?.?%PHILIPSDuchessTefalSharpSKGIn the small kitchen appliance market in Southea

22、st Asia,the market share of the top five best-selling brands is less than 2%,indicating that the brand concentration is not high,and it is a category with more opportunities for new brands.Philips of the Netherlands took the lead with a small advantage.It is obvious that European and American brands

23、 are popular in this category.TMO Observations:8BrandOrigin CountryHot CategoryPHILIPSNetherlandsAir FryersDuchessUSACoffee MachinesTegalFranceRice CookersSharpJapanRice CookersSKGThailandCoffee MachinesData Period?April?Source:Shopee&Lazada,analyzed by TMOSmall Kitchen Appliance-Popular StoresMarke

24、t Share of Popular Stores?.?%?.?%?.?%?.?%?.?%DuchessSKG Officialdatthienkn04GlobalWonderShopIn the Southeast Asian small kitchen appliance e-commerce market,the top five best-selling stores have a combined market share of only 5.4%.Duchess from the United States took first place with a market share

25、of 1.8%.In the first and second place,the best-selling categories are both coffee machines,showing the strong demand for coffee-related products in the Southeast Asian market,which is a good market opportunity.Some local mix stores also achieved good sales results and were favored by consumers.TMO O

26、bservations:9StoresSelling CountryHot CategoryDuchessSoutheast Asian countriesCoffee MachinesSKG OfficialThailandCoffee Machinesdatthienkn04ThailandJuicers、Blenders&Soya Bean MachinesGlobalWonderShopVietnamBlender、Mixer&Grinder（Storm Mix Shop）ThailandFood PreparationData Period?April?Source:Shopee&L

27、azada,analyzed by TMOCooking&HeatingCooking&Heating-Hot SubcategoriesCooking&heating is the category with the largest market size among the three categories.With the expansion of the middle class and the accelerated pace of life,rice cookers,air fryers,multi-function cookers and other products have

28、become a necessity for families.It can be seen that the most sold subcategories are rice cookers and air fryers,which have been popular in Asia in recent years.TMO Observations:11Other?.?%Toasters?.?%Multi-function Cookers?.?%Gas Stoves?.?%Air Fryers?.?%Rice Cookers?.?%Data Period?April?Source:Shope

29、e&Lazada,analyzed by TMOGas StoveAir FryersRice CookersIn the rice cooker subcategory,Thailand has the highest sales,accounting for over 30%of total sales across the 6 countries.Thailand ranks among the worlds top consumers of rice,directly driving strong demand for rice cookers.ToastersIn the toast

30、er category,Thailand dominates with over 45%of total sales across the 6 countries.Thailands accelerating urbanization,especially in major cities like Bangkok,has led to faster-paced lifestyles and increasingly Westernized breakfast habits Electric SteamersIn the electric steamer subcategory,Malaysia

31、 leads with over 60%market share across the six Southeast Asian countries,followed by Thailand.Multi-function CookersIn the multi-function cooker category,Vietnam emerges as the top-performing market,capturing nearly half of total sales across the 6 countries.This dominance reflects Vietnams rapid u

32、rbanization trend.As more families move into space-constrained apartments.In the air fryer category,Malaysia achieves the highest sales,capturing over 35%of total sales across the 6 countries.This dominance aligns with Malaysians strong preference for fried and baked foods,coupled with growing healt

33、h consciousness.In the gas stove category,Thailand emerges as the top-performing market,accounting for nearly 70%of total sales across the 6 countries.Multiple models are labeled as countertop designs,offering portability that aligns with Southeast Asian households cooking spaces.Cooking&Heating-Bes

34、t-selling countries by subcategories12Data Period?April?Source:Shopee&Lazada,analyzed by TMOCooking&Heating-Popular BrandsMarket Share of Popular Brands?.?%?.?%?.?%?.?%?.?%PHILIPSSharpTefalToshibaElectroluxIn the Southeast Asian cooking&heating kitchen appliance market,Philips of the Netherlands tak

35、es the lead.The second and third places are Sharp of Japan and Tefal of France.In the air fryer market,European brands have occupied an important share with their innovative technology and quality assurance.Japanese brands have performed well in the rice cooker category.TMO Observations:13BrandOrigi

36、n CountryHot CategoryPHILIPSNetherlandsAir FryersSharpJapanRice CookersTefalFranceRice CookersToshibaJapanRice CookersElectroluxSwedenAir FryersData Period?April?Source:Shopee&Lazada,analyzed by TMOCooking&Heating-Popular StoresMarket Share of Popular Stores?.?%?.?%?.?%?.?%?.?%Panther.GlobalWangGeda

37、tthienkn04tuminh922SHIDAISHOPPanther.Global,the store with the largest market share,only has a market share of 1.3%even though it is sold in many countries,indicating that the market of this category presents a highly fragmented structure.There is no dominant store yet.The best-selling stores relate

38、d to air fryers include Panther.Global(many countries in Southeast Asia),WangGe(Thailand)and SHIDAISHOP(Vietnam),indicating that they have stable demand in many markets.It can be seen that rice cookers and air fryers are currently popular cooking products preferred by Southeast Asian cosumers.TMO Ob

39、servations:14StoresSelling CountryHot CategoryPanther.GlobalSoutheast Asian countriesAir FryersWangGeThailandAir Fryersdatthienkn04ThailandMulti-function Cookerstuminh922VietnamRice CookersSHIDAISHOPVietnamAir FryersData Period?April?Source:Shopee&Lazada,analyzed by TMOCooking&Heating -Price RangeSh

40、are of Revenue by Price Range and CountryIndonesia?-?-?-?-?-?-?-?-?-?-?-?-?%?%?%Malaysia?%?%?%Philippines?%?%?%Singapore?%?%?%Thailand?%?%?%Vietnam?%?%?%?Countries?%?%?%Price Range(USD)15The$20$100 price range represented the core segment of the Cooking&Heating market in Southeast Asia,driving a sig

41、nificant portion of overall sales.In Malaysia,the Philippines,Thailand,and Vietnam,products in the$20-50 price range accounted for the highest sales.In Indonesia,products in the$10-20 price range performed best.In Singapore,products in the$100-200 price range accounted for the highest sales,and prod

42、ucts above$2,000 also generated certain sales,demonstrating the countrys outstanding consumption level.Data Period?April?Source:Shopee&Lazada,analyzed by TMOSource:Shopee&Lazada,Product attributes are fromCooking&Heating-Trending New Products16GAABOR AIR FRYER?L OVEN?MENU FUNCTIONS NON-STICK COATING

43、 OIL-FREE OVEN AF?M-BK?A/WH?ABrand：Gaabor Store：Gaabor Official Store Price：23.21USD Original price：37.01USD Origin country：China Selling country：Malaysia Color：Black,White Applied group：Adults Perfect for：Fast cooking and nutritious meal preparation Features：Auto shut-off,timer,non-stick coating,pr

44、eset functions,easy to cleanON-SHELF TRACKING-TMOSALES TREND MONITORING-TMO Data Period?March?Jiexi Brand Management(Hangzhou)Co.,Ltd.focuses on small kitchen appliances and cleaning appliances with its own brand Gaabor as the core.In 2021,Gaabors sales exceeded 200 million yuan in its first year on

45、line.Through platforms such as Shopee and TikTok,its air fryer category ranks first in market share in many Southeast Asian countries.Cooking&Heating-Trending New Products17DREEPOR RICE COOKER MULTI-FUNCTION RICE COOKER HOT POT NON-STICK PANBrand：Dreepor Store：Dreepor Kitchen Appliances Price：8.3USD

46、 Original price：21.86USD Origin country：China Selling country:The Philippines Color：Black,White Applied group：Adults Perfect for：Home dining,small kitchen multi-cooking Features：automatic shutoff,anti-stick coating,multi-function,double layerDreepor comes from China and is an active home appliance b

47、rand on Philippine ecommerce platforms(Shopee,Lazada)and social networks.Its flagship store on SHOPEE in the Philippines has gained super popularity,with more than 300,000 followers,more than 200,000 ratings,and a consumer rating of 4.7(out of 5 points),and has many products with sales of more than

48、10,000.ON-SHELF TRACKING-TMOSALES TREND MONITORING-TMO Source:Shopee&Lazada,Product attributes are fromData Period?March?Food PreparationFood Preparation-Hot Subcategories19Juicers,blenders and soymilk machines are popular in the Southeast Asian market and are the most sold subcategories in the tran

49、saction processing category,accounting for as much as 36.1%.Small kitchen appliances such as food processors have also become popular in Asia in recent years,reflecting the growing pursuit of fine cooking by Southeast Asian consumers.TMO Observations:?.?%?.?%?.?%?.?%Juicers?Blenders&Soya Bean Machin

50、esFood Processors&Meat GrindersBlender?Mixer&GrinderOtherData Period?April?Source:Shopee&Lazada,analyzed by TMOBlender?Mixer&GrinderFood Processors&Meat GrindersJuicers、Blenders&Soya Bean MachinesIn this sub-categories,Vietnam has the best sales,accounting for more than 30%of the six countries.Vietn

51、amese consumers are paying more and more attention to healthy diet.Kitchen appliances such as juicers,blenders and soymilk machines can help consumers easily make healthy drinks/meals,meeting their demand for healthy drinks.In the food processor and meat grinder sub-category,Singapore has the best s

52、ales,accounting for nearly 40%of the six countries.Singapore is a fusion of various food cultures such as Chinese,Malay,Indian and Western cuisine.This has prompted consumers to use versatile kitchen appliances such as food processors and meat grinders to handle different ingredients and cooking nee

53、ds when preparing various dishes at home.Among this subcategories,the Philippines has the best sales,accounting for nearly 40%of the six countries.In the Philippine market,many brands such as PHILIPS,HANRIVER,and Bear Electric have launched multi-functional wall breakers,blenders,and grinders,provid

54、ing a variety of capacity and function options to meet the needs of different consumers.Food Preparation-Best-selling countries by subcategories20Data Period?April?Source:Shopee&Lazada,analyzed by TMOFood Preparation-Popular BrandsIn the field of small kitchen appliances for food processing,European

55、,Japanese,Korean and local brands are more popular among Southeast Asian consumers.Tefal of France is the leading brand in this field,accounting for about 2.3%of the online market share.PHILIPS from the Netherlands ranks second.The combined market share of the top five best-selling brands in this fi

56、eld does not exceed 10%,indicating low brand concentration.TMO found from data analysis that the market share of OEM and white-label products exceeds that of major European and American brands.OEM and white-label products are generally cheap,reflecting the high price sensitivity of Southeast Asian c

57、onsumers.TMO Observations:Market Share of Popular Brands?.?%?.?%?.?%?.?%?.?%TefalPHILIPSKAWOSCARSharpBrandOrigin CountryHot CategoryTefalFranceBlender、Mixer&GrinderPHILIPSNetherlandsBlender、Mixer&GrinderKAWVietnamJuicers、Blenders&Soya Bean MachinesOSCARKoreaJuicersSharpJapanBlender、Mixer&Grinder21Da

58、ta Period?April?Source:Shopee&Lazada,analyzed by TMOFood Preparation-Popular StoresMarket Share of Popular Stores?.?%?.?%?.?%?.?%?.?%datthienkn04GlobalWonderShopJuicer ClubKAW_AuthenticThe store with the largest market share Storm Mix Shop sells in multiple countries,with a market share of 3.3%.The

59、total market share of the top five stores is less than 10%,indicating that the market for this category presents a highly fragmented structure,and there is no dominant brand or store yet,which provides opportunities for cross-border brands to enter the market.Most of the best-selling stores are coll

60、ection stores that combine multiple brands and subcategories,indicating that this type of collection store is popular among small kitchen appliance consumers.Three of the top five best-selling stores have sales activities in Thailand,which once again proves that Thailand has a strong market demand f

61、or small kitchen appliances.TMO Observations:StoresSelling CountryHot Category（Storm Mix Shop）Southeast Asian countriesBlender、Mixer&Grinderdatthienkn04ThailandFood PreparationGlobalWonderShopThailandJuicers、Blenders&Soya Bean MachinesJuicer ClubVietnamBlender、Mixer&GrinderKAW_AuthenticVietnamJuicer

62、s22Data Period?April?Source:Shopee&Lazada,analyzed by TMOFood Preparation-Price RangeShare of Revenue by Price Range and CountryIndonesia?-?-?-?-?-?-?-?-?-?-?-?-?%?.?%?%Malaysia?%?.?%?%Philippines?%?.?%?%Singapore?%?.?%?%Thailand?%?.?%?%Vietnam?%?.?%?%6 Countries?%?%?%Price Range(USD)Products priced

63、 between$20 and$50 dominated the market,generating nearly 25%of sales,followed by products priced between$50 and$100.In Indonesia,Products priced between$5 and$10 were the most popular,accounting for about 25%of sales.In Malaysia,the Philippines,and Thailand:Products priced between$20 and$50 were th

64、e most popular price range.Especially in Malaysia,products in this range contributed nearly 30%of sales.In Singapore:Consumers spend relatively high on food processing appliances,with products in the$200-500 range accounting for the highest sales.23Data Period?April?Source:Shopee&Lazada,analyzed by

65、TMOFood Preparation-Trending New ProductsSIMPLUS MEAT GRINDERS?L ELECTRIC FOOD MIXER MEAT GRINDER VEGETABLE GRINDER BABY FOOD DDJR?Brand：Simplus Store：Simplus official shop Price：13.32USD Original price：22.69USD Origin country：Thailand Selling country：Thailand Color:White,Transparent Applied group：F

66、amilies,Individuals Who Cook At Home Perfect for：Home Cooking,Preparing Baby Food Features：Easy To Clean,Removable Parts,Overheat ProtectionSimplusSimplusSimplusSimplus is a small appliance brand founded in 2021 and headquartered in Thailand.In 2023,Simplus received a multi-million dollar Pre-A+roun

67、d of financing from Indonesian fund AC Venture,which will be used for product research and development,market expansion and brand operations.The brand ranks first in sales of home appliances in TikTok live streaming,and is also among the top three small appliances in Southeast Asia on Shopee and Laz

68、ada platforms.24ON-TITLE TRACKING-TMOSALES TREND MONITORING-TMO Source:Shopee&Lazada,Product attributes are fromData Period?March?Food Preparation-Trending New ProductsSONIFER PORTABLE ELECTRIC HAND MIXER ELECTRIC MIXER FOR BAKING EGG BEATER MIXER HOME KITCHEN TOOLBrand：Sonifer Store：Sonifer Flagshi

69、p Price：12.58USD Original price：27.07USD Origin country：China Selling country：The Philippines Color：White,Blue Applied group：Adults,Home Bakers Perfect for：Home Baking,Small Kitchen Tasks,Easy Mixing,Features：Variable Speed,Easy To Clean SimplusSimplusSimplusSonifer is a subsidiary of Yiwu Boneng Im

70、port&Export Co.,Ltd.in Yiwu,Zhejiang,China.The brand focuses on the development and manufacturing of small household appliances.Sonifers products have been registered in more than 150 countries around the world and have passed multiple international certifications such as GS,CE,CB,RoHS,etc.to ensure

71、 product quality and safety.25ON-PRICE TRACKING-TMOSALES TREND MONITORING-TMO Source:Shopee&Lazada,Product attributes are fromData Period?March?Beverage MakersBeverage Makers-Hot Subcategories27Southeast Asian countries such as Vietnam,Indonesia and the Philippines are the worlds major coffee produc

72、ers,and coffee culture is deeply rooted in the local people.With the acceleration of urbanization,consumers demand for convenient and high-quality coffee is growing,which has driven the sales of home coffee machines,accounting for about 68.7%of the market share.TMO Observations:Electric Kettles?.?%C

73、o?ee Machines&Accessories?.?%Data Period?April?Source:Shopee&Lazada,analyzed by TMOElectric Kettles Co?ee Machines&AccessoriesIn the co?ee machine and accessories sub-category,Thailand has the best sales,accounting for nearly?%of the six countries.Thailand has a strong co?ee culture,and traditional

74、co?ee such as Kafae Boran is very popular.In recent years,with the rise of the middle class and the westernization of lifestyle,the demand for freshly ground co?ee and specialty co?ee has been growing.?In the electric kettle sub-category,Thailand has the best sales,accounting for more than?%of the s

75、ix countries.It is followed by Malaysia and the Philippines,where the sales of electric kettles also account for more than?%of the six countries.Beverage Makers-Best-selling countries by subcategories28Data Period?April?Source:Shopee&Lazada,analyzed by TMOBeverage Makers-Popular BrandsMarket Share o

76、f Popular Brands?.?%?.?%?.?%?.?%?.?%DuchessSKGNespressoGemilaiOggi?The brand concentration in the online beverage maker market in Southeast Asia is relatively low.Imported brands show strong competitiveness,and the co?ee machines of the American brand Duchess are particularly popular.?Local brands a

77、nd Chinese brands also show impressive sales results.SKG and Oggi are active in the local market as Thai brands.The Chinese brand Gemilai comes from Guangzhou,and its business has covered?countries and regions around the world.TMO Observations:29BrandOrigin CountryHot Category?DuchessUSACo?ee Machin

78、es?SKGThailandCo?ee Machines?NespressoSwitzerlandCo?ee Machines?GemilaiChinaCo?ee Machines?OggiThailandCo?ee MachinesData Period?April?Source:Shopee&Lazada,analyzed by TMOBeverage Makers-Popular StoresMarket Share of Popular Stores?.?%?.?%?.?%?.?%?.?%DuchessSKG OfficialGlobalWonderShopNespressoGloba

79、l Merch Park?The store with the largest market share,Duchess from the United States,sells in multiple countries,accounting for?.?%of the market share.The top?ve stores have a combined market share of?.?%.The two international brand stores on the list,Duchess and Nespresso,are sold in multiple countr

80、ies in Southeast Asia,which shows that entering multiple Southeast Asian markets and localizing is a common strategy for international brands.?The top?ve stores all have sales in Thailand,which once again shows that Thailand is a popular market for this category.TMO Observations:30StoresSelling Coun

81、tryDuchessSoutheast Asian countriesSKG OfficialThailandGlobalWonderShopThailandNespressoSoutheast Asian countriesGlobal Merch ParkSoutheast Asian countriesData Period?April?Source:Shopee&Lazada,analyzed by TMOBeverage Makers-Price RangeShare of Revenue by Price Range and CountryIndonesia?-?-?-?-?-?-

82、?-?-?-?-?-?-?%?%?%Malaysia?%?%?%Philippines?%?%?%Singapore?%?%?%Thailand?%?%?%Vietnam?%?%?%6 Countries?%?%?%Price Range(USD)31In the beverage maker market,products priced between$50 and$100 are the best sellers in the six countries.Indonesian consumers are more price sensitive,and fans priced betwee

83、n$2 and$5 are the best sellers on Shopee and Lazada,accounting for about 35%of sales.Malaysian consumers have a strong spending power in this category,and products priced between$500 and$1,000 are the most popular price range.Except for Indonesia and Vietnam,the price ranges of this category are gen

84、erally higher than other categories,probably because imported coffee machines are generally sold at higher prices.Data Period?April?Source:Shopee&Lazada,analyzed by TMOBeverage Makers-Trending New ProductsOGGI FULLY AUTOMATIC COFFEE MACHINE COFFEE MACHINE CAPSULE MC?PLUSBrand：OGGI Store：COF Collecti

85、on Price：79.61USD Original price：130.36USD Origin country：Thailand Selling country：Thailand Color：Black,Red Applied group：Adults Perfect for：For enthusiasts,espresso making,easy making Features：Automatic power offEasy E-ReceiptSimplus Meat Grinders 2L DDJR004上市时间OGGIs brand activity began around 202

86、3.It is a local Thai brand that focuses on home espresso machines,grinders and related appliances.The core positioning of the brand is all-in-one home coffee experience,and it is committed to bringing professional 19-bar pressure espresso into the home scene.32PRICE TRACKING-TMOSALES TREND MONITORIN

87、G-TMO Source:Shopee&Lazada,Product attributes are fromData Period?March?Beverage Makers-Trending New ProductsOXYGEN ELECTRIC KETTLE?L YL-?L HOT WATER KETTLE HOT WATER TANK MILK TEA WATER STORAGE TANK ELECTRIC KETTLEBrand：OXYGEN Store：oxygen official store Price：33.8USD Original price：56.52USD Origin

88、 country:Thailand Selling country:Thailand Color：Black Applied group：Adults Perfect for：Home,office,small business,coffee shop Features：Automatic shutdown,keep warm function,adjustable temperature,water level display,overheat protection Easy E-ReceiptSimplus Meat Grinders 2L DDJR004上市时间OXYGEN is a l

89、ocal brand in Thailand.It sells its products through its official e-commerce website and e-commerce platforms such as Shopee.It has been active in the Thai market over the past few years,especially focusing on kitchen appliances and beverage equipment.OXYGENs official flagship store on Shopee MALL h

90、as a score of 4.8(out of 5).33TITLE TRACKING-TMOSALES TREND MONITORING-TMO Source:Shopee&Lazada,Product attributes are fromData Period?March?Closing Notes34The South East Asian small sitchen appliances market holds great potential and there is still much to be explored.Although this outlook have cov

91、ered several kitchen appliances categories,more insights can be gathered from the data,such as delving into more specific subcategories,analyzing price distribution and average review scores among brands,as well as tracking sales and brand performance in the long term.If youre interested in obtainin

92、g deeper insights into the kitchen appliances market or any other market in South East Asia,please feel free to reach out to TMO Group.We can collaborate with you to help you achieve your goals.TMO eCommerce data platform-Market Insider is now available for demo!35?Covering six Southeast Asian count

93、ries and major eCommerce platforms,it spans?major industries including health,beauty,food and beverage,home appliances,sports and outdoor,with hundreds of subcategories and features TMOs specialized standardized classi?cation for health supplements,real-time trend tracking,and in-depth competitor mo

94、nitoring.Book a demoAbout TMOTMO Group is a Digital Commerce Agency,Based in Shanghai,Chengdu,Hong Kong,Singapore and Amsterdam.We provide brands with Consultancy,Design,Development&Managed services covering(e)Commerce-Data-AI.TMO offers integrated solutions for the entire eCommerce value chain with

95、 a strong focus on Health&Beauty for Business-to-Consumer(B2C)/Direct-to-consumer(D2C)&Industry wide focus for Business-to-Business(B2B).To keep up with the latest eCommerce information and insights in various industries in Southeast Asia,email us at infotmogroup.asia to subscribe,click to follow us on social media: