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1、Published June 2024Green Energy Application eCommerce Sales In South East Asia2ContentsForeword3Green Energy Application Products-Category4Green Energy Application Products-Market Overview5Green Energy Application Products-Main Segments 6Green Energy Application Products-TOP 10 Brands 7Green Energy

2、Application Products-Price Range8Solar energy products9Electric Transportation and their Charging Equipment15Lithium batteries21LED lights and displays26About TMO33From December 2022,TMO Group started publishing a series of outlooks on different industries in Southeast Asian eCommerce,analyzing sale

3、s performance in various countries.Weve released outlooks on cosmetics,home appliances and more,and will continue to explore more popular industries and categories!Methodology:TMO Groups expert team relies on first-hand data from major eCommerce platforms in Southeast Asian-Shopee and Lazada,and emp

4、loys various analytical methods to provide readers with valuable insights.Currency Values:Regarding pricing and monetary information,the analysis in the report is based on the equivalent value of the local currencies in US dollars.It is important to note that this report is intended for market refer

5、ence purposes only,and our company does not bear any legal responsibility for the accuracy and viewpoints presented in the report.About This SeriesTMO ServicesMarket Scan&ResearchConduct a preliminary scan of different markets,define the competitive landscape and select suitable markets for your cro

6、ss-border eCommerceMarket Entry&Development StrategyConsolidate market potential and localization knowledge to formulate short-term,medium-term,or long-term market entry and development strategies for you.Customized Industry DataTo help you understand the ever-changing consumer preferences and deman

7、d trends,as well as the evolving industry standards.Green Energy Application Products-Category4Categories of green energy application productsSubcategoriesElectric transportation and their charging equipmentElectric bicycles,electric scooters,electric bicycle chargers,electric vehicle chargers,etc.S

8、olar energy productsSolar water heaters,Solar Light,solar fans,solar panels/chargers,etc.LED lights and displaysVehicle-mounted,indoor,and outdoor LED lights and displaysLithium batteriesLithium batteriesSoutheast Asia is one of the most energy-demanding regions in the world.According to the Interna

9、tional Energy Agency(IEA),the regions energy demand is expected to double by 2050.This is mainly due to the heavy reliance on fossil fuels,which may make it susceptible to price fluctuations and supply risks in the future.As a result,many Southeast Asian countries have been implementing policies to

10、encourage and support the transition to low-carbon energy.Based on classifications in the green energy industry and products categories on eCommerce,TMO has categorized the green energy application products sold on the Southeast Asian eCommerce platforms into four main subcategories：1.Electric trans

11、portation and their charging equipment 2.Solar energy products 3.LED lights and displays 4.Lithium batteries This outlook primarily focus on research and analysis of these four major segments.Products not falling into these four categories are not included in the outlooks key analysis scope for now.

12、Data Period：April 2024Source：Shopee&LazadaMarket Share by CountrySingapore3%Malaysia7%Indonesia10%Vietnam19%Philippines25%Thailand36%Green energy application productsIn terms of different countries,Thailand had the highest market share,accounting for about 36%,making it the largest segment market am

13、ong the six Southeast Asian countries.The Philippines ranked second with a market share of approximately 25%.TMO Observations:Green Energy Application Products-Market Overview5Data Period：April 2024Source：Shopee&LazadaGreen Energy Application Products-Main Segments 6Data Period：April 2024Source：Shop

14、ee&LazadaSoutheast Asia 6 countries5%13%22%60%LED lights and displaysSolar energy productsElectric vehicles and their charging equipmentLithium batteriesIn terms of subcategories,LED lights and displays were the top-selling category,accounting for about 60%of sales on Shopee and Lazada,followed by s

15、olar products.Regarding different countries:LED lights and displays were the mostly bought category in all six Southeast Asian countries.Indonesia,Malaysia,and Singapore are quite similar,with the green energy application product market dominated by LED lights and displays.In these three countries,t

16、he market share of this category all exceeded 75%.Other categories do not yet show significant competitiveness.Solar products received significant popularity in Thailand and the Philippines.In April,the market share of solar energy products on Shopee and Lazada in these two countries both exceeded 3

17、0%,comparable to LED lights and displays,and much higher than in other countries.This indicates a high demand for solar products in these two countries.Thailand and the Philippines have natural advantages for photovoltaic power generation due to their abundant sunshine and long annual sunlight hours

18、,which may have a positive influence on the development of solar energy product market.Market Share by SubcategorySingapore1%1%1%98%Indonesia15%6%1%78%Malaysia1%3%7%90%the Philippines4%1%45%51%Thailand12%7%36%45%Vietnam1%42%3%54%TMO Observations:Green Energy Application Products-TOP 10 Brands In gen

19、eral,on Shopee and Lazada,it seems that there is no brand leader in this market in the Southeast Asia,as none of the top 10 brands held a market share of more than 5%.This low brand concentration may indicate that Southeast Asian consumers have diverse brand preferences for green energy application

20、products.The leading brand in this segment was Philips from Netherlands,followed by Samsung from South Korea and Xiaomi from China.In addition to Xiaomi from China,other Asian brands also demonstrated impressive sales performance on Shopee and Lazada.South Korea,Japan,and Indonesian each had two bra

21、nds that made it into the best-selling brand list.TMO Observations:Market Share of Top 10 Brands0.3%0.4%0.5%0.5%0.5%0.8%0.8%1.0%1.5%1.7%PHILIPSSamsungLGPanasonicHANNOCHSPOLYTRONSonySharpNOVSIGHTRankBrandOrigin Country1PhilipsNetherlands2SamsungSouth Korea3XiaomiChina4LGSouth Korea5PanasonicJapan6HAN

22、NOCHSIndonesia7POLYTRONIndonesia8SonyJapan9SharpJapan10NOVSIGHTUSA7Data Period：April 2024Source：Shopee&LazadaGreen Energy Application Products-Price RangeShare of Revenue in New Energy Application Product Segment by Price Range and CountryIndonesia0-11-22-55-1010-2020-5050-100100-200200-500500-10001

23、000-20002000-50000%25%50%Malaysia0%25%50%Philippines0%20%40%Singapore0%10%20%Thailand0%30%60%Vietnam0%25%50%6 Countries0%15%30%Price RangeThe overall price of green energy application products is relatively high.In general,the best-selling green energy application products were priced between 100-20

24、0 USD,generating nearly 30%of sales revenue.Products priced between 50-100 USD were followed,which contributed nearly 20%of sales revenue.Vietnamese consumers generally prefer lower-priced products,with items priced between 5 USD and 10 USD having the highest sales,accounting for over 40%of the mark

25、et.Among the six Southeast Asian countries,Vietnam has the lowest average purchase price for green energy application products.Filipino consumers favor moderately priced products,with the most popular products falling in the price range of 20-50 USD.In Malaysia,the highest sales were generated by pr

26、oducts priced in the range of 50-100 USD.Singapore,Indonesia,and Thailand demonstrated impressive sales performance on higher-priced products.Products priced above 100 USD generated over 45%of sales revenue in these countries.TMO Observations:8Data Period：April 2024Source：Shopee&Lazada Solar energy

27、productsSolar Energy Products-Market OverviewPhilippines71.0%Thailand22.3%Vietnam3.1%Malaysia2.7%Indonesia0.8%Singapore0.1%Solar Energy ProductsMarket Share in Solar Energy Products by CountryIn the solar energy products market,the Philippines had the highest market share on Shopee and Lazada,accoun

28、ting for 71.0%of total sales.The second-highest market belonged to Thailand(22.3%).TMO Observations:10Data Period：April 2024Source：Shopee&LazadaSolar Energy Products-Main Segments 0.0%9.0%9.5%81.6%Solar LightSolar FanSolar Panel/Solar ChargerSolar Water HeaterIn terms of subcategories for solar ener

29、gy products,solar lights were the top-selling category,accounting for a market share of 81.6%.Regarding different countries:Consumers have diverse demands and preferences in Thailand,solar light,solar fans and solar panels all gained significant popularity.Among these categories,the market share of

30、solar fans and solar panels ranked first among the six countries.Solar panels were particularly favored for their energy storage capabilities in outdoor activities such as camping.In the Philippines,Vietnam,and Malaysia,solar lights dominated the majority of the market share,with other categories ha

31、ving relatively weaker advantages.Indonesia and Singapore were quite similar.Although solar lights held the highest market share,the sales performance of solar panels/chargers was also impressive,capturing approximately 20%and 15%of the market share,respectively.Market Share by Subcategory0.2%14.6%1

32、.8%83.5%0.6%19.9%1.2%78.4%0.0%5.9%3.2%90.9%0.0%2.2%0.5%97.3%0.0%25.7%30.9%43.4%0.1%0.1%11.5%88.4%TMO Observations:11Data Period：April 2024Source：Shopee&LazadaSingaporeIndonesiaMalaysiathe PhilippinesThailandVietnamSolar Energy Products-TOP 10 BrandsMarket Share of Top 10 Brands1.3%1.3%1.4%1.6%1.7%2.

33、2%3.3%3.6%3.7%4.1%PhilipsBoscaJDNSSVimiteModiSuryaPowMrKukuKKSKYBrands from Netherlands and Southeast Asia were more popular.In this brand ranking list,five Southeast Asian brands made it into the top ten best-selling list.Remarkably,apart from brands from the Netherlands,no other Western brands fea

34、tured in this ranking,highlighting the competitive advantage of Asian brands in the Southeast Asian solar energy market.The Dutch brand Philips was the champion brand in this category,with a market share of approximately 4.1%.The second and third best-selling brands were Bosca from the Philippines(3

35、.7%)and JDJINDIAN from Thailand(3.6%).Chinese brands secured four positions in the brand sales list,which demonstrated strong sales performance.This indicated the potential positive impact of Chinese brands in the Southeast Asian solar energy market.TMO Observations:RankBrandOrigin Country1PhilipsNe

36、therlands2BoscaThe Philippines3JDJINDIANThailand4NSSChina5VimiteThe Philippines6ModiChina7SuryaIndonesia8PowMrChina9KukuThailand10KKSKYChina12Data Period：April 2024Source：Shopee&LazadaSolar Energy Products-TOP 3 Brands by CountryIndonesiaTOP 3 Brands25.15%Origin Country1Surya19.21%Indonesia2MITSUYAM

37、A2.57%Indonesia3ADVANCE2.57%USAMalaysiaTOP 3 Brands13.93%Origin Country1Vimite6.02%Philippines2OSIDEN4.14%China3Warmtaste3.76%ChinaThe PhilippinesTOP 3 Brands22.11%Origin Country1Bosca8.02%Philippines2NSS7.19%China3Philips6.90%NetherlandsSingaporeTOP 3 Brands22.14%Origin Country1Auoyo8.40%China2KEEL

38、AT7.63%Malaysia3Warmtaste6.11%ChinaThailandTOP 3 Brands24.27%Origin Country1JDJINDIAN13.59%Thailand2Modi6.83%China3Lamptan3.85%ThailandVietnamTOP 3 Brands21.19%Origin Country1JDJINDIAN11.86%Thailand2VITI SMART5.08%Vietnam3KITAWA4.24%VietnamAsian brands were well-received on Southeast Asian eCommerce

39、 platforms.Chinese brands have a significant advantage,with five brands appearing in the above lists.Regarding different countries:In Indonesia,the Philippines,Thailand,and Vietnam,local brands had a strong presence.Brands like Surya from Indonesia,Bosca from the Philippines,and JDJINDIAN from Thail

40、and,have taken the top spots in their respective countries in terms of brand sales.While the champion brand in Vietnam was from Thailand(JDJINDIAN),the second and third-ranking brands were both from Vietnam.In Malaysia,the leading brand was Vimite,with a market share of approximately 6.02%.Chinese b

41、rands were also popular.However,there is currently no dominant brand in the market,presenting a significant opportunity for new brands to enter.In Singapore,Chinese brands received great popularity.TMO Observations:13Solar Energy Products-Hot Products14PHILIPS BUY ONE GET ONE FREE SUPER BRIGHT SOLAR

42、 LIGHT 50 TIMES BRIGHTER NEW GENERATION PHASE TYPE 800W ALUMINUM SHELLBrand：Philips Country of Origin：Netherlands Price：5.7 USD BOSCA SOLAR STANDING FAN 16 INCH SOLAR ELECTRIC FAN PLUG AND PLAY CODSPOT HALF PRICE GENUINE JINDIAN SOLAR 300W HIGH QUALITY SOLAR LIGHT,SUPER BRIGHT AND DURABLEBrand：JDJIN

43、DIAN Country of Origin：Thailand Price：25.0 USDNSS SOLAR ELECTRIC FAN RECHARGEABLE SOLAR FAN WITH PANEL SOLAR ELECTRIC FAN WITH EMERGENCY LIGHTBrand：NSS Country of Origin：China Price：22.4 USD4/6LED SOLAR CELL WALL/WALL MOUNTED LIGHT,DECORATIVE LIGHT,FENCE LIGHT,SOLAR LIGHT,SOLAR LIGHT DS459 DS560 DS5

44、67Brand：Vimite Country of Origin：Philippines Price：8.0 USDBrand：Bosca Country of Origin：Philippines Price：32.0 USDNO.1NO.5NO.4NO.3NO.2Data Period：April 2024Source：Shopee&LazadaElectric Transportation and their Charging EquipmentElectric Transportation and their Charging Equipment-Market OverviewViet

45、nam82.3%Thailand7.6%Indonesia6.9%Malaysia1.8%Philippines1.2%Singapore0.2%Electric Transportation and their Charging EquipmentIn the electric transportation and their charging equipment market,Vietnam had the highest market share on Shopee and Lazada,accounting for 82.3%of total sales.The second-high

46、est market belonged to Thailand(7.6%).TMO Observations:16Data Period：April 2024Source：Shopee&LazadaMarket Share by Country0.3%7.9%18.4%73.4%Electric bicyclesElectric scootersElectric bicycle chargersElectric vehicle chargersIn terms of subcategories for electric transportation and their charging equ

47、ipment,electric bicycles were the best-selling category,accounting for more than 70%of market share on Shopee and Lazada.Regarding different countries:Electric bicycles were highly favored in Thailand,the Philippines,Indonesia,and Singapore,capturing over 60%of the market share in each of these coun

48、tries.The electric vehicle charging market in Vietnam is full of potential.Although Vietnams car sales are less than half of Thailands,the construction speed of electric vehicle charging stations in Vietnam exceeds that of Thailand.According to statistics,VinFasts public charging stations have cover

49、ed all 63 provinces in Vietnam,developing rapidly.Data from the Shopee and Lazada e-commerce platforms also show that the sales of electric vehicle chargers in Vietnam account for approximately 33.5%of the market share,ranking first among the six countries.In Malaysia,electric scooters have the high

50、est market share,followed by electric bicycles.Market Share by Subcategory5.1%0.1%6.9%87.9%0.7%0.0%2.7%96.6%2.8%0.3%65.3%31.7%11.0%5.0%17.4%66.6%0.5%0.0%10.6%88.9%33.5%0.0%38.5%28.0%TMO Observations:17Data Period：April 2024Source：Shopee&LazadaSingaporeIndonesiaMalaysiathe PhilippinesThailandVietnamE

51、lectric Transportation and their Charging Equipment-Main Segments Market Share of Top 10 Brands0.4%0.4%0.5%0.7%0.7%0.7%1.1%2.3%2.6%2.9%EXOTICXiaomiU WINFLYPACIFICYamatoGodaBESTONAnchiVINFASTLulaeAsian brands dominate the electric vehicles and charging equipment market in Southeast Asia.In the Top 10

52、 best-selling brands list,all ten brands are from Asia,with three brands from Mainland China and one brand from Taiwan.EXOTIC from Indonesia is the best-selling brand in this category,with a market share of approximately 2.9%.The second and third-ranking brands are Xiaomi from China(2.6%)and TU WINF

53、LY from Indonesia(2.3%).Apart from Indonesia,brands from Vietnam and Thailand have also made it to the best-selling brands list,demonstrating the significant competitiveness of Southeast Asian local brands in this market.Vietnamese electric vehicle charging brand VINFAST has also entered the best-se

54、lling brands list.With the increasing popularity of electric vehicles,the demand for charging stations in Vietnam has significantly risen.VINFAST,as a local brand,has seized this market opportunity.TMO Observations:RankBrandOrigin Country1EXOTICIndonesia2XiaomiChina3U WINFLYIndonesia4PACIFICIndonesi

55、a5YamatoTaiwan,China6GodaIndonesia7BESTONChina8AnchiChina9VINFASTVietnam10LulaeThailand18Data Period：April 2024Source：Shopee&LazadaElectric Transportation and their Charging Equipment-TOP 10 BrandsIndonesiaTOP 3 Brands46.89%Origin Country1EXOTIC21.93%Indonesia2U WINFLY16.94%Indonesia3PACIFIC8.02%Ind

56、onesiaMalaysiaTOP 3 Brands17.12%Origin Country1Xiaomi8.71%China2feyree4.50%China3Airwheel3.90%USAThe PhilippinesTOP 3 Brands14.13%Origin Country1Xiaomi5.95%China2BEMS5.02%Philippines3West Biking3.16%USASingaporeTOP 3 Brands21.43%Origin Country1Xiaomi10.00%China2JIMOVE5.71%Singapore3MaximalSG5.71%Sin

57、gaporeThailandTOP 3 Brands13.73%Origin Country1Anchi6.02%China2Monsprin3.22%Thailand3Monsprin3.22%MalaysiaVietnamTOP 3 Brands4.16%Origin Country1Xiaomi2.58%China2Yamato1.04%Taiwan,China3VINFAST0.54%VietnamOverall,Indonesia had relatively high brand concentration in this market,with the total market

58、share of the top three brands in each country being over 45%.In different countries:In Indonesia,local brands have a significant advantage,with the top three brands all being Indonesian.Apart from the Indonesian market,Chinese brands hold a leading market share in the other five Southeast Asian coun

59、tries.Notably,Xiaomi has performed exceptionally well in the electric vehicle sector,securing the top sales position on Shopee and Lazada platforms in Malaysia,the Philippines,Singapore,and Vietnam in April 2024.TMO Observations:19Electric Transportation and their Charging Equipment-TOP 3 Brands by

60、CountryElectric Transportation and their Charging Equipment-Hot Products20ELECTRIC BIKES EXOTIC VELOCE V1 500W ELECTRIC BIKEBrand：EXOTIC Country of Origin：Indonesia Price：230.4 USD LIMITED FREEBIE XIAOMI BAICYCLE ELECTRIC BICYCLE S SERIES(S1|S2|S3)TOP SPEED 25 KM/HUWINFLY DF7 ELECTRIC BICYCLE OFFICI

61、AL WARRANTY U WIN FLY D7D DRAGON FLYBrand：U WINFLY Country of Origin：Indonesia Price：202.6 USDSMART CHARGER CASAN ELECTRIC BIKE PACIFIC 48 VOLT 20 AMP BATTERY CHARGER 48V-20AH|HIGH QUALITYBrand：PACIFIC Country of Origin：Indonesia Price：10.1 USDYAMATO 12V 30AH ELECTRIC BIKE WITH 4,5 BATTERY PACKS FOR

62、 133S XMEN VESPA VINFASTBrand：Yamato Country of Origin：Taiwan,China Price：24.0 USDBrand：Xiaomi Country of Origin：China Price：249.0 USDNO.1NO.5NO.4NO.3NO.2Data Period：April 2024Source：Shopee&LazadaLithium batteriesLithium batteries-Market OverviewIn the lithium batteries market,Indonesia had the high

63、est market share on Shopee and Lazada,accounting for 38.8%of total sales.The second-highest market belonged to Thailand(28.6%),followed by the Philippines(25.3%).TMO Observations:22Vietnam5.5%Thailand28.6%Singapore0.3%Philippines25.3%Malaysia1.5%Indonesia38.8%Lithium batteriesData Period：April 2024S

64、ource：Shopee&LazadaMarket Share by CountryLithium batteries-TOP 10 BrandsMarket Share of Top 10 Brands0.9%1.0%1.0%1.0%1.1%1.2%1.7%2.0%2.8%3.7%PanasonicMaxellSonyLeeplusEnergizerDissingDewaltRenataMakitaRakki PandaSoutheast Asian consumers prefer Japanese brands when buying lithium batteries on eComm

65、erce platforms.The top three brands were all from Japan.Panasonic from Japan was the best-selling lithium battery brand on Shopee and Lazada,with a market share of 3.7%.The second and third best-selling brands were also from Japan,which were Maxell(2.8%)and Sony(2.0%).Overseas brands may also face c

66、ompetition from local brands in Southeast Asia.Thai brands Leeplus and Dissing,as well as Indonesian brand Rakki Panda,have all achieved impressive sales performance.TMO Observations:RankBrandOrigin Country1PanasonicJapan2MaxellJapan3SonyJapan4LeeplusThailand5EnergizerUSA6DissingThailand7DewaltUSA8R

67、enataSwitzerland9MakitaUSA10Rakki PandaIndonesia23Data Period：April 2024Source：Shopee&LazadaLithium batteries-TOP 3 Brands by CountryIndonesiaTOP 3 Brands8.62%Origin Country1Panasonic3.40%Japan2Maxell2.64%Japan3Sony2.58%JapanMalaysiaTOP 3 Brands12.20%Origin Country1Viloso6.64%Malaysia2Panasonic3.03%

68、Japan3Sony2.53%JapanThe PhilippinesTOP 3 Brands23.65%Origin Country1Maxell10.51%Japan2Panasonic8.62%Japan3Energizer4.52%USASingaporeTOP 3 Brands34.56%Origin Country1Energizer17.93%USA2Panasonic11.66%Japan3Maxell4.97%JapanThailandTOP 3 Brands9.82%Origin Country1Leeplus4.41%Thailand2Dissing2.98%Thaila

69、nd3Panasonic2.42%JapanVietnamTOP 3 Brands27.13%Origin Country1Maxell11.28%Japan2Panasonic7.92%Japan3GS7.92%USAIn general,Japanese lithium battery brands are more popular among Southeast Asian consumers.Regarding different countries:In Indonesia,the Philippines,and Vietnam,Japanese brands Panasonic a

70、nd Maxell were the top-selling brands in the lithium battery market,ranking first or second in these three countries.In Singapore,the American brand Energizer ranked first in this segment,with a market share of approximately 17.93%.In Malaysia and Thailand,local Southeast Asian brands gained great p

71、opularity.Viloso from Malaysia and Leeplus from Thailand emerged as the top brands in these two countries.TMO Observations:24Lithium batteries-Hot Products25100%GENUINE PANASONIC RECHARGEABLE BATTERY 18650 3.7V 90000 MAH,SUFFICIENT POWER,GOOD PRICE,RECHARGEABLE LITHIUM ION BATTERY,CHEAP PRICEBrand：P

72、anasonic Country of Origin：Japan Price：2.6 USD MAXELL LITHIUM BATTERY CR1632 CR-1632 L50,1632,DL1632,BR1632 3V CR-1632-MBATTERY SONY CR2032 LITHIUM BATTERY 3V-CMOS BATTERY COIN CELL CR-2032Brand：Sony Country of Origin：Japan Price：0.3 USDENERGIZER CR2 3V LITHIUM BATTERY CR-2 CYLINDRICAL LIGHT LITHIUM

73、 BATTERY 3 VOLTBrand：Energizer Country of Origin：USA Price：4.5 USDDEWALT LI-ION BATTERY 18V 2.0AH MODEL DCB183,1 YEAR CENTER WARRANTY/DCB183-0,NO BOXBrand：Dewalt Country of Origin：USA Price：32.6 USDBrand：Maxell Country of Origin：Japan Price：1.6 USDNO.1NO.5NO.4NO.3NO.2Data Period：April 2024Source：Sho

74、pee&LazadaLED Lights and DisplaysLED Lights and Displays-Market OverviewThe Philippines29.0%Vietnam22.8%Indonesia18.4%Malaysia13.5%Thailand10.0%Singapore6.2%LED Lights and DisplaysMarket Share by CountryIn the LED lights and displays market,the Philippines had the highest market share on Shopee and

75、Lazada,accounting for 29.0%of total sales.The second-highest market belonged to Vietnam(22.8%),followed by Indonesia(18.4%).TMO Observations:27Data Period：April 2024Source：Shopee&LazadaLED Lights and Displays-Main Segments 1.8%3.6%94.7%Indoor LED lights and displaysVehicle-mounted LED lights and dis

76、playsOutdoor LED lights and displaysIn terms of subcategories for LED lights and displays,indoor LED lights and displays hold the majority market share,accounting for approximately 95%of total sales on Shopee and Lazada.Regarding different countries:Across the six Southeast Asian countries,consumers

77、 prefer to purchase indoor LED lights and displays.This category accounts for over 85%of total sales in each country,significantly surpassing the market share of LED lights and displays for vehicles and outdoor use.Compared to other countries,Indonesian consumers showed a relatively higher interest

78、in LED lights and displays for vehicles.In April,sales of LED lights and displays for vehicles on Shopee and Lazada in Indonesia accounted for approximately 12%of total sales,ranking first among the six countries.Market Share by SubcategorySingapore0.3%0.2%99.6%Indonesia1.9%12.0%86.1%Malaysia0.8%2.5

79、%96.7%the Philippines2.5%3.4%94.1%Thailand0.9%1.6%97.5%Vietnam2.7%0.8%96.5%TMO Observations:28Data Period：April 2024Source：Shopee&LazadazLED Lights and Displays-TOP 10 BrandsMarket Share of Top 10 Brands0.3%0.4%0.4%0.6%0.6%0.6%0.9%1.0%1.5%1.9%PHILIPSSamsungLGXiaomiPOLYTRONHANNOCHSSharpPanasonicNOVSI

80、GHTSmilingsharkIt seems that there is no brand leader in the LED Lights and Displays market,as none of the top 10 brands held a market share of more than 5%.This low brand concentration may indicate that Southeast Asian consumers have diverse brand preferences for LED Lights and Displays products.Du

81、tch and American brands gained significant popularity by Southeast Asian consumers.The leading brand was Philips from Netherlands,followed by Samsung and LG from South Korea.Asian brands also demonstrated well sales performance,with a total of 8 Asian brands entering the best-selling brand list.Chin

82、ese brand Xiaomi ranked fourth among them,while Indonesian brands POLYTRON and HANNOCHS ranked fifth and sixth respectively.TMO Observations:RankBrandOrigin Country1PhilipsNetherlands2SamsungSouth Korea3LGSouth Korea4XiaomiChina5POLYTRONIndonesia6HANNOCHSIndonesia7SharpJapan8PanasonicJapan9NOVSIGHTU

83、SA10SmilingsharkChina29Data Period：April 2024Source：Shopee&LazadaLED Lights and Displays-TOP 3 Brands by CountryIndonesiaTOP 3 Brands7.56%Origin Country1PHILIPS3.08%Netherlands2SAMSUNG2.37%South Korea3POLYTRON2.12%IndonesiaMalaysiaTOP 3 Brands4.83%Origin Country1PHILIPS2.01%Netherlands2Xiaomi1.47%Ch

84、ina3SAMSUNG1.35%South KoreaThe PhilippinesTOP 3 Brands2.93%Origin Country1NOVSIGHT1.36%USA2Xiaomi0.79%China3FIREFLY0.78%USASingaporeTOP 3 Brands6.98%Origin Country1PHILIPS3.64%Netherlands2DFS1.85%Singapore3CANMEIJIA1.49%ChinaThailandTOP 3 Brands3.85%Origin Country1Philips1.44%Netherlands2Samsung1.42

85、%South Korea3Xiaomi0.99%ChinaVietnamTOP 3 Brands4.68%Origin Country1Samsung2.49%South Korea2LG1.17%South Korea3Smiling Shark 1.01%ChinaThe brand concentration in the LED lights and displays market is relatively low,with the top three brands in each of the five countries holding a market share below

86、10%.Chinese brands performed well in Malaysia,the Philippines,Singapore,Thailand and Vietnam,including Xiaomi from Beijing,CANMEIJIA from Guangzhou,and Smiling Shark.Regarding different countries:In Indonesia,Malaysia,Singapore and Thailand,PHILIPS from Netherlands was the bestsellers.There are stil

87、l expansion opportunities for other brands due to its market share was only 1.36%.In the Philippines,NOVSIGHT from the USA was the most popular brand.Vietnam prefers Asian brands,particularly those from South Korea and China.However,the market share of these brands is relatively low,and they have no

88、t yet established dominance.TMO Observations:30LED Lights and Displays-Hot Products31PHILIPS LIGHTING IVORY LED READING LIGHT,4-COLOR WHITE LIGHT,STEP DIMMINGBrand：Philips Country of Origin：Netherlands Price：37.2 USD SAMSUNG TV LED DIGITAL TV 32 INCHES,TV MODEL UA32N4003AKXXT,1 YEAR WARRANTYSMART WE

89、IGHT SCALE 2 LED DISPLAY WEIGHT SCALE,HIDDEN LED DISPLAYBrand：Xiaomi Country of Origin：China Price：15.6 USDNOVSIGHT HEADLIGHT H4 LED CAR LIGHT LED HEADLIGHT FRONT LIGHT HEADLIGHT BULB H4/H11/9005 2 YEARS WARRANTYBrand：NOVSIGHT Country of Origin：USA Price：8.1 USDSMILINGSHARK TIP0020 LED FLASHLIGHT MI

90、NI FLASHLIGHT KEYCHAIN SUPER BRIGHT FLASHLIGHT 6 MODES WITH RED AND BLUE LIGHT WHISTLE TYPE-C RECHARGEABLE WATERPROOFBrand：Smilingshark Country of Origin：China Price：6.1 USDBrand：Samsung Country of Origin：South Korea Price：133.1 USDNO.1NO.5NO.4NO.3NO.2Data Period：April 2024Source：Shopee&LazadaTMO Po

91、pular ReportsSkincare (Southeast Asia Outlook 2022)Download nowIndonesia.eCommerce sales estimates(January 2024)Download nowHome Appliances(Southeast Asia Outlook 2023)Download nowSoutheast Asia eCommerce Outlook 2024Download nowAbout TMOTMO Group is a Digital Commerce Agency,Based in Shanghai,Cheng

92、du,Hong Kong,Singapore and Amsterdam.We provide brands with Consultancy,Design,Development&Managed services covering(e)Commerce-Data-AI.TMO offers integrated solutions for the entire eCommerce value chain with a strong focus on Health&Beauty for Business-to-Consumer(B2C)/Direct-to-consumer(D2C)&Industry wide focus for Business-to-Business(B2B).To keep up with the latest eCommerce information and insights in various industries in Southeast Asia,email us at infotmogroup.asia to subscribe,click to follow us on social media: