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1、2*Kindly click on the cover to download for free.Our ResourcesOutlookData PackMarket Localization3About This Series4About This Outlook5Electronic&Accessories-Market Overview6 Mobile Phones&Tablets7 Computer&Accessories14 Smart Devices21Closing Notes28TMO Popular Reports29About TMO30ContentsFrom Dece

2、mber 2022,TMO Group started publishing a series of outlooks on different industries in Southeast Asian eCommerce,analyzing sales performance in various countries.Weve released outlooks on cosmetics,home appliances and more,and will continue to explore more popular industries and categories!Methodolo

3、gy:TMO Groups expert team relies on first-hand data from major eCommerce platforms in Southeast Asian-Shopee and Lazada,and employs various analytical methods to provide readers with valuable insights.Currency Values:Regarding pricing and monetary information,the analysis in the report is based on t

4、he equivalent value of the local currencies in US dollars.It is important to note that this report is intended for market reference purposes only,and our company does not bear any legal responsibility for the accuracy and viewpoints presented in the report.About This SeriesTMO ServicesMarket Scan&Re

5、searchConduct a preliminary scan of different markets,define the competitive landscape and select suitable markets for your cross-border eCommerceMarket Entry&Development StrategyConsolidate market potential and localization knowledge to formulate short-term,medium-term,or long-term market entry and

6、 development strategies for you.Customized Industry DataTo help you understand the ever-changing consumer preferences and demand trends,as well as the evolving industry standards.4About This Outlook5Electronic&AccessoriesSubcategoriesMobile Phones&TabletsMobiles phones,cables,chargers&converters,tab

7、lets,power banks,phone/tablets cases&covers,othersComputer&AccessoriesLaptops,desktop computers,data storage/hardware,printers/projectors,mouse/keyboard,monitors,othersSmart DevicesSmart watch/fitness trackers,wearable device accessories(such as smart watch bracelets,dust covers,protective/waterproo

8、f cases,etc),othersTMO Group is excited to continue our series of Southeast Asia industry outlooks,now in its eighth installment for 2024.Our previous outlooks can be accessed for free on our website at tmogroup.asia.This month we focus on the electronic&accessories industry.We selected three popula

9、r categories:mobile phones&tablets,computer&accessories and smart devices.This report does not cover the analysis of headphones and entertainment electronics.Electronics&accessories is a profitable category in the cross-border eCommerce market.In the mobile phones and tablets sector,brands from the

10、United States,China,and South Korea demonstrated strong competitiveness,with Apple maintaining its dominant market position.Additionally,several international and Southeast Asian local brands such as the French tech brand Wiko,Googles Pixel smartphones,and the Indonesian brand Polytron have also ach

11、ieved good sales performance on Shopee and Lazada.In the computer&accessories sector,Chinese,American,and Japanese brands are the most favored by Southeast Asian consumers.Japanese printer brands like Canon and Epson are particularly popular in Indonesia,Thailand,and the Philippines.American laptop/

12、computer brands such as Apple and HP performed well in Indonesia,Malaysia,Singapore,and Thailand.Hardware brands like SanDisk and Kingston have also gained significant popularity in the Philippines.In the smart devices category,alongside market leaders such as Apple and Garmin,brands like Fitbit and

13、 Oculus were also sold well in Southeast Asia.We used almost 1.2 million SKUs of electronics&accessories that had at least one sale during June 2024.We collected this data from Southeast Asias two leading eCommerce platforms:Shopee and Lazada.While we understand that there may be some margin of erro

14、r in the absolute numbers,we have employed a consistent methodology throughout the research.Merchant-driven marketplaces can be particularly challenging for data integration due to various SKU naming conventions across six languages.However,as our approach was consistent throughout all parts of the

15、research,relative numbers,percentages,and structure breakdowns reflect reality quite accurately.If you require more detailed information or custom research on your particular segment,please feel free to contact TMO Group（send an email to infotmogroup.asia）.Southeast Asia sales data is a treasure tro

16、ve of market insights waiting to be uncovered,and we are here to be your guide on this journey！Electronic&Accessories-Market OverviewThailand was the largest online market among Southeast Asias,holding approximately 27.7%of the market share.Vietnam followed closely at 27.2%.The Philippines ranked th

17、ird with 17.4%.In terms of categories,mobile phones&tablets accounted for the largest portion of total sales.Singapore6.5%Malaysia10.6%Indonesia10.7%The Philippines17.4%Vietnam27.2%Thailand27.7%Electronic&Accessories6Smart Devices8.0%Computer&Accessories32.0%Mobile Phones&Tablets59.9%Electronic&Acce

18、ssoriesMarket Share by CountryMarket Share by CategoryTMO Observations:Data Period：June 2024Source：Shopee&LazadaMobile Phones&TabletSingapore3.0%Malaysia6.8%Indonesia15.8%Vietnam17.5%The Philippines19.2%Thailand37.6%In the Mobile phones&Tablets market,Thailand had the highest market share on Shopee

19、and Lazada,accounting for approximately 37.6%of total sales.The second-highest market belonged to the Philippines(19.2%),followed by Vietnam.8Mobile Phones&TabletData Period：June 2024Source：Shopee&LazadaMarket Share by CountryTMO Observations:Mobile Phones&Tablets-Market Size3.8%6.4%9.0%9.6%10.4%60.

20、9%Mobiles PhonesCables,Chargers&ConvertersTabletsOthersPower BanksPhone/Tablets Cases&CoversSingapore11.3%0.2%13.4%?.?%?.?%?.?%Indonesia5.8%1.7%16.4%?.?%?.?%?.?%Malaysia6.9%3.8%11.7%?.?%?.?%?.?%the Philippines3.6%4.1%9.9%?.?%?.?%?.?%Thailand2.3%0.9%6.8%?.?%?.?%?.?%Vietnam2.7%26.9%4.2%?.?%?.?%?.?%9Mo

21、bile Phones&Tablets-Main Segments TMO Observations:Market Share by SubcategoryMobiles phones led the market and accounted for the largest revenue share of around 60.9%on Shopee and Lazada,followed by cables,chargers&converters.By country:Indonesia,Thailand,the Philippines and Malaysia:Mobiles phones

22、 was the top-selling category.This category made up over 50%of the market share in all three countries.Vietnam:Cables,Chargers&Converters was the most profitable segment,followed by mobiles phones and power banks.Singapore:Although mobiles phones was the top-selling category,they did not dominate th

23、e market entirely.Categories such as cables,chargers&converters,tablets and phone/tablets cases&covers were also sold well.Data Period：June 2024Source：Shopee&LazadaMarket Share of Popular Brands1.7%3.0%3.3%3.6%5.2%7.8%8.2%8.5%9.4%13.9%AppleOPPOVivoSamsungXiaomiInfinixPocoRedmiRealmeTecnoBrandOrigin

24、CountryCategoryAppleUSAMobile Phones&TabletOPPOChinaMobile Phones&TabletVivoChinaMobile Phones&TabletSamsungSouth KoreaMobile Phones&TabletXiaomiChinaMobile Phones&TabletInfinixChinaMobile Phones&TabletPocoChinaMobile Phones&TabletRedmiChinaMobile Phones&TabletRealmeChinaMobile Phones&TabletTecnoChi

25、naMobile Phones&Tablet10Mobile Phones&Tablets-Popular BrandsTMO Observations:Market share concentration for the mobile phones&tablets industry in Southeast Asia is relatively high,with the top ten brands capturing approximately 63.5%of the online market.The leading brands in the market are predomina

26、ntly smartphone brands.The American brand Apple maintained a strong lead in this sector,capturing approximately 13.9%of the online market share.Chinese brands also had great online sales performance.OPPO and Vivo from China ranked secondly and thirdly respectively.In addition,some international bran

27、ds such as French tech brand Wiko,Googles Pixel smartphones and Indonesian brand Polytron have also demonstrated impressive online sales performance in Southeast Asia,despite not making it into the top 10 brand list.Data Period：June 2024Source：Shopee&Lazada11IndonesiaBrandsOrigin CountryShareXiaomiC

28、hina16.71%AppleUSA15.17%VivoChina14.58%SamsungSouth Korea12.52%InfinixChina7.99%Total66.97%VietnamBrandsOrigin CountryShareAppleUSA14.46%OPPOChina6.50%SamsungSouth Korea5.54%XiaomiChina3.44%VivoChina1.46%Total37.51%ThailandBrandsOrigin CountryShareOPPOChina17.80%AppleUSA13.06%VivoChina11.54%PocoChin

29、a9.98%RedmiChina8.59%Total60.98%The PhilippinesBrandsOrigin CountryShareInfinixChina14.19%OPPOChina13.10%VivoChina9.40%XiaomiChina8.44%TecnoChina6.64%Total51.77%MalaysiaBrandsOrigin CountryShareAppleUSA28.77%XiaomiChina9.90%PocoChina8.07%SamsungSouth Korea7.41%RealmeChina6.01%Total60.16%SingaporeBra

30、ndsOrigin CountryShareAppleUSA32.60%SamsungSouth Korea20.93%OPPOChina4.61%XiaomiChina3.41%UGREENChina2.49%Total64.04%In Indonesia,Thailand,and the Philippines,Chinese brands gained significant popularity.In Vietnam,Malaysia,and Singapore,American brands had a strong competitive advantage.Especially

31、in Malaysia and Singapore,Apple accounted for approximately nearly or more than 30%of the online market share.Mobile Phones&Tablets-Popular Brands by CountryTMO Observations:Data Period：June 2024Source：Shopee&LazadaIndonesia0-11-22-55-1010-2020-5050-100100-200200-500500-10001000-20002000-50000%12.5%

32、25%Malaysia0%12.5%25%Philippines0%17.5%35%Singapore0%10%20%Thailand0%25%50%Vietnam0%15%30%6 Countries0%17.5%35%12Mobile Phones&Tablets-Price RangeShare of Revenue in Mobile Phones&Tablets by Price Range and CountryPrice Range(USD)The$50-$100 and$100-$200 price ranges were the core segments of Southe

33、ast Asias mobile phones&tablets market.Indonesia and Malaysia,products priced between$200-$500 gained significant popularity.In the Philippines,products priced between$50-$100 had the highest share of sales.In Thailand,$100-$200 price range was the core segment.Vietnam and Singapore:Consumers in the

34、se two countries prefer to spend on electronic accessories.In Vietnam,the$5-$10 price range held the highest share of sales.In Singapore,the$500-$1000 price range(primarily for phones and tablets)was the most popular,followed by$2-$5(mainly for accessories).TMO Observations:Data Period：June 2024Sour

35、ce：Shopee&Lazada13POCO mobile phone C65 8GB+256GB,equipped with powerful MediaTek Helio G85 chip,equipped with 50MP triple AI cameraBrand：POCO Category：Mobile Phone Country of Origin：China Selling Country：ThailandOPPO 2024 new Galaxy tablet 16GB+512GB suitable for online classroom HD tablet AndroidB

36、aseus 20000mah PD 22.5w digital screen power bank suitable for iPhone Huawei SamsungBrand：Baseus Category：Power Bank Country of Origin：China Selling Country：Vietnam Apple Phone 13 128GB,pinkBrand：Apple Category：Mobile Phone Country of Origin：USA Selling Country：IndonesiaUGREEN Nexode 100W GaN 4-Port

37、 USB A USB C Charger Compatible with iPhone 15/14/13/12 Safety Mark 211058-11Brand：UGREEN Category：Charger Country of Origin：China Selling Country：MalaysiaBrand：OPPO Category：Tablet Country of Origin：China Selling Country：PhilippinesMobile Phones&Tablets-Popular ProductsData Period：June 2024Source：S

38、hopee&LazadaComputer&AccessoriesSingapore8.8%Indonesia10.6%Malaysia15.0%The Philippines17.5%Vietnam18.4%Thailand29.7%15Data Period：June 2024Source：Shopee&LazadaIn the computer&accessories market,Thailand had the highest market share on Shopee and Lazada,accounting for 29.7%of total sales.The second-

39、highest market belonged to Vietnam(18.4%),followed by the Philippines(17.5%).TMO Observations:Market Share by CountryComputer&Accessories-Market SizeComputer&Accessories1.2%3.5%3.5%6.9%14.0%17.6%23.4%30.0%Data Storage/HardwarePrinters/ProjectorsMouse/KeyboardOthersLaptopsDesktop ComputersMonitorsSof

40、tware0.1%6.5%10.4%7.4%9.9%10.3%6.4%49.1%Singapore5.1%2.3%2.1%23.4%23.7%?.?%?.?%?.?%Indonesia1.6%3.5%3.6%9.5%14.5%?.?%?.?%?.?%Malaysia1.8%6.4%2.0%6.1%16.1%?.?%?.?%?.?%the Philippines0.2%2.5%4.1%3.4%13.4%?.?%?.?%?.?%Thailand0.1%1.5%1.5%1.2%9.2%?.?%?.?%?.?%Vietnam16Computer&Accessories-Main Segments Ma

41、rket Share by SubcategoryTMO Observations:Data storage/hardware(such as USB,graphics cards)led the market and accounted for the largest revenue share of around 30.0%on Shopee and Lazada,followed by printers/projectors.By country:Indonesia,the Philippines,Malaysia and Singapore:Data storage/hardware

42、was the top-selling category.In the Philippines and Singapore,in particular,this category accounted for more than 40%of the online market share.Vietnam:Mouse/Keyboard was the most profitable segment,accounting for around 45.1%of sales.Thailand:The demand for office equipment is relatively high.Print

43、ers/Projectors achieved the best sales on Shopee and Lazada.Data Period：June 2024Source：Shopee&LazadaMarket Share of Popular Brands2.0%2.2%2.2%2.3%2.3%2.9%3.1%4.1%4.7%5.0%ASUSLenovoHewlett Packard HPWanboEpsonAppleCanonAcerLogitechSanDisk17BrandOrigin CountryCategoryASUSTaiwan,ChinaLaptops/Computers

44、LenovoChinaLaptops/ComputersHewlett Packard HPUSALaptops/ComputersWanboChinaProjectorsEpsonJapanPrintersAppleUSALaptops/ComputersCanonJapanPrintersAcerTaiwan,ChinaLaptops/ComputersLogitechSwitzerlandMouse/KeyboardSanDiskUSAData Storage/HardwareComputer&Accessories-Popular BrandsTMO Observations:Mark

45、et share concentration for the computer&accessories sector in Southeast Asia is relatively low.The leading 10 brands collectively accounted for approximately 30.7%of the total online market share.And none of these brands individually exceeded a market share of 10%.Brands from China,the USA,and Japan

46、 were highly favored by consumers in Southeast Asia.Chinese brands primarily focused on laptops,computers and projectors.American brands had strong online sales performance in laptops,computers and data storage/hardware categories.Japanese brands stood out with a clear competitive edge in printers.I

47、n addition,the Swiss brand Logitech also performed well in Shopee and Lazada.ASUS from Taiwan,China led this market with an online market share of around 5.0%.Chinese brand Lenovo and HP from the USA followed in second and third place,respectively.Data Period：June 2024Source：Shopee&Lazada18Computer&

48、Accessories-Popular Brands by CountryTMO Observations:Chinese brands held a leading position in five Southeast Asian countries(excluding Malaysia).In Malaysia,HP from the USA had the highest online market share.Japanese printer brands gained significant popularity in Thailand.In the Philippines,Amer

49、ican hardware brands also performed well on Shopee and Lazada.Data Period：June 2024Source：Shopee&LazadaIndonesiaBrandsCategoryOrigin CountryShareLenovo Laptops/ComputersChina10.35%HPLaptops/ComputersUSA5.38%ASUSLaptops/ComputersTaiwan,China5.37%EpsonPrintersJapan4.41%AcerLaptops/ComputersTaiwan,Chin

50、a2.47%Total27.99%VietnamBrandsCategoryOrigin CountryShareASUSLaptops/Computers Taiwan,China5.77%MSIHardwareTaiwan,China4.59%IntelLaptops/ComputersUSA3.87%GigabyteHardwareTaiwan,China2.52%LogitechMouse/KeyboardSwitzerland1.92%Total18.68%ThailandBrandsCategoryOrigin Country ShareWanboProjectorsChina14

51、.10%CanonPrintersJapan3.97%ASUSLaptops/Computers Taiwan,China3.75%EpsonPrintersJapan3.63%HPLaptops/ComputersUSA3.42%Total28.87%The PhilippinesBrandsCategoryOrigin Country ShareLenovoLaptops/ComputersChina5.65%KingstonMemory card/SSDUSA4.70%EpsonPrintersJapan4.16%SanDiskMemory card/SSDUSA3.81%TP-Link

52、RouterChina3.54%Total21.86%MalaysiaBrandsCategoryOrigin Country ShareHPLaptops/ComputersUSA11.20%ASUSLaptops/ComputersTaiwan,China7.63%AppleLaptops/ComputersUSA4.59%AcerLaptops/ComputersTaiwan,China4.28%LenovoLaptops/ComputersChina4.08%Total31.79%SingaporeBrandsCategoryOrigin Country ShareASUSLaptop

53、s/ComputersTaiwan,China 15.92%LenovoLaptops/ComputersChina10.30%AppleLaptops/ComputersUSA6.85%LogitechMouse/KeyboardSwitzerland6.46%AcerLaptops/ComputersTaiwan,China6.30%Total45.83%Indonesia0-11-22-55-1010-2020-5050-100100-200200-500500-10001000-20002000-50000%10%20%Malaysia0%15%30%Philippines0%15%3

54、0%Singapore0%15%30%Thailand0%30%60%Vietnam0%15%30%6 Countries0%15%30%19Computer&Accessories-Price RangeShare of Revenue in Computer&Accessories by Price Range and CountryPrice Range(USD)Products priced between$50-$100 led the market,generating nearly 26%of total sales,followed by products in the$20-

55、$50 range.In Vietnam,consumers tend to spend more on accessories like mouse,with the$5-$10 price range having the highest share of sales.In Malaysia and the Philippines,products priced between$20-$50 sold the most.In Thailand and Singapore,products in the$50-$100 price range were the most popular.In

56、 Thailand,this price range contributed over 50%of total sales.Indonesia market shows a multi-tiered consumption structure,with both mid-to-low-priced and high-priced products generating significant sales.TMO Observations:Data Period：June 2024Source：Shopee&Lazada20Wanbo High-end mini projector T6R Fu

57、ll HD 1080p,integrated Android TV 9.0,voice controlBrand：Wanbo Category：Projector Country of Origin：China Selling Country：ThailandLogitech G304 Wireless Gaming Mouse-Lightweight,6 Programmable Buttons,Onboard Memory,250 Hour BatteryKingston Pen Drive USB Flash Drive DTX Pendrive 32GB 64GB 128GB 256G

58、B CLE USB 3.2 Flash DriveBrand：Kingston Category：USB Country of Origin：USA Selling Country：Philippines HP Laptop 15S-EQ2195AU Blue,EQ2196AU Gold,EQ2197AU Silver(R3 5300U,8GB,512GB,15.6 FHD Anti-Glare,Win11,OPI)Brand：HP Category：Laptops Country of Origin：USA Selling Country：Malaysia Lenovo Ideapad Sl

59、im 3i Core i3 1215U 8GB 512SSD Windows 11 OHS Full HD 14-inch Laptop 14IAU7 CXIDBrand：Lenovo Category：Laptops Country of Origin：China Selling Country：IndonesiaBrand：Logitech Category：Mouse Country of Origin：Switzerland Selling Country：Vietnam Computer&Accessories-Popular ProductsData Period：June 202

60、4Source：Shopee&LazadaSmart DevicesIndonesia6.7%The Philippines9.2%Thailand15.1%Singapore16.8%Malaysia26.0%Vietnam26.2%Smart Devices22Data Period：June 2024Source：Shopee&LazadaIn the smart devices market,Vietnam had the highest market share on Shopee and Lazada,accounting for 26.2%of total sales.The s

61、econd-highest market belonged to Malaysia(26.0%),followed by Singapore and Thailand.TMO Observations:Market Share by CountrySmart Devices-Market Size0.9%44.0%55.1%Wearable Device AccessoriesSmart Watch/Fitness TrackersVirtual Reality?.?%?.?%?.?%Singapore?.?%?.?%?.?%Indonesia?.?%?.?%?.?%Malaysia?.?%?

62、.?%?.?%the Philippines?.?%?.?%?.?%Thailand?.?%?.?%?.?%Vietnam23Smart Devices-Main Segments TMO Observations:Market Share by SubcategorySmart devices is also an important category.After analyzing over 80,000 SKUs on Shopee and Lazada,we found that wearable device accessories(such as smart watch brace

63、lets,dust covers,protective/waterproof cases)accounted for the largest revenue share of around 55.1%,followed by smart watch/fitness trackers.By country:Vietnam,Indonesia,Thailand and the Philippines:Smart watch/fitness trackers was the top-selling category.In Indonesia,this category made up nearly

64、90%of the market share.Consumers in Thailand and the Philippines have higher demand for wearable device accessories compared to other two countries.Malaysia and Singapore:Wearable device accessories was the most profitable segment.Data Period：June 2024Source：Shopee&LazadaMarket Share of Popular Bran

65、ds0.7%1.2%1.4%2.4%2.7%3.4%6.5%8.7%9.1%17.0%HuaweiXiaomiAppleGarminSamsungAmazfitAolonRealmeRedmiCoros24BrandOrigin CountryCategoryHuaweiChinaSmart WatchXiaomiChinaSports watches/braceletsAppleUSASmart WatchGarminUSASmart WatchSamsungSouth KoreaSmart watch/strapAmazfitChinaSmart WatchAolonUSASports w

66、atches/braceletsRealmeChinaSmart WatchRedmiChinaSports watch/braceletsCorosChinaSmart watch/heart rate armbandSmart Devices-Popular BrandsChinese and American brands are more favored by consumers In Southeast Asia.Huawei from China led this market with an online market share of around 17.0%.Xiaomi f

67、rom China and Apple from the USA followed in second and third place,respectively.Some American brands such as Fitbit and Oculus have also showcased impressive online sales performance in Southeast Asia,even though they did not secure spots in the top 10 brand list.Fitbit has gained recognition for i

68、ts expertise in fitness trackers,while Oculus has carved out a competitive edge in the VR equipment market.TMO Observations:Data Period：June 2024Source：Shopee&Lazada25TMO Observations:Smart Devices-Popular Brands by CountryMarket share concentration for the smart device industry is high,particularly

69、 in the Philippines and Singapore,where the leading five brands accounted for more than 75%of the market share.In Indonesia,Vietnam,Thailand and the Philippines,Chinese brands held a significant share of the online market.In Malaysia and Singapore,American brands such as Apple and Garmin had stronge

70、r competitive advantages.Apples market share in Singapore even exceeded 40%.Data Period：June 2024Source：Shopee&LazadaIndonesiaBrandsOrigin CountryShareHuaweiChina27.49%XiaomiChina11.61%AolonUSA8.44%GarminUSA7.75%AppleUSA7.66%Total62.94%VietnamBrandsOrigin CountryShareHuaweiChina30.06%GarminUSA9.69%X

71、iaomiChina7.82%SamsungSouth Korea5.42%CorosChina1.53%Total54.52%ThailandBrandsOrigin CountryShareHuaweiChina21.88%XiaomiChina14.82%AppleUSA13.41%GarminUSA9.17%AmazfitChina5.75%Total65.04%The PhilippinesBrandsOrigin CountryShareHuaweiChina33.65%XiaomiChina21.59%RealmeChina10.51%AppleUSA6.13%GarminUSA

72、4.92%Total76.79%MalaysiaBrandsOrigin CountryShareAppleUSA21.34%HuaweiChina15.43%GarminUSA10.75%XiaomiChina9.85%AmazfitChina7.67%Total65.05%SingaporeBrandsOrigin CountryShareAppleUSA40.14%GarminUSA21.19%SamsungSouth Korea5.46%HuaweiChina4.21%XiaomiChina4.02%Total75.02%Indonesia0-11-22-55-1010-2020-50

73、50-100100-200200-500500-10001000-20002000-50000%15%30%Malaysia0%15%30%Philippines0%20%40%Singapore0%15%30%Thailand0%10%20%Vietnam0%22.5%45%6 Countries0%12.5%25%26Smart Devices-Price RangeShare of Revenue in Smart Devices by Price Range and CountryPrice Range(USD)Products priced between$20-$50 led th

74、e market,generating nearly 25%of total sales,followed by products in the$5-$10 range.In Indonesia,Malaysia,the Philippines,and Singapore,products priced between$20-$50 sold the most,In the Philippines,this price range contributed approximately 40%of total sales.In Thailand,the$0-$50 price range held

75、 the highest share of sales,generating around 71%of total sales.In Vietnam,the$5-$10 price range was the core segment.TMO Observations:Data Period：June 2024Source：Shopee&Lazada27Huawei Watch FIT 3|Slim and lightweight design|1.82-inch AMOLED screen|Comprehensive motion managementBrand：Huawei Categor

76、y：Smart Watch Country of Origin：China Selling Country：VietnamApple Watch SE aluminum case with sport strap,GPSGarmin Forerunner 265 and 265s GPS running smartwatches with AMOLED displayBrand：Garmin Category：Smart Watch Country of Origin：USA Selling Country：SingaporeSKINARMA Model Gado Pro Case for A

77、pple Watch Series 4/5/6/7/8/9/SE(40/41/44/45mm)Brand：Skinarma Category：Watch protective case Country of Origin：Singapore Selling Country：Thailand Xiaomi Redmi Watch 3 Active Band/Watch Band 8 Active BandBrand：Xiaomi Category：Sports watch strap Country of Origin：China Selling Country：Philippines Bran

78、d：Apple Category：Smart Watch Country of Origin：USA Selling Country：Malaysia Smart Devices-Popular ProductsData Period：June 2024Source：Shopee&LazadaClosing Notes28The South East Asian electronic and accessories market holds great potential and there is still much to be explored.Although this outlook

79、have covered several electronic and accessories categories,more insights can be gathered from the data,such as delving into more specific subcategories,analyzing price distribution and average review scores among brands,as well as tracking sales and brand performance in the long term.If youre intere

80、sted in obtaining deeper insights into the electronic and accessories market or any other market in South East Asia,please feel free to reach out to TMO Group.We can collaborate with you to help you achieve your goals.TMO Popular ReportsIndonesia.eCommerce sales estimates(January 2024)Download nowSo

81、utheast Asia eCommerce Outlook 2024Download nowSports&Outdoor(Southeast Asia Outlook August 2024)Download nowFood&Beverage(Southeast Asia Outlook September 2024)Download nowAbout TMOTMO Group is a Digital Commerce Agency,Based in Shanghai,Chengdu,Hong Kong,Singapore and Amsterdam.We provide brands w

82、ith Consultancy,Design,Development&Managed services covering(e)Commerce-Data-AI.TMO offers integrated solutions for the entire eCommerce value chain with a strong focus on Health&Beauty for Business-to-Consumer(B2C)/Direct-to-consumer(D2C)&Industry wide focus for Business-to-Business(B2B).To keep up with the latest eCommerce information and insights in various industries in Southeast Asia,email us at infotmogroup.asia to subscribe,click to follow us on social media: