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1、CONTENTSAbout the Report/03Appendix/75Message from CEO/04Sustainability Management/09About ZEEKR/07Key Annual Performance/051Holistic Evolution to Deliver Value-Driven Technological InnovationComprehensive Quality ControlUltimate Safety AssuranceFull-Scenario User Experience Elevation172022252Green

2、Transition Toward a Nature-Climate Change ResponseLifecycle Carbon Reduction ManagementFull-chain Resource Conservation3036393Fostering Trust Through Responsible Transparent and Efficient Corporate GovernanceIntegrity and Compliance OperationsData Governance and Privacy ProtectionJointly Building a“

3、Win-Win”Supply Chain484953564Growing Together Toward a Uniting Talents with a Shared MissionCo-creating the Ultimate Experiences in Mobility with Zeekr Users6270Ultimate Smart ExperiencePositive Business ModelBusiness PracticesSustainable Future03About the ReportMessage from CEOKey Annual Performanc

4、eAbout ZEEKRSustainability Management1.Holistic Evolution to Deliver Ultimate Smart Experience2.Green Transition Toward a Nature-Positive Business Model3.Fostering Trust Through Responsible Business PracticesAppendixZEEKR Sustainability Report 20244.Growing Together Toward a Sustainable FutureAbout

5、the ReportThis is the third Sustainability Report/Environmental,Social,and Governance (ESG)Report(“the Report”for short)released by ZEEKR Intelligent Technology Holding Limited.The Report is presented to disclose Zeekr s management,practices,and performance in ESG fields to the Companys stakeholders

6、.The Report is prepared with reference to the GRI Sustainability Reporting Standards(GRI Standards 2021)issued by Global Reporting Initiative,IFRS S1:General Requirements for Disclosure of Sustainability-related Financial Information and IFRS S2:Climate-related Disclosures issued by International Su

7、stainability Standards Board(ISSB),and the Sustainability Accounting Standards under the Classification of Automobiles and Road Transportation issued by the Sustainability Accounting Standards Board(SASB).The Report contains forward-looking content,including plans and goals for future development.Th

8、ese statements are based on the current expectations of our management and do not represent a guarantee or commitment to future performance.The Report is available in Chinese and English.In case of any discrepancy between the two versions,the Chinese version shall prevail.For electronic version of t

9、he report,please consult the official website of Zeekr https:/ The Report is also uploaded to the Zeekr investor relations website https:/You are welcome to contact us via the following methods.Your feedback will help us further refine this report and improve our sustainability performance.Email:Pre

10、paration BasisForward-looking StatementLanguagesReport Access and Feedback The information disclosed in this report was independently verified by TV Rheinland(Shanghai)Co,Ltd.in accordance with the verification requirements of AA1000 Assurance Standard v3(AA1000AS v3).The greenhouse gas emissions da

11、ta recorded in this report were independently verified by TUV Rheinland(China)Ltd.in accordance with the ISO 14064-1:2018 and ISO 14064-3:2019,targeting at greenhouse gases from specific entity.This Report has been confirmed by the Companys Sustainability Task Force and approved by the Companys Sust

12、ainability Committee on May 20,2025.Report Reliability Assurance and ApprovalFor better presentation and readability,ZEEKR Intelligent Technology Holding Limited is collectively referred to as“Zeekr”,“ZEEKR Intelligent Technology”,“the Company”and“we/our”in the Report.Unless specified otherwise,all

13、financial data in this Report is presented in RMB.Name AbbreviationsUnless otherwise stated,the information and data in the Report are derived from the Companys official documents and statistical reports.Data SourceUnless otherwise specified,the statistical scope in the Report includes ZEEKR Intelli

14、gent Technology Holding Limited(ZK.US)and its subsidiaries,limited to the annual consolidated financial statement.The Greenhouse Gas(GHG)emissions data in this report covers companies whose management policies and measures are subject to Zeekrs operational control.Reporting Scope and BoundariesThe R

15、eport covers the time frame from January 1,2024 to December 31,2024(the reporting period),with some information dating back to previous years or referring to later years.Reporting Period04About the ReportMessage from CEOKey Annual PerformanceAbout ZEEKRSustainability Management1.Holistic Evolution t

16、o Deliver Ultimate Smart Experience2.Green Transition Toward a Nature-Positive Business Model3.Fostering Trust Through Responsible Business PracticesAppendixZEEKR Sustainability Report 20244.Growing Together Toward a Sustainable FutureMessage from CEOAmid the global acceleration toward sustainable d

17、evelopment,the automotive industry is undergoing a profound transformation driven by energy innovation and technological change.For Zeekr,2024 marked not only the year we entered the global capital market with the fastest IPO in the history of the New York Stock Exchange(NYSE)among Chinese new energ

18、y vehicle companies,but also a year of concrete actions and firm commitment in our ESG initiatives.Committed to continuous progress,we forge long-term value through self-reinvention and responding to the call for sustainable development with high-quality growth.Powering technological innovation for

19、continuous progressWe have accelerated innovation across vehicle architecture,intelligence,and product safety to strengthen our competitive edge on innovation.In 2024,we launched the Sustainable Experience Architecture-M(SEA-M),upgraded from our world-first pure electric platformthe Sustainable Expe

20、rience Architecture(SEA).Additionally,we rolled out the map-free city NZP of SEA Architecture 2.0 Intelligent Driver Assistance System.These technological breakthroughs are profoundly transforming and redefining the driving experience.“Zeekr Safety”has also been further enhanced,with multiple models

21、 earning 5-star safety ratings from Euro NCAP and G+ratings(the highest level)from the China Insurance Automotive Safety Index(C-IASI).By meeting the highest global safety standards with good safety performance,we have earned widespread acclaim from users worldwide.We continue to develop an energy r

22、eplenishment ecosystem and core technologies.We have become the industrys first to launch the“three 800s”ultra-fast charging solution and achieved several global firsts,including the mass production of four-motor distributed electric drive systems and the fastest-charging ShenDun Golden Battery.Our

23、800V ultra-fast charging network now leads the industry in scale,effectively addressing users range anxiety.With a bold global vision,Zeekr is accelerating international expansion.By the end of 2024,Zeekr had entered over 40 countries and regions,operated 538 stores worldwide,and served nearly 420,0

24、00 users with smart and sustainable mobility.Contributing to dual carbon management toward a shared green futureIn response to the global climate crisis,we are accelerating the construction of a full-cycle low-carbon ecosystem and redefining green mobility through cutting-edge technologies.In 2024,w

25、e conducted carbon accounting and climate scenario analysis to comprehensively manage climate-related risks and opportunities.We optimized supply chains with more circular logistics routes and advanced zero-carbon factories.Zeekr Factory achieved 100%green electricity usage,and the Meishan Factory r

26、educed energy consumption for manufacturing single vehicle by 47.14%year on year.Our Z-Green project,co-created with our users,entered its third year,with cumulative user carbon reductions reaching approximately 298,000 tons.On the path to green transformation,we are accelerating the shift toward a

27、nature-positive business model.In manufacturing,we have widely adopted integrated die-casting technology to reduce product weight and resource consumption.These efforts earned us the First Prize of 2024 China SAE Science&Technology Award by the China Society of Automotive Engineers(SAE).All four of

28、manufacturing plants received green factory certification,reflecting a new level of our green production capability.We also carried out four environmental public welfare campaigns,including“Greening the Desert”and“Where Are the Magical Plants and Animals”,co-creating a harmonious future between peop

29、le,vehicles,and nature with our users.Upholding compliance standards for mutual trustWe are committed to developing a proactive compliance management system and embedding legal compliance,business ethics,and data responsibility into all operations,including supply chain management and collaboration

30、with partners,to build an ecosystem of mutual trust.As of the end of 2024,we had obtained certifications including ISO 37301 compliance management systems and ISO 27001 information security management systems.In supply chain management,we established a digital sustainability platform for supplier ma

31、nagement in 2024 and extended sustainability requirements into supplier access and daily operations,thereby accelerating the establishment of an open,transparent,and efficient supply chain system.Giving back to society with a grateful heartWhile pursuing business success,we also strive to give back

32、to society and share the fruits of our development with every employee,user,and member of the public.With a global perspective,we cultivate talent to energize Zeekrs upward journey.In 2024,we officially established the Zeekr Global User Council,built Pioneering Experience Ambassador Program with use

33、rs,and integrated user feedback into vehicle development and feature upgrades to co-create ultimate mobility experiences with our users.For public welfare,Zeekr adheres to the public welfare philosophy of“tech for good”.Together with our users,we have launched long-term community projects such as“Gr

34、een Running Tracks”and“Clean Up Mountains”to promote environmental and safety awareness,spread automotive culture,and contribute to a better life for all.On February 14,2025,as a key initiative under the Taizhou Declaration,Zeekr Group was officially established with a new,efficient organizational s

35、tructure.We extend our heartfelt thanks to all stakeholders for their love and support.Standing at this new starting point,Zeekr Group will unite to pursue excellence in R&D,manufacturing,sales,and services,driving the automotive industry forward amid the waves of electrification and digital transfo

36、rmation.Conghui AnChief Executive Officer05About the ReportMessage from CEOKey Annual PerformanceAbout ZEEKRSustainability Management1.Holistic Evolution to Deliver Ultimate Smart Experience2.Green Transition Toward a Nature-Positive Business Model3.Fostering Trust Through Responsible Business Pract

37、icesAppendixZEEKR Sustainability Report 20244.Growing Together Toward a Sustainable FutureKey Annual PerformanceProduct and InnovationInnovation managementOutstanding ProductsZeekr 001Zeekr XZeekr 7XZeekr MIXZeekr 009Zeekr 007Multiple innovative R&D achievements launched,including the SEA Architectu

38、re 2.0 Intelligent Driver Assistance System,the SEA-M architecture,an AI large-model smart cockpit,and the ShenDun Golden Battery(second generation),contributing to the future of sustainable mobility.Automotive Software Quality Innovation Award Quality Management Centre(QMC)in German Association of

39、the Automotive Industry(VDA)First Prize of 2024 China SAE S&T Award China Society of Automotive Engineers(SAE)Investement in R&DYear-on-year increase New patents applicationsNew patents granted5-star safety rating European New Car Assessment Programme(Euro NCAP)5-star rating Green New Car Assessment

40、 Programme(Green NCAP)Industrial Design Gold Award of the 25th China Patent Award China National Intellectual Property AdministrationSegment Champion of the 2024 China New Energy Vehicle Initial Quality Study (NEV-IQS)J.D.PowerSegment Champion of 2024 China New Energy Vehicle Appeal Index J.D.Power5

41、-star safety rating European New Car Assessment Programme(Euro NCAP)and the Australasian New Car Assessment Program(ANCAP)5-star rating Green New Car Assessment Programme(Green NCAP)2023 Automotive Disciplined Innovation AwardInternational Automotive Quality Standardization Association(IAQSA)NESTA E

42、lectromagnetic Safety Vehicle of the Year China Automotive Technology and Research Center(CATARC)2024 5-Star Health Car Award(75kWh RWD Version)China Automotive Engineering Research InstituteInducted into the collection of the Shanghai Auto Museum“Level 1 Low Carbon+”road vehicle product carbon foot

43、print label certificate China Automotive Technology and Research Center(CATARC)5-star safety rating China New Car Assessment Programme(C-NCAP)Eco-product certification for automotive interior materials China Environmental United Certification Center(CEC)Children First(Green Cabin)Certification China

44、 Automotive Technology and Research Center(CATARC)2024 Red Dot Design Award German Design CouncilRanked No.1 in auxiliary safety score,rated G+(highest level)China Insurance Automotive Safety Index(C-IASI)2024 Top 10 New Energy Vehicle Power System Evo Magazine RMB 9.72 billion16.14%948 2,256 06Abou

45、t the ReportMessage from CEOKey Annual PerformanceAbout ZEEKRSustainability Management1.Holistic Evolution to Deliver Ultimate Smart Experience2.Green Transition Toward a Nature-Positive Business Model3.Fostering Trust Through Responsible Business PracticesAppendixZEEKR Sustainability Report 20244.G

46、rowing Together Toward a Sustainable FutureEnvironmentalGovernanceClimate ChangeResource ConservationUsers participated in the Z-Green projectCarbon emissions reduced cumulatively Rating on the climate questionnaire of the Carbon Disclosure Project800,000+298,000+tons“B”Manufacturing plants certifie

47、d to the ISO 14001 Environmental Management SystemsManufacturing plants recognized as“Green Factory”ZEEKR Hangzhou Tower awarded the WELL Platinum Certification for healthy building and the LEED Gold Certification from the U.S.Green Building Council100%100%Integrity and ComplianceCertified to the IS

48、O 37301 compliance management systemsSigning rate of Compliance Declaration by active employees100%Responsible Supply ChainDeveloped the digital sustainability platform for supplier management Supplier traceability identifications completed in pilot projectAudit coverage for high-risk supplier due d

49、iligenceSuppliers completed the Self-Assessment Questionnaire(SAQ)152 100%408 SocialPremium ServicesIndustry DevelopmentRanked No.1 for the innovation award among mainstream new energy vehicle brands in the 2024 China Tech Experience Index(TXI)Study J.D.PowerThe Report on ESG Development of New Ener

50、gy Vehicle Industry(2024),jointly compiled by the Equipment Industry Engineering Research Institute of Industry and Information Technology(Beijing)Co.,Ltd.and Zhejiang ZEEKR Intelligent Technology Co.,ltd.,has been officially published.Zeekr participated in the 16th China Industry-University-Researc

51、h Cooperation and Innovation Conference and was selected as one of 2024 Good Cases of Deep Industry-University-Research Integration in China.Ranked No.1 in three categories:new energy vehicle sales service,after-sales service,and overall Customer Experience Index(CXI)score 2024 China Automotive Indu

52、stry Customer Experience Index(CXI)ReportUser Co-creationGlobal User Council and Its Board establishedManufacturing plants certified to the ISO 45001 Occupational Health and Safety Management SystemsUsers covered by Zeekr Care activitiesZeekr car clubs100%56,000+197Talent EmploymentCommunity Charity

53、Employee training coverageVolunteer participationsTotal hours of user volunteer serviceAverage training hours per employee100%1,879 9,156 109.18 07About the ReportMessage from CEOKey Annual PerformanceAbout ZEEKRSustainability Management1.Holistic Evolution to Deliver Ultimate Smart Experience2.Gree

54、n Transition Toward a Nature-Positive Business Model3.Fostering Trust Through Responsible Business PracticesAppendixZEEKR Sustainability Report 20244.Growing Together Toward a Sustainable FutureAbout ZEEKRZEEKR Intelligent Technology,founded in March 2021,is positioned as a premium intelligent techn

55、ology brand under Geely Holding Group.Zeekr follows an innovative path of full-stack independent research.By collaborating with top ecological partners worldwide,we have efficiently integrated industrial ecological resources to create a distinctive“Zeekr model”.With a global R&D team of nearly 7,500

56、 professionals and a cumulative investment of RMB 7 billion,we have developed the exclusive SEA-M,redefining not only the electric vehicles but also the future of mobility.Upholding the service philosophy of“beyond the car”,Zeekr provides outstanding products alongside comprehensive services,ranging

57、 from a direct sales network,Zeekr Power,Zeekr Privilege,Zeekr Subscription,Zeekr Certified,Zeekr online community,and Zeekrlife,to meet the diverse needs of different users.By the end of 2024,Zeekr had entered over 40 major international markets,operated 538 stores worldwide(including 71 overseas l

58、ocations),and delivered nearly 420,000 vehicles globally.On May 10,2024,Zeekr successfully went public on the New York Stock Exchange(NYSE)in the United States,marking a major milestone in its global development journey.With this listing,we have further upgraded our corporate governance framework,ai

59、ming to achieve compliant,transparent,and sustainable development on a global scale and co-create ultimate mobility experiences with users around the world.20212024October 23September 29September 5April 15The first batch of Zeekr 001s deliveredFirst batch of Zeekr charging stations set up in Hangzho

60、uWorlds first Zeekr Centre opened in HangzhouThe Zeekr brand was launched Its first product,the Zeekr 001 unveiledJuly 11November 1Zeekr Evolution Day with free 8155 chip upgrade Release of Zeekrs Intelligent Drive SystemLuxury electric MPV,Zeekr 009 officially launched20222023April 12October 27Apri

61、l 18September 1December 14April 25All new luxury urban SUV,Zeekr X launchedZeekr 001 FR,the king of performance,releasedZeekr European Strategy released kicking off the brand global expansionZeekr Evolution Day:5 core technologies for global evolution releasedZeekr Golden Battery*released Pioneering

62、 the 800V era in terms of safety,experience,and cost performanceCumulative deliveries reach 100,000 unitsMay 10April 25April 19February 27New milestone set for fastest IPO for a Chinese new energy vehicle companyZeekr becomes the largest Chinese IPO in the last 3 years on the NYSESEA-M architecture

63、released Zeekr MIX global debutFour seat ultra luxurious flagship Zeekr 009 Grand officially launchedAll New Zeekr 001 officially launchedKicking off the Shooting Brake 2.0 eraJune 6July 9August 1After just 972 days,Zeekr delivered its 200,000th Zeekr 001All New Zeekr 009 launched Six and seven seat

64、 versionsLeft and right hand drive versions launched simultaneouslyIn just 33 months more than 300,000 units were deliveredA new delivery speed record for new energy vehicle brandsDecember7October 23September 20In only 37 months,Zeekr saw its 400,000th vehicle roll of the production line A new produ

65、ction speed record set among luxury pure electric brandsThe multi-purpose multi-functional MPV Zeekr MIX officially launchedThe large luxury five seat SUV,Zeekr 7X launchedZeekr Successfully Went Public on the NYSEAbout the ReportMessages from CEOKey Annual PerformanceAbout ZEEKR*The Zeekr Golden Ba

66、ttery was uniformly renamed as ShenDun Golden Battery in April 2025.About the ReportMessage from CEOKey Annual PerformanceAbout ZEEKRSustainability Management1.Holistic Evolution to Deliver Ultimate Smart Experience2.Green Transition Toward a Nature-Positive Business Model3.Fostering Trust Through R

67、esponsible Business PracticesAppendixZEEKR Sustainability Report 20244.Growing Together Toward a Sustainable FutureThe Zeekr Model:The Unique Path for the Smart Electric Vehicle IndustryStrengths of the Giants:Efficiently integrating the most valuable resources in the industrial ecosystemPure user-o

68、riented thinking:Ensuring the purest user-oriented thinking through a user-oriented approacharchitecturesystems that are highly integratedmajor advantages123The Sustainable Experience Architecture(SEA)The integration of the automotive and forward-looking technological industriesThe integration of en

69、terprises and usersCluster integration Organizational level CreativityStands for Zero,the starting point of infinite possibilities.Stands for Evolving the Electric Era.Stands for Krypton,a rare gas that emits light when electrified.ZEEKR positions itself as a premium technology brandValue SystemBase

70、d on the technology ecosystem and user ecosystem,we work to use technology to create a trendy,convenient,and enjoyable future of mobility for mankind through product innovation,user experience innovation,and business model innovation.Co-creating the future of mobility experiencesHuman Tech Trustwort

71、hyImagine BeyondWe keep an open mind,and maintain transparent communication.Equalityis necessary in all our relationships.We encourage diversity and celebrate our differences as humans.With an open attitude,we innovate for a better tomorrow.We strive for a better tomorrow for all.Through innovative

72、design and technology solutions,we are laying a path toward a more sustainable future.EqualityDiversitySustainabilityVision&MissionBrand LabelBrand PropositionZeekr Style08ZEEKR09About the ReportMessage from CEOKey Annual PerformanceAbout ZEEKRSustainability Management1.Holistic Evolution to Deliver

73、 Ultimate Smart Experience2.Green Transition Toward a Nature-Positive Business Model3.Fostering Trust Through Responsible Business PracticesAppendixZEEKR Sustainability Report 20244.Growing Together Toward a Sustainable FutureSustainability ManagementZeekr has formulated a sustainability strategy an

74、d continues to refine its sustainability management mechanisms.The Company actively engages with stakeholders to foster in-depth communication,track and respond to their expectations,and collaboratively explore best practices for sustainable development.Sustainability governanceZeekr has established

75、 an independent Sustainability Committee under the Board of Directors.Reporting directly to the Board,the committee is composed of the Chief Executive Officer and two independent directors.The Company has developed and publicly released the Zeekr Sustainability Committee Charter,which clearly define

76、s the committees composition,meeting procedures,roles and authorities,and responsibilities.In 2024,the Sustainability Committee reviewed and issued the Zeekr Board Diversity Policy and the Zeekr Environmental Policy,established a global sustainability collaboration mechanism,and institutionalized su

77、stainability management and communication across the organization.Sustainability Governance StructureSustainability capacity enhancementIn line with business development needs,the Company periodically organizes executives to participate in sustainability-themed workshops and training programs,coveri

78、ng a range of topics and sharing the latest domestic and international sustainability policies and developments.These efforts ensure that the decision-making level and the management can effectively fulfill their supervision and management responsibilities.In 2024,we integrated key sustainability pe

79、rformance indicators,such as sustainability progress,carbon management,compliance,and business ethics,into the Companys overall business operations evaluation system,thereby strengthening company-wide engagement in sustainability initiatives.Oversee and approve major sustainability matters and relat

80、ed countermeasures;Discuss and make decisions on suggestions proposed by the Sustainability Committee.Provide guidance and support to the Sustainability Task Force in implementing the resolutions of the Sustainability Committee.Review and discuss with management the Companys sustainability strategy,

81、initiatives,and policies;Review and monitor the operational,regulatory,and reputational risks and impacts of sustainability on the Company and provide insight and guidance with respect to the Companys management of such risks and impacts;Review and discuss reports from management regarding the Compa

82、nys progress toward its key sustainability objectives;Provide input and guidance with respect to communications with employees,investors,and other stakeholders,as appropriate,regarding the Companys position on or approach to sustainability matters;Review and assess the performance of the Committee a

83、nd the adequacy of this Charter annually and recommend any proposed changes for approval by the Board;Perform any other activities consistent with this Charter,the Companys Articles of Incorporation and the Companys Bylaws as this Committee or the Board may deem necessary,advisable or appropriate fo

84、r the Committee to perform;The Committee shall report to the Board periodically.At least annually,the Committee shall evaluate its own performance and report to the Board on such evaluation.Execute the sustainability strategies formulated by the Board of Directors and the Sustainability Committee;Co

85、ntinuously assess business development and sustainability-related development trends to identify associated risks and opportunities;Support various departments to develop specific work plans and annual goals aligned with the Companys sustainability strategy,and provide relevant training and professi

86、onal guidance;Regularly engage with regulators,investors,and stakeholders to stay aligned with their expectations on sustainability issues;Report on sustainability work outcomes on a regular basis,and assist the Sustainability Committee in supervision and assessment.Board of DirectorsSustainability

87、CommitteeSustainability Coordination and Steering GroupSustainability Task Force Board of DirectorsSustainability CommitteeSustainability Coordination and Steering GroupSustainability Task ForceEnvironmental(E)Social(S)Governance(G)Climate actionResource conservationMobility safetySustainable supply

88、 chainEmployee responsibilityCommunity responsibilityBusiness ethicData responsibility10About the ReportMessage from CEOKey Annual PerformanceAbout ZEEKRSustainability Management1.Holistic Evolution to Deliver Ultimate Smart Experience2.Green Transition Toward a Nature-Positive Business Model3.Foste

89、ring Trust Through Responsible Business PracticesAppendixZEEKR Sustainability Report 20244.Growing Together Toward a Sustainable FutureSustainability strategyFollowing Zeekrs brand mission of“Co-creating the Future of Mobility Experiences,”the Group has established a systematic corporate governance

90、structure,formulated a sustainability strategy around the four strategic pillars of“Eco-friendly Environment,Envisioned Future,Excellent Mobility,and Effective Compliance”and identified eight core action areas.We are committed to building a globally compliant and transparent sustainable development

91、path and creating long-term value for all stakeholders.Climate ActionResource ConservationMobility SafetyData ResponsibilityEmployee ResponsibilityCommunity ResponsibilityBusiness EthicsSustainable Supply ChainMake commitments consistent with the“Paris Agreement”targets and achieve effective managem

92、ent of climate change risks in business operations and value chainsPursue a nature-positive business model and make a positive impact on the environment through our own operationsGuided by all-round safety standards,we use the power of technology to help achieve the vision of“zero accidents and zero

93、 casualties”on the roadBecome a leader in data responsibility leader in the industry and empower Zeekrs development with responsible data managementFocus on the talent experience,build a global multicultural integration system,and strive to create an innovative comprehensive digital talent managemen

94、t programCreate a“User+”public welfare brand and work with users to contribute to solving existing social issuesEstablish a proactive compliance management mechanism and become a corporate benchmark for“compliant operation and moral integrity”Work with supply chain partners to conduct business activ

95、ities in a responsible and ethical manner to achieve all round sustainable developmentCore Areas of Action and Development Goals of Zeekrs Sustainability Strategy11About the ReportMessage from CEOKey Annual PerformanceAbout ZEEKRSustainability Management1.Holistic Evolution to Deliver Ultimate Smart

96、 Experience2.Green Transition Toward a Nature-Positive Business Model3.Fostering Trust Through Responsible Business PracticesAppendixZEEKR Sustainability Report 20244.Growing Together Toward a Sustainable FutureProgress on the implementation of the 2024 Sustainability StrategyClimate ChangeEmployee

97、ResponsibilityCommunity ResponsibilityTo contribute to carbon neutrality across the full value chainOn the supply side,Zeekr advanced green procurement and green logistics.On the manufacturing side,Zeekr implemented energy-saving upgrades.On the user side,Zeekr drove innovation in product R&D and en

98、couraged user participation to achieve carbon reduction management throughout the product lifecycle.Zeekr fully incorporated material recyclability and recoverability of scrap parts into the material selection of its vehicle models.As of now,all Zeekr models achieved a recoverability rate of over 95

99、%.VREMT improved recycling system that enables the recovery of aluminum alloy materials from battery packs,with recycled aluminum of a battery pack project accounting for up to 30%.Zeekr developed the Global Culture Handbook and launched a variety of initiatives such as overseas cultural empowerment

100、 programs,language courses,and meta-vitality experience workshops(English version)to foster cross-cultural integration.Zeekr actively engaged at the primary level to highlight and share the stories of frontline female engineers and sales professionals,with the goal of promoting womens leadership acr

101、oss the organization.The“Zeekr E-learning”online training platform was upgraded with AI-powered features,including the launch of over 10 digital human courses to improve the efficiency of online learning.Zeekr delivered performance management empowerment training to all middle and primary level mana

102、gers,achieving 100%coverage and significantly improving the maturity of its performance management system.Zeekr owners voluntarily organized nearly 100 public welfare events,covering a wide range of initiatives including pet rescue,mountain and beach cleanups,supply donations,and assisting farmers i

103、n mountainous areas.Zeekr facilitated a green mobility carbon inclusion transaction in Huzhou,enabling car owners to participate in carbon inclusion trading at a rate of RMB 60/ton.Zeekr held 30 pilot testing events,inviting users to take part in product trials and co-create an excellent mobility ex

104、periences with Zeekr.With a total investment of RMB 7 billion,Zeekr exclusively developed the SEA-M architecture,delivering disruptive advancements in space efficiency,convenience,and flexibility.Zeekr has built vehicles with exceptional safety performance,models such as the Zeekr 001 and 009 have r

105、eceived 5-star and top ratings from Euro NCAP,C-NCAP,and other automobile safety programs.Zeekr held 18 Z-Speed events to promote driving knowledge and skills among users,covering 2,586 groups of participants.To pilot the vehicle recycling actionTo pilot research action on the recycling of power bat

106、teriesTo build a globally inclusive culture to advance equality,diversity,and sustainabilityTo enhance digital and intelligent talent development insights to build a future-ready digital and intelligent workforceWomens leadership and empowerment actionsMAS value co-creation management modelTo activa

107、te the public welfare ecosystem co-created by Zeekr and usersTo upgrade the green mobility carbon inclusion mechanismTo launch the“Pioneering Experience Ambassador”user co-creation programResource ConservationEco-friendly EnvironmentEnvisioned FutureExcellent MobilityMobility SafetyTo establish a co

108、mprehensive life-cycle safety assurance systemMobility safety capability building for all road usersStrategic PillarCore Action AreaDevelopment GoalKey Progress in 202412About the ReportMessage from CEOKey Annual PerformanceAbout ZEEKRSustainability Management1.Holistic Evolution to Deliver Ultimate

109、 Smart Experience2.Green Transition Toward a Nature-Positive Business Model3.Fostering Trust Through Responsible Business PracticesAppendixZEEKR Sustainability Report 20244.Growing Together Toward a Sustainable FutureBusiness EthicsSustainable Supply ChainTo establish a closed-loop data management s

110、ystem covering the entire value chain and all operational processesTo build a data-driven,all-scenario intelligent collaborative management mechanismSound ESG governance systemTo foster an open,shared and interconnected data ecosystemTo establish a proactive ESG compliance management mechanismTo con

111、solidate the“proactive compliance”cultureTo improve the sustainability standards of the supply chainTo strengthen ESG-oriented supplier risk screening mechanismTo conduct training and dialogue on ESG-related topicsTo incentivize supplier capacity enhancementData ResponsibilityExcellent MobilityEffec

112、tive ComplianceZeekr continued to enhance its company-wide information security training system,with employees receiving over 18,000 hours of training.Zeekr updated the Zeekr Code of Integrity and Compliance to ensure that employees uphold high standards of integrity and compliance in daily operatio

113、ns.Supplier information security was ensured through institutional restrictions,capability assessments,and empowerment initiatives,with over 2,000 hours of safety training provided to suppliers.The Company developed a digital compliance management platform,enabling automated compliance risk manageme

114、nt to enhance the efficiency and transparency of compliance risk control.Zeekr promoted standardized and systematic ESG management among suppliers,achieving a signing rate of over 96%for the Supplier Code of Conduct and the Integrity and Compliance Statement of Zeekr Business Partners.Zeekr conducte

115、d 100%access evaluation for new suppliers using sustainability evaluation criteria,promptly identifying supply chain risks and improving supply chain management.Zeekr empowered supplier development through thematic training months,targeted sessions,and establishment of the training database.ESG-rela

116、ted courses covered both tier 1 and key non-tier-1 suppliers.Zeekr strengthened supplier capability building by conducting 15 sessions of sustainability training and 6 sessions of compliance training sessions,enhancing suppliers capacity for sustainable development.Zeekr continuously fostered compli

117、ance risk awareness and capabilities,achieving a 98.40%training coverage rate among employees.Zeekr contributed to the development of two national/industry/group standards related to mobility data,supporting the development of the industry.Zeekr updated its Compliance Performance Evaluation Manageme

118、nt Measures,integrating compliance management elements into the departmental performance evaluation system to enhance the effectiveness of compliance management and supervision.Zeekr strengthened data security management among suppliers,with 82%of key suppliers having signed data processing agreemen

119、ts.Strategic PillarCore Action AreaDevelopment GoalKey Progress in 202413About the ReportMessage from CEOKey Annual PerformanceAbout ZEEKRSustainability Management1.Holistic Evolution to Deliver Ultimate Smart Experience2.Green Transition Toward a Nature-Positive Business Model3.Fostering Trust Thro

120、ugh Responsible Business PracticesAppendixZEEKR Sustainability Report 20244.Growing Together Toward a Sustainable FutureStakeholder engagementZeekr places strong emphasis on open communication and collaboration with stakeholders.We have established diversified communication channels to ensure transp

121、arent and open information disclosure.Through continuous interactions,we aim to address stakeholder concerns,build mutual trust,and foster consensus.InvestorsUsersEmployeesGovernment and regulatorydepartmentsSuppliersIndustry partnersGeneral publicInvestment returnInformation transparencyProduct qua

122、lity and safetyInformation security and privacy protectionProduct technological innovationUser servicesSustainable mobilityClean products and technologiesProtection of rights and interests Diversity,equality and inclusion Reasonable compensation and incentivesOccupational health and safetyCapability

123、 enhancement and career developmentCompliance and business ethicsClimate change and carbon emissions Ecosystem protectionWaste and emission managementCorporate governance and risk managementData securityResponsible supply chainsClimate action Resources recyclingFair and transparent procurementProduc

124、t responsibilityCoordinated developmentTechnological innovation and IPR protectionFair competitionIndustry cooperation and developmentCorporate responsibility and community engagementEnvironmentally friendlinessEducational equalityTraffic safety knowledge educationRegular announcementInvestor relati

125、ons activitiesDaily reporting and communicationUser interactionsSatisfaction surveysThe Zeekr AppCar clubsGlobal User CouncilCustomer complaint feedbackInformation disclosure on the Companys website Public policiesEmployee training“Zeekr E-learning”platformTrade union Health and safety services Empl

126、oyee effectiveness surveysTransparent information disclosureDaily communication and reportingSupervision and inspectionVisit receptionProduction,operation,and cooperation projectsSigning of the Supplier Code of ConductSupplier conferenceSupplier reviewSupplier trainingCommunication on technology,pro

127、duct&qualityIndustry conferences and seminarsProject cooperationFormulation of industry standardsCommunity-based public welfare initiativesCar owner voluntary servicesZ-Speed activitiesStakeholderTopics of concernCommunication channels and response methods14About the ReportMessage from CEOKey Annual

128、 PerformanceAbout ZEEKRSustainability Management1.Holistic Evolution to Deliver Ultimate Smart Experience2.Green Transition Toward a Nature-Positive Business Model3.Fostering Trust Through Responsible Business PracticesAppendixZEEKR Sustainability Report 20244.Growing Together Toward a Sustainable F

129、utureZeekr double materiality matrixGenerally importantVery importantImpact materialityVery importantFinancial materialityExtremely importantExtremely importantDiversity,equality,and inclusionCommunity responsibilityEnvironmental topics Social topicsGovernance topicsEmployee training and development

130、Occupational health and safetyEmployee rights protectionSustainable supply chainCustomer serviceMobility safetyProduct qualityClimate changeWastes and emissions managementClean products and technologiesBiodiversityData security and privacy protectionBusiness ethicsRisk managementCompliance managemen

131、tEnergy managementResource utilization and recyclingTechnological innovationMateriality assessmentTo better identify potential risks and opportunities related to sustainability,enhance internal risk management and adaptive practices,and align with global trends in sustainability management and discl

132、osures,Zeekr conducted its first double materiality assessment(DMA)in 2024.This assessment expanded upon our previous impact-based materiality approach by incorporating a financial perspective and fully integrating opinions and viewpoints from both internal and external stakeholders.Based on the sur

133、vey findings,we refined and finalized our 2024 materiality matrix.Based on the results of double materiality assessment,we analyze risks and opportunities in alignment with our business development,formulate internal action plans,and regularly track their implementation progress.Relevant information

134、 is disclosed through our sustainability report and other communication documents to proactively address stakeholder concerns.Double materiality assessment processTopic list updateSurvey questionnaire preparationStakeholder surveysAnalysis of survey resultsReview by the Sustainability CommitteeStrat

135、egic planning and business operationsDouble materiality matrix Industry benchmarking analysisThird-party expert opinionsRegulatory requirements from governments and capital marketInvestorsUsersEmployeesGovernment and regulatory departmentsImpact materialityFinancial materialitySuppliersIndustry part

136、nersQuestionnaires and surveysGeneral public Focus group discussionsEmail communicationsDegree of impactDegree of impactLikelihood of occurrenceLikelihood of occurrence15About the ReportMessage from CEOKey Annual PerformanceAbout ZEEKRSustainability Management1.Holistic Evolution to Deliver Ultimate

137、 Smart Experience2.Green Transition Toward a Nature-Positive Business Model3.Fostering Trust Through Responsible Business PracticesAppendixZEEKR Sustainability Report 20244.Growing Together Toward a Sustainable FutureSustainability risk and opportunity assessmentZeekr identifies and assesses key sus

138、tainability-related risks and opportunities of topics with double materiality by referencing sustainability-related policies and regulations in China and other major markets,as well as sustainability trends in the electric and intelligent vehicle sector.The assessment also considers the Companys own

139、 business plan.Uncertainty in areas such as R&D investment in technological innovation,commercialization potential,and the length of time required for market conversion may lead to increased financial pressure in the short term,affecting the Companys liquidity and profitability.The Companys technolo

140、gical innovation can create a competitive moat,enhance product competitiveness and brand influence,increase market share,and thus generate higher revenue and profits.Products with quality issues or defects may lead to recalls,user claims,or lawsuits,resulting in compensation costs,negatively impacti

141、ng consumers purchasing intentions,reducing revenue,and damaging brand reputation.Effective product quality management can reduce potential litigation,fines,and other expenses,enhance the Companys reputation,and increase product sales and revenue.Vehicles with safety performance issues could impact

142、the road safety,leading to potential lawsuits or mandatory recalls,and potentially damaging the Companys reputation and brand value.Excellent vehicle safety performance can enhance consumer trust,increase product sales and revenue,and elevate brand value.Poor management of energy utilization and emi

143、ssions may lead to increased operational cost volatility,especially when energy prices rise,affecting the Companys operational capacity.By optimizing energy utilization and management processes,the Company can achieve more efficient energy utilization,reducing energy costs.Inadequate customer servic

144、e could negatively impact reputation among consumers,business performance,and potentially harm the Companys reputation and brand value.High-quality service can improve customer satisfaction,enhance customer loyalty,and increase revenue.The research and development of clean products and technologies

145、requires initial R&D funding,resulting in an increase in product costs.Leading clean products and technologies can attract and meet the growing demand for green mobility,increasing market share.Stricter environmental policies and laws related to emissions may increase environmental investment costs.

146、Strengthening emissions management can help gain recognition from government agencies and policy incentives,reduce operational costs,and increase opportunities for green financial investments.The scarcity of natural resources will lead to increased resource utilization costs,higher product prices,or

147、 compressed profit margins.Developing alternative materials requires investment in R&D costs.Establishing a circular economy system and improving raw material utilization efficiency can reduce production costs and mitigate the price fluctuations of raw materials caused by cyclical resource shortages

148、.No-compliant actions of the Company could lead to multiple financial risks,including financial losses,reputational damage,legal actions,and tax penalties.Active compliance management can reduce operational risks,enhance commercial reputation and brand value,and ultimately lower operational costs.Su

149、pplier non-compliance or failure to meet the Companys ESG requirements may disrupt business continuity,adversely impact product sales,and reduce revenue.A sustainable supply chain helps enhance the long-term stability of the Companys business,avoiding the impact of unexpected events and economic los

150、ses,and reducing operational risks.See Section“Full-chain Resource Conservation”See Section“Value-Driven Technological Innovation”See Section“Climate Change Response”and“Lifecycle Carbon Reduction Management”See Section“Climate Change Response”and“Lifecycle Carbon Reduction Management”See Section“Fu

151、ll-chain Resource Conservation”See Section“Comprehensive Quality Control”See Section“Ultimate Safety Assurance”See Section“Climate Change Response”and“Lifecycle Carbon Reduction Management”See Section“Full-Scenario User Experience Elevation”See section“Integrity and Compliance Operations”See Section

152、“Jointly Building a Win-Win Supply Chain”Zeekrs operationsZeekrs operations and supply chainsSee Section“Climate Change Response”of this reportZeekrs operations and supply chainsZeekrs operationsZeekrs operationsZeekrs operationsZeekrs operations and supply chainsZeekrs operations and supply chainsZ

153、eekrs operations and supply chainsZeekrs operationsZeekrs operations and supply chainsRisks:Risks:Risks:Risks:Risks:Risks:Risks:Risks:Risks:Risks:Opportunities:Opportunities:Opportunities:Opportunities:Opportunities:Opportunities:Opportunities:Opportunities:Opportunities:Opportunities:Medium and lon

154、g termsShort,medium,and long termsShort,medium,and long termsShort and medium termsShort and medium termsShort and medium termsMedium and long termsShort and medium termsMedium and long termsShort,medium,and long termsShort and medium termsClimate changeTechnological innovationEnergy managementProdu

155、ct qualityMobility SafetyCustomer serviceClean products and technologiesWastes and emissions managementResource utilization and recyclingCompliance managementSustainable supply chainTopicsImpact durationMain value chain impactedThe main expected impact on the business model and value chainMeasures a

156、nd performance in addressing risks and opportunities16About the ReportKey Annual PerformanceSustainability Management1.Holistic Evolution to Deliver Ultimate Smart ExperienceAppendix4.Growing Together Toward a Sustainable Future3.Fostering Trust Through Responsible Business PracticesAbout ZEEKRZEEKR

157、 Sustainability Report 2024Message from CEO2.Green Transition Toward a Nature-Positive Business ModelAs the automotive industry is accelerating transformation toward intelligence and electrification,Zeekr has ridden the wave with its long-lasting dedication to electric vehicle(EV)technologies and pr

158、oducts that balance quality and performance.We have also improved our user service system in pursuit of creating a premium,smart,safe,and convenient mobility for users.Holistic Evolution to Deliver Ultimate Smart Experience Technological innovation Product quality Mobility safety Customer serviceVal

159、ue-Driven Technological Innovation17Comprehensive Quality Control20Ultimate Safety AssuranceFull-Scenario User Experience ElevationResponding to sustainability issues:222517About the ReportKey Annual PerformanceSustainability Management1.Holistic Evolution to Deliver Ultimate Smart ExperienceAppendi

160、x4.Growing Together Toward a Sustainable Future3.Fostering Trust Through Responsible Business PracticesAbout ZEEKRZEEKR Sustainability Report 2024Message from CEO2.Green Transition Toward a Nature-Positive Business ModelValue-Driven Technological InnovationZeekr strives to fulfill its commitment to“

161、co-creating the future of mobility experiences”by focusing on the R&D of cutting-edge technologies for intelligent electric mobility,building up industry-leading competence to independently develop intelligent technologies,and creating an all-inclusive ecosystem for intelligent pure EVs.Focusing on

162、R&D to build industry-leading innovation capabilitiesRegarding innovation and R&D as the lifeline,Zeekr has established a full-field and whole-process product R&D mechanism.We have made R&D layouts globally,and increased R&D investment,striving to grow into an industry-leading developer with full-st

163、ack self-developed intelligent technology.By the end of 2024In 2024Cumulative R&D investmentMembers of the R&D teamYear-on-year increase in R&D investment RMB 23.5 billion+7,492 over 16.14%Three-tier Management and Decision-making Structure for Innovation and R&DTo meet the compliance and certificat

164、ion requirements of stringent standards such as the EU Whole Vehicle Type-Approval(WVTA)System,an R&D management process is in place to ensure that R&D personnel are clear about the compliance requirements at the very early stage of R&D.Focusing on core self-developed technology fields,we have estab

165、lished a mechanism for selecting and evaluating key projects,to increase support for major technological breakthroughs and technological innovations in the R&D field.Zeekr actively recruits global R&D talents and establishes a cross-center collaborative development mechanism through university-enter

166、prise cooperation and internal resource integration.This enhances the capabilities and efficiency of the R&D team.R&D Management and IncentiveR&D Team BuildingCompany-wide LevelManagement team levelBusiness team levelThe advanced technology experts are responsible for the R&D planning,as well as the

167、 initiation,progress,and completion review of special R&D projects,leading the strategic anchoring of core technologies.The meeting for joint decision-making within the PTC at VP(PTC-VP)is responsible for the initiation,completion decision-making,and progress review of core and key projects.The Glob

168、al Product and Technology Committee(G-PTC)meeting is held to make decisions on technical planning,major technical schemes,and investment in platform technology projects.Zeekr has set up R&D centers and offices in China,Europe,the United States and other regions,striving to build our globally leading

169、 full-stack self-developed capability for intelligent technology.These centers not only provide strong technological support but also help roll out local-market-specific products to prompt respond to global market demands.R&DStrategy and Layout18About the ReportKey Annual PerformanceSustainability M

170、anagement1.Holistic Evolution to Deliver Ultimate Smart ExperienceAppendix4.Growing Together Toward a Sustainable Future3.Fostering Trust Through Responsible Business PracticesAbout ZEEKRZEEKR Sustainability Report 2024Message from CEO2.Green Transition Toward a Nature-Positive Business ModelMaking

171、technological breakthroughs to build up future competitive advantagesZeekr pinpoints user pain points in new mobility ecosystems such as road safety,traffic congestion,and range anxiety.To build competitive technological advantages,we focus on independent R&D and innovation in fields such as automot

172、ive products and intelligent driver assistance systems,as well as batteries,motors,and electronic control.Additionally,we constantly upgrade our over-the-air(OTA)technology and push innovative technologies such as intelligent driver assistance and smart cockpits to various car models.Through these m

173、easures,we seek to elevate users mobility experience and contribute to sustainable transportation development.During the reporting period,Zeekr conducted 94 OTA updates in total,once again setting a new record in the OTA industry.Intelligent Driver Assistance Technology Breakthroughs Empower Safe an

174、d Efficient MobilitySmart Cockpit Upgrades Deliver Full-Scenario Intelligent Interaction ExperienceSEA Architecture 2.0 Intelligent Driver Assistance SystemZeekrs full-stack self-developed SEA Architecture 2.0 Intelligent Driver Assistance System introduces its pioneering digital predictive network,

175、with three core precognition capabilities for road conditions,behaviors,and spatiotemporal dynamics.It also comes with an automatic parking assist system for mechanical parking slots and a 720 intelligent and preemptive safety function,enhancing vehicle safety and personalized driving experience.The

176、 SEA Architecture Intelligent Driver Assistance System has been extended to multiple models,including Zeekr 7X,Zeekr MIX,Zeekr 001,and Zeekr 007.As of the end of 2024,the SEA architecture has been deployed in over 100,000 cars and has assisted users in driving safely for over 60 million kilometers i

177、n total,and the preemptive safety function has helped users avoid over 800,000 potential collision risks.Autonomous Navigation Zeekr Pilot(NZP)functionThe high-speed NZP function can identify and automatically avoid obstacles,thereby lowering the risk of traffic accidents.The urban NZP commuting mod

178、e allows for memory-guided driving on fixed routes,supporting memorizing 20 routes at a time,with a single route up to 100 kilometers long.The function is available in multiple regions in China,enabling intelligent and convenient driving experience.As of the end of 2024,the SEA Architecture 2.0 Inte

179、lligent Driver Assistance System map-free urban NZP function has assisted driving for over 100 million kilometers and 1.106 million hours.AI-powered smart cockpitThe newly-launched smart cockpit system Zeekr AI OS,with in-built self-developed Kr AI large model and smart cockpit assistant AI Eva,offe

180、rs industry-leading natural language recognition and intelligent assistant functions in areas such as media,encyclopedia,travel,news,and vehicle use.As of the end of 2024,the AI assistant has proactively provided services to users over 1.1 million times.Zeekr Sound Zeekrs in-vehicle audio productZee

181、kr has launched the Zeekr Sound,its full-stack self-developed in-vehicle audio product that integrates hardware and software.This audio product features innovative AI-powered tuning,complemented by vehicle-specific tuning by Zeekrs in-house“golden ears”.The Zeekr Sound technology has been incorporat

182、ed into the association standards of the China Audio Industry Association,becoming the certification standard for high-end in-vehicle audio products.In-vehicle intelligent visual interaction systemThe system is constantly updated to achieve smoother dynamic interaction and interface switching.The ne

183、w version of the Zeekr Vision App supports real-time simulation of weather and dynamic sky.The lane-level visual navigation continues to offer an enhanced immersive virtual experience of the out-of-cabin environment.Zeekr AI OS won the authoritative certification from the China Society of Automotive

184、 Engineers(SAE)for the“Key Technologies and Applications of Active Services for Smart Cockpits Based on Large Models”project,as well as the“Gaogong Golden Globe Award Self-developed AI-powered Cockpit Technology Breakthrough Award of the Year”,and the Zeekr 007 won the Huayu Award“China Intelligent

185、Cabin of the Year Award”.SEA 2.0 System end-to-end map-free full-scenario intelligent driver assistance won the“2024 Full-stack Self-developed Advanced Intelligent Driving Breakthrough Award”.As of the end of 2024,Zeekr achieved a 100%penetration rate of L2 intelligent driving assistance across its

186、entire vehicle lineup.19About the ReportKey Annual PerformanceSustainability Management1.Holistic Evolution to Deliver Ultimate Smart ExperienceAppendix4.Growing Together Toward a Sustainable Future3.Fostering Trust Through Responsible Business PracticesAbout ZEEKRZEEKR Sustainability Report 2024Mes

187、sage from CEO2.Green Transition Toward a Nature-Positive Business ModelIn 2024Number of valid patents in totalNumber of trademark applications in total Number of new patent applications Number of new patent authored Percentage of new invention patent applicationsPercentage of new design patent appli

188、cationsPercentage of new utility model patent applications2,277 3,230 2,256 948 53.46%15.20%31.34%Intellectual property right(IPR)protection is essential for Zeekr to build a solid R&D foundation,expand the global footprints,and maintain innovative momentum.To this end,we have developed regulations

189、such as the Measures for the Administration of Intellectual Property Rights and Regulations for the Management of Brand IP to continuously improve the management systems covering patent strategy,litigation,licensing,trademarks,branding,copyright,trade secrets,open source,and other areas.Moreover,we

190、actively identify and evaluate IPR risks in research,manufacturing,supply,and sales,and develop effective solutions to unleash the power of innovation.Intellectual property protectionPure EV Architecture Innovation Re-imagines the Future of Cabin Space for Smart DrivingEV Innovation Boosts Charging

191、Rate and PerformanceSEA-M architectureWe have invested RMB 7 billion in the development of the exclusive SEA-M architecture,which disrupts the form of electric vehicles.Zeekrs newly launched super cockpit,based on the SEA-M architecture,features electric opposite-opening sliding doors and versatile

192、scenario-based layouts,achieving a space utilization rate of over 80%.It makes disruptions in space utilization efficiency,space convenience,and space flexibility.ShenDun Golden BatteryEnhanced battery performance:Equipped with the ShenDun Golden Battery(second generation),the Zeekr 7X delivers outs

193、tanding low-temperature performance,achieves a 0-100 km/h acceleration performance retention rate of 98.16%under conditions ranging from 0 C to-10 C.Enhanced charging rate:The comprehensive innovations in battery materials,structure,and system architecture enable a peak charging speed of“1 km per se

194、cond”and a peak charging rate of 5.5C.The 800V ShenDun Golden Battery pack(second generation)won the Best Technical Practice Award of the 6th Gasgoo Awards Top 100 Players of Chinas New Automotive Supply Chain.20About the ReportKey Annual PerformanceSustainability Management1.Holistic Evolution to D

195、eliver Ultimate Smart ExperienceAppendix4.Growing Together Toward a Sustainable Future3.Fostering Trust Through Responsible Business PracticesAbout ZEEKRZEEKR Sustainability Report 2024Message from CEO2.Green Transition Toward a Nature-Positive Business ModelComprehensive Quality ControlEmbracing th

196、e quality principle that“tech innovation and quality excellence create better mobility experience for users”,Zeekr has developed an efficient quality management system to ensure that every vehicle meets high-standard quality requirements.Quality management organization structureQuality compliance an

197、d risk controlProduct quality controlZeekr has established the Quality Management Committee,with the responsible Vice President serving as the Director of the Committee.The daily administrative body of the committee sits under the Quality Center.For vehicle projects,dedicated quality officers are st

198、affed for the overall planning and facilitation of product lifecycle quality and safety management.We also convene president Quality Meetings on a regular basis to review and make decisions on quality strategies,policies,goals,and key procedures,which ensure comprehensive and systematic quality mana

199、gement.Zeekr strictly abides by quality-related laws and regulations,and performs timely analysis of the EUs Batteries Regulation and Waste Batteries Regulation,the Economic Commission for Europe(ECE)regulations for the certification of vehicles and components,and other regulations and certification

200、 requirements.In this manner,we ensure that our software and hardware development and adaptation are carried out in compliance with the standards.Zeekr regularly identifies product quality-related risks,and comprehensively assesses and ranks such risks according to the possibility of occurrence and

201、degree of impact.Additionally,responsible entities for each risk point are determined and corresponding countermeasures are formulated to improve our quality risk management capabilities.In 2024,Zeekr launched a comprehensive quality management and improvement campaign to ensure responsive and effec

202、tive quality management.The campaign focused on 13 aspects,including product quality control,product compliance certification,global quality system development,and the development of a digital lifecycle quality platform.Meanwhile,an overseas quality monitoring mechanism was established,with internat

203、ional emergency teams and other working groups formed to offer 24/7 handling of overseas quality complaints and other issues.Zeekr strengthens quality management throughout the lifecycle,ranging from R&D design,supply chain management,and manufacturing to after-sales service,to keep high product qua

204、lity.In addition,we have fully implemented the IATF 16949 Quality Management System Standard,and have passed all the certifications of the Software Update Management System(SUMS),the Cyber Security Management System(CSMS),and other applicable systems.R&D design qualityIn the R&D design stage,measure

205、s such as front-end quality control,design failure mode and effect analysis(DFMEA),and gate review are taken to identify potential quality issues in advance and prevent quality risks.A digital integrated operation platform is built to boost the efficiency of the entire vehicle R&D process.Manufactur

206、ing qualityIn the manufacturing stage,Zeekr maximizes the use of digital and intelligent technologies and equipment to ensure product quality.During the vehicle manufacturing process,the die-casting workshop uses X-ray detection to effectively detect internal defects of products.The painting worksho

207、p employs painting robots for automation,which effectively controls error rates.The welding workshop adopts vision-guided systems,online visual inspection systems for adhesive application,and other monitoring systems to ensure bodywork quality.The final assembly workshop leverages 5G and AI machine

208、vision technology to enhanced inspection accuracy.During the battery production process,a smart manufacturing management system is in place,with the application of digital twin technology and quality assurance AI large models to monitor product quality in real time and ultimately ensure the quality

209、of each battery.Once vehicles roll off the production line,multiple quality inspection criteria such as market quality,process quality,perceived quality,software quality,and improvement measures are set,and the market,process,incoming material,and perceived quality inspections are conducted to ensur

210、e that vehicles meet quality standards before delivery.Supply chain qualityIn the procurement stage,suppliers are required to obtain the IATF 16949 Automotive Quality Management System certification,establish a robust quality assurance system,strengthen quality target management,and continuously con

211、duct quality improvement activities.These measures help to continuously enhance supply chain quality control.After-sales qualityZeekr has formulated the Product Recall Management Regulations.For vehicles sold globally,upon discovering a confirmed defect,Zeekr will immediately stop manufacturing and

212、sales of defective vehicles,actively communicate with users about the specific details and handling methods,voluntarily report to the regulatory authorities and initiate recalls to ensure that product quality issues are properly addressed.21About the ReportKey Annual PerformanceSustainability Manage

213、ment1.Holistic Evolution to Deliver Ultimate Smart ExperienceAppendix4.Growing Together Toward a Sustainable Future3.Fostering Trust Through Responsible Business PracticesAbout ZEEKRZEEKR Sustainability Report 2024Message from CEO2.Green Transition Toward a Nature-Positive Business ModelZeekr contin

214、uously builds a quality culture within the organization and strives to build a quality management team with a global perspective.Up to now,we have cultivated over 100 quality evaluation professionals.Meanwhile,we strengthen employee training on product quality control and product safety.In 2024,we o

215、rganized training on the quality management system,delivery standards,new energy systems,etc.,with a total of 3,720 participants.By the end of 2024Quality culture building4 operating entities were certified to the ISO 9001:2015 Quality Management Systems.In 2024Product recallsViolations involving he

216、alth and safety impacts of vehicle products and servicesFollow-up investigation and resolution rate for safety-related defect complaintsZeekr Factory was listed in the“2023 5G Factory Directory”released by the Ministry of Industry and Information Technology(MIIT)and was selected as one of the first“

217、Future Factories”in Zhejiang Province.100%manufacturing entities were certified to the IATF 16949 Quality Management System.Quzhou JiDian E-Mobility,the upstream manufacturing plant,obtained the China Manufacturing Maturity Model(CMMM)Level 4 certification and was selected as one of the“Future Facto

218、ries”in Zhejiang Province in 2024.Zeekr won the Automotive Software Quality Innovation Award presented by Quality Management Centre(QMC)in German Association of the Automotive Industry(VDA)100%0 0 22About the ReportKey Annual PerformanceSustainability Management1.Holistic Evolution to Deliver Ultima

219、te Smart ExperienceAppendix4.Growing Together Toward a Sustainable Future3.Fostering Trust Through Responsible Business PracticesAbout ZEEKRZEEKR Sustainability Report 2024Message from CEO2.Green Transition Toward a Nature-Positive Business ModelUltimate Safety AssuranceBased on the stringent vehicl

220、e safety assessment standards worldwide,Zeekr carries out R&D and innovation in safety protection across a full spectrum of scenarios,chains,and links,and for all occupants.The goal is to provide users and traffic participants with“Zeekr-style safety”.In 2024,Zeekr obtained the ISO 26262:2018 ASIL-D

221、 process certification and the SOTIF(safety of the intended functionality)process certification,marking that Zeekr has developed an R&D process with the leading level of automotive functional safety in the world,and has ranked among global leaders in terms of functional safety of vehicles and compon

222、ents.Chinese New Car Assessment Program(C-NCAP)New Car Assessment Program by the National Highway Traffic Safety Administration(NHTSA-NCAP)European New Car Assessment Program(Euro-NCAP)Insurance Institute for Highway Safety(IIHS)Australasian New Car Assessment Program(ANCAP)China Insurance Automotiv

223、e Safety Index(C-IASI)China Automotive Health Index(C-AHI)Zeekrs product take into account the following vehicle safety assessment standards worldwideRobust safety protectionThrough the structural safety design of bodywork and multiple anti-collision strategies,Zeekr strengthens the passive safety p

224、erformance of vehicles,providing maximum safety protection for occupants in case of an accident.Zeekr 001:The Zeekr 001 has once again evolved.To achieve 720 safety protection,it has undergone 53 crash tests under 18 operating conditions,including 24 tests that go beyond industry standards,10 Zeekr-

225、exclusive tests,and 3 industry-first tests.All New Zeekr 009:The adoption of a one-piece die-cast rear aluminum body reduces deformation by 16%,increases bending stiffness by 11%,and enhances torsional stiffness by 9.5%.Zeekr 7X:The“Qiong Armor Body”safety structure is designed with 2,000MPa ultra-h

226、igh-strength hot-formed steel,which accounts for more than 10%of the total vehicle weight.It adopts a“dual-enclosed-cavity”A-pillar structural design,which increases the cross-sectional axial force by 20%and the torsional strength by 35%.Zeekr MIX:It features a hidden dual B-pillar design with 2,000

227、MPa one-piece hot-metal-gas-formed(HMGF)steel pillars,which are 33%stronger than ordinary ones.The aluminum alloy front anti-collision beam adopts a two-square-shaped design,which can enhance the impact resistance by more than 30%compared with the mainstream square-shaped anti-collision beam.Multi-l

228、ayer anti-collision protectionVehicle body safety designZeekr MIX:The driver-side far-end airbag features an integrated head-and-chest design to effectively absorb impact forces and reduce harm.On the passenger side,there is an overhead airbag that can deploy within 0.02 seconds to prevent secondary

229、 injuries.Oversized airbag is engineered to reduce secondary collisions between occupants and the interior.The curtain airbag is designed in a V shape to protect the head.Airbags for safety protection23About the ReportKey Annual PerformanceSustainability Management1.Holistic Evolution to Deliver Ult

230、imate Smart ExperienceAppendix4.Growing Together Toward a Sustainable Future3.Fostering Trust Through Responsible Business PracticesAbout ZEEKRZEEKR Sustainability Report 2024Message from CEO2.Green Transition Toward a Nature-Positive Business ModelPreemptive risk preventionZeekr is advancing the de

231、velopment and application of comprehensive intelligent safety technologies that cover the entire vehicle from the inside out to provide users with 720 all-around protection.The Company has established all-encompassing standards for the driving scenario database,which covers driving scenarios such as

232、 highways,urban roads,and rural roads,as well as special scenarios such as adverse weather,complex traffic conditions,and road construction.Based on rigorous test cases and scientific and rational quantitative safety standards,driving safety issues are transformed into quantifiable data for assessme

233、nt.Technologies including high-performance electric drives system,dual-chamber air suspension system,CDD electromagnetic damping system,and intelligent magic carpet further enhance the overall mechanical quality of the vehicle.Through good handling and balance guarantees,they boost driving safety in

234、 all respects.As for risk prevention during vehicle use,the Company has built a vehicle data platform to monitor anomalies in real time through the vehicle fault monitoring system,intelligent diagnosis,and insights into the usage of intelligent driver assistance systems.Additionally,the Company has

235、established a vehicle cybersecurity defense and detection system and a complete data security R&D framework to ensure the security and privacy compliance of the Internet of Vehicles(IoV)globally.Through active stabilizer bar control,the vehicles roll gradient is reduced for a more stable and safer m

236、aneuver.When a vehicle drifts out of its lane and is exposed to a safety risk,the system will actively steer the vehicle back into the lane and apply the brakes if necessary to ensure driving safety.It allows for smaller pitch and roll angles during sudden acceleration,braking,and turning,thereby of

237、fering enhanced ride comfort.This system has been applied to models such as the entire Zeekr 009 series.During low-speed reversing(2-10 km/h),the system can monitor rear obstacles in real time and brake urgently if necessary to avoid collisions or reduce the severity of the collision.It can monitor

238、the driving environment ahead in real time.When encountering a stationary vehicle,it can bring the vehicle to a stop at speeds of up to 120 km/h and effectively reduce the speed when moving at 150 km/h.It can recognize vehicles,crash barrels,cardboard boxes,and other obstacles and stop the vehicle o

239、n a dime under special weather conditions such as night,rain,fog,and backlights.Through the trigger,the car windows can be shattered in milliseconds,opening up an escape route for occupants in an emergency.This operation is independent of the automotive electrical system and can be triggered mechani

240、cally to break the window even in the event of power failure while submerged in water,which ensures the safety of occupants.This technology has been applied to the entire Zeekr 7X series.Active roll controlEmergency Lane Keep Assist(ELKA)+vehicle lane departure correction braking systemDual-chamber

241、air spring systemPedestrian Emergency Braking(PEB)Forward-collision automatic emergency braking(AEB)systemOne-click emergency window breaker24About the ReportKey Annual PerformanceSustainability Management1.Holistic Evolution to Deliver Ultimate Smart ExperienceAppendix4.Growing Together Toward a Su

242、stainable Future3.Fostering Trust Through Responsible Business PracticesAbout ZEEKRZEEKR Sustainability Report 2024Message from CEO2.Green Transition Toward a Nature-Positive Business ModelUse of stable and safe batteriesHealthy and cozy driving experienceZeekr intensifies its efforts on the R&D of

243、battery technologies and implements safety management throughout the battery life cycle.Our battery products have passed battery safety standard tests in the EU,China,and other countries,and have obtained the United Nations Manual of Tests and Criteria,Part III,Section 38.3(UN38.3)certification for

244、rechargeable lithium batteries.Beyond that,we have established test specifications far exceeding national and industry standards to ensure the stability and safety of batteries under various extreme operating conditions.Zeekr extends its safety concept to the field of health protection.By taking a s

245、et of measures such as optimizing material selection,installing efficient air purification systems,strictly controlling noise levels,and improving seat comfort,we further ensure the health and comfort of drivers and occupants.Battery R&DWe have developed eight thermal safety protection technologies

246、to protect batteries from eight aspects:real-time prevention and control,multi-layer insulation,efficient heat absorption,unobstructed heat dissipation,millisecond power-off,automatic early warning,active cooling,and cloud monitoring.These technologies ensure no thermal propagation or fire in batter

247、ies.Battery manufacturingWe implement quality control in manufacturing according to ISO 9001 and IATF 16949 standards and have passed relevant certifications.Besides,we carry out full-chain quality data evaluation,monitoring,and traceability management of batteries to ensure delivery quality.Battery

248、 supply chain managementWe select top-tier battery cell suppliers,and comprehensively review their quality management systems,product quality,and sustainability practices.This controls the quality of battery cells at the source.Battery useAn iterative system for the handling of fault alarms and earl

249、y warning has been developed to accurately assess battery health.Besides,a four-level emergency response system is in place,which allows for voice calls,user care,and on-site and back-end confirmation within 10 seconds at the fastest.We have also built a comprehensive battery maintenance service net

250、work to promote the standardization of power battery maintenance processes.Battery recyclingWe have formulated the Regulation on the Management of the Recycling of Used Power Batteries from New Energy Vehicles.According to the regulation,we manage the recycling and traceability of retired batteries

251、by signing battery recycling contracts and collaborating with the whitelisted battery recycling companies recognized by the Ministry of Industry and Information Technology(MIIT).Case:Multi-dimensional Health Cockpit System Delivers Comfort ExperienceSeats of Zeekr 009 GrandThe volume of 10 volatile

252、organic compounds(VOCs)detected in the soft foam materials used for the seats of Zeekr 009 Grand is,on average,76%lower than those in conventional foam materials,which reduces the odor intensity by 50%.Zeekr 009 Grand and All New Zeekr 009 are equipped with an air quality system(AQS),PM 2.5 monitori

253、ng,and CN95 high-efficiency air filters to ensure fresh air inside the cabin.Zeekr 009 Grand and All New Zeekr 009 feature eye protection reading lights for aircraft cabins and low blue light eye-friendly displays to protect users eye health.Use of healthy materialsIntelligent in-vehicle air purific

254、ationEye health protection25About the ReportKey Annual PerformanceSustainability Management1.Holistic Evolution to Deliver Ultimate Smart ExperienceAppendix4.Growing Together Toward a Sustainable Future3.Fostering Trust Through Responsible Business PracticesAbout ZEEKRZEEKR Sustainability Report 202

255、4Message from CEO2.Green Transition Toward a Nature-Positive Business ModelFull-Scenario User Experience ElevationZeekr continuously improves the user service system,strengthens full-scenario coverage of user services,and implements responsible marketing to boost user satisfaction.Transparent,honest

256、 and responsible marketingZeekr strictly complies with Chinas Advertising Law,the Law on the Protection of Consumer Rights and Interests,the E-Commerce Law,and other relevant laws and regulations of the regions where we operate.We regulate the content and wording of advertisements,and prohibit the r

257、elease of false,exaggerated,or misleading advertising information.In delivering user services,we strictly prohibit deceptive practices such as the deception of users,withholding of user giveaways,data falsification,false claims,and false expense reporting.Were also committed to ensuring the transpar

258、ent service standards and real prices to provide professional and warm services.In 2024Violations involving product and service information and labeling0 Making one-stop services at the fingertipsZeekr has built multi-channel customer service platforms to provide users with seamless and worry-free s

259、olutions covering sales,delivery,after-sales service,owner communities,automotive accessories,and financial services.Built on them,we strive to elevate the customer experience in all aspects and navigate the diverse demands of users for pure electric mobility.Service platformsService brandsOfflineZe

260、ekr Center Zeekr Care(for user service)Zeekr AppZeekr SpaceZeekr Power(for vehicle charging)24/7 Zeekr managerZeekr Delivery CenterZeekr Certified(for second-hand vehicles)Zeekr fellowZeekr HouseAuthorized service centerZeekr Service Center Online By the end of 2024,Zeekr had ownedDirectly-operated

261、outlets worldwide Service outletsCities coveredInternational design awards granted for 9 outlets Zeekr Houses that can offer high-quality integrated services covering sales,experience,delivery,and after-sales,capable of servingUsers 538 230+150+23 142 0.6 million-0.7 million26About the ReportKey Ann

262、ual PerformanceSustainability Management1.Holistic Evolution to Deliver Ultimate Smart ExperienceAppendix4.Growing Together Toward a Sustainable Future3.Fostering Trust Through Responsible Business PracticesAbout ZEEKRZEEKR Sustainability Report 2024Message from CEO2.Green Transition Toward a Nature

263、-Positive Business ModelZeekr Care In-use and after-sales servicesZeekr has created the service brand Zeekr Care,which provides users with one-stop high-quality services such as vehicle maintenance,repair,roadside rescue,and travel continuations through the online Zeekr Manager,offline Zeekr House,a

264、nd other service networks,as well as diverse service ecosystems.This helps create the ultimate experiences in vehicle ownership and maintenance.We have established a set of comprehensive standards for maintenance services,including requirements for service environment(hardware conditions),personnel

265、behavior,service processes,and maintenance quality standards.In addition,we conduct pre-job training for front-line after-sales service personnel,with 100%training coverage for key positions.We carry out service quality supervision activities such as mystery shopper inspections and“User Experience P

266、ioneers”evaluation program at service centers to propel all service centers to create an ultimate user experience with premium services.We carry out user care activities according to seasonal mobility scenarios.For example,to ensure users travel safety during the rainy season,we offer services such

267、as in-car air purification,rain-proof coating for car windshields,and vehicle health check-ups.In particular,we issue the“Six Care Services”action guideline in response to frequent extreme weather such as heavy rains and typhoons in summer.During the May Day and National Day holidays,we offer vehicl

268、e inspections,drinks,and other services on highways with heavy traffic in core cities,which brings convenience to users on holidays.Focusing on the users needs on vehicle usage,we offer end-to-end digital solutions.Besides,we introduce artificial general intelligence(AGI)into customer service to enh

269、ance service capabilities.Moreover,the intelligent early warning system is applied for the real-time monitoring of vehicle life cycle data,and the machine learning algorithm is used for fault pre-diagnosis.These tools empower the after-sales team to establish a minute-level response mechanism and st

270、andardized maintenance plans.We have established risk warning standards for customer complaints and objections to grade relevant risks.General objections,according to their levels,are handled in a closed-loop manner within 24,48,and 72 hours respectively,while crisis events are transferred to the de

271、signated personnel for handling and following up.Once a customer complaint is closed,a case review will be launched to continuously improve our service quality and capabilities.High-standard maintenance serviceMultidimensional quality supervisionConsiderate user care servicesIntelligent remote servi

272、ceTimely customer complaint handlingBy the end of 2024In 2024Provinces of ChinaCountries covered by Zeekr Care 31 38,00038 180,000+In China,the after-sales services provided Vehicles maintenanceRoadside rescuesTravel continuationsNearly 610,00027About the ReportKey Annual PerformanceSustainability M

273、anagement1.Holistic Evolution to Deliver Ultimate Smart ExperienceAppendix4.Growing Together Toward a Sustainable Future3.Fostering Trust Through Responsible Business PracticesAbout ZEEKRZEEKR Sustainability Report 2024Message from CEO2.Green Transition Toward a Nature-Positive Business ModelZeekr P

274、ower Energy service ecosystemZeekr has established Zeekr Power,a sub-brand specializing in vehicle charging,which provides users with an all-round energy service ecosystem through three modes public charging,household charging,and battery delivery.By the end of 2024Self-built Zeekr charging stations

275、Charging stations among the EVCIPAs First Batch of Five-Star Charging Stations in ChinaAccidents detected by the active protection system powered by big data with real-time monitoring and intelligent safety early warning functionsIncrease in Zeekr Powers annual positive feedback rateCities covered n

276、ationwidePremium third-party charging resources connected to the Zeekr Apps charging mapUltra charging stationsUltra-fast charging pilesRank in the industry in terms of self-built ultra-fast charging piles1,468 5 0 5.7%154 1.06 million+801 3,897 1stCase:Zeekr Launches Its First 800kW V3 Ultra-Fast C

277、harging StationCase:Zeekr Power Enters Shenzhen VPP Trading MarketIn 2024,Zeekr Power unveiled its new-generation V3 ultra-fast charging station in Ningbo.The charging station can achieve a maximum output voltage of 1,000V and a maximum output current of 800A,with a single-gun peak power output of 8

278、00kW.When using the V3 ultra-fast charger,All New Zeekr 001 variant equipped with the CATL-sourced 95 kWh Shenxing battery pack can charge from 10%to 80%in just 11.5 minutes at the fastest.With a 5-minute charge,the range can increase by 256km.The Zeekr 001 variant equipped with the CATL-sourced 100

279、kWh Qilin battery pack on the other hand can add up to 210km of range in five minutes of charging and 390km of range in ten minutes of charging.In 2024,Zeekr Power was certified as a Shenzhen virtual power plant(VPP)aggregator and can directly engage in transactions on the Shenzhen VPP management pl

280、atform.This further enhances the Companys capabilities in energy management and charging services for customers,boosting the improvement of the flexibility and stability of the power system.Ultra-Fast Charging StationFocusing on the construction of charging infrastructure,we accelerate the cooperati

281、on with industry partners in multiple aspects such as the expansion of microgrids and charging networks.By elevating industry standards for charging services,we alleviate the charging anxiety of users and contribute to improving the urban infrastructure service system.We have rolled out functions su

282、ch as station occupancy status,parking fee reduction,and location guidance.Additionally,we provide users with high-standard,high-quality,and convenient charging services to improve users charging experience.We have launched automatic charging solutions,which allow for charging pile positioning with

283、just one click.This helps save users time and improve charging efficiency.Building a multidimensional energy replenishment networkImproving the charging service experienceLaunching the intelligent charging servicesNote:The comparison baseline refers to the publicly released data of the China Electri

284、c Vehicle Charging Infrastructure Promotion Alliance(EVCIPA)and automotive enterprises.Ultra-fast charging parking slots offered3,897 28About the ReportKey Annual PerformanceSustainability Management1.Holistic Evolution to Deliver Ultimate Smart ExperienceAppendix4.Growing Together Toward a Sustaina

285、ble Future3.Fostering Trust Through Responsible Business PracticesAbout ZEEKRZEEKR Sustainability Report 2024Message from CEO2.Green Transition Toward a Nature-Positive Business ModelZeekr conducts regular user satisfaction surveys,and obtains authentic user feedback on service experience through th

286、e user journey satisfaction survey and the service scenario-based five-star survey.We have developed the satisfaction survey and complaint handling procedures that include confirmation,investigation,resolution,escalation,and follow-up.Based on the survey results,proactive improvement measures are ta

287、ken.In 2024,we held 8 service co-creation meetings in China to explore and pinpoint the direction for service improvement and specific measures through open discussions on service experience.In 2024User satisfaction rateFor the Chinese marketFor the European marketIn the overall,sales,and after-sale

288、s CXI scores for China New Energy Vehicle Customer Experience Index(NEV-CXI)96.54%No.1Enhanced user satisfactionProduct and service-related complaint response rateProduct and service-related complaint resolution rate100%100%User satisfaction scoreComplaint resolution rate8(out of 10)98%It covers 15

289、touchpoints across the user journey,including service networks,car selection,usage,resale,and other ecosystems.Measuring the general experience and perception of users at each touchpoint helps uncover improvement opportunities.It covers 22 service scenarios,including test drives,delivery services,se

290、rvice center experiences,Zeekr Manager services,public charging services,community activities,etc.Measuring the service quality of each scenario helps pinpoint directions for service improvement.User journey satisfaction surveyService scenario-based five-star survey29About the ReportKey Annual Perfo

291、rmanceSustainability Management1.Holistic Evolution to Deliver Ultimate Smart ExperienceAppendix4.Growing Together Toward a Sustainable Future3.Fostering Trust Through Responsible Business PracticesAbout ZEEKRZEEKR Sustainability Report 2024Message from CEO2.Green Transition Toward a Nature-Positive

292、 Business ModelCommitted to the mission of“co-creating the future of mobility experiences”,Zeekr takes active measures to address climate change,develop sustainable products,cut pollutant emissions,and protect biodiversity.Through these measures,we contribute to global environmental protection.Green

293、 Transition Toward a Nature-Positive Business Model Climate change Energy management Clean products and technologies Wastes and emissions management Resource utilization and recycling BiodiversityClimate Change Response30Lifecycle Carbon Reduction Management36Full-chain Resource ConservationRespondi

294、ng to sustainability issues:3930About the ReportKey Annual PerformanceSustainability Management1.Holistic Evolution to Deliver Ultimate Smart ExperienceAppendix4.Growing Together Toward a Sustainable Future3.Fostering Trust Through Responsible Business PracticesAbout ZEEKRZEEKR Sustainability Report

295、 2024Message from CEO2.Green Transition Toward a Nature-Positive Business ModelClimate Change ResponseIn respond to climate change,Zeekr follows the recommendations of IFRS S2 Climate-related Disclosures to disclose the Companys action plans and performance from four dimensions governance,strategy,r

296、isk management,and metrics and targets.GovernanceStrategyZeekr has established a sustainability governance framework to manage sustainability topics,including climate change.(For detailed information about Zeekrs sustainability governance structure,responsibilities and management processes,please re

297、fer to the“Sustainability Governance”section of this report.)Our senior leadership is highly concerned about the risks and opportunities brought by climate change,regularly review the climate strategies and action plans,develop relevant management indicators and mechanisms,and provide oversight and

298、guidance for the execution of specific tasks.To achieve carbon-related goals,we have established a comprehensive and science-based incentive mechanism.We have embedded climate action-related indicators into the annual business performance assessment system across the Company,including senior executi

299、ves.These indicators are directly linked to performance-based bonus,effectively incentivizing leadership and operational teams to take proactive and accountable roles in carbon management.This approach drives the Companys steady progress in addressing climate change and advancing along a low-carbon

300、development path.At Zeekr,climate change response is integrated into the corporate development strategy as a core consideration.We have formulated and continuously refined our strategic climate goals,and seek to move toward the carbon neutrality goal through carbon reduction initiatives across the w

301、hole chain of manufacturing,supply,and use.Zeekrs Strategic Vision and Framework for Climate ChangeAddressing Climate ChangeIn response to Chinas 3060 Decarbonization Goal,Zeekr continuously explores paths of green and low-carbon development during its vehicle production and corporate operation,and

302、concurrently promotes the green development of upstream and downstream industrial chains to address global climate change.IFRS Climate-related DisclosuresZeekr refers to the recommendations of IFRS Sustainability Disclosure Standard-Climate-related Disclosures(IFRS S2)to disclose climate-related wor

303、k plans and results from four dimensions of governance,strategy,risk management,and metrics and targets.Zeekr has established an ESG governance framework to manage various ESG issues on sustainable development,including climate change.Our senior leadership highly concerns about the risks and opportu

304、nities brought by climate change.We organize an internal team of professionals and invite external experts to jointly identify climate-related risks and opportunities,regularly review the climate strategy and action plans,and develop relevant management indicators and mechanisms.Specific efforts are

305、 carried out under supervision and guidance.Zeekr always integrates climate action as a key element in our corporate development narrative.To deepen our understanding of the tangible and potential impacts of climate change on our businesses,strategies,and financial planning,we have formulated and co

306、ntinuously refined our strategic climate goals.We are planning to reduce carbon emissions across the whole chain of manufacturing,supply,and use,ultimately achieving the long-term goal of carbon neutrality.GovernanceStrategyManagement foundationsOffsetting actionsCarbon reduction chainStrategic goal

307、Strategic visionZEEKRs strategic vision and framework for climate changeUltimate safety and zero carbonGreen,clean,and intelligent automakerUseGreen charging networkSupplyManufacturingEnergy-saving processStandardized processesSmart productionZero-carbon logisticsDigitized managementResource recycli

308、ngClean energyEnergy-saving equipmentZero-carbon plantLow-carbon MobilityRecycled steel(low/zero carbon steel)Recycled aluminum(recycled aluminum/aluminum produced on hydropower)Power batteries(carbon-neutral batteries)Recycled plasticZero-carbon plants of suppliersCollaborative carbon emissions red

309、uctionDeveloping energy-saving and circular production models：EPR carbon management mechanismLarge-scale carbon assetsEmissions reduction development-carbon inclusionPurchase/investment for high-quality emission reductionClimate managementClimate governance structureCarbon management system certific

310、ationProduct carbon footprint certificationClimate risk managementCarbon cost managementCarbon assetsChinas carbon credit CCERForestry carbon sinksCertified and evaluated carbon emissions reduction for electric vehiclesLarge-scale emission reductionGreen mobility of vehicle ownersGlobal carbon credi

311、t GS/VCSCarbon capture and carbon-negative technologiesZero-carbon factoryZero-carbon factory of suppliers31About the ReportKey Annual PerformanceSustainability Management1.Holistic Evolution to Deliver Ultimate Smart ExperienceAppendix4.Growing Together Toward a Sustainable Future3.Fostering Trust

312、Through Responsible Business PracticesAbout ZEEKRZEEKR Sustainability Report 2024Message from CEO2.Green Transition Toward a Nature-Positive Business ModelBackground Factors in Climate Cycle Analysis Key Considerations in Scenario DevelopmentClimate risk characteristicsHigh ContrastExternal market b

313、enchmarkingBalanceZeekrs climate strategyScientificityThe climate system has significant inertia.Although some impacts of climate change(such as frequent extreme weather events)may be observed in the short term,its deeper impacts(including long-term consequences like sea level rise)often take much l

314、onger to be fully emerged.There shall be a strong contrast between various scenarios.The selected scenarios shall represent the best-case and worst-case ones to help us fully assess the risks brought by climate change.The vehicle supply chain actively responds to Chinas 3060 decarbonization strategy

315、,but different industries such as the steel,aluminum,and new energy battery sectors present differentiated decarbonization pathways.The simulated scenarios shall take full account of the dual effects on the real and social economy.Zeekr has set a carbon neutrality goal across the value chain alignin

316、g with Geely Holding,and moves toward carbon neutrality through whole lifecycle carbon reduction measures covering supply side,manufacturing side and user side.When a scenario is devised,data projections shall be conducted based on scientific analysis and model simulation to ensure scientific projec

317、tions.At Zeekr,the time horizons of climate-related risks and opportunities are defined as follows:short term(within 5 years),medium term(6-25 years),long term(over 25 years).The time horizons of climate-related risks and opportunities are reviewed at least once a year to confirm its rationality.Thr

318、ough communication with various business departments and industry experts,we assess the likelihood of different climate risks and opportunities and identify their potential impacts over the short,medium and long terms,including the potential financial impacts.Based on the sensitivity analysis of cli

319、mate risks in the automotive industry,we work with external experts to compile the climate risk matrix(physical risk)of the automotive industry from the view of value chain,and identify categories of physical risks having larger impact on Zeekr(extreme heat,extreme precipitation,sea level rise),and

320、conducted scenario analysis.The analysis covers vehicle manufacturing plant,core component production base,administrative offices and stores.By assessing the significance of financial losses to Zeekr,we place a focus on vehicle manufacturing plant and key core component production base in scenario a

321、nalysis.Zeekr uses the Coupled Model Intercomparison Project Phase 6(CMIP6)global climate model,and EC_earth3 Earth system model to assess changes in extreme heat,extreme precipitation,and sea level rise.Scenario analysisAs global climate change intensifies,businesses are exposed to ever-increasing

322、climate risks.To better identify,assess,and manage climate risks,Zeekr undertakes climate-related scenario analysis to identify potential physical and transition risks facing the Company under different climate scenarios.Accordingly,corresponding adaptation and mitigation strategies are developed.Sc

323、enario Assumptions and Associated ImpactsHigh emissions scenario SSP5-8.5(IPCC)Intermediate emissions scenario SSP2-4.5(IPCC)Orderly scenario Net Zero Emissions by 2050 Scenario(NGFS)Actual impact:There is a 4 C rise in global temperature,and an increase in the frequency and intensity of extreme wea

324、ther events,such as heat waves,floods,droughts,etc.The rise of sea level threatens coastal areas.Socioeconomic impact:Economic growth is confronted with massive challenges.The uneven resource allocation,escalating social inequality,and impaired infrastructure lead to a substantial rise in economic c

325、osts.Actual impact:Global temperature rise will reach approximately 2.4 C to 2.7 C by 2100,which is lower than more than 4 C under the high emissions scenario,yet higher than 2 C or 1.5 C,the goals of the Paris Agreement.Extreme weather events occur frequently,ecosystems are destroyed,and biodiversi

326、ty is lost.The rise of sea level threatens coastal areas and causes land area reduction.Socioeconomic impact:Economic growth faces challenges,yet the green transition is generating new employment opportunities.The uneven resource allocation is more pronounced,which may exacerbate social inequality.C

327、limate-sensitive industries such as agriculture and fisheries maybe severely affected,leading to increased economic costs.Actual impact:Global temperature rise is controlled within 1.5 C,with a dramatic reduction in the frequency and intensity of extreme climate events.Biodiversity is better conserv

328、ed and ecosystem functions are enhanced.Socioeconomic impact:It drives green technology innovation and the development of low-carbon industries,which create new economic growth engines and employment opportunities.A more secure and sustainable energy system is adopted with reduced dependence on trad

329、itional fossil fuels.The air quality is improved,which leads to a decrease in health problems caused by air pollution and an improvement in life quality.We use NGFS Climate Scenarios for central banks and supervisors,select orderly scenario-Net Zero Emissions by 2050 Scenario with GCAM 6.0 NGFS as t

330、he data source to assess the potential impact of climate-related transition risks on the Company,taking into account key factors such as policy response,technological revolution,CO2 removal,and regional policy changes.High Temperature Risk in 2050(SSP585)Extreme Precipitation Risk in 2050(SSP585)Ver

331、y High RiskVery High RiskHigh to Moderate Risk High to Moderate Risk Moderate Risk Moderate Risk Moderate to Low RiskModerate to Low Risk Low Risk Low RiskNo RiskNo Risk32About the ReportKey Annual PerformanceSustainability Management1.Holistic Evolution to Deliver Ultimate Smart ExperienceAppendix4

332、.Growing Together Toward a Sustainable Future3.Fostering Trust Through Responsible Business PracticesAbout ZEEKRZEEKR Sustainability Report 2024Message from CEO2.Green Transition Toward a Nature-Positive Business ModelRisk categoryPhysical risksTransition risksCurrent and expected impact on business

333、 model and value chainPotential financial impactShort-termMedium-termLong-termRisk/opportunity levelExtreme heat is often accompanied by a wide range of air conditioning and cooling needs,which greatly increases the energy consumption of the Company.At the same time,it will affect employee motivation and have negative impact.Extreme weather such as extreme precipitation may affect the normal opera