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1、2025 DAXUE CONSULTINGALL RIGHTS RESERVEDChinas Pet Economy20252025 DAXUE CONSULTINGALL RIGHTS RESERVEDPets in the home3.23Pet beauty,fashion,and luxury4.28Hypotheses5.33About Daxue Consulting6.35Overview of Chinas pet market and spending trends1.04Progress and gaps in building a pet-friendly society

2、2.14Content outline22025 DAXUE CONSULTINGALL RIGHTS RESERVEDWe scraped and analyzed millions of Chinese social media posts about pets to understand how owner-pet relationships are evolving and how these shifts are reshaping consumer spending.Our analysis revealed the most discussed pet types,common

3、activities shared with them,and preferred brands.To deepen our insights,in addition to social media listening,we also conducted in-depth interviews,and a focus group with pet owners.About our methodologiesDouyin36%Weibo57%RedNote7%Over 55 million posts analyzed40 top brands included3 social media pl

4、atforms analyzedIn-depth interviews with Chinese pet ownersFocus group with fur parentsSocial listening analysisConsumer interviews and focus groupsTopics covered:Pet-raising background Generational differences witnessed in pet care Perceptions of pets,brands,and broader environment Consumption expe

5、riences32025 DAXUE CONSULTINGALL RIGHTS RESERVED1Overview of Chinas pet market&spending trends2025 DAXUE CONSULTINGALL RIGHTS RESERVEDIn China,pets are increasingly seen as family members10.146.631.18.14.125.641.226.505.31.4Post-00sPost-90sPost-80sPost-70sPre-70sAge distribution of Chinese pet owner

6、s(%)20232024Chinese pet owners relationships with their animals are evolving.Pets are now increasingly seen as family members,lifestyle companions,or even alternatives to children.Data source:Paidu Pet Industry Big Data,2025 China Pet Industry White Paper Source:Daxue Consulting focus group+39.5%The

7、 majority of pet owners in China are between 25 and 35 years old(born post-90s and post-00s).Their interest in pets reflects a broader societal trend of delayed or abandoned parenthood.In 2023,around 6 million dogs or cats were adopted,which is two-thirds of the number of babies born.Those born in t

8、he 2000s are emerging as a a key growth driver of the pet market,showing a 39.5%increase in pet ownership distribution in 2024.In previous decades,pets were often seen as utilitarian:dogs for guarding homes and cats for catching pests,and were often not allowed in the home.Later,adopting a pet simpl

9、y meant keeping it,feeding it,without training it or doing activities together.Many families still kept their dogs outdoors.Perception of pets thenPerception of pets now The new generations view pets as companions,treating them as family members.Todays relationships emphasize emotional bonding,mutua

10、l comfort,giving increasing importance to pets personality and mental health.Sources:Gongbao Pet,Dongguan Securities,Wenhuibao5-Dog owner who is into fitnessWhen Im cooking,Ill hand-feed my dog little bites of safe,fresh foods.Its our little ritual,and it makes me feel like were sharing more than ju

11、st meals.2025 DAXUE CONSULTINGALL RIGHTS RESERVED0.91.52.53.64.49.712.413.515.835.7InsuranceBoarding and trainingVaccineNutrition productsBathing and groomingMedicineHome suppliesTreatsHealth appointmentsStaple foodChinese pet market consumption breakdown in 2024(%)The pet market is growing faster t

12、han the number of pets in China,meaning the spending per pet is increasing.From 2023 to 2024,the number of cats owned went up by 1.6%and dogs by 2.5%,while the overall market grew by 7.5%.While food is a major part of pet spending,it is expanding into a wide variety of products and services,such as

13、supplies,medical care,and entertainment.In 2024,Chinas urban dog and market size was valued at RMB 300 billion,a 7.5%year-over-year growth.As more Chinese consumers raise pets and increase their spending per pet,the pet market is projected to grow significantlyand may even become the largest in the

14、world.Pet pampering is the future of Chinas pet market as spending per pet rises rapidly202.4206.5249.0270.6279.3300.2201920202021202220232024Chinas urban dog and cat market size size from 2019 to 2024(in RMB billion)Data source:Paidu Pet Industry Big Data,2025 China Pet Industry White Paper Data so

15、urce:Paidu Pet Industry Big Data,2025 China Pet Industry White Paper Overall,most spendings is concentrated on purchases typically considered essential,such as food and health.Compared to last year,the food market share grew by 1.5%,while the health market share was reduced a little.Non-essential ca

16、tegories remain limited,but treats stand out as a notable exception,consistently capturing over 13%of consumption and reflecting a growing interest in pet enjoyment and indulgence alongside basic care.62025 DAXUE CONSULTINGALL RIGHTS RESERVEDAs pet owners increasingly involve their pets into their d

17、aily lives,pets are reshaping how industries reach and engage with consumers.Pets redefine consumer demand in a range of industries1.Industry boundaries are blurring:Pet spending now supports industries like tourism,fashion,and entertainment,not just the pet supply market.3.Premium spending is drive

18、n by emotional value:Owners are willing to pay more for products and services that reflect their love and bond with their pets.4.Experience-based consumption is rising:People increasingly seek activities they can enjoy with their pets,as opposed to products.2.Micro-segmentation has high potential:Th

19、e varied lifestyles of pet owners create opportunities for highly targeted offerings.Brands can tailor products for niche groups like small-breed dog owners in cities,cat owners who travel,or pet lovers who want luxury accessories.Travel Photography CustomproductsTransportation feesPet-friendly hote

20、lsAccessoriesStudio shootsPortraitsSocial media packagesCat portraitsPersonalized bowlsAlbums OutfitsImages sources:RedNote 421029422 and JYcrimi and TaobaoHow pet discretionary spending is changing72025 DAXUE CONSULTINGALL RIGHTS RESERVEDCats have recently overtaken dogs in popularity,reversing a l

21、ong-standing trend5051555254515253384144495865707220172018201920202021202220232024Number of domestic dogs and cats in China from 2017 to 2024(in millions)DogsCatsData source:Paidu Pet Industry Big Data,2025 China Pet Industry White Paper 1.“Cats dont require excessive companionship.”2.“Cats are clea

22、ner than dogs.”3.“Cats can entertain themselves,and therefore are more home-bodied.”4.“Cats require less space”,as Chinese apartments in big cities are often small.Source:Daxue Consulting,social listening analysisA shift in lifestyle and urban living conditions has made cats a more practical and app

23、ealing choice for many Chinese pet owners.From 2020 to 2022,cat ownership rose sharply as lockdowns and remote work reshaped life.In Chinas dense cities,cats were ideal companions:low-maintenance,space-efficient,and emotionally comforting.Even as the pandemic eased,interest in pet ownershipespeciall

24、y catsremained strong,suggesting it has become a lasting part of everyday life.Reasons netizens choose cats:In China,cats and dogs make up the majority of household pets.In 2020,cats overtook dogs in popularity,with cat ownership growing rapidly while dog ownership remaining relatively flat.Cats ove

25、rtaking dogs in popularityCat ownership reflects post-COVID-19 lifestyle changes82025 DAXUE CONSULTINGALL RIGHTS RESERVEDSocial media data from RedNote,Douyin,and Weibo shows a clear favorites for 2025 with husky for dogs and ragdoll for cats.Smart,large and furry animals are among the most frequent

26、ly mentioned on social mediaData source:Daxue Consulting,Social listening analysis0.4%0.7%0.9%1.9%2.0%8.3%10.2%17.2%19.6%38.8%British LonghairBritish ShorthairAmerican ShorthairBengalSphynxDevon RexMaine CoonSiamesePersian CatRagdollTop ten cat breeds in China by mentions from April 2024 to April 20

27、25(%)Huskies and Golden Retrievers are popular in China for their intelligence and friendly nature.However,smaller dogs are generally more favoredespecially in urban areas.Their compact size makes them ideal for city living,and they are more affordable to raise,requiring less food,space,and exercise

28、.Smaller breeds are also easier to manage,often highly trainable,and are seen as less aggressive or dangerous.Images sources:RedNote 758218269,11542174244Data source:Daxue Consulting,Social listening analysisLong-haired cats dominate social media conversations,taking 68%of mentions.Netizens say they

29、 are favored for their elegant and luxurious appearance,as well as their soft,warm furespecially comforting in winter.However,due to their high grooming needs and higher costs,more people are beginning to prefer short-haired cats,which are easier to care for.Although short-haired cats tend to shed m

30、ore,this can be managed with regular grooming and supplements.LargeSmallMost popular dog breedsMost popular cat breedsLong-hairedShort-haired91.8%2.8%3.7%4.8%7.6%7.7%8.0%9.1%16.6%37.9%German ShepherdSchnauzerLabrador RetrieverPoodleShiba InuPomeranianBichon FriseCorgiGolden RetrieverHuskyTop ten dog

31、 breeds in China by mentions from April 2024 to April 2025(%)2025 DAXUE CONSULTINGALL RIGHTS RESERVEDCelebrating dogs birthdays(+41.5%YoY),including organizing parties,cakes,and gifts,has become a clear sign of pet humanization in China.It also fuels demand for pet-friendly bakeries,accessories,and

32、event services,expanding the pet economy.Millions of“pet travel”mentions reflect owners desire to include pets in their leisure and holiday plans.This shift boosts demand for pet-friendly hotels,transport options,and travel gear.Traveling with pets is also becoming more convenient.By November 2024,H

33、ainan Airlines transported over 10,000 pets in-cabin across 27 major cities.From birthday parties to binge-watching TV,pet dogs in China are increasingly taking part in their owners daily lives.This reflects a rising emotional bond and growing demand for pet-focused services.Dogs are taking part in

34、more“human”daily activities and special occasionsSpecial occasions with dogsData source:Daxue Consulting social listening1.0%1.2%1.2%2.2%2.6%5.5%9.3%14.9%18.9%40.7%SwimmingHikingWalkingBathingGo to the vetTravelingTaking photos/videosTrainingCelebrating birthdaysWatching TV/moviesTop ten dog activit

35、ies in China by number of mentions from April 2024 to April 2025(%)102025 DAXUE CONSULTINGALL RIGHTS RESERVEDEven though the number of cat owners is higher than dog owners in China,mentions on cat activities are much less numerous,as cats are more passive animals.For instance,travel is much less com

36、mon,not even ranking among the top 10 activities.However,many uncommon cat activities are growing,as consumers slowly start to enjoy doing active things with their cats.The rise of cat training is a trendy topic in 2025,with 49.7%year-over-year increase.In both serious and funny posts,netizens expla

37、in how to teach cat not to bite and have social interactions.Activities like hiking,walking,and even swimming,traditionally associated more with dogs,are gaining quiet traction among cat owners.While cats are generally seen as passive animals,these activities suggest a niche but growing interest in

38、outdoors experiences,often inspired by viral pet adventure content online.Images sources:RedNote 252609704 9478632093From cuddles to adventure,a growing minority of Chinas cat owners embrace active bondingCat activities revolve around wellness1.7%1.8%2.0%2.2%2.3%2.7%3.0%6.2%38.6%38.8%FeedingSwimming

39、GroomingWalkingMassage/spaHikingWatching TV/moviesGoing to the vetCelebrating birthdayTrainingTop ten cat activities in China by mentions from April 2024 to April 2025(%)Data source:Daxue Consulting social listeningWhile cats are often seen as passive companions,a growing number of owners are engagi

40、ng them in more active and interactive routines.From training and hiking to birthday celebrations,cat activities in China are quietly diversifying.112025 DAXUE CONSULTINGALL RIGHTS RESERVEDExotic pets is a popular way to express a unique and unconventional personal imageIn 2025,mentions of snake ado

41、ption on Chinese social media jumped by 482%,driven by the symbolic appeal of the zodiac year.Young owners are increasingly drawn to snakes for their exotic look,low-maintenance care and perceived good fortune.Most adopted reptilesMost adopted birds9%9%17%21%22%23%AmphibiansArthropods/insectsLizards

42、GeckosSnakesTurtlesTop five reptiles bought in China in 2024(%)2%3%6%7%16%25%40%Chicken/DucksCanariesQuailsZebra FinchesWhite Java SparrowsPigeons/DovesParrotsTop five birds bought in China in 2024(%)Data source:Paidu Pet Industry Big Data,2025 China Pet Industry White Paper Data source:Paidu Pet In

43、dustry Big Data,2025 China Pet Industry White Paper Image source:RedNote 42753538051,508183120Raising snakes is gaining popularity among young Chinese consumers due to their symbolic luck and low-maintenance care.Mentions of snake adoption jumped nearly six-fold,fueled by the Year of the Snake.The g

44、rowing interest in snakes in recent years points to a lasting shift rather than a passing fad.Furthermore,raising reptiles in general offers young Chinese consumers a way to project a unique,edgy and unconventional personal image.It reflects their individuality and nonconformity.Parrots and pigeons

45、are becoming popular among young Chinese urbanites who view pet ownership as an extension of personal identity.These birds offer more than companionship:they reflect traits like creativity,intelligence and bold self-expression.Online videos featuring colorful,talkative,and playful birds have fueled

46、their appeal,positioning exotic birds as stylish,attention-grabbing pets perfectly suited for those seeking to stand out in crowded city life.+482%YoY122025 DAXUE CONSULTINGALL RIGHTS RESERVEDExotic pets become lifestyle hobbies for collectors and creators10%11%17%29%33%ChinchillaGuinea pigsFancy ra

47、tGolden hamsterOther hamsterTop five rodents bought in China in 2024(%)0%2%15%16%67%Betta fishCatfishGoldfishAngelfishKoiTop five type of fish in China mentions from April 2024 to April 2025(%)With a 441%growth in mentions in 2025,angelfish have gained popularity in China.Coming in many varieties an

48、d colors,they appeal to Chinese consumers taste and interest in diversity,especially collectors.Koi still dominates mentions compared to last year,with a 13%year-over-year growth.In Asia,they often represent prosperity and good fortune and are in garden ponds and luxury home settings due to their st

49、riking appearance.From angelfish admired for their diverse colors to hamsters styled in miniature settings,exotic pets are evolving into personal hobbies.For many Chinese owners,pet care now blends collecting,decorating,and content creation.Most popular types of fishMost adopted rodents+441%YoYData

50、source:Paidu Pet Industry Big Data,2025 China Pet Industry White Paper Image source:RedNote 620167152,3819852832,549482384Chinese owners treat rodents not just as simple pets but as tiny companions with routines resembling those of people.This includes mock meals,bath scenes,and even staged domestic

51、 activities.For many owners,caring for rodents now includes DIY projects and decorating cages or play areas,turning pet ownership into a lifestyle hobby.Data source:Daxue Consulting,social listening analysis13Progress&gaps in building a pet-friendly society22025 DAXUE CONSULTINGALL RIGHTS RESERVEDPe

52、t ownership in China has historically been informal.Many people adopted strays from the streets or fed animals casually without treating them as full-time companions.However,online channels have been facilitating pet adoption and introduced a wider variety of pets.Digital platforms are refining how

53、people adopt pets in ChinaImages source:MaiZhiChongWuApps like MaiZhiChongWu(买只宠物买只宠物)and JD.com transformed the market by offering searchable databases of breeds,personalization features,and delivery services.Pets are now browsed,compared,and purchased like products,with filters for breed,price,and

54、 even discount tiers.Such platforms gave Chinese customers access to a broader variety of pets and breeds at accessible prices,increasing growth in uncommon breeds and exotic pets.How digital platforms transformed the marketAdopting dogs,cats,and exotic pets through MaiZhiChongWuDog page withmany di

55、verse breedsGolden British shorthair pageExotic petsshopping pageMaiZhiChongWuJD.com152025 DAXUE CONSULTINGALL RIGHTS RESERVEDOn social media,Chinese pet owners share stylish outfits,curated snacks,beautifully designed spaces,and engaging pet activitieshighlighting not only their pets,but the aesthe

56、tic and emotional value of pet-related moments.Social media is turning pet ownership into a fun,social,and shareable experienceIn China,social media allows pet owners to share lifestyle experiences built around both products and activities.This is driving demand for items such as pet apparel and hom

57、e furniture,as well as services like birthday parties and community sports eventscontributing to a more enjoyable and experience-driven approach to pet ownership.Brands are increasingly integrating pets into promotional campaigns by collaborating with pet influencers and creating highly shareable co

58、ntent.Examples include pet food featured in daily vlogs,elaborate pet meals in“lunch vlog”formats,each blending product promotion with emotionally engaging content.Images sources:RedNote baozaidouhua,xiangqiankan_,sunnylarry,5564268868,5564268866,and qmy930921Experience-driven pet ownership in China

59、Brands leveraging emotional,lifestyle-driven contentAesthetic cat room designFashionable outfit-of-the-dayCorgi-themed dog sports eventsDaily vlog with sponsored contentAesthetic pet food Chagee-sponsoreddog post162025 DAXUE CONSULTINGALL RIGHTS RESERVEDPublic spaces are growing more pet-friendly,al

60、though acceptance levels varyImages sources:RedNote 你的小猪猪,woo是一粒苏,语,克里斯与Coffee日常,月饼不是饼,是左右的右,and 潘思思Al-fresco diningPets and their owners are allowed to dine outdoors.To enhance the experience,some restaurants even provide water dishes for pets,ensuring their comfort while owners are dining.Incentiv

61、es to bring petsSome Chengdu restaurants offer free giant bones to diners who bring their pets or even just show a photo of them.AcceptancePets allowedIntegrationPets accommodated“Pet-friendly”as the main attractionMade for petsGate M West Bund Dream Center,ShanghaiIt provides pet-friendly amenities

62、 such as water fountain,off-leash zones,and even pet trolleys for art gallery access.This shift has also attracted pet supply vendors and specialty bakeries for pets.Co-dining for pets and ownersPet-friendly malls in China now feature burger joints with special menus for pets,letting them dine along

63、side owners.HotelsPet-friendly rooms require a fee but include no special amenities.However,pet owners still need to be cautious of the chemical pesticides in the garden or room.E-hailingHuxing launched Pet Express nationwide in November 2024,a dedicated ride-hailing service for pets.High-speed rail

64、From April 2025,selected Beijing-Shanghai bullet trains provide pet consignment service for cats or dogs under 15kg,in separate cabins and under staff supervisions.Sources:Daxue Consulting social listening and focus group,and Xinhuanet Chinas pet-friendly scene is expanding with outdoor dining exper

65、iences,dedicated pet services,and and businesses creating pet-related attractions to differentiate from other shopping malls or restaurants.172025 DAXUE CONSULTINGALL RIGHTS RESERVEDHumanization of pets leads to more leisure and wellness services for pets Pet wellness booms as owners invest in spa c

66、are,gym training,and bespoke tour groups,mirroring peoples lifestyle trends.Image source:RedNote 愈合宠物医疗康复中心,是曼玉不是鳗鱼and 苹果和黄桃的日常,GOGOGYM,and 科二和奶思 Holistic relaxation therapy:Features immersive ocean-themed sound healing through singing bowls and professional massage techniques to reduce pet stress a

67、nd promote relaxation.Customized joint care:Some plans offer joint assessments,followed by tailored treatment packages to improve mobility and comfort.Tech-driven wellness innovation:Pet spas incorporate advanced therapies like hydrotherapy jets and cryo-chambers,paired with digital health tracking

68、monitors to optimize recovery and relaxation.Pet fitness:Chinas first dedicated pet gym,GOGOGYM in Shanghai,focuses on preventive health.This is distinctive from traditional obedience training or rehab services.Niche market with high barriers:Gym activities are supervised and customized workout plan

69、s(e.g.,treadmill cardio,pool sessions)are given.Market differentiation through premium services:Companies like Ctrip and Caissa offer customized tours with private groups,pet-friendly vehicles or on-call vets.These tours come with 40%-200%premium pricing than regular group trips,targeting affluent p

70、et owners.Focusing on solving pain points of travelling with pets:Transportation challenges are solved through partnering with pet-friendly bus providers and cross-border quarantine centers.Pet spaPet gymPet tour groups182025 DAXUE CONSULTINGALL RIGHTS RESERVEDApps support the entire pet ownership e

71、xperience-from monitoring to community buildingExposure to pets via friends,influencers,and online contentDouyin(抖音抖音):Viral pet videos often sparking interest in owning a petXiaohongshu(小小红书红书):Lifestyle KOLs sharing their experiences of living with petsWeChat Moments(微信微信):Users seeing real-life u

72、pdates from friends with petsComparing pet sellers and reading reviews then proceeding to purchaseBuying essentials as well as a broader diversity of products and servicesChongWuShiChang(宠物市场)/Boqii(波奇宠物)/E-Chong(E-宠):Specialized pet e-commerce with broad product offerings and servicesTaobao/JD.com:

73、Widely used for e-commerceMonitoring and managing pet health and habitsPetkit App(小佩宠物):Syncs with smart pet products like feeders,collars and scales.The app allows users to use wearables to track sleep or activity and monitor meals.WeChat Mini Programs:Solutions for vet booking,vaccination reminder

74、s and health logs.Creating emotional connection and social interaction through petsYouZhiChongWu(有只宠物)/Chongwuzhijia(宠物之家):Pet community building,pet-focused social mediaYouChong(有宠):Photo albums,discussions,and a pet-loving social communityWeChat Moments/Douyin/Xiaohongshu:Common social mediaMaiZhi

75、ChongWu(买只宠物)/JD.com:Marketplaces offering both pets and suppliesRenrenChong(人人宠):A specialized app where users can ask questions,read care guides,and review different pet breedsFrom the first interest to lifelong care,Chinese pet owners rely on a range of apps and tools to guide their journey.Some

76、are specific to the pet market and other are made for general usage.Awareness&discoveryResearch&acquisitionAffiliated purchasesHealth&monitoringSharing and bonding192025 DAXUE CONSULTINGALL RIGHTS RESERVEDChinese pet owners face healthcare pain-points with demand outpacing supplyChinas lack of stand

77、ardized diagnosis and treatment often leads to unnecessary procedures and higher pet care costs.A shortage of experienced vets amid rising pet ownership further highlights gaps in professional services.As costs climb,more owners turn to insurancedespite claim challenges.Source:Daxue Consulting focus

78、 groupCurrent adoption:Pet insurance is becoming essential as vet costs rise,but coverage is often limited.However,pet owners with personal connections like vet friends who offer discounts may deem insurance less crucial.Alipay Pet Insurance dominates with basic tiers(RMB 30-40/month for accident co

79、verage,RMB100/month for illness coverage).Other providers include Pingan and JD.com.Lack in quality of professional servicesLack of regulation in pet healthcare:China currently lacks standardized diagnosis and treatment processes,sometimes resulting in excessive or unnecessary medical treatments tha

80、t increase the financial burden of pet ownership.Shortage of experienced vets:Theres a mismatch between the number of experienced veterinarians and the growing number of pets,indicating that professional services like these still need further development.Demand for pet insurancePain points:Owners st

81、ruggle to collect required claim materials(e.g.,detailed vet reports,lab tests,receipts).Most plans exclude routine check-ups,forcing owners to pay out-of-pocket for preventive care.Claims take weeks to months to process.Pet insurance feels like a necessity as the healthcare and surgery fees do not

82、come cheap.-Pet owner with a West Highland White TerrierI once encountered a vet who was clearly not very professional.The vet arranged several unrelated examinations for my dog and ended up prescribing a large quantity of medication for example,giving me 20 boxes of the same drug,totaling 1,000 RMB

83、.-Urban dog owner202025 DAXUE CONSULTINGALL RIGHTS RESERVEDShortage of vets highlights rising demand for personalized pet careAmid uneven standards and varying quality among vets in China,some clinics stand out by building trust through a clear understanding of individual pets and personalized care.

84、This directly influences owners spending on food and wellness,highlighting the value Chinese consumers place on personalized and responsible pet care.Sources:Lead Leo Research Institute,Daxue Consulting focus group1.2%8.0%8.3%20.8%28.1%29.6%56.4%75.2%77.0%81.1%Other servicesNight emergency servicesO

85、nline veterinary consultationsPet groomingPet supplies salesLaboratory testingHealth check-upsDewormingSpaying/NeuteringVaccinationServices provided by pet clinics in China(2024)Core servicesAncillary servicesEmerging/Niche servicesVeterinary clinics in China often operate as community-based provide

86、rs,with their primary customers being residents who live nearby.These clinics still primarily focus on core services.For example,proof of vaccinationsuch as rabies shots for dogsis often required to obtain a pet registration certificate(commonly known as a pet license)in major cities,reinforcing vac

87、cination as a core offering.However,there remains a clear need for a broader range of services that support more comprehensive and personalized pet care.Clinics that demonstrate genuine care,such as remembering pets names and individual characteristics,build strong trust with owners.This relationshi

88、p directly influences purchasing decisions:veterinarians recommendations become a key factor in pet food choices,especially during life-stage wellness plans.Exposing this hidden gem of a pet hospitalits super reliable!My little fur baby has been acting like theyve had fireworks lately,so I brought t

89、hem to Chuangfan for a full check-up.Rare to see them so cooperativeproves that professional matters should really be handled by professionalsTheyre well-equipped,technologically advanced,and staffed with reliable doctors.The vet was super detailed and attentive.212025 DAXUE CONSULTINGALL RIGHTS RES

90、ERVEDLack of consistent quality in pet daycare fails to meet the needs of working pet ownersImages sources:RedNote 上海宠四季宠物主题公园,ber道什么叫生气,上海嘉鑫狗狗家教,-黄总家-,and 童话 Door-to-door transport:School bus-style pickup and drop-off service across neighboring districts Premium facilities:Indoor/outdoor playground

91、 with air conditioning,ventilation,and daily sanitization Engaging activities:Includes scent games,paw-print art,themed events(e.g.,Halloween,Disney),obedience training,and take-home crafts for pets Expert team:Professional team of caregivers,trainers,and groomers available available 24/7Sources:Dax

92、ue Consulting social listening and focus groupPain points of low-quality daycare or pet hotel servicesExamples of quality pet daycare center servicesChinese pet owners are only starting to accept pet daycare and hotels.While these services are suitable for working professionals who live alone and tr

93、avel frequently,unresolved pain pointssuch as quality concernsoften lead owners to leave their pets at home rather than risk placing them in subpar facilities.Pet hotels provide temporary shelter and care for pets when owners cant take care of their pets for a period of time.However,they typically p

94、rovide less interaction than pet daycare services.Air-conditioned playgroundPost-activity treatmentsInsect repellant for outdoor playSocial listening exposed that many pet owners would rather leave pets at home(even if bored or alone for a few days)than risk trauma,illness,or exploitative pricing at

95、 subpar facilities.Poor facility conditions Dirty environments(e.g.,uncleaned waste,strong odors)Overcrowded cages with little room to to moveHealth and emotional stress risks:Cramped,unfamiliar spaces(especially stressful for free-roaming cats)Anxiety from other animals noise High exposure to disea

96、se(e.g.,poor sanitation,unvaccinated pets)Untrained staff missing early signs of illnessUnreliable service and hidden costs Promised services not delivered(e.g.,no daily walks or regular updates)Hidden fees like holiday surcharges and unapproved add-ons222025 DAXUE CONSULTINGALL RIGHTS RESERVED3Pets

97、 in the home2025 DAXUE CONSULTINGALL RIGHTS RESERVEDRankTop cat food brandTop dog food brands123456Trust is key in Chinas pet food market,and foreign brands have long earned it by offering more consistent and reliable quality than local brands.In Chinas fragmented pet food market,international brand

98、s stand out for trusted qualityChinas pet food market remains highly fragmented.However,foreign brands continue to lead the high-end pet food market,recognized for their strong brand heritage and high product quality.How Chinese pet parents perceive foreign brandsAfter researching about ingredients,

99、I now only buy international dog food brandsthe first three ingredients are always clearly identifiable meats,not meal or powder.What I care about most is transparency in the supply chain.I trust international dog food brands more because of their quality standards.Even if a brand sets up a local su

100、pply chain in China,I would still choose products made overseas for their stricter quality control and adherence to production standards.Source:Daxue Consulting focus groupData source:Daxue Consulting,social listening analysisForeign brandsTop mentioned pet food brands(April 2024 to April 2025)-Dog

101、owner with a Shiba Inu-Pet owner with a West Highland White TerrierWere seeing some promising local brands emerge,especially in canned cat food.Since cats are pickier eaters than dogs,owners are more willing to switch brands to find one their cats will actually eat.-Pet owner active in the pet commu

102、nity242025 DAXUE CONSULTINGALL RIGHTS RESERVEDForeign players such as Mars and Nestl were leading the pet food industry.However,local brands have been gaining traction,driven by improvements in quality and greater affordability.Local pet food brands are catching up as domestic production quality imp

103、rovesNearly half of the top pet food brands by mention growth on social media were local,showing that users are starting to show more trust in them.Data source:Daxue Consulting,social listening analysisLocal brandsFastest growing pet food brands(April 2024 to April 2025)Consumers once viewed local b

104、rands as inferior and distrusted them due to cases of mislabeling ingredients,falsely advertising product benefits,and faking origins.Perception of local brands nowPerception of local brands in the pastAs Chinese consumers become more informed and open to trying new products,local pet food brands ar

105、e gaining credibility and trust.Domestic brands are being recognized for their quality,value,and innovation.Comparable quality:Local brands are closing the gap with foreign competitors.Many are investing in R&D and quality control,leading to products that are perceived as safe,nutritious,and reliabl

106、e.Better value for money(性价比性价比):Domestic brands often offer similar quality at a lower price point.This cost-effectiveness appeals to pet owners who want a balance between quality and affordability.25RankTop cat food brandYoY growthTop dog food brandsYoYgrowth1140%304%293%150%392%92%468%68%538%60%6

107、38%38%735%35%2025 DAXUE CONSULTINGALL RIGHTS RESERVED Motion sensors,auto waste disposal,and health tracking Smart home integration for seamless litter managementPet tech in urban China is transforming pet care by automating routine tasks like grooming,hydration,and litter cleaning,allowing owners t

108、o maintain high standards of hygiene and health with minimal effort.These smart products cater to small living spaces and busy lifestyles,making pet ownership more accessible,convenient,and deeply integrated into modern urban life.Self-cleaning litter boxUpgraded nail trimmersImages sources:TaobaoSm

109、art drinking fountains Bloodline illumination,a long-lasting battery,and an anti-splatter shield Designed for safer,easier home grooming with pro-level precision Clean/waste water separation,zero-filter design,tilt-to-refill system 180-day battery life and a portable,hygienic build for ease of usePe

110、t care in China is getting smarter,more advanced,and convenient through techKey featuresImpact on daily pet care Improved convenience and cleanliness via automated litter care,reduced manual upkeep,and enabled health tracking Peace of mind for urban pet owners;strengthens pet-owner bond through smar

111、ter,stress-free care Enables independent hygiene care;reduces dependence on professional groomers Peace of mind for owners;ensures pets have access to clean,fresh water even when owners are away262025 DAXUE CONSULTINGALL RIGHTS RESERVEDSmart,space-saving design:Urban dog owners incorporate multi-fun

112、ctional furniture like storage benches that double as beds and built-in feeders to keep small apartments organized and efficient.Clean,open layouts:Homes feature non-slip,easy-to-clean floors for safe indoor play,and entryways are equipped with absorbent mats and cleaning stations to handle post-wal

113、k cleanup.Pet-friendly living:These design choices foster daily interaction,maintain hygiene,and create an active,comfortable environment for both pets and owners,even in limited spaces.Images sources:RedNote 95386083875,shiyun01,95386083875 and 2193111848Urban homes for catsUrban homes for dogsPet-

114、friendly home design is no longer a niche trend but a growing norm,with living environments increasingly adapted to meet the emotional and physical needs of pets.Pet ownership is changing the way homes are designedVertical living spaces:For indoor cats,vertical is key.Owners install climbing shelves

115、,wall-mounted walkways,and top-accessible cabinets to satisfy cats natural desire to perch,climb,and observe from above.Concealed,multi-use furniture:Space-saving designs like litter boxes hidden in cabinets or beds woven into modern coffee tables help maintain a clean,stylish look while maximizing

116、functionality in compact urban homes.Function meets style:Anti-scratch materials and coordinated interiors allow owners to merge practicality with visual appeal,creating enriched environments that cater to both cat comfort and contemporary design.272025 DAXUE CONSULTINGALL RIGHTS RESERVED4Pet beauty

117、&fashion2025 DAXUE CONSULTINGALL RIGHTS RESERVEDConsumers split between practical buyers and those splurging on stylish pieces for special occasions or social media.Seasonal trends like protective eyewear and coordinated outfits for bonding or multi-pet households are rising,though some question the

118、 true function of pet clothing.Chinese pet owners dress up their pets more than western pet owners Waterproof windbreakers Rain boots Floral bandanasSources:Daxue Consulting social listening and focus groupExamplesOccasions Sunglasses Cooling vests Swimwear(Rash-guards,floatation vests)Knit sweaters

119、 Plaid scarves Aviator hats Glacier glasses Snow boots Insulated coats Daily walks,light rain Wet weather,park visits Casual outings Beach trips Hiking,trailing Sunny walks Cool-weather strolls Chilly evenings Outdoor festivals Snowy walks Winter tripsImage sources:RedNote 6017519404,2656471537,magg

120、ie5417 95693090494,Aruo579,and avocado1021I dont really trust dog shoes.Most pet owners I know,including myself,will test the pavement with our own hands in the summer.If its too hot,we just skip the walk instead of putting shoes on our dogs.They just dont seem designed for how dogs actually walk;it

121、 feels unnatural for them.-Dog owner with 20+years of experienceSpringSummerAutumnWinter292025 DAXUE CONSULTINGALL RIGHTS RESERVEDPet owners splurge on pet fashion to express themselves and create lasting memories.Popular choices include matching outfits and IP-themed costumes.Chinese consumers also

122、 care about material quality,reflecting a desire for both emotional value and premium craftsmanship.Pet parents splurge on fashion for special events,but its not just for social mediaOccasionsExamples Photoshoots Holiday campaigns Viral challenges Cosplays Chinese New Year Wedding Halloween Mid-Autu

123、mn Festival Competitions(dog races or cat shows)Outdoor adventures Matching owner-pet sets LED collars Superhero capes Red/gold outfits Hanfu(Chinese traditional wear)Themed accessories Performance vest Aerodynamic gear Protective eyewearSources:Sina,Daxue Consulting social listening and focus group

124、 and SINA NewsImage source:RedNote OCCHII,萌宠幼儿园,小白的铲屎官,Dududog,and MollyAyo-Cat and dog ownerI shop for baby clothes and toys for my pets to get better fabric quality*and BPA-free toys.*Chinas stringent Class A standards for infant apparel mandate premium safety for close-contact garments,regulating

125、 formaldehyde,pH levels,and colourfastness to protect delicate skin.Social media pet influencersThemed costumesSports events30Pet owners increasingly view their pets as family members and want to give them the bestwhile also using pet products as expressions of wealth,taste,and lifestyle,similar to

126、high-end fashion for humans.Chinas pet apparel market remains niche,with high-end brands targeting a small premium segment.Beyond clothing,Chinese consumers are also elevating their pets lifestyles by purchasing aesthetically designed carriers and pet-related home products,reflecting a broader shift

127、 toward luxury and personalization in the pet economy.Pets are becoming an extension of luxury consumption in ChinaIn response to the growing demand for luxury pet products,luxury brands have launched dedicated pet lines.Collars and leashes are among the most commonly introduced items,with many bran

128、ds expanding into carriers and other home and lifestyle products.Chic pet apparel and designer home productsFashion&accessoriesBrandTravel&carriersHome&livingThis Christmas,I treated Uni,Doupi,and our new girl Yogi to the LV pet collectionbecause my pups deserve to be stylish and fabulous.As someone

129、 who loves giving,it brings me joy to give my fur babies the best.Grateful for their love and excited to start 2025 togetherhappy,healthy,and chic!#DogFashion#PetLuxury#LVpets#Maltese#PetStyle31Big beauty brands and retailers are expanding into pet careoffering more than just shampoos and conditione

130、rs,and moving into a wider range of grooming and wellness products.Beauty brands enter the pet fur-care and fragrances marketRetailers are introducing pet beauty productsDiversifying and upgrading pet beauty productsImages sources:RedNote 180258513,105458400,982240321,and 100410871Kiehls launched it

131、s“Cuddly-Coat”Pet Seriesco-developed with professional pet groomerswhich includes a cleansing spritz,shampoo,and conditioner.Dolce&Gabbana has also introduced a fragrance designed specifically for pets.This trend reflects how the pet beauty products are diversifying,beyond basic cleaning products in

132、to more diverse and premium categories.Chinese multi-brand beauty retailer HARMAY(话梅)expanded into the pet care space.In 2024,it introduced up to 40 SKUs of grooming and hygiene products,such as ear cleansers and paw creams,across its stores and online mini-programs.325Hypotheses on the future of Ch

133、inas pet market332025 DAXUE CONSULTINGALL RIGHTS RESERVEDHypotheses on Chinas pet economyIndustry requirements and standards for domestic production of pet food,toys,and other industries will rise as a whole,tackling the lack of trust that high-end pet parents face with domestic brands,while also se

134、tting up domestic industries for successful exporting as well.2Driven by the rise of Guochao,Chinese consumers will increasingly incorporate Traditional Chinese Medicine,local ingredients,and homegrown technologies into pet wellness productsreflecting a broader demand for culturally resonant experie

135、nces and care tailored to Chinese values.3As China expands its“with pets”and“for pets”experiences like pet-themed parks,and trains continue to improve their pet-transit options,China will create the worlds first pet-tourism industry.4As pets become more integrated into families,there will be attempt

136、s to solve the pain point of pet-human communication.One area China may make advances is in pet-health tracking.Pet owners already showing a willingness to adopt invasive tools like location chips;therefore,its not hard to imagine further chip innovations that monitor stress,insulin levels,vitals,th

137、irst,hunger and overall wellbeingbridging the communication gap between pets and owners,reshaping how people care for their pets.Pets will increasingly play a larger role in society,such as service pets,police aid,but also detection of illness and contaminants.As of now,service pets are less common

138、in China than in some western countries,but this could change.While pet beauty and fashion increases,with pet-parents increased knowledge,skepticism towards these industries will grow as well.Pet pampering might look less like spoiling a pet with human-like objects and more like creating an experien

139、ce more closely like what theyd experience in nature.561What happens in pet care might indicate the future of childcare and vice-versa.For example,hyper-sensitivity to cleanliness could spread to pets and microchipping could be used on children.7342025 DAXUE CONSULTINGALL RIGHTS RESERVEDABOUT352025

140、DAXUE CONSULTINGALL RIGHTS RESERVED2025 DAXUE CONSULTINGALL RIGHTS RESERVED1A China-origin growth-centric advisory firm helping companies uncover hidden opportunities in East Asia2700 projects since 2012,60%from returning clients3Research-intensive strategy consulting440+strong globally-educated mul

141、ti-cultural team with local understanding of each target country550,000+mentions of our work on the internet6We are creatively analytical and analytically creativeDaxue Consulting in 6 characteristics362025 DAXUE CONSULTINGALL RIGHTS RESERVEDOur missionOur mission is to help companies uncover and ha

142、rness hidden opportunities in uncharted territoryThrough our market research and strategy consulting,we equip businesses with the knowledge and guidance to achieve growth in East Asia372025 DAXUE CONSULTINGALL RIGHTS RESERVEDWhat we doSTRATEGIC RESEARCH Pricing Competitive Benchmarking Sensory(Taste

143、&Test)Consumer Understanding Market Sizing Trends Report Brand AuditSALES&DISTRIBUTION Route-to-market Distribution Mapping Brand Activation Toolkit Retail Safari Channels StrategyBRANDING&STRATEGY Naming Brand Book Brand Positioning Brand Activation Toolkit Co-branding Strategy China Messaging Stra

144、tegy LocalizationMANAGEMENT CONSULTING Market Entry Strategy Business Plan Learning Expedition PMO Growth Models Prospective And Foresight Product/Market Fit382025 DAXUE CONSULTINGALL RIGHTS RESERVEDOur valuesFreedom enriches creativity&responsibility Freedom to manage and envision her or his missio

145、n increases the sense of responsibility to that mission.Our clients goals are our goalsWe see ourselves as an extension of our clients business in China or their target country,hence,we advise them as if we were in their shoes and investing along with them.Embrace change enthusiasticallySimilar to h

146、ow markets are constantly changing,our mindset is also always evolving.We value routine only when it helps us improve and we value change because it helps to keep pace with the times.Intellectual humility gives clarity Only through the lenses of humility can knowledge be seen clearly.At Daxue Consul

147、ting,we are humble toward science and the truth.We interpret data in a way that lets it speak for itself,even if contradicts our hypothesis.Knowledge is meant to be sharedWhile our projects team dives deep to provide catered research to clients,the media team shares insights publicly.At the same tim

148、e,we foster a culture of sharing knowledge in our team,each individual works to increase their own knowledge and freely share ideas with each other.392025 DAXUE CONSULTINGALL RIGHTS RESERVED400+clients since 2012402025 DAXUE CONSULTINGALL RIGHTS RESERVEDA recognized Asia market expert,quoted in the media412025 DAXUE CONSULTINGALL RIGHTS RESERVEDFollow our weekly insights or get in touch with us on WeChathttps:/ https:/ 21 5386 0380PEmail42