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1、1 2025 Nielsen Consumer LLC.All rights reserved.Global State of Health&Wellness 2025 Navigating the shift from health trends to lifestyle choices2 2025 Nielsen Consumer LLC.All rights reserved.A welcome letter from Marsha McGrawUnderstanding consumers developing behaviors around health and welln

2、essand identifying where emerging needs arent being fully metenables companies to innovate and differentiate their products and services to maximum effect.This is critical in the increasingly competitive wellness market,where consumer preferences can shift rapidly.Manufacturers and retailers that ar

3、e agile and responsive to emerging behaviors will be best positioned to remain relevant with consumers and win share.This report is designed to support companies in doing just that.It highlights the global forces that are shaping consumers developing needs around trust,clarity,and support in achievi

4、ng a healthier presentand future.It also presents our very latest findings around consumers health and wellness awareness,aspirations,motivations,barriers,future buying intentions,and more,focusing on the critical topics of trust and influence,nutrition,weight loss,mental wellness,health technology,

5、and conscious buying within health and wellness.Here,youll find our very latest analysis of emerging trendsplus both global-level and region-by-region nuances.Im certain you will find it all both insightful and of real value.We welcome your engagement and look forward to working with you in navigati

6、ng this complex and truly exciting new health and wellness landscape.Marsha McGrawGlobal Managing Director,NIQ Partnerships and Verticals3 2025 Nielsen Consumer LLC.All rights reserved.Table ofContentsEmerging global trends .10Region-by-region takeaways for 2025 .Asia Pacific(APAC).Eastern Europe,Mi