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1、/Research RealityWellness takes the aisle:Wellness takes the aisle:UAE&KSA grocery report 2025Uncover how grocery shopping habits are shifting and what is driving health conscious choices in 2025.Wellness takes the aisle:UAE&KSA grocery report2Report takeawaysWellness is now routineAlmost 2 in 5 con

2、sumers in UAE and KSA say they buy wellness focused groceries at least once a week,showing wellness is no longer niche.Plant-based still faces pushbackDespite being a growing category,only 18%of consumers actively seek out plant-based labels,making it the least preferred label across UAE&KSA audienc

3、es.Millennials lead the wellness charge35 to 44 year olds show the strongest intent to buy more wellness products:50%for organic,49%for supplements,45%for healthy snacks.Retailers win different tripsCarrefour leads big shops in UAE(48%),Panda in KSA(48%),and LuLu Hypermarket rules top-ups(32%UAE,30%

4、KSA).Trusted content drives trial22%in UAE and 15%in KSA are persuaded to try new wellness products through expert tips and real reviews(respectively),which is ahead of influencers and giveaways.Freshness over flash31%of UAE consumers choose where to shop based on fresh products as their top priorit

5、y,while 28%of KSA consumers picked good discounts.3 3Wellness takes the aisle:UAE&KSA grocery reportThe wellnessThe wellnesswake upwake upHow health concerns are reshaping the grocery experience?469%69%Wellness takes the aisle:UAE&KSA grocery reportof the UAE&KSA residents are willing to pay extra f

6、or groceries that support their wellness goals.YouGov Surveys,February 2025.KSA,Total sample size of 2,020 of which UAE=1,015,KSA=1,005.Q:How likely are you to pay extra for groceries that support wellness goals(e.g.,weight management,heart health)?(Wellness focused grocery products include organic,