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1、April 29,2025Luckin Coffee 2025Q1 Earnings PresentationDISCLAIMERThis presentation contains certain financial measures that are not recognized under generally accepted accounting principles in the United States(“GAAP”),including non-GAAPoperating income/(loss),non-GAAP net income/(loss),non-GAAP bas
2、ic and diluted net income/(loss)per ADS.The presentation of these non-GAAP financial measures is notintended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with GAAP.For a reconciliation of these non-GAAPfinancial measures to the m
3、ost directly comparable GAAP measures,please see the table captioned“Reconciliation of Non-GAAP Measures to the Most Directly Comparable GAAPMeasures”in the earnings release.This presentation contains forward-looking statements within the meaning of Section 21E of the U.S.Securities Exchange Act of
4、1934,as amended.These forward-lookingstatements are made under the“safe harbor”provisions of the U.S.Private Securities Litigation Reform Act of 1995.These statements can be identified by terminology such as“will,”“expects,”“anticipates,”“future,”“intends,”“plans,”“believes,”“estimates,”“potential,”
5、“continue,”“ongoing,”“targets,”“guidance”and similar statements.LuckinCoffee may also make written or oral forward-looking statements in its periodic reports to the U.S.Securities and Exchange Commission(the“SEC”),in its annual report toshareholders,in press releases and other written materials and
6、in oral statements made by its officers,directors or employees to third parties.Any statements that are not historicalfacts,including statements about Luckin Coffees beliefs and expectations,are forward-looking statements.Forward-looking statements involve inherent risks and uncertainties.Anumber of
7、 factors could cause actual results to differ materially from those contained in any forward-looking statement,including but not limited to the following:the expense,timing and outcome of existing or future legal and governmental proceedings or investigations in connection with Luckin Coffee;the out
8、come and effect of the restructuring ofLuckin Coffees financial obligations;Luckin Coffees growth strategies;its future business development,results of operations and financial condition;the effect of the non-relianceidentified in,and the resultant restatement of,certain of Luckin Coffees previously
9、 issued financial results;the effectiveness of its internal control;its ability to retain and attractits customers;its ability to maintain and enhance the recognition and reputation of its brand;its ability to maintain and improve quality control policies and measures;its ability toestablish and mai
10、ntain relationships with its suppliers and business partners;trends and competition in the coffee industry or the food and beverage sector in general;changes in itsrevenues and certain cost or expense items;the expected growth of Chinas coffee industry or Chinas food and beverage sector in general;g
11、overnmental policies and regulationsrelating to Luckin Coffees industry;and general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing.Furtherinformation regarding these and other risks,uncertainties or factors is included in Luckin C
12、offees filings with the SEC.All information provided in this presentation is as of the dateof this presentation,and Luckin Coffee undertakes no obligation to update any forward-looking statement,except as required under applicable law.21BUSINESSUPDATEFINANCIALHIGHLIGHTS21BUSINESSUPDATEStrong quarter
13、ly performance featuring robust growth and expanded market share5Store-level operating profit(4)(self-operated stores)GAAP operating incomeGMV(1)Global store footprint(6)RMB10.4 billion+42.0%YoY increase17.1%RMB1,106.3 million+244.8%YoY increase24,097stores+1,757 net new store openings(7)QoQ8.3%Aver
14、age monthlytransacting customers(2)74.3million+24.0%YoY increaseSSSG(3)(self-operated stores)8.1%RMB737.2million+1,232.2%YoY increaseNotes:(1)GMV(gross merchandise value)refers to the transaction amount from the sales of freshly brewed and non-freshly brewed items through self-operated stores and pa
15、rtnership stores.(2)The total of each months number of transacting customers divided by the number of months during the period(includes those of partnership stores and those only paid with free-coupons).(3)Defined as the growth rate of total revenue from self-operated stores that(i)were in operation
16、 at the beginning of the comparable period and were not closed before the end of the current period and(ii)maintained an average of at least 15 operating days per month over both the current and comparable periods.(4)Calculated by deducting cost for self-operated stores including cost of direct mate
17、rials(including wastage in stores),cost of delivery packaging materials,storage and logistics expenses,commissions to third-party delivery platforms related to revenues from self-operated stores,store depreciation expense(including decoration loss for store closure),store rental and other operating
18、costs,delivery expense,transaction fees,store preopening and other expenses from the Companys self-operated store revenues.(5)Calculated by dividing store-level operating profit by total revenues from self-operated stores,which include net revenue from the sales of freshly brewed and non-freshly bre
19、wed items through self-operated stores,and delivery fees derived from self-operated stores paid by the Companys customers.(6)The number of stores(including stores in the overseas market)open at the end of the period,excluding unmanned machines.(7)The number of gross new stores(including stores in th
20、e overseas market)opened during the period minus the number of stores(including stores in the overseas market)permanently closed during the period.Store-level operating margin(5)Operating marginRMB8.9 billion+41.2%YoY increaseTotal net revenuesFootprint outside China+14Net new store openings(1)QoQ65
21、Total store count*Leading store-opening pace fueled by ample market prospectsNotes:As of March 31,2025(1)The number of gross new stores opened during the quarter minus the number of stores permanently closed during the quarter.Footprint in China8,491(+742 QoQ)Partnership stores15,541(+1,001 QoQ)Self
22、-operated stores+1,743 Net new store openings(1)QoQ24,032Total store count*6LK Store in NanjingLK Store in JiangsuLK Store in WuhanLK Store in ZhejiangFreshly Gentle Jasmine Milk Tea1.67million cupsNew single-day sales recordfor Luckin tea product in 2025Persistent product innovation along with a di
23、stinctive brand conceptCoconut Milk Latte1.3+billion cupsCumulative cup soldsince launch!as of March 31,2025#From the Origin to YouLuckin Exclusive Coconut IslandLuckin Exclusive Jasmine Production Area7Coconut Jelly LatteNEW!LEED ID+C Platinum certificationLEED Volume Luckin Coffee No.20000 Store S
24、ustainability Certification&CommitmentUnwavering commitment to sustainability8Luckin Coffee x Earth Hour 2025Luckin Coffee is one of theAnnual Promotion Partnersof Earth Hour 2025 in ChinaGold-level prototype store model+15new LEED-certified stores planned for 2025Notes:(1)LEED,Leadership in Energy
25、and Environmental Design,the widely used green building rating system.(2)LEED volume is a portfolio-level approach to certification that streamlines the process.The program is based on the concept of a LEED prototype,a framework of pre-approved strategies that can then be applied across a group of p
26、rojects that have major elements in common and can therefore pursue a common set of LEED credits.(1)(2)2FINANCIALHIGHLIGHTSSelf-operated storesPartnership stores*3,140 4,580 6,480 74.9%45.8%41.5%-17 0.0%-12 0.0%-70.0%-20.0%30.0%80.0%13 0.0%18 0.0%23 0.0%28 0.0%-5,000 10,00 0 15,00 0 20,00 02023Q1202
27、4Q12025Q1Revenues from self-operated storesYoY growth1,135 1,508 2,081 106.7%32.8%38.0%-65 0.0%-45 0.0%-25 0.0%-50.0%15 0.0%35 0.0%55 0.0%-1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,0002023Q12024Q12025Q1Revenues from partnership storesYoY growth(1)SSSG(2)29.6%(20.3)%8.1%(in million RMB)(in million
28、RMB)4,437 6,278 8,865 84.5%41.5%41.2%-30 0.0%-20 0.0%-10 0.0%0.0%10 0.0%20 0.0%-5,000 10,00 0 15,00 0 20,00 02023Q12024Q12025Q1 Total net revenues YoY growthTotal net revenues(in million RMB)Impressive Q1 performance with steady revenue growth and healthy margin profile10678(65)737 15.3%(1.0)%8.3%-1
29、0.0%-5.0%0.0%5.0%10.0%15.0%20.0%(30 0)20 0 70 0 1,200 1,700 2,2002023Q12024Q12025Q1 Operating income/(loss)Operating marginOperating income/(loss)Notes:*Including partnership stores operated in China and franchise stores operated outside China.(1)Revenues from self-operated stores include net revenu
30、e from the sales of freshly brewed and non-freshly brewed items through self-operated stores,and delivery fees derived from self-operated stores paid by the Companys customers.(2)Defined as the growth rate of total revenue from self-operated stores that(i)were in operation at the beginning of the co
31、mparable period and were not closed before the end of the current period and(ii)maintained an average of at least 15 operating days per month over both the current and comparable periods.(3)Revenues from partnership stores include net revenue from the sales of materials,equipment,delivery services,p
32、rofit sharing and royalty fees,franchise and other services from partnership stores.(in million RMB)(3)Strengthened market leadership through store expansion and customer growth11Number of stores(1)Net new store openings(2)Cities or markets entered as of 1Q2025Self-operated stores80+cities in China1
33、 overseas marketPartnership stores*300+cities in China1overseas market+1,571+857+880+655+1,007+771+514+502+342+7502024Q12024Q22024Q32024Q42025Q1Self-operated storesPartnership stores+1,757+2,342+1,371Average monthly transacting customers(3)Notes:*Including partnership stores operated in China and fr
34、anchise stores operated outside China.(1)The number of stores(including stores in the overseas market)open at the end of the period,excluding unmanned machines.(2)The number of gross new stores(including stores in the overseas market)opened during the period minus the number of stores(including stor
35、es in the overseas market)permanently closed during the period.(3)The total of each months number of transacting customers divided by the number of months during the period(includes those of partnership stores and those only paid with free-coupons).(in million)12,199 13,056 13,936 14,591 15,598 6,39
36、1 6,905 7,407 7,749 8,499 As of2024Q1As of2024Q2As of2024Q3As of2024Q4As of2025Q1Self-operated storesPartnership stores18,59024,097+5,507+1,382+99759.9 69.7 79.8 77.8 74.3 2024Q12024Q22024Q32024Q42025Q1As of 2025Q1,the number of cumulative transacting customers increased to354+million*Notable improv
37、ement in profitability driven by scale advantage and enhanced efficiency12Notes:(1)Calculated by deducting cost for self-operated stores including cost of direct materials(including wastage in stores),cost of delivery packaging materials,storage and logistics expenses,commissions to third-party deli
38、very platforms related to revenues from self-operated stores,store depreciation expense(including decoration loss for store closure),store rental and other operating costs,delivery expense,transaction fees,store preopening and other expenses from the Companys self-operated store revenues.Sales&marke
39、ting expenses8.1%8.9%7.7%of total net revenue 2023Q12025Q12024Q1Cost of Materials39.5%46.9%40.3%of total net revenue 2023Q12025Q12024Q1General&administrative expenses4.5%5.2%5.6%of total net revenue2023Q12025Q12024Q1Store-level operating margin(1)(self-operated stores)25.2%7.0%17.1%2023Q12025Q12024Q
40、1Operating margin8.3%2025Q1Net margin5.9%2025Q1Cash inflow from operating activitiesInterest-bearing debtRMB 896.6 million2025Q1Solid cash reserve and robust cash generation capabilityAs of March 31,2025,there is nooutstanding interest-bearing debtRMB6,130.1 millionNotes:(1)Includes cash and cash equivalents,restricted cash,term deposits and short-term investments.13Cash at bank and on hand(1)As of March 31,2025Thank you!