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1、Bilibili 2023Environmental,Social and Governance ReportManagement s Letter02Highlights 03Honors&Awards 04Table of Contents Quality Content&Tech Innovation Engaging Community&Healthy Ecosystem Cybersecurity&User PrivacyUser Communication and Care06111620Creating Community ValueNO.1404439NO.3Eco-Frien

2、dly&Green Principles Community Development&Social ResponsibilityBuilding Social Value23293622NO.2Creators FirstHuman CapitalPartnerships for Industry Development Enhancing Industry Value525551NO.4Responsible GovernanceESG GovernanceCorporate Governance05 About the ReportAppendix58595961626566I:ESG I

3、ndicatorsII:List of Major Applicable Laws and RegulationsIII:HKEX ESG Guide Content IndexIV:Climate Change Risk and Opportunity IdentificationV:Footnotes02Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Corporate Governan

4、ceEnhancing Industry ValueHighlights Honors&Awards Management s LetterManagement s Letter mathematics,Stickman vs.Mathematics,is one of our most popular videos.They learn how to perceive the world and themselves from renowned teachers like Professor Wang Defeng.Through high-quality documentaries lik

5、e Planet Earth,they explore the world and broaden their horizons.Over the past year,over 200 million users studied on Bilibili.On average,more than 20 million users watched technology-and science-related videos on Bilibili every day.Interest-driven educational videos gained more than 44 billion view

6、s in 2023.The extensive,high-quality content on our platform has made Bilibili a reliable mentor and partner for the youth in their growth journey.A number of esteemed educators and industry experts have joined Bilibili,aiming to break down education barriers and share knowledge with young people in

7、 a vivid and interesting way.As of the end of 2023,three Nobel Prize winners,645 professors and scholars have joined Bilibili,and the number of technology-related content creators reached 1.16 million.Over the past year,some of our users have joyfully embraced parenthood,sharing their firsthand pare

8、nting experiences on Bilibili.Others have celebrated the excitement of moving into their first homes,eagerly documenting their home decoration journeys and sharing their joy.For those who recently acquired their first cars,they cannot wait to share stories of their road trips and the beauty of the l

9、andscape.Additionally,some first-time travelers meticulously crafted helpful guide videos on navigating high-speed railway ticket purchases.Some have dedicated their efforts to creating specialized equipment for gamers with disabilities,while others have immersed themselves in charitable endeavors,s

10、uch as organizing fashion shows for children in rural areas.The interesting and useful content shared by these content creators and users make our platform even more diverse and engaging.We believe that helping content creators earn income is the most practical way to support their continuous creati

11、ons.In 2023,over 3 million content creators earned income on Bilibili through our diverse monetization avenues.In addition to live broadcasting and advertising,content creators on Bilibili can earn over one million RMB through the fan charging program,or generate millions of RMB in revenue through p

12、remium courses,allowing them to reap the rewards of their creative talent.The welcoming and friendly community atmosphere is an important reason why many users and content creators choose Bilibili.We employ an intelligent self-regulating system to screen and manage negative expressions in the commun

13、ity.Additionally,we conduct targeted community action projects to address issues such as cyberbullying and low-quality content.Beginning in 2019,we launched“Youth Mode,”“Parental Controls,”“Family Platform”and other optimized anti-addiction functions for minors.In addition,our“Charging Station”progr

14、am continues to provide an outlet for our users emotional expression,and was updated with an emergency intervention function.In response to cyberviolence such as doxing and personal information leakage,we actively collaborate with relevant authorities and take both online and offline measures to com

15、bat such behaviors,safeguarding a clean and positive community environment.Meanwhile,we consistently value information security and user privacy.We are the first online video platform to obtain CCRC APP Security Certification in China.We also share our charitable philosophy in various ways,calling o

16、n more young users to participate.The Bilibili Charity Platform is one of the Third Batch of Internet Fundraising Information Platforms for Charitable Organizations designated by the Ministry of Civil Affairs.By early March 2024,the platform had launched 76 charitable projects,drawing in more than 8

17、00,000 participants and raising more than RMB17 million.Through our Tower Guardians Charity Program,we resourcefully linked e-sports to cultural heritage preservation.By incorporating supportive bullet chats and hosting charity e-sports matches,we have effectively transformed online support into tan

18、gible donations.This initiative has offered assistance to the guardians of 600 ancient towers in Shanxi Province,enhancing their working and living conditions.Supporting rural education has always been the focus of our charity efforts.We aim to offer children in the mountains equal opportunities in

19、education,paving the way for brighter futures and fulfilling their dreams.In June last year,we supported construction of the Bilibili Soccer Primary School in Binchuan County,Dali City,Yunnan Province.Bilibili has now supported the construction of six rural primary schools.Utilizing Bilibili s disti

20、nctive resources,we have teamed up with our amazing content creators to make top-notch video courses for these children,inspiring joy in their learning and daily life.On our 12th anniversary,we established the Bilibili Happy Scholarship,aiming to spread the warmth and joy of our community to childre

21、n and teachers in rural areas.As of the end of 2023,the scholarship had cumulatively disbursed over RMB1.19 million,providing support for these schools extracurricular innovation projects and interest-based clubs.We firmly believe that good content itself carries significant value.Looking forward,we

22、 will continue to encourage and support the creation of high-quality content,enabling more creators abilities to create excellent content that reaches more users.We believe that good content plays an indispensable role in driving the development of the internet content industry.At the same time,we w

23、ill relentlessly uphold stringent ESG standards,fortify our corporate governance and embrace our corporate social responsibility.Let us forge ahead together,steadfast in our commitment to propel society toward sustainable development.When AIGC was first trending last March,our content creator San Yu

24、e Yu A Gou approached ChatGPT with a heartfelt query:“My mom passed away when I was seven.Will you be my mom?”In the four-minute video,ChatGPTs final words deeply moved audiences:“I m the mom who adored you at seven,forever young,forever by your side.”This video eventually gained more than 2 million

25、 views.I believe what touches us most is not merely the technology,but the genuine feelings underlying it.At Bilibili,countless heartfelt,heartwarming and deeply touching stories like this one unfold every day.Millions of content creators share their personal journeys and moments of happiness,spread

26、ing warmth and hope to society.We feel so lucky to be a witness,recorder and participant in their growth and joy.14 years ago,we started as a small,personal website.Over time,as waves of new users came on board,existing users also embarked on new chapters of their lives.In the second half of last ye

27、ar,we achieved a significant milestone by surpassing 100 million DAUs,with average users daily time spent exceeding 95 minutes.This reinforces our position as a mainstream content community in China while also placing greater responsibilities and expectations upon us.I believe Bilibili goes beyond b

28、eing an internet company;we are also a cultural enterprise.Our goal is not only generating commercial value,but also creating social value.We encourage the creation of useful,high-quality video content,hoping that users on Bilibili can not only find joy but also learn and grow.We care about healthy

29、development of teenagers and continually refine our anti-addiction features to safeguard these minors growth.We are committed to philanthropy by continually investing in rural education.We hope to ensure that all children,regardless of their backgrounds,have equal access to education.On Bilibili,you

30、ng generations are passionate about learning in-depth knowledge.Animated presentations of advanced Rui ChenChairman and CEO03Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Corporate GovernanceEnhancing Industry ValueHigh

31、lights Honors&Awards Management s LetterHighlights Creating Community Value100 mn+DAUs1,2,397 minutes average daily time spent4230 mn official members515 bn+monthly interactionsUsers&Community4.3 bn average daily video views95%+video views contributed by PUGV6 and Story ModeLaunched self-developed L

32、arge Language Model(LLM),developed AI search and AI video assistant functionsContent&Technology80%+of our businesses have received ISO Information Security Management System Certifications7First online video platform in China to obtain CCRC8 APP Security Certification73k+emotional support sessions f

33、or users via our Charging Station programSafety&CareEnhancing Industry Value3 mn+content creators earned income on Bilibili,up 30%year over year 24%year-over-year growth of daily active content creatorsCreators First100%of full-time employees were covered by our employee benefit system 290k hours to

34、tal employee training sessionsSupported 2,000+employees in organizing interest-based club activitiesHuman CapitalProduced or co-produced 270+Chinese anime titles9Inclusive collaboration to build an open-source ecosystemIndustry DevelopmentBuilding Social ValueRefined overall greenhouse gas emission

35、verification plan to gradually explore a carbon reduction path12.6 bn environmental protection-related video viewsGreen Philosophy800k+users donated on Bilibili Charity Platform10Provided support to build 6 Bilibili primary schools,benefiting 7,041 rural students11Social Responsibility44.2 bn hobby-

36、related video views 200 mn+traditional culture enthusiasts on Bilibili200 mn+users studied on BilibiliFulfilling Content04Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Corporate GovernanceEnhancing Industry ValueHighlig

37、hts Honors&Awards Management s LetterHonors&AwardsHonorary Certificate of“Internet Platform Representative for Practicing Corporate Social Responsibility”Cyberspace Administration of ChinaBest Documentary Series NominationThe Land of SpiritsShanghai TV Festival Magnolia AwardsGold PrizeGolden Monkey

38、 King AwardCapsules Season 1China International Cartoon&Animation FestivalBest Composer AwardRendez Vous With The FutureRoyal Television SocietyOSCAR Peak Open Source Enterprise(Open Source Compliance Pioneer)AwardChina Academy of Information and Communications Technology,China Communications Standa

39、rds AssociationShanghai Innovative EnterpriseShanghai Municipal Development and Reform CommissionProducts&Services2023 Best ESG Award(Asia)Institutional Investor2023 Best CEO Award(Asia)Rui ChenInstitutional InvestorShanghai Outstanding Talent Rui ChenOrganization Department of the CPC Shanghai Muni

40、cipal Committee2023 Forbes Top 100 Outstanding BusinesswomenNi LiForbes2023 China s Top 30 Influential BusinesswomenNi LiChinese Entrepreneur Magazine2023 Best Investor Relations Program(Asia)Institutional InvestorGovernanceAttractive Employer for Global TalentLinkedIn2023 Top 100 Best Employers in

41、China Most Popular Employer for University StudentsZThe 18th People s Corporate Building Dream Future Enterprise Social Responsibility AwardPeople s Daily2023 Top 10 Charitable IdeasIShanghai May Day Labor CertificateShanghai Trade Union2023 Emerging Responsible Enterprise of the YearSouthern Weekly

42、SocialCreatingCommunity ValueNO.1Creating Community Value06Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueBilibili is dedicated to p

43、roviding its users with rich,diverse and high-quality content that brings them a sense of fulfillment.Meanwhile,with an emphasis on technology research and development,we continuously upgrade our technologies to optimize user experience and provide more efficient,easy-to-use tools for content creato

44、rs.Quality Content&Tech InnovationThriving Content EcosystemSince our establishment in 2009,we have provided users with a diverse array of high-quality content,attracting more users to join,stay and enjoy Bilibili.In the fourth quarter of 2023,our DAUs surpassed the 100 million milestone,and MAUs re

45、ached 336 million.In 2023,the average daily time spent per user on Bilibili reached 97 minutes,while average daily video views were approximately 4.3 billion,up 25%year over year.More content categories have sprouted up at Bilibili to meet users evolving interests and diversified needs as they grow

46、with us.The average age of our active users in 2023 was 24 years old.As our users enter new stages of life,such as starting a career or forming a family,a number of high-quality content creators also emerged in baby and maternity,travel,home&decoration,automobile,fashion and beauty categories.These

47、content creators are widely loved by our users for their informative content and unique styles.By deepening our understanding of user needs and interests and continuously improving algorithm capabilities,we are able to recommend content that users are interested in more accurately.Meanwhile,Bilibili

48、 uses positive user feedback13 as the main parameter for AI algorithm-based recommendations and provides high-quality PUGV content and creators with traffic support.Video views contributed by PUGV and Story Modeadditional content creators reached one million followersHandicraftsTechnologyKnowledgeFi

49、tnessLifestyleAutomobileEntertainmentAnimeAutotune RemixPetsGamesTraditional Chinese ArtFoodMusicaverage daily time spent 97minutes year-over-year growth in total user time spent12year over year+17%average daily video views4.3 bn+25%95%+49907Bilibili 2023 Environmental,Social and Governance Report B

50、uilding Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry Value2.17 mncontent creators uploaded pan-knowledge content5200 mn+users studied on BilibiliFulfilling ContentWe believe that good content should be

51、 useful and valuable to users.Bilibili has always insisted on providing high-quality content that offers users a sense of fulfillment,presenting users with academic knowledge,cutting-edge tech insights,practical life skill and other diverse quality content.Cutting-edge Tech Insights Bilibili continu

52、es to attract top scholars,scientists and technologists to share research findings and professional insights with users through videos.As of the end of the reporting period,645 professors and scholars had joined us,and there were 730,000 science-and technology-related content creators on Bilibili.Pr

53、ofessional Knowledge SharingAt Bilibili,content creators range from renowned experts to frontline practitioners.They provide users with all kinds of professional knowledge in vivid and intuitive ways.Through videos,we break down the barriers to knowledge sharing,and create a“learn everything,ask any

54、thing”community environment.8.5 mn+science-and technology-related videos513 mn+users watched science-and technology-related videos on Bilibili every day2023 Top 5 Science Spotlights on Bilibili05Controlled Nuclear Fusion04Black Hole50+relevant videos achieved over 1 million views01AIGC1.84 million r

55、elated video submissions,over 5.9 billion total related video views503Brain-computer InterfaceRepresentative Knowledge Section Content Creators Content creator with the longest video view time in 2023 His Advanced Mathematics videos,accumulated nearly 3 billion minutes of viewing time Content creato

56、r with the fastest growing number of followers in 2023Followers:7.28 mnSong Hao Lao Shi Guan FangEsteemed math content creatorFollowers:2.01 mnZhong Qi Ai Climate knowledge content creatorFollowers:3.02 mn14Bo Hai Xiao Li History knowledge content creator Professional weather announcer Sharing knowl

57、edge on forecasts and analysis of extreme weather,as well as disaster prevention and mitigation in his spare timeScience-related video interactions reached 12.3 million502Room-temperature SuperconductorA series of cutting-edge developments ignited a wave of related knowledge sharing on BilibiliAnaly

58、sis video by content creator Ku Wan Shi Yan Shi was recognized by the authoritative CNNC,spurring heated discussions online08Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceMan

59、agement s LetterEnhancing Industry ValueEnhanced Physical and Spiritual WellnessOn Bilibili,users can not only conveniently receive information on cutting-edge technology insights,but also engage with content creators to exercise and stay fit,cultivate hobbies,enrich their inner world and become the

60、ir better selves.Healthy LifeRelating to real-life scenarios,content creators produce a wealth of practical video tutorials,using their expertise to guide users in exercising and maintaining a healthy lifestyle.Content creator Yan Shuai Qi shares various practical dietary and exercise guides on Bili

61、bili.His videos not only cover traditional fitness topics,such as weight loss and muscle gain,but also focus on helping users improve other health issues like knee pain,hair care,shoulder pain,insomnia and more.Diet and Workout Guides Self EnrichmentBilibili provides users with a variety of interest

62、ing and practical content.This content not only enriches users leisure time but also provides them with spiritual satisfaction and growth.Read Good Books Together Literature for EveryoneIn the Reading section on Bilibili,excellent content creators abound.They share their passion for reading and uniq

63、ue insights in book reviews and recommendations,providing extensive resources for users who enjoy reading.Bilibili has become a“night school”for young people.More are cultivating hobbies and enriching their mental world on Bilibili.From singing to musical instruments,baking,make-up and handicrafts,y

64、oung people can always satisfy their curiosity about various interests and hobbies on Bilibili.A Hub for Cultivating Hobbies Healthy MindBilibili cares about the mental wellness of the young generation,and raises discussions on emotional expressions,intimate relationships,self-recognition,and life p

65、ath choices.Through videos,our content creators provide positive psychological guidance for the youth to better face the challenges and difficulties in life.Professor Wang Defeng is from the Department of Philosophy of Fudan University.From a philosophical perspective,he talks about how personality

66、are being shaped in the contemporary macro environment,the influence of social standards on individuals destiny and insights on breakups,gaining great popularity among students.Philosophy Course by Professor Wang DefengRepresentative Reading Content Creators on Bilibili126 mn users watched sports an

67、d fitness videos on BilibiliInterpretation of classic literature works and analysis on emerging forms such as web fictionPoetic interpretation of ancient literati and their works from a first-person point of viewDong Xing Gou Shi SanFollowers:1.71 mnPublished 8 novels ranging from suspense mystery t

68、o campus life with her unique literary charmXiao Shuo Jia Puckio Followers:970k44.2 bn hobby-related video views Tian Zhen De He Gan Shang De Xiao Shuo Jia Followers:1.34 mn09Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Valu

69、e Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueAI-Driven Product OptimizationBilibili fosters a thriving content ecosystem while continuously exploring new technologies and optimizing products to provide users and creators with the best experience.Our self-

70、developed“Index”LLM is able to effectively perform a variety of complex natural language processing tasks such as text classification,entity labeling,creative writing,etc.We applied our Index LLM to multiple products and function improvements,which can bring a better user experience and improve cont

71、ent creators efficiency,providing more room for creative production.AI Empowers User ExperienceWe apply our self-developed LLM to commonly used functions,such as video interpretation,content search and live broadcasting.This helps users find content they like more conveniently,grasp highlights and c

72、ore message of the videos more intuitively and quickly,and enjoy continuously optimized experiences.AI Search AssistantBy leveraging our proprietary LLM s deep understanding and learning to video content,we provide targeted and concise answers to users,while precisely recommending related videos.Thi

73、s function effectively improves users searching experience and opens new scenarios and channels for users to discover hidden gems in the vast Bilibili content universe.AI Video AssistantThrough our proprietary LLM,our AI Video Assistant helps users summarize video content and sends reminders for hig

74、hlight moments,catering to users needs for information summaries and queries.This function greatly reduces learning costs and enables users to discover and share valuable information more efficiently.AI SubtitlesWe apply AI technology to our accessible live broadcasting rooms.This includes upgrading

75、 real-time data and AI subtitle functions,allowing visually and hearing impaired users to have a better immersive live streaming experience.During the League of Legends S13 World Championship,over one million users used the accessible subtitling and real-time data functions,fully immersed in the cha

76、rm of the e-sport event.AI Subtitles in Accessible Live Broadcasting RoomVideo Summarization by AI Video AssistantAI Search Assistant FunctionAI subtitles switch enables accessible,immersive game viewing10Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportA

77、ppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry Value AI Voice GenerationWe actively explore AI voice recognition and generation technologies.We are the first company in China to achieve over 60 specific AI audio control capabilities

78、,including nuanced emotions,stressed(weak)voice,speech speed,pitch,etc.,in TTS.15 With our self-developed speech recognition technology and LLM-enabled free conversational capabilities,we widely apply AI voice generation technology to various scenarios,including videos,live broadcasting and document

79、aries.Empowers Efficient Content CreationBilibili also applies LLM to text,image,voice and video generation.We have developed tools that facilitate content creation,allowing content creators to better convey ideas and thoughts.Bilibili strictly follows the Interim Measures for the Management of Gene

80、rative Artificial intelligence Services and other relevant laws and regulations for the compliant application of AI technology.We uphold morality standards and ethics in algorithm design,training data selection,model generation and optimization,and service provision.We protect intellectual property

81、rights and fulfill Internet information security obligations.We also ensure compliance while applying AI-related technology to our products.On July 12,2023,virtual singer Luo Tianyi interacted with her fans using Bilibili s self-developed AI voice generation technology for the first time during her

82、11th birthday party.The audience was amazed at the AI-generated voice,noting its smooth and delicate emotional expression,as well as high fidelity in reproducing the original voice of Luo Tianyi.Application of AI Voice on Virtual Singer Luo Tianyi AI Storytelling Function Based on generative AI tech

83、nology,our AI storytelling function can analyze materials uploaded by users and provide up to 22 different video styles for users to choose from.Based on the style selected,it will automatically add suitable special effects,voiceovers,subtitles,background music and more to generate a full video.The

84、function significantly lowers barriers to content creation,facilitating the creation process and encouraging more users to take their first step in creation.Humanities and History content creator Da Xiang Fang Ying Shi utilizes our digital human feature,which drastically improves her content product

85、ion efficiency and stability.Through multiple version upgrades,her digital human can now achieve ultra-realistic and ultra-natural movements,voice and demeanor.The content creator said that this innovative tool has helped her to overcome creative bottlenecks and enabled her to submit videos more fre

86、quently.Content Creator Da Xiang Fang Ying Shi And Her Digital Human AI Digital HumanBy collecting real-person appearances,Bilibili is able to build a digital version of the content creator through LLM training.With this technology,content creators may simply input text to generate videos with their

87、“real”appearance.The technology significantly saves production knowledge costs and improves efficiency.This function is particularly helpful for those content creators specializing in history,science and technology,finance and economics,and other knowledge categories to create videos based on their

88、scripts.Real PersonDigital Human11Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueThe healthy development of a community depends on a

89、 harmonious community atmosphere and effective guarantee of content safety.Bilibili guarantees content safety and commercial compliance through technology empowerment,content audit team building,and internal system improvements.Meanwhile,we care about minor protection,continuously refining relevant

90、mechanisms and hosting associated events to raise public awareness.Engaging Community&Healthy EcosystemHarmonious Community“Embrace Consensus,Not Disputes”is the community management principle that we always uphold.In 2023,we further improved our Community Convention,clarified community consensus,en

91、hanced management transparency,and actively guided a positive atmosphere to create an inclusive,diverse and friendly community environment.16 In 2023,our average monthly interactions reached over 15 billion,an increase of 14%year over year.average monthly interactions on Bilibili15 bn+We launched an

92、 awareness course of Community Convention,inviting content creators to interpret our updated Community Convention version.Through vivid representations of common scenarios in our community,these community rules-related videos garnered a total of 13.4 million video views.New Community Convention is r

93、eleased!See how our new Dark Chamber administrator Luo Xiang handles casesBilibili Community ConsensusUpon the publication of the new Community Convention,professor Luo Xiang gave in-depth explanations of case scenarios,helped users better understand the Convention and the rationale behind it throug

94、h vivid language and analogies,and encouraged Bilibili community members to respect and safeguard the community together.New Community Administrator Professor Luo XiangIn our diverse,inclusive community,users are free to share views and experiences.In recent years,users and content creators have lef

95、t tens of thousands of poems in the comments,bullet chats and moments sections.We selected 132 of them and put together a collection of poems.The collection shows young people s unique view of the world,and is resonating well within the community.A Poem Collection Jointly Created by Our Users:No Mor

96、e Trying to Be Someone ElseStrengthened Community Consensus and RegulationWe believe that users recognition and consensus on community philosophy and norms is crucial for the healthy operation of our community.We advocate for positive community values and culture.In April 2023,we launched an updated

97、 version of the Community Convention,further clarifying community consensus,encouraging friendly communication,diligent creation and embracing innovation.Positive Atmosphere Guidance The number of official members who passed the membership exam reached 230 mn,17 up by 18%year over year.Through techn

98、ical means,such as labeling high-quality comments with#Bravo#tags,we guide users to make positive comments and create a positive community atmosphere.In 2023,we launched Community Special Daily for positive trending topics to meet users curiosity for hot bullet chats and comments.In 2023,we carried

99、out a series of special actions against cyberviolence to maintain platform safety and raise anti-cyberviolence awareness across the community.We encourage users to respect others as they express personal views,and advocate friendly exchanges without malice or slandering.Friendly CommunicationsWe enc

100、ourage dedicated work and authentic content creation with zero tolerance for plagiarism,fabrication,or intentional information distortion.Earnestly CreateWe encourage creativity and innovation in content creation.Meanwhile,we advocate respect for different personalities and diversity.Bravely Innovat

101、e12Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueContent Safety AssuranceWe believe that content safety is crucial for the healthy

102、development of our communities.While enhancing our community management,we continue to strengthen our content auditing capabilities to further improve our efficiency and quality.Content Audit TeamWe continue to strengthen the capabilities of our content audit team.In 2023,we carried out personalized

103、 development programs tailored for employees with different qualifications,such as the Youth Seedling Program and the UP Program.We also actively participated in various Internet information security trainings organized by authorities of different levels.Technology-enabled Efficiency ImprovementIn 2

104、023,we continued to optimize our dual-level content audit mechanism,18 namely,our AI-powered content screening system and the manual content audit team.We upgraded our content audit system with the latest AI technology to improve accuracy and its scope,and also optimized review channels for high-ris

105、k content.As for results,the overall efficiency and quality of our content auditing were further improved during the year.Training coverage100%Content audit training sessions(department level and above)2,000+We continued to iterate our multi-dimensional AI-powered content screening model by systemat

106、ically differentiating various content formats such as text,ASR,voiceprint and images,successfully increasing the accuracy by 55%.Additionally,we expanded the scope of our model to include the identification of vulgar,pornographic and other harmful content.AI Screening ImprovementBy leveraging LLM c

107、apabilities alongside contextual understanding,community rules and case studies,we implemented automatic reviewing and processing of interactive content like bullet chats and comments within our community.Interactive Content AuditingIn 2023,we added special audit channels for vulgarity,violence and

108、terrorism,and copyright-related content,further improving the accuracy of our content auditing.Channel Optimization13Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement

109、s LetterEnhancing Industry ValueHealthy Commercial EcosystemBilibili strictly complies with the Advertising Law of the People s Republic of China,the Measures for the Administration of Internet Advertising,and other laws and regulations to ensure commercial compliance in places where we operate.Mean

110、while,we actively enhance our internal management and mechanism of our commercial products,improving the vibrancy and health of our commercial ecosystem.Product Selection Requirements for Video and Live CommerceWith the development of our video and live commerce,we further refined the admission requ

111、irements and strengthened process management and quality control of product selection:We have set up a specialized team for product review to conduct commercialization-specific assessments on candidate products.We incorporate the scoring system of e-commerce platforms and adopt stringent requirement

112、s for product qualification verification.User Experience ImprovementAdvertiser and Advertising Content ManagementWe established online advertising content review standards and advertiser admission processes,19 which are reviewed and updated in a timely manner in accordance with industry-relevant reg

113、ulations and platform feedback.In 2023,we enhanced the coverage scope and algorithms of our advertising review system,achieving full coverage of new commercial resources with a back-end review system.Bilibili Advertising Admission ProcessRequire advertisers to submit related qualificationsReview and

114、 verify their qualificationsApprove to open ad accountRequire ad material submission Review ad materialsRelease compliant ad materialsWe conduct counter-checks on ad content after its publication to ensure the safety and compliance of all ads released on our platform.Improved Recheck MechanismOur cu

115、stomer service team collects advertising-related feedback online,and relevant departments swiftly intervene to provide timely responses and processing,ensuring effective resolution.Formed a Closed-loop Processing SystemFor users expressing negative sentiment toward ad content,we adjust our recommend

116、ation algorithm based on their feedback and viewing interests,and optimize the quality of advertising content.Optimized Commercial Recommendation AlgorithmsAdvertising management-related training sessions covered 100%of our commercial content reviewing team members14Bilibili 2023 Environmental,Socia

117、l and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueGuarding TeenagersBilibili strictly complies with the requirements of the Law of the People s Republic of China on the

118、 Protection of Minors and relevant laws and regulations,continuously enhancing the construction of its minor protection system.We are dedicated to creating a safe and healthy online community for minors.Through strict content audit mechanisms,effective anti-addiction measures and proactive community

119、 guidance,we are committed to ensuring that minors can enjoy beneficial and positive content on Bilibili,supporting their healthy growth.Bilibili Minor Protection Measures Timeline(Live Broadcasting Videos Games)2019.052020.042021.012021.082021.112022.052022.012019.112020.102021.03 2021.092023Launch

120、ed Youth ModeOptimized anti-addiction features for teenagers with login reminders and user curfew functionsInitiated automatic identification of underage users to prohibit them from virtual gifting during live broadcasting;an adult may request refunds upon proof that their virtual gift was actually

121、made by a minorCarried out the Dedicated Minor Protection Project(Phase I)to establish a comprehensive protection system for minors based on user attributes and platform characteristics,and sought further improvement with various stakeholdersCarried out the Dedicated Minor Protection Project(Phase I

122、I),establishing a systematic framework and control strategies for risky content,as well as a routine management plan for minor content creators.Upgraded our Youth Mode with better user experience and content classificationLaunched our Family Platform to allow parents to remotely manage the usage tim

123、e of their children s accounts,working with parents to guard the healthy development of minorsCarried out multiple rounds of special community governance activities on inappropriate content for minors;collaborated with content creators in various fields to create high-quality content for teenagersLa

124、unched an anti-addiction system and applied to all games with automatic updatesFurther optimized the real-name registration system for our mobile gaming platform and the Bilibili gaming health systemClosely followed the requirements of the Publicity Department of the Central Committee of the Communi

125、st Party of China and connected all online games to the official real-name authentication systemLaunched the real-name verification system for games and issued notices regarding minors play timeBased on real-name authentication and user behavior,we further strengthened the review and control of adve

126、rtising content management displayed to minor users who do not use our Youth Mode which has zero ad content 15Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s Lette

127、rEnhancing Industry ValueBilibili places high importance on minor protection.We introduce and continuously optimize our anti-addiction features20 and Family Platforms.Meanwhile,leveraging the strength of our community,we use offline activities and collaborate with our content creators to share exper

128、iences and promote public awareness of minor protection.Bilibili“Protecting Minors Action”In response to the Shanghai“Protecting Minors Alliance”initiative,Bilibili launched the Little Community Steward and the Protection of Minors IP at the 2023 Bilibili World event.We attracted the support of more

129、 than 10,000 participants and renowned content creators,and contributed to improving awareness of community governance and the protection of minors.Content Creator Wang Xiao Albert Represented Bilibili at UN MeetingIn October 2023,as a representative of Bilibili,content creator Wang Xiao Albert atte

130、nded the“China s Practice in Preventing and Combating Cyberbullying”side event of the 54th session of the United Nations Human Rights Council.He shared how we use artificial intelligence to detect and process harmful information,as well as our experience in guiding children s healthy development wit

131、h positive content.Represented Bilibili at The 54th Sessionof The UN Human Rights CouncilContent creator Wang Xiao Albert16Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManag

132、ement s LetterEnhancing Industry ValueCybersecurity&User PrivacyBilibili attaches great importance to cybersecurity and user privacy.Based on our comprehensive cybersecurity management structure and processes,we enhance our security awareness and management capability through technology innovation,d

133、ata risk assessment,cybersecurity training and cultural promotion.Through these approaches,we aim to create a safe and trustworthy online community for our users.Security Management SystemBilibili strictly abides by the laws,regulations and industry standards in the regions where we operate,establis

134、hing a clear cybersecurity boundary that we will never cross.We have established a three-tier cybersecurity management structure21 and implemented related strategies through a top-down approach,ensuring that 100%of our business is covered by our cybersecurity management system.During the reporting p

135、eriod,we referenced the internationally recognized Common Vulnerability Scoring System(CVSS)3.1 to revise our security vulnerability management standards.We also optimized the rules for vulnerability base scoring and repair time requirements.Additionally,we proactively invited independent third-part

136、y organizations to conduct data security audits and cooperated with relevant regulatory authorities inspections to ensure the security and compliance of information and data usage.Bilibili APP CCRC Security CertificateBilibili APP Security CertificateBilibili APP Information Security CertificateInfo

137、rmation Security CertificationInformation Security AuditIn 2023,in accordance with regulatory requirements and industry standards,we invited external independent third-party organizations to conduct data security audits.These audits covered aspects such as data security organizational structure,data

138、 security system establishment and data security lifecycle management.During the reporting period,we conducted four internal cybersecurity audits,and supported 13 compliance inspections by regulatory authorities.of our businesses are covered by our information security system100%of our businesses ha

139、ve obtained ISO information security certifications780%+Bilibili actively promotes information security-related certification efforts,with over 80%of our business having obtained ISO information security management system certifications,7 including ISO 27001 Information Security Management System,IS

140、O/IEC 29151 Personal Identity Protection Management System,and ISO/IEC 27701:2019 Privacy Information Management.Thanks to our comprehensive cybersecurity mechanism,in 2023 we were honored to receive the APP Security Certificate and Information Security Certificate from CVERC.22 In January 2024,we a

141、lso passed the review for the Mobile Internet Application Security Certification by CCRC,8 becoming the first online video platform in China to obtain such certification.17Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value H

142、ighlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueAwareness ImprovementBilibili conducts cybersecurity training and awareness promotion for all personnel,including interns and outsourced staff.Our diverse methods include phishing drills,awareness training and sec

143、urity knowledge exams.We focus on seven dimensions,namely,anti-phishing,data protection responsibility,data use,data security levels,data sharing,legal requirements and legal liabilities.Requirements for External PartnersWe continuously refine the Third-Party Data Security Due Diligence Questionnair

144、e strictly regulating the data processing behavior of our partners,including suppliers.We require 100%of our partners to sign data security-related agreements or commitment letters.External data transmission is only allowed when the Third-Party Data Security Due Diligence Checker is filled out and t

145、he green light from our security team is given.To ensure compliance,we regularly review the data protection system of our partners.Process OptimizationWe have established a number of special security rectification programs for high-risk,severe loopholes to ensure stable business operation.At the sam

146、e time,we formulated a series of data security management mechanisms and processes23 to provide guidance for data processing platforms,system operations and employee work.In 2023,we established an overseas business data leakage emergency response mechanism and formed an emergency response team to fu

147、rther optimize the layout of data security supervision.Security Management InitiativesBilibili makes continuous efforts on security technology research and development and optimizing security management processes,as well as enhancing awareness among relevant personnel through various programs.Our ab

148、ility to deal with,respond to and prevent information security risks has improved greatly.2023 Bilibili Cybersecurity Awareness WeekIn 2023,we launched the“Cybersecurity Awareness Pro Week”to share data security knowledge.We empower all employees to identify and respond to data security risks that m

149、ay arise in daily work.We believe that improving security awareness among our employees provides a solid foundation for conducting compliant data usage and protection.Cybersecurity Awareness Improvement WeekPartners signed data security-related agreements or commitment letters100%Through a comprehen

150、sive,end-to-end information security prevention mechanism,we have ensured cybersecurity standards were upheld during our major events in 2023,including the live broadcasting of the 2023 League of Legends World Championship Finals,and Bilibili World and Bilibili Macro Link ticketing.18Bilibili 2023 E

151、nvironmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValuePrivacy ProtectionData privacy is important to Bilibili and we uphold the eight prinicples of provia

152、cy protection.We employ three primary approaches,namely,policy compliance,user rights and interests and technical comprehensiveness,to create a safe environment for users.Furthermore,we are committed to protecting the privacy of content creators,adhering to a dual personal information protection mec

153、hanism.24 Through specialized channels for handling complaints and reports regarding personal information and privacy protection,we provide content creators with a comprehensive and closed-loop protection system.Legality,Fairness and TransparencyEnsure that personal information is collected and used

154、 in a lawful,compliant,fair and transparent manner.Principle of AccountabilityEnsure that rules and protocols are in place to define accountability of data and information security incidents.User Awareness,Consent and ControlEnsure that users are fully informed and have given voluntary and unequivoc

155、al consent,and ensure that user demand and rights are addressed in a timely manner.Fully respect users right to information and decision-making,and clearly inform users when making algorithm-driven and personalized content recommendations.Protect users rights to access,correct,and delete personal in

156、formation.User Experience OptimizationProvide convenient access for users to grant or revoke permission and delete accounts.Implement rigorous information protection measures for minors.Fully protect user rights and interests.Minimal Data CollectionEnsure that only the minimum amount of data require

157、d for processing is collected and honor the scope of data collection defined by the Bilibili Privacy Policy.Collect and use data only within the range of products and services consented to by the user.Data AccuracyEnsure that users electronic and hard-copy personal files are encrypted and protected

158、to prevent information tampering.Rigorous Data Storage RestrictionsEnsure that personal information is stored and retained for the shortest period necessary for the purpose of providing products and services to users(e.g,the E-Commerce Law of the People s Republic of China stipulates that informatio

159、n on goods and services as well as related transactions shall be kept for no more than three years from the date of completion of the transaction),and deleted or anonymized such information upon expiration of the storage period.Data Integrity and ConfidentialityAdopt industry-recognized security pro

160、tection measures and technical tools to protect users personal information.Ensure data security to the greatest extent possible.Eight Principles of Privacy Protection19Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highl

161、ights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueTechnology-Enabled Security AssuranceBilibili has independently developed a series of monitoring,assessment,and platform technologies for information protection to ensure timely and effective responses to various secu

162、rity incidents,building a more comprehensive,efficient,and intelligent security assurance system.SDLC Platform25 This self-developed platform is primarily used for automated scheduling,coordination,and management of data security reviews,code audits,vulnerability scans,component dependency scans,and

163、 online security scans throughout the entire lifecycle of Bilibili s various business applications.We use the SDLC platform to record and display security work results at different stages of various projects.During the development phase,we integrate data security and privacy protection measures into

164、 the development of products and services,ensuring data and information security from inception.After the product is launched,the SDLC platform helps us conduct automated security testing based on application changes,generate security assessment reports promptly,and monitor data security in real tim

165、e.Threat Intelligence Platform Our self-developed threat intelligence platform is primarily used to collect threat intelligence from publicly available sources on the Internet,including IP blacklists,CVE vulnerabilities,26 data leaks,etc.It facilitates centralized management of security incidents,in

166、cluding intelligence discovery,investigation records,and closed-loop disposal processes.This platform provides us with various types of threat intelligence,which are applied to internal security platform alert detection,vulnerability emergency response,and intrusion and attack simulations.This enhan

167、ces our proactive and reactive defense capabilities,as well as our ability to collaboratively handle security incidents after they occur.Security LLM We integrate open-source localized models with Bilibili s self-developed LLMs,applying them to the SDLC platform and threat intelligence platform.The

168、security LLMs enhance our analysis and judgment of security threat intelligence.This enable us to have better recommendations for security reviews during the develop phase and better fixing suggestions for vulnerability in security testing.Leveraging our industry leading privacy protection and data

169、security capabilities,we actively participate in the formulation of national and industry information security standards.In 2023,we assisted in drafting the consultation paper on the System for Statistics and Investigation of Radio,Television,and Online Audiovisual Content,contributing to industry d

170、evelopment with our rich experience in data security management.20Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry Valueof which were user

171、complaints28270kComplaint Resolution Rate100%number of feedback across all customer service channels23.94mnUser Communication and CareBilibili consistently serves users with high-quality,efficient and safe products and services.We maintain smooth,open communication with users through our self-servic

172、e system and our high-quality customer service team.Meanwhile,through the Charging Station Program,we timely observe our users special needs and provide them with emotional support and care.Improved Communication Capability and EfficiencyWe always prioritize users needs.Through a series of measures

173、such as improving our self-service system and customer service team,we continuously enhance service quality and feedback processing efficiency.In 2023,our customer service team27 received a total of 270,000 user complaints,100%of which have been resolved.Since our customer service hotline was launch

174、ed,the efficiency of handling user feedback has continuously improved.In 2023,the hotline received more than 140,000 user feedback calls,and the average time to resolve feedback was less than 9 minutes.Optimized Self-service SystemIn 2023,Bilibili further enhanced our customer self-service system an

175、d improved the stability of our AI assistant,which shortened the feedback processing time.Users may now obtain accurate answers through automated Q&A interactions,which has increased the problem resolution rate and enhanced user experience.Empowering Customer Service TeamTo further support our custo

176、mer service team,we conducted various training and skill enhancement programs themed around business development directions,service capabilities,and individual career planning.During the reporting period,our customer service department responded promptly and effectively to user feedback,earning the“

177、National User Satisfaction Telecommunication Service Star Team”honor from the Ministry of Industry and Information Technology.29Implemented automated answering mechanism for users FAQsImproved self-service channels and launched 5 new self-service functions,including account recovery,video/comment/li

178、ve broadcasting reporting and complaints,and appeals for rejected submissions.Strengthening Self-service CapabilitiesStrengthened our closed-loop management process from user communication channels to feedback processing,improving problem resolution efficiency.Optimizing Process21Bilibili 2023 Envir

179、onmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueCharging Station ProgramThrough our Charging Station Program,we connect to the inner world of users,espe

180、cially minors,and build an outlet for users to express emotions and relieve stress.During the reporting period,our Charging Station Program provided over 73,000 emotional support sessions,and an average of over 6,000 users were served by our Charging Station per month.Our Charging Station Program is

181、 equipped with a professional and caring team,with 100%of its staff members having an educational background in psychology and work experience in psychological counseling or education.All of the team members are capable of providing professional,timely,one-on-one counseling for users in need of help

182、.Through chatting and interactive Q&A via live broadcasting,the Charging Station s host,“Hai Le Jie Jie,”and assistant host,“Zhan Zhan,”share professional psychology knowledge,interpret trending social phenomena and provide practical advice on emotional problems,garnering massive popularity and appr

183、eciation among the audience.A Letter to Hai Le Jie JieSharing Warmth via Live BroadcastingIn 2023,our Charging Station actively explored new content formats such as live broadcasting and knowledge sharing videos,to encourage users to bravely talk about the troubles they encounter at work and in life

184、,and share their own growth stories.During the reporting period,our Charging Station team created a total of 33 knowledge sharing videos and conducted nearly 100 live broadcasting sessions,reaching more than 3.7 million users.Strengthening Cooperation with Other PartiesBilibili cooperates with the 1

185、2355 Shanghai Youth Online Youth Public Service Center,Shanghai Mental Health Center,and Shanghai Mental Hotline 962525 Volunteer Teams to provide professional and accessible psychological counseling services,jointly listening tousers and protecting their mental health.73,000+emotional support sessi

186、ons provided by our Charging Station Program6,000+average monthly users served by our Charging Station Program100%team members have educational backgrounds and work experience in psychologyTo 海勒姐姐：见字如晤。我可能不像别的海小宝，给姐姐和站站留下深刻的印象，但加油站已经深深地刻在了我的脑海中。我是小A（化名），高三时，由于曾经家庭变故，感情不顺，一直被赋予重望的我成绩大幅下滑，我陷入了至暗时刻。在我点

187、开b站搜索框搜索想要离开时，“能量加油站”印入了我的眼帘。起初，我在私信里倾诉我的心声，我太想要帮助了，后来，我无意中点进了直播间，我的每一个疑惑和不快，姐姐都会认真看，并给我建议，高考结束后，我和姐姐进行过一次连麦，受益匪浅，但后来由于个人原因，我不常去直播间，那第一次连麦，也成了最后一次连麦。听闻海勒姐姐因学业问题要离开直播间，我没有去全程听最后一场直播，就当.姐姐还没有离开吧。姐姐是无可替代的，我不会忘记姐姐耐心地为我们答疑解惑，我衷心为姐姐高兴，祝姐姐学业有成，也感谢姐姐、站站和一直在幕后的工作人员的付出，直播间一直以来是我的避风港。此致敬礼小A（化名）2023.8.6夜Enhanci

188、ngIndustry ValueEnhancing Industry ValueNO.223Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueCreators FirstOur dedicated content cre

189、ators and high-quality content are indispensable to our community development.Our original aspirations have never changed:to support content creators to produce high-quality content.We are committed to providing them with a broad platform，supporting their creations,and helping them continually expan

190、d their commercial opportunities.Content Creator PortraitOver the years,content creators have infused our content ecosystem with vitality through their unique and diverse perspectives,boundless creativity and profound thinking.In 2023,an increasing number of content creators from different geographi

191、es and backgrounds showcased their talents and creativity on Bilibili.In 2023,our average daily active content creators rose by 24%compared to the previous year.Meanwhile,our average monthly video submissions reached 21.5 million,representing a 46%year-over-year increase.Average daily active content

192、 creators+24%Average monthly video submissions+46%Content CreatorsDistribution by Gender5Content CreatorsDistribution by Age518-2351%24-3023%31+26%Women 38%Top 5 Provinces With Highest Year-Over-Year Growth in New Content Creators5BeijingZhejiangHubeiJiangsuTianjinMen62%year over yearyear over year2

193、4Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueBILIBILI POWER UP 2023 Top 100 Content Creators AwardsIn 2023,in addition to existin

194、g awards,we set up a range of new awards to encourage content creators to step out of their comfort zones,explore new forms of creation,and find suitable commercialization channels for themselves.Content Creator SupportBilibili empowers content creators with content operation support,creation tools

195、and rights protection.We also provide content creators with frictionless communication channels,empowering more creators to consistently convert their ideas into high-quality content.Content Operation SupportWe value high-quality content and encourage high-quality creations.Through our well-establis

196、hed creator content operation support and mentoring system,we continuously aid content creators along the way to enhance their capabilities in video creation,script structuring,account operation,etc.We fully appreciate and honor content creators who continue to create and innovate.We have hosted the

197、 BILIBILI POWER UP 2023 Top 100 Content Creators Awards selection for 6 consecutive years.Based on the expertise,influence,and creativity,we select the most representative,high-quality content creators of the year,and give them official recognition.Content creator Qi Shou Zhan Ying is a professional

198、 Go player with a rank of 2-dan.With her sweet and captivating live streaming content,she has introduced millions of Bilibili users to Go and turned them into Go fans.16 content creators,including Xiao Chao Yuan Zhang and Coco Kou Kou_,were recognized for their breakthroughs in commercialization.Thi

199、s also encouraged content creators to actively strive for more commercial success through Bilibili channels.Annual Live Streaming Dark Horse AwardAnnual Business Impact Award&Annual Business New Force Award Newbies Training Camp:2 weeks of systematic tutorials to rapidly improve new content creators

200、 video production and account operation skills Editor s Q&A for Newbies:Reduce barriers for new content creators during creation Trending Topic and Thematic Roundtables:Help creators find their most suitable categoryOnboarding Support for New Content Creators Category Mentoring:Category-based long-t

201、erm incubation to accelerate fan-base growth for high potential content creators Community Groups:Provide community panels,database and community activities to support content creators in various content categoriesCategory-specific Mentoring for Fan-Base Growth Targeted Training:Organized targeted t

202、raining for high-stickiness creators to support their ascent and boost their number of followers Personalized Interaction,training and diagnostic programs:Support content creators in exploring their unique growth paths and content operation methodologySpecialized Program to Support Creators GrowthSu

203、pport Channels for Creators Content Operations25Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueCreation SupportWe provide continuous

204、 creation support to content creators at different stages.During the reporting period,we upgraded our creation tools,provided abundant resources,and strengthened the service capabilities of our Content Creator Academy and Creators Hub.Experience Sharing PlatformBy organizing offline content creator

205、experience sharing activities,we provide face-to-face opportunities for content creators to share what they have learned about video creations and spark new ideas.Offline Experience Sharing EventOn August 16,2023,we partnered with the Institute of Physics of the Chinese Academy of Sciences and invit

206、ed tech-related content creators who are also current students to an offline event in Beijing.At the event,content creators shared how they balanced study and video creation,while our operations team shared insights into the development prospects of scientific videos.Updated Content Creator AcademyW

207、e have launched a brand new creative course tailored to concrete creative scenarios,covering multiple modules including video creation,account management,commercialization,and live broadcasting.These courses aim to help content creators enhance their competitiveness.Content Data Analysis and ReviewW

208、e upgraded our data analysis services by adding certain key metrics that effect traffic recommendations and refining the data analysis on follower conversion to help creators identify issues that impact growth in their traffic and followers.Meanwhile,we introduced weekly and monthly account reports

209、with content analysis and comparative analysis to other videos,providing insights to advance account development and addressing issues in account operations.Creator Rights ProtectionWe continuously enhance our Content Creator Copyright Protection Program,Content Creator Rights Protection Ticket and

210、Music Copyright features,among other rights protection systems and tools.We fully protect content creators rights and interests in music and video,portrait,reputation and beyond.Automatic Protection for Certified Original Content We launched a content creator copyright protection program.This enable

211、s content creators to actively monitor piracy and infringement and take action to protect their rights and interests.This function safeguards content creators copyrights and ensures their continuous submission of original content to the platform.Content Creator Copyright Protection ProgramTo support

212、 content creators legitimate rights and interests,we have launched functions including original content copyright protection and account reporting.By the end of the reporting period,more than 65,000 content creators had joined the programs,and over 980,000 infringing videos had been removed.Content

213、Creator Rights Protection TicketThis feature is available to all content creators,with our customer service team providing full-process follow-up on rights protection matters.When necessary,we will introduce legal measures to assist content creators in safeguarding their rights.Music Fingerprint Fun

214、ctionFor original musicians on Bilibili,we ensure a better system for rights protection and copyright commercialization,including sitewide usage detection,creation authorization,music usage settlement and long-term user feedback tracking.Original Content Protection and Creators Data Center26Bilibili

215、 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueCommercialization for Content CreatorsIn 2023,while expanding the stage for content creators

216、to showcase their talent,Bilibili also facilitated broader income channels for our creators.We are dedicated to supporting an increasing number of content creators from diverse backgrounds in generating income through our various commercial avenues,leveraging their unique strengths.Over 3 million co

217、ntent creators earned income on Bilibili in 2023,a 30%increase year over year.Among them,over 1.8 million content creators earned income through live broadcasting,and over 950,000 content creators joined our various advertising plans.Furthermore,our video and live commerce,premium course,content cre

218、ator craftstudio,and upgraded fan charging program have enabled a wider range of content creators to discover monetization avenues tailored to their content styles.content creators earned income through live broadcasting1.8 mn+content creators joined various advertising plans950k+content creators ea

219、rned income on Bilibili3 mn+year over year+30%Among them,Diversified Commercialization Channels for Content CreatorsCash Incentive ProgramLive BroadcastingOther Value-added ServicesAdvertisementPremium CourseContent Creator CraftstudioFan ChargingSparkle Native Ads PlatformAd Revenue Sharing Program

220、Video and Live CommerceVirtual GiftingGrand Voyage Monthly Subscription27Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueVideo and Li

221、ve CommerceSince the launch of video and live commerce,we have established a dedicated operations team to guide and assist more content creators in utilizing this product as a new income avenue.We have been providing tutorials for content creators on how to dive into video and live commerce.Addition

222、ally,we have partnered with external e-commerce platforms and optimized our live broadcasting features,all aiming to bridge high-quality content with excellent commercialization capabilities.Sparkle Native Ads PlatformOur Sparkle native ads platform is a matching platform for content creators and ad

223、vertisers.Using Sparkle,content creators can efficiently match their creativity with advertisers needs,allowing content creators to monetize their influence on fans and creative talent through our native advertising products.Content creator Mr Mi Deng provides professional and in-depth reviews on ho

224、me decoration and appliances in his videos,gaining a large number of followers in our community.In 2023,Mr Mi Deng applied his product selection expertise to live commerce,featuring the most cost-effective home decoration and appliance products for users.During the Double 11 shopping festival in 202

225、3,his“Mr.Mi Deng Home Decor Festival”raked in RMB1.68 billion in GMV across all channels,growing 400%from the same period of the prior year.Content creator Mr Mi Deng Achieved Commercialization in Niche CategoryContent creator Dao Yue She Shi Yu Ji and the well-known automotive brand Wildlander join

226、tly released Super Food Deliverer Season 2.The video documented their story of jointly preparing a special feast for the children and their soccer coaches in a mountainous area.The video received over 1 million likes,delighting the entire community and aiding Wildlander in successfully building its

227、brand image among young generations.Content Creator Dao Yue She Shi Yu Ji Partnered with Wildlander AutomotiveContent creator Ying Wu Li captivates a significant female audience with her distinctive flair and style,offering insights into the latest fashion trends,personal outfit tips,makeup product

228、reviews and more.Through live commerce,she shows female followers how to mix and match clothing to create stylish looks for varying body types,ultimately achieving total GMV of over RMB50 million during the 2023 Double 12 shopping festival.Content creator Ying Wu Li Highlights Female Consumption Pow

229、er on BilibiliNumber of content creators who earned income through video and live commerce+133%year over year28Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s Lett

230、erEnhancing Industry ValueUpgraded Fan Charging ProgramIn 2023,we upgraded our Fan Charging Program with a feature enabling content creators to offer exclusive videos to users who participate in their Fan Charging Program,providing creators with an additional revenue stream.It opens up the pathway f

231、or users to pay for good content and enables content creators to continuously create high-quality,in-depth content.Live BroadcastingMore and more content creators on Bilibili are exploring monetization through live broadcasting,engaging in real-time interaction with their fans while earning income t

232、hrough virtual gifting.We provide a detailed guide and a range of tools for new live broadcasting hosts,including video,gaming,voice and virtual live broadcasting formats,catering to hosts varied styles and preferences.Additionally,through a featured event operation system,we continuously enhance th

233、e liveliness of our live broadcasting community and assist hosts in achieving long-term fan retention and operations.content creators enabled their Fan Charging feature52.4 mn users paid through the Fan Charging Program2.76 mnFan Charging-exclusive video Lost in Tokyo by Shi Pin DaoZhe Yuan Lu Lu s

234、Live BroadcastingFan Charging Enabled The Success of Exclusive Video Lost in Tokyo by Shi Pin DaoThe exclusive fan charging video Lost in Tokyo is a documentary made by content creator Shi Pin Dao.The exquisite production brought our users a unique perspective and triggered deep thoughts on the unde

235、rlying cultural and social issues.Since its release on November 30,2023,the video has received more than RMB4 million5 revenue through our upgraded fan charging feature.The revenue not only covered the content creator s production cost,but also supported him in continuing the journey of his next epi

236、sode.V-tuber Zhe Yuan Lu Lu Performing Folk Tunes And Game Theme SongsIn 2023,content creator Zhe Yuan Lu Lu presented various styles of song adaptations and covers using a virtual avatar in her live broadcasting room.Through live broadcasting,she has garnered nearly 3 million viewers and accumulate

237、d income of over RMB1 million.5CraftstudioOur content creators Craftstudio is an original work trading platform we built for content creators.Through the platform,creators may sell or customize original works,including paintings,handicrafts,figurines,knowledge services and virtual merchandise.Course

238、 of the Year:Relationship and Growth for Young Generationscontent creators and painters joined our Craftstudio5136k+Premium CourseOur Premium Course provides an effective commercialization channel for nearly 10,0005 content creators with professional knowledge and skills.Content creators can monetiz

239、e their expertise,skills and interests by creating paid courses.This product expands new avenues for content creators to earn income,motivating them to keep producing high-quality content for years to come.200+content creators achieved over RMB1 million grossing revenue via Bilibili Premium Course5+

240、50%Number of average daily active live broadcasting hosts who earned income year over yearContent Creator Yuan Yi s Relationship and Growth for Young Generations course made over RMB10 million in gross revenue29Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the R

241、eportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueHuman CapitalBilibili provides a diverse and inclusive workplace environment,a well-defined career path and a supportive benefits system for each like-minded employee.We beli

242、eve that by collaborating with our employees,we can achieve sustainable development goals together.Employment ComplianceWe strictly adhere to laws and regulations including the Labor Law of the People s Republic of China and the Provisions on Prohibition of Child Labor in China,as well as guidelines

243、 of international human rights practices such as the International Labor Organization s Declaration on Fundamental Principles and Rights at Work in our recruitment and employment practices.We fully respect the freedom of association of our employees and firmly prohibit the use of child labor and for

244、ced labor.If any such situations are found,we will take strict actions in accordance with relevant laws and regulations as well as our internal policy.Meanwhile,we allow our employees to have flexible working hours.The Company has established a comprehensive equal employment policy for people with d

245、isabilities and has designed an accessible workspace to fully protect their rights.To ensure compliance and fairness in the recruitment and employment process,and to track the dynamic status of employee contracts,we have further optimized our internal system for human resources contracts and certifi

246、cates in 2023 to effectively improve our human resources management efficiency.As of December 31,2023,Bilibili had a total of 8,801 employees.Breakdowns by gender,function,age and region are as follows:2023 Bilibili Campus Recruitment ProjectWe believe campus recruitment is a crucial source for buil

247、ding our talent pipeline.Through initiatives like“Seeking Outstanding Talent,”we aim to deepen the understanding and alignment of young graduates with our corporate culture,continuously infusing our team with fresh perspectives and energy.In 2023,we maintained close collaborations with various unive

248、rsities,and were awarded“Best Employer”by the Shanghai University of International Business and Economics,and“Excellent Partnership Model”by the School of Management of Fudan University.BeijingGender(Number of Employees,%)Function(Number of Employees,%)Age(Number of Employees,%)FemaleMaleGen Z+30Non

249、 Gen Z+Region(Number of Employees,%)Product&TechnologyOperationContent AuditManagement,Sales,Finance&AdministrationOther Cities in Chinese Mainland31ShanghaiHong Kong SAR,Macao SAR,Taiwan Region and Overseas3,80643%4,99557%6597%8,14293%1,65319%5295%3,75143%2,86833%4335%1261%2,64430%5,59864%30Bilibil

250、i 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueEmployee DevelopmentAt Bilibili,we are always refining our talent development system to prov

251、ide personalized support and opportunities for employees at every stage.This ensures that high-quality talent fuels our growth while giving each team member the chance to shine their brightest.External Education and Professional Exam Support ProgramBilibili continues to offer a program covering 100%

252、of employees to help them obtain degrees,diplomas,and external qualifications and certifications,including JLPT,IELTS,TOEFL and TOEIC.Furthermore,we provide incentives for employees in the finance department to acquire qualifications like a CPA designation.Employees who meet the criteria can have th

253、eir exam fees funded by the Company and receive rewards upon obtaining relevant certifications.UP Plan Frontline Manager Development ProgramOur UP Plan Frontline Manager Development Program assists managers from various business sectors in refining their management approach and improving their profe

254、ssionalism,leadership and results-oriented skills.We conducted four sessions of this program during the reporting period.B-STAR Graduate ProgramTo assist our campus hires in adapting to their new roles and achieving their long-term career goals,we ve tailored growth objectives that align with their

255、evolving needs and job requirements during their first 0-24 months with us.With our ongoing B-STAR Graduate Program,we aim to further identify,retain and nurture talented young individuals within Bilibili.Comprehensive Training SystemIn 2023,Bilibili continued to focus our recruitment efforts on Gen

256、-Z university graduates and young managers.We launched our annual B-STAR Graduate Program and the UP Plan Frontline Manager Development Program,concentrating on enhancing general skills,professional expertise and leadership capabilities.These initiatives were tailored to cultivate top talent from di

257、fferent perspectives.Ready UP35UP Plan34Keeping UP33Leading UP32Ultra-electromagnetic Wave36IMI Interviewer Training Program39TTT Training40Neutron Star37FID38Bilibili TechHackathonLearning and Charging Corner41B-STAR Graduate ProgramOrientation training Leadership skillsProfessional skillsGeneral s

258、killsB-learning platformDuring the reporting period,our employee training coverage reached 92%and average training hours per employee reached 32 hours.42%of trained employees among position levels4393%72%100%Middle ManagementSenior ManagementGeneral Staff%of trained employees by position level44%of

259、trained employees among genders4392%93%FemaleMale%of trained employees by gender4457%43%FemaleMale97%2%1%Middle ManagementSenior ManagementGeneral Staff31Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&A

260、wards Corporate GovernanceManagement s LetterEnhancing Industry ValueCompensation and PromotionAt Bilibili,we adhere to the principle of“merit-based performance,rank-based salary,and performance-based bonus”for performance evaluation and compensation.We treat all employees equally and adhere to the

261、relevant labor laws and regulations principles of equal pay for equal work,without evaluating salaries based on age,race,ethnicity,or other differences.There is no significant wage gap between male and female employees.We conduct regular employee evaluations and publicly announce the assessment resu

262、lts to ensure we put the right person in the right position.Meanwhile,we continuously share the Company s achievements with employees through equity incentive plans.In 2023,we tailored specific goal management approaches for each business line,aiming to boost employee performance using the OKR conce

263、pt45 and measurable performance goal tools.We believe these initiatives can effectively support our employees in growing alongside the Company.We follow the“merit-based ranking”principle,offering both vertical promotions and horizontal career development opportunities.This creates two clear pathways

264、 for advancement for all employees,whether in management or specialized roles.46 Additionally,we provide online training courses for promoted employees,aiming to cultivate a highly skilled and professionally adept team.In 2023,Bilibili handled employee departures in compliance with legal regulations

265、.We conducted exit interviews with departing employees to understand their reasons for leaving,continually improving our employee management practices.Meanwhile,we further advanced our rotation program,providing avenues for employees looking to explore new directions and opportunities for developmen

266、t.This initiative assists employees in finding internal positions aligned with the Company s strategic goals,facilitating their transition accordingly.Process of Rotation ProgramApplying:Employee submits CV and gets an interviewOffering:Employee receives rotation offer after successful interviewTran

267、sfering:We negotiate and assist with the transfer of employees between departmentsBilibili s Promotion PrinciplesVertical Promotion+Horizontal DevelopmentMerit-based Ranking+Management Judgment&32Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCr

268、eating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueEmergency ResponseBased on our comprehensive emergency response mechanism,we have developed targeted response plans for potential health and safety risks in our operations to minimize the i

269、mpact of safety risks on the Company s daily operations.Employee Health BenefitsTo help employees stay up-to-date with their health status,we provide annual physical exam programs as well as offer a variety of health support benefits,including dental health and psychological well-being initiatives.2

270、023 Blood DriveIn November 2023,we organized a Blood Drive.We rewarded eligible blood donors with a gift bag,a paid day off and a special breakfast on the day of donation.Fire DrillBilibili held a fire drill for part of our Shanghai office in November 2023 to effectively prevent and resolve potentia

271、l fire hazards and improve employees emergency precautionary measures,response and evacuation skills.CPR&AED First Aid TrainingWe hosted CPR&AED47 first aid training sessions for employees to advocate basic emergency first aid awareness and enhance emergency response skills,helping to ramp up the Co

272、mpany s overall awareness and emergency response capabilities.Health and SafetyWith employee health and safety as our top priority,we conduct safety management in accordance with all laws and compliance requirements to minimize risks,prevent accidents,and provide a solid safety guarantee for employe

273、es daily work routine.Health SupportBilibili embeds its commitment to health and safety into its corporate culture,continuously promoting safety awareness and safeguarding the occupational health and safety of its employees.Scalp Health SeminarMental Health SeminarRisks of A SedentaryLifestyle Semin

274、arAnnual Physical ExaminationDental Care33Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry Value?Employee WelfareBilibili prioritizes the p

275、hysical and mental well-being of its employees.We are committed to fostering an inclusive,free and supportive work environment.Through thoughtful communication mechanisms and diverse employee activities,we aim to cultivate happiness and a sense of belonging among all employees.Additionally,we offer

276、benefits such as flexible working hours,a casual dress code,pet-friendly policies and employee interest clubs to meet the personalized needs of our employees.Our unique corporate culture and work atmosphere make Bilibili one of the younger generation s most coveted employers.Parts of Bilibili featur

277、ed Employee Welfare100%full-time employees are covered by our employee welfare system(The complete employee welfare system of Bilibili can be found on page 30 of the 2022 Bilibili Environmental,Social,and Governance Report.)34Bilibili 2023 Environmental,Social and Governance Report Building Social V

278、alueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueNew Year Kickoff GiftsFlower FestivalInterest Club SignupsMother s DayBilibili 14th AnniversaryThemed and Tailored Employee EventsBilibili encourages employees

279、 to launch their own interest clubs and provides support for club activities.In addition,we organized a range of exciting Bilibili-themed employee events.These events promote diversity and openness,aiming to create an environment where employees can enjoy both work and life to the fullest.Number of

280、employees who joinedBilibili interest-based clubs in 20232,000+Number of company-level staffactivities held in 2023600+Family DayChinese Valentine s DayProgrammer s DayHalloweenChristmasChinese New Year35Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAp

281、pendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueEmployee Care Labor Union and“Love Live”48The Bilibili labor union provides its members with a range of services and benefits,such as health and critical illness insurance,legal ass

282、istance,union protection rights and health retreats,among others,to safeguard the rights and interests of employees.In addition,our“Love Live”program continues to provide assistance to employees in need.As of the end of the reporting period,a total of 5,664 employees had joined our“Love Live”mutual

283、support foundation.Employee Communication50We highly value employees sense of involvement in our development and actively listen and respond to their needs.We regularly enhance our internal HR TalentVerse portal to cover common topics such as company facilities,environment,services,culture and benef

284、its.This includes organizing HR policies and practical manuals within a dedicated“Q&A”section,providing employees with straightforward guidance on their daily tasks.In 2023,we launched the“Bilibili Culture Base”mini-program,offering a systematic presentation of our corporate culture,rules,regulation

285、s and latest news.Our goal is to deepen employees understanding of our cultural values through an engaging platform.Mental HealthWe prioritize the mental well-being of our employees and offer various services such as a 24-hour mental health hotline and mental health sharing sessions to help them man

286、age their mental and emotional well-being,reducing stress levels.Our mental health hotline is staffed by individuals who hold national level-2 psychological certification and have extensive experience in EAP.49 They assist employees in managing negative emotions and convey love and care.As of Septem

287、ber 2023,our hotline had provided 92 hours of counseling for employees,covering diverse topics including emotional distress,family issues and workplace challenges.Housing SupportIn light of the housing challenge employees face in major cities like Shanghai,we have actively partnered with rental serv

288、ice providers to help employees access affordable and stable long-term rental options.In 2023,Bilibili was awarded the“Annual Support for Talent Housing-Outstanding Partner”award by Shanghai Cheng Tou Kuan Ting.Employee FeedbackWe conduct satisfaction surveys and analyses for HR processes such as ou

289、r rapid onboarding process and relevant guidelines.This enables us to promptly assist employees with any issues or specific needs they encounter during their work.In August 2023,our administrative services department conducted a survey on key employee service projects,including pet-friendly policies

290、,concierge services,general store and our late-night canteen,aiming to collect feedback from employees and make improvements accordingly.By the end of the reporting period,we received a total of 1,178 feedback responses,with over 80%of employees expressing satisfaction with the improvements.All Thin

291、g You Need To Know About BilibiliAnnual milestones OnboardingHR portal CSR Our culture Our red linesHonors Trending on BilibiliFeedback WELCOME!Bilibili Culture Base36Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highli

292、ghts Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry Value Business Ethics Management:We require all suppliers52 to sign and honor our Business Ethics Commitment to strengthen business ethics and compliance management.We immediately terminate and blacklist suppliers if any vi

293、olations are found.Labor RIsk Management:We work with suppliers to mutually adhere to the International Labour Organization s Declaration on Fundamental Principles and Rights at Work as a way to ensure a safe and fair work environment and protect labor rights and interests.Partnerships for Industry

294、Development Bilibili has always been committed to exploring new paths with promising partners,sharing know-how and actively promoting collaboration and innovation,to jointly facilitate progressive,prosperous,and coordinated industry development.Sustainable Supply ChainWe highly value our partnership

295、s with suppliers.As such,we uphold responsible procurement principles and implement full lifecycle management for our suppliers.As of the end of the reporting period,Bilibili had 11,559 suppliers,distributed across the following regions:We continuously enhance our supplier management policy,and intr

296、oduced new procurement management standards during the reporting period.We further optimized supplier management criteria,detailing specifications for supplier admission,supplier data base maintenance and updates,supplier evaluations,supplier communication management and supplier elimination.Bilibil

297、i has adopted an efficient procurement platform for supplier classification and categorization to manage suppliers in different categories,including registered suppliers,qualified suppliers,preferred suppliers,strategic suppliers and eliminated suppliers.We strictly supervise and review all aspects

298、of the supplier s lifecycle,and by end of the reporting period,our annual supplier review covered over 80%of the contract value of all technical procurement deals.Number of Suppliers by LocationChinese Mainland10,835 94%Hong Kong SAR,Macao SAR,Taiwan Region and Overseas724 6%Supplier ESG Management

299、Environmental Risk Management:We actively control the environmental risks of our supply chain and impose PUE51 requirements on data center suppliers.In 2023,we further solidified the reward and penalty mechanism to share energy-saving benefits with suppliers.Additionally,we leveraged AI and other te

300、chnologies to continue exploring ways to lower the PUE ratio and ensure energy conservation and carbon reduction for our data centers.37Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate Go

301、vernanceManagement s LetterEnhancing Industry ValueWin-win CooperationsBilibili fosters mutually beneficial partnerships with suppliers through resource sharing and support,driving cooperation for win-win solutions and sustainable development.We continue to support OGV53 content providers and identi

302、fy and empower exceptional OGV creators,contributing to the advancement of the industry.DocumentariesBilibili initiated the Searchlight Project and the Celestial Star Project to consistently support high-quality documentary production and explore new creative outlets and innovative themes.In additio

303、n,we have collaborated with BBC Distribution,CGTN Hong Kong PCCW and Malaysia s largest Chinese-language TV station，Astro,to market outstanding documentaries,including Dig Deeper,The Truth and The Land of Spirits to countries and regions like UK,France,Hong Kong SAR,Malaysia,Singapore,Serbia,and Ita

304、ly,where they have been warmly received by local audiences.Bilibili Light Catcher ProgramChinese AnimeIn 2021,Bilibili launched the Light Catcher Program.It consists of three sub-programs that provide technical guidance,resources,funding,distribution assistance and other types of support for animati

305、on creators at different stages in their creative journey,promoting the all-round development of Chinese anime.In September 2023,we held the 6th MADE BY BILIBILI Chinese Anime Press Conference.We have always prioritized original content,providing support and development opportunities for original an

306、ime producers and studios.As of December 31,2023,Bilibili has released over 270 Chinese anime titles,with over 70 original titles.The Capsules Program is a support program under the Bilibili Light Catcher Program designed specifically for professional Chinese animators.This project invites professio

307、nal teams with mature animation production experience from various industries to independently create short films,without limitations on format or style.In December 2023,the second season of the Capsules Program s original animated short film series was released,winning high acclaim.It has received

308、over 18 million views so far and a rating of 8.1/10 on Douban.5Season 2 of The Capsules ProgramSearchlight ProjectCelestial Star ProjectRegarding documentary content,we launched a proposal solicitation program to search for high-quality topics and provide support accordingly.In January 2024,Bilibili

309、 s Searchlight Program Season 2 concluded successfully.Through this initiative,Bilibili collaborated with China National Geographic to produce the Wonders of Life documentary series,addressing a gap in the domestic market for natural science documentaries.We partner with a diverse range of professio

310、nal institutions both domestically and internationally to produce top-notch documentary content known for its professionalism and depth.In 2023,Bilibili produced China s first psychological therapy documentary focusing on human emotions,titled It s Okay to Feel Bad,in collaboration with the Shanghai

311、 Mental Health Center.The documentary serves as a reflective guide for those in need of emotional or psychological assistance.38Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate Governance

312、Management s LetterEnhancing Industry ValueOpen-source CommunityBilibili has always been an advocate for the open source concept,dedicated to collaborating with users and developers alike in building a thriving technological ecosystem.We partner with industry collaborators to undertake open-source p

313、rojects,sharing our technological research and development experiences and achievements through various channels.We believe that these ongoing efforts with our partners will propel the advancement of industry technology.Attack on Pixels:How Far Are We From“Ultra HD”Sharing R&D ExperiencesAs we bolst

314、er our R&D capabilities,we keep a keen eye on industry advancements.By actively participating in live sharing sessions and industry conferences,we both learn about and share new technologies.Through public channels like the Bilibili Technology WeChat account and the Bilibili Technology account on th

315、e Bilibili platform,we promote the spread of technology.Additionally,we take part in various industry summits and conferences,where we share technical solutions and best practices,and showcase our latest achievements and future directions.Technology Selection and Implementation in Bilibili s Big Dat

316、a System ConstructionGuest Speaker,Global Software Engineering Innovation SummitCooperative R&D projectsReleased the Kratos microservice framework open-source project to encourage developers to engage in project development,maintenance and enrichment.Integrated service governance capabilities with T

317、encent s Polaris and Alibaba Cloud s OpenSergo.Integrated log collection capabilities with Tencent Log(CLS)and Alibaba Cloud Log(SLS).Mao JianHead of Bilibili Technology CommitteeNO.3BuildingSocial ValueBuilding Social Value40Bilibili 2023 Environmental,Social and Governance Report Building Social V

318、alueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corporate GovernanceManagement s LetterEnhancing Industry ValueDealing with Climate ChangeNowadays,climate change has become an overwhelming challenge for our planet and a critical issue for the world.In response to the Ch

319、inese government s carbon peaking and carbon neutrality goals,Bilibili proactively follows disclosure recommendations from the Task Force on Climate-related Financial Disclosures(TCFD)to identify and evaluate the risks and opportunities that come with climate change.54 We are on the lookout for fres

320、h ways to take on climate change,rallying the entire industry to team up with us in tackling this urgent challenge head-on.Risk ManagementWe have established a full risk-management process covering identification,assessment and management of climate change risks and opportunities.During the reportin

321、g period,physical and transition risks as well as opportunities related to energy,products and services have been identified.Specifically,physical risks include contingency and chronic risks,while transition risks cover policy,law,technology,market and reputation risks.54GovernanceWe are committed t

322、o addressing climate change and have established a climate change governance structure consisting of the Board of Directors,the ESG Committee and the ESG Working Group to supervise,coordinate and conduct daily work in response to climate change.In an effort to continuously improve the effectiveness

323、of our governance structure,we have incorporated climate change-related outcomes into our ESG Working Group members personal KPIs,which are directly linked to their annual performance reviews and compensation.StrategyAs we analyze climate-related risks and opportunities,we continue to review and upd

324、ate our business development strategies accordingly.We have established short-term,medium-term and long-term management strategies and action plans to better address potential risks arising from climate change.Short-termTo conduct risk evaluation and financial forecasts,and plan short-term managemen

325、t strategies,including concrete steps to tackle climate changeMid-termTo design a mid-term plan to ensure our climate management strategy aligns with policy trends,market development and user demandLong-termTo set up a long-term climate management strategy and clarify the significance and direction

326、of our actions in response to climate change Eco-friendly&Green Principles We proactively adapt to the opportunities and challenges presented by climate change.We strive to achieve green office operations to minimize our negative impact on the environment.Meanwhile,we are committed to using high-qua

327、lity content to promote a green mindset,collaborating with our users and communities to jointly create a lower-carbon and sustainable future.41Bilibili 2023 Environmental,Social and Governance Report Building Social ValueAbout the ReportAppendixCreating Community Value Highlights Honors&Awards Corpo

328、rate GovernanceManagement s LetterEnhancing Industry ValueBy exploring the emission reduction potential within our own operations and throughout the supply chain,we have been consistently examining and analyzing our carbon footprint,thereby contributing to the national and global goals in combating

329、climate change.In 2023,with reference to the Greenhouse Gas Protocol:A Corporate Accounting and Reporting Standard(Revised),Bilibili initiated a carbon examination plan for our own business and related upstream and downstream supply chain operations to further identify greenhouse gas emissions,layin

330、g a solid foundation for continued exploration of future emission reduction plans.During the reporting period,we conducted an audit on our data centers Scope 3 emissions,which were equivalent to 50,371 tons of carbon dioxide.Our main data center suppliers widely use clean energy and reduce carbon em

331、issions through advanced energy efficiency management techniques.We have full access to the data regarding the actual energy consumption and the proportion of renewable energy used in all leased data centers.In 2023,the average actual PUE of all our leased data centers was 1.3.Water Resource Consump

332、tion57Water consumption（tonne）92,265Water consumption density（tonne/m2）0.69Energy Consumption55Procured electricity（kWh）12,520,580Comprehensive energy consumption(tce)1,539Comprehensive energy consumption density（tce/m2）0.01Total greenhouse gas emissions（tCO2e）7,140Greenhouse gas emission density（tC

333、O2e/m2）0.05Greenhouse Gas Emissions56Total packaging material consumption（tonne）3,275Packaging material consumption density（tonne/RMB10,000 GMV）0.02Packaging Consumption58Indicators and GoalsGiven that we are a non-manufacturing company,we do not directly consume fossil fuels such as gasoline,diesel and natural gas,and therefore do not produce direct(Scope 1)emissions.Our office operations and mer