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1、2016 China Ski Industry White Book Benny Wu (Wu Bin) & Wei Qinghua 20170206 ISPO Munich 1 Sharing to create value Just the Data, Just the Facts 2 Content Legal Notice Overview & Key Data Chapter I Ski Resort (Supply-side) I Number & Distribution II Classification Statistics III Facilities Statistics

2、 IV Ski Instructor Statistics V Four Season Ski Place Chapter II Skier (Demand-side) I Skier Visits & Distribution II Characteristics of Skier III Ski equipment of Skier Summary 3 Legal Notice The report was authored by Mr. Wu Bin (Benny Wu), co-written by Mr. Wei Qinghua. All text, images, tables a

3、re protected by copyright laws and by Chinese regulations relating to intellectual property. These reports are free for the public, and all included information can be quoted with proper citation of source This report is compiled from public domain information, with text and data copyrighted by the

4、original publishers. In this report, part of the data is based on industry interviews, market surveys and other data were obtained from the analysis results, research methods and data collection by limiting the scope of the sample selection. This data can not fully reflect the real market situation.

5、 Please use discretion. The author of the report and associates does not bear any legal responsibility for the accuracy of reported data. If the above statement is violated, the authors will retain its right to pursue the relevant legal liability. Wu Bin (Benny Wu) Wei Qinghua 2017.02 Contact: 4 Fig

6、ure 0-1: Overview of the development of China Ski Market 11 14 17 20 50 95 130 150 170 190 210 225 235 248 270 300 348 408 460 568 646 1 1.5 3 10 30 75 200 280 350 400 440 470 500 550 630 700 800 900 1030 1250 1510 02004006008001000120014001600number of skiresortsskier visits(10k)5 2016 Key Data num

7、ber of ski resorts: 646 (+13.73%) skier visits：15,100,000 (+20.79%) aerial lifts: 226 (+14.14%) surface lifts: 367 (0.00%) magic carpets: 850 (+37.52%) snowmaking machines: 5180 (+29.50%) snow grooming machines: 410 (+24.24%) rental skis: 485,000 (+38.57%) 6 Chapter I Ski Resort (Supply-side) I Numb

8、er & Distribution II Classification Statistics III Facilities Statistics IV Ski Instructor Statistics V Four Season Ski Place 7 I Number & Distribution 11 14 17 20 50 95 130 150 170 190 210 225 235 248 270 300 348 408 460 568 646 0100200300400500600700Figure I-1: number of ski resorts There are 646

9、ski resorts in total, which including 78 new ski resorts opened in 2016. Data source: Chinese ski resort encyclopedia& Carving research 8 Figure I-2: Distribution of the 646 ski resorts (by province) 9 Table I-1: Number of ski resorts by province 10 No. Province number of ski resorts number of ski r

10、esorts who cooperated with GOSKI weather forecast 1 Heilongjiang 122 37 2 Shandong 58 26 3 Xinjiang 57 33 4 Hebei 46 25 5 Shanxi 42 22 6 Henan 41 14 7 Jilin 38 26 8 Liaoning 35 26 9 Inner Mongolia 33 15 10 Shanxi 27 13 11 Beijing 24 24 Table I-1: Number of ski resorts by province 11 No. Province num

11、ber of ski resorts number of ski resorts who cooperated with GOSKI weather forecast 12 Zhejiang 18 7 13 Gansu 16 9 14 Jiangsu 13 5 15 Tianjin 12 7 16 Sichuang 11 8 17 Chongqin 11 5 18 Ninxia 11 5 19 Hunan 7 3 20 Qinghai 7 21 Guizhou 6 1 22 Hubei 5 3 23 Yunnan 2 2 24 Fujian 1 1 25 Guangdong 1 1 26 Gu

12、angxi 1 27 Anhui 1 646 318 north-east, 33.10% north, 23.42% north-west, 16.55% central, 7.75% east, 14.44% south, 0.18% south-west, 4.58% north-east, 30.19% north, 24.30% north-west, 18.27% central, 8.20% east, 14.09% south, 0.31% south-west, 4.64% 2015 2016 Figure I-3: Distribution of the 646 ski r

13、esorts (by area) 12 Figure I-4: Number of ski resorts by area (2012-2016) 010020030040050060070020122013201420152016155 163 179 188 195 84 105 113 133 157 57 68 77 94 118 24 37 46 82 91 13 19 27 44 53 14 15 17 26 30 1 1 1 1 2 southsouth-westcentraleastnorth-westnorthnorth-east13 14 Type of ski resor

14、t Per. Target group Attributes Resort Feature Consumer Characteristics Cases One-time Experience ski resorts 75% Sightseeing/Experience Guests Tourist Poor facilitate, only intermediate trails. Near scenic or cities. More than 90% one-time experience; stay 2 hours. Snow world Birds nest Day trip ski

15、 resorts 22% Local / Regional Guests Sportive Tourist Little vertical drop, in suburban areas, all kinds of trails. Mainly road trip; stay 36 hours. Nanshan Jundushan Guaipo Vanke-Shijinglong Destination resorts 3% Destination Guests Vacation Sportive Tourist considerable scale trails, well accommod

16、ations and auxiliary facilities. overnight visitors; stay more than 1 day. LakeSonghua(Vanke) Changbaishan(Wanda) Beidahu Yabuli Wanlong Genting II Classification Statistics Table I-2: classification of ski resorts by target group 15 Figure I-5: Classification of Ski Resorts (by vertical drop) verti

17、cal drop300m 2.94% vertical drop100-300m 18.57% vertical drop300mvertical drop100-300mvertical drop100 3 Lake Songhua (Vanke) / Beidahu / Wanlong 50-100 5 Yabuli /Changbaishan(Wanda) / Genting 30-50 7 Nanshan/Yakeshi 10-30 26 Vanke Shijinglong 5-10 87 5 518 Total 646 Table I-4: number of resorts by

18、area of slopes 18 III Facilities Statistics : Ski Lifts Province Number of aerial lifts Number of ski resorts with aerial lift 1 Heilongjiang 44 25 2 Liaoning 29 22 3 Hebei 30 10 4 Beijing 24 12 5 Jilin 26 8 6 Xinjiang 10 7 7 Inner Mongolia 6 5 8 Sichuan 4 2 9 Henan 3 2 10 Hubei 3 2 11 Shandong 3 3

19、12 Yunnan 3 1 13 Shanxi 5 4 14 Chongqing 2 2 15 Tianjin 1 1 16 Guizhou 2 2 17 Shanxi 1 1 18 Gansu 5 3 missed estimate(10%) 25 25 total 226 137 Table I-5: Distribution of aerial lifts in ski resorts(2016) 19 III Facilities Statistics : Ski Lifts Ski Resort 2016 number of detachable ski lifts province

20、 Lake Songhua (Vanke) 6 Jilin Changbaishan (Wanda) 5 Jilin Beidahu 4 Jilin Wanlong 4 Hebei Genting 3 Hebei Thaiwoo 3 Hebei Yabuli(high mountain) 3 Heilongjiang Yabuli Sun Mountain 2 Heilongjiang Fulong 2 Hebei Luneng 2 Jilin Duolemeidi 1 Hebei Maoershan 1 Heilongjiang total 36 Table I-6: Detachable

21、lifts in ski resorts(2016) 20 III Facilities Statistics : Magic Carpet Figure I-6: New Magic Carpets in ski resorts(2016) 37 56 51 30 48 57 59 117 164 232 51 63 90 54 75 87 103 179 218 363 0551101652202753303852007 2008 2009 2010 2011 2012 2013 2014 2015 2016new Magiccarpetslength of newmagiccarpets

22、(100m)There are 850 magic carpets in ski resorts in total, which including 232 new carpets in 2016. The total length is 128KM. 21 III Facilities Statistics : Grooming Machine Figure I-7: New Groomers in ski resorts(2016) 22 17 15 28 61 80 01835537088201120122013201420152016There are 410 groomers in

23、ski resorts in total. 80 new machines in 2016, including 65 exported machines. 22 III Facilities Statistics : Snowgun Figure I-8: New Snowguns in ski resorts(2016) There are about 5180 snowguns in ski resorts in total, which including 1180 new machines in 2016. 15% are local products. 700 1180 02004

24、006008001000120014002015201602000040000600008000010000012000014000020142015201630936 43200 47815 56000 63000 66150 11500 16500 17325 second hand rental skislocal brand skis for rentalimport skis for rental23 III Facilities Statistics : Rental Skis Figure I-9: New rental skis in ski resorts(2016) Tot

25、al rental skis are estimated to 485,000 pairs. The year-on-year growth rate is 38.57%. 24 IV Ski Instructor Statistics Number Percentage Number of sample ski resorts 100 Number of ski instructors 4810 Number of ski instructors on average per ski resort 48 Over 5 years experience 2681 55.74% Below 5

26、years experience 2129 44.26% Male 3042 63.24% Female 1768 36.76% Table I-7: Ski Instructor Statistics (based on 100 ski resorts survey) 25 IV Ski Instructor Statistics Figure I-10: Ski Instructor Statistics by age (based on 100 ski resorts survey) 9% 75% 12% 4% below 20between 20-29between 30-39abov

27、e 4026 IV Ski Instructor Statistics Figure I-11: Ski Instructor Statistics by education background (based on 100 ski resorts survey) 35% 50% 15% below high schoolhigh school orsecondarycollage+V Four Season Ski Places: Ski dome 27 5 7 9 12 024681012142013201420152016Figure I-12: number of ski domes

28、operated V Four Season Ski Places: Dry slopes 28 Figure I-13: number of JF dry slopes operated 2 5 9 14 18 0510152020122013201420152016V Four Season Ski Places: Dry slopes 29 Figure I-12: distribution of JF dry slopes There are another 5 dry slopes under construction now. V Four Season Ski Places: I

29、ndoor ski simulator 30 Based on the information from the main supplier of indoor ski simulator, there are about 25 ski simulators in China. As an example, LeSki Club opened 3 indoor ski training center in Beijing, which got 10000 skier visits in each center in 2016. They claim that there will be ano

30、ther 3 training center finished in 2017. The target of LeSki Club is to build 10 training center in Beijing. 31 Chapter II Skier (Demand-side) I Skier Visits & Distribution II Characteristics of Skier III Ski equipment for skiers Figure II-1: Skier visits & Number of Skiers 805 960 1133 1 1.5 3 10 3

31、0 75 200 280 350 400 440 470 500 550 630 700 800 900 1030 1250 1510 02004006008001000120014001600number of Skiers(10k)skier visits(10k)32 I Skier Visits & Distribution Table II-1: Distribution of Skier visits (by province) 33 I Skier Visits & Distribution 2015 Rank 2015 2016 2016 No. Location Number

32、 of resorts Skier visits（10k） Number of resorts Skier visits（10k） Rank refresh 1 Beijing 23 169 24 171 1 2 Heilongjiang 120 149 122 158 2 3 Jilin 37 96 38 118 4 4 Shandong 51 85 58 98 6 5 Hebei 40 85 46 122 3 6 Xinjiang 52 77 57 99 5 7 Shanxi 32 72 42 96 7 8 Zhejiang 17 70 18 79 9 9 Liaoning 31 65 3

33、5 72 11 10 Inner Mongolia 26 59 33 76 10 11 Henan 33 58 41 82 8 12 Sichuan 10 42 11 50 13 13 Shanxi 21 41 27 54 12 Table II-1: Distribution of Skier visits (by province) 34 I Skier Visits & Distribution 2015 Rank 2015 2016 2016 No. Location Number of resorts Skier visits（10k） Number of resorts Skier

34、 visits（10k） Rank refresh 14 Tianjin 12 40 12 39 15 15 Jiangsu 13 29 13 29 16 16 Gansu 11 27 16 48 14 17 Hunan 7 25 7 27 17 18 Chongqing 10 21 11 24 18 19 Hubei 4 15 5 18 19 20 Ningxia 7 8 11 15 20 21 Guizhou 4 5 6 10 21 22 Qinghai 3 4 7 9 22 23 Yunnan 2 3 2 4 23 24 Fujian 1 2 1 3 24 25 Guangdong 1

35、2 1 3 25 Guangxi 1 3 26 Anhui 1 3 27 Total 568 1250 646 1510 35 north-east, 24.83% north, 34.01% north-west, 12.59% central, 7.87% east, 14.88% south, 0.16% south-west, 5.66% north-east, 23.05% north, 33.38% north-west, 14.90% central, 8.41% east, 14.04% south, 0.40% south-west, 5.83% 2015 2016 Figu

36、re II-2 :Distribution of the skier visits (by area) II Characteristics of Skier: Mobile Internet Data 36 GOSKI report SKI+滑呗 report HUAXUEZOO(滑雪族) report Ledianer Ski report II Characteristics of Skier: GOSKI report 37 Beijing 30.37% Liaoning 10.68% Jilin 7.58% Heibei 7.24% Heilongjiang 5.86% Shando

37、ng 4.12% Xinjiang 4.00% Guangdong 3.29% Shanghai 3.21% Others 23.64% GOSKI Users Source (by province) II Characteristics of Skier: GOSKI report 38 Female, 46.18% Male, 53.82% Snowboarder, 57.49% Skier, 27.28% Other, 15.23% beginer 19% intermedia 74% advance 7% Android 37% i-phone 63% II Characterist

38、ics of Skier: GOSKI report 39 TaiwooYabuli MCRDolomitiSilkroadWanda-ChangbaishanNanshanGentingBeidahuWanlongVanke-Songhua LakeTOP 10 Favorite Ski Resorts from GOSKI Users Label II Characteristics of Skier: GOSKI report 40 CAPITABAKINTHIRTYTWOAirblasterUNIONDRAGONNEVERSUMMEROAKLEYDCNITROBurtonTOP 10

39、Favorite Brands from GOSKI Users Label II Characteristics of Skier: SKI+滑呗 report 41 number of ski resorts recorded in total 348 number of ski resorts recorded in China 180 number of ski resorts recorded aboard 168 number of users 179632 users recorded 53271 number of ski kilometers recorded 1188729

40、 number of ski kilometers recorded on average per user 22.3 General information from Ski+HUABEI (2016) II Characteristics of Skier: SKI+滑呗 report 42 TOP 20 recorded ski resorts & recorded data from SKI+HUABEI (2016) rank ski resort number of recorders total ski kms recorded(km) ski kms per user(km)

41、ski fall per user(m) 1 Vanke-Songhua Lake 4322 228687 53 11917 2 Wanlong 3463 209779 61 13688 3 Beidahu 1908 85229 45 10759 4 Taiwoo 1847 84891 46 10042 5 Yabuli 1428 129996 91 19686 6 Fulong 1300 23758 18 3310 7 Genting 1278 94309 74 10217 9 Nanshan 1024 18128 18 2805 10 Wanda-Changbaishan 977 2889

42、5 30 6040 10 Dolomiti 953 33974 36 7249 11 Huaibei 951 15948 17 3171 12 Miaoxiangshan 769 14000 18 3544 13 Wanlong Bayi 675 13852 21 3181 14 Maoershan 667 20921 31 7015 15 Changchengling 497 14308 29 5463 16 Guaipo 422 4157 10 2102 17 Yuyang 342 5993 18 3451 18 Jundushan 337 3209 10 1552 19 Silkroad

43、 331 15374 46 9628 20 Meilin Valley 319 10924 34 6124 II Characteristics of Skier: SKI+滑呗 report 43 General information of ski clubs from Ski+HUABEI (2016) number of registered ski clubs 481 number of registered ski club users 38021 users per club 79 number of ski kilometers recorded by ski clubs 49

44、0826 number of ski kilometers per user recorded by ski clubs 13 II Characteristics of Skier: SKI+滑呗 report 44 TOP 20 recorded ski clubs from Ski+HUABEI (2016) rank name of ski clubs number of recorders total ski kms recorded(km) ski kms per user(km) ski fall per user(m) 1 1031 649 36058 56 25474 2 X

45、uankuzhilv 352 6369 18 11951 3 Guangdong 320 26904 84 34050 4 Xian Bingfeng 271 5794 21 8719 5 Changchun Jisu 266 5055 19 10306 6 Xuefeng 264 50186 190 58076 7 Yuanshan 257 23098 90 33429 8 Fengbao 247 6458 26 10211 9 Xuexian 229 5445 24 12148 10 Fenghuaxueyue 217 8775 40 17724 11 Xuewa 197 3297 17

46、9837 12 Tianjin Lingdu 186 8943 48 21589 13 Dianfeng 97 184 5843 32 14845 14 Chanxuedadui 182 4401 24 11489 15 678 178 5340 30 16465 16 Sstyle Xuefeng Outdoor 144 8128 56 30038 17 Monuo 106 10876 103 34877 18 Jilin Xuezhe 146 5625 39 26703 19 Panjing Rainbowl 143 5075 35 18300 20 veneer snowboard 10

47、5 7282 69 28956 II Characteristics of Skier: HUAXUEZOO report 45 Beijing 33.67% Liaoning 16.76% Hebei 10.67% Heilongjiang 4.53% Jilin 4.31% Shanghai 3.97% Shandong 2.94% Tianjin 2.55% Shanxi 2.24% Others 18.36% HUAXUEZOO Users Source (by province) II Characteristics of Skier: HUAXUEZOO report 46 Onl

48、ine sales data through HUAXUEZOO (based on 50 sample ski resorts) product 2015 online sales (10k RMB) 2016 online sales (10k RMB) ski pass 300 1600 ski lesson 31 369 winter camp 120 297 hotel room 46 464 II Characteristics of Skier: HUAXUEZOO report 47 Ski pass online sales data through HUAXUEZOO (b

49、ased on 50 sample ski resorts) 2015 2016 Area total online sales (RMB) Per capita consumption (RMB) Consumption time total online sales (RMB) Per capita consumption (RMB) Consumption time Beijing/Tianjin 98800 450 220 1980554 119 16640 Hebei 2269088 988 2297 12235621 720 16993 North-east 317048 206.

50、5 1539 2538313.5 264 9615 North-west/Shangdong 185282.3 49.3 3510 II Characteristics of Skier: HUAXUEZOO report 48 Hotel room online sales through HUAXUEZOO (based on 50 sample ski resorts) 2015 2016 total online sales (RMB) Average price (RMB) Consumption time total online sales (RMB) Average price