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1、Meta Earnings Presentation Q3 $12,766$15,005$12,710$14,131$14,956$17,784$15,451$16,593$17,389$5,707$6,904$6,269$7,268$7,721$9,159$8,327$9,135$9,358$5,717$5,968$5,893$6,435$6,829$7,316$7,338$7,721$8,050$3,047$3,377$3,229$3,664$4,137$4,447$4,519$4,880$5,088Q322Q422Q123Q223Q323Q423Q124Q224Q324Advertisi

2、ng Revenue by User GeographyIn MillionsOur revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity.This allocation differs from our revenue disaggregated by geography disclosure in our con

3、densed consolidated financial statements where revenue is geographically apportioned based on the addressesof our customers.2Rest of WorldAsia-PacificEuropeUS&Canada$27,237$31,254$39,885$28,101$31,498$33,643$38,706$35,635$38,329$13,035$15,636$13,048$14,422$15,190$18,585$15,824$16,847$17,609$5,797$7,

4、050$6,345$7,323$7,777$9,441$8,483$9,300$9,492$5,782$6,050$5,960$6,515$6,928$7,512$7,481$7,888$8,220$3,100$3,429$3,292$3,739$4,251$4,573$4,667$5,036$5,268Q322Q422Q123Q223Q323Q423Q124Q224Q324Revenue by User Geography In MillionsOur revenue by user geography is geographically apportioned based on our e

5、stimation of the geographic location of our users when they perform a revenue-generating activity.This allocation differs from our revenue disaggregated by geography disclosure in our condensed consolidated financial statements where revenue is geographically apportioned based on the addressesof our

6、 customers.3Rest of WorldAsia-PacificEuropeUS&Canada$31,999$27,714$28,645$32,165$34,146$40,589$40,111$36,455$39,071Segment ResultsIn Millions,Except PercentagesWe report our financial results based on two reportable segments:Family of Apps(FoA)and Reality Labs(RL).FoA includes Facebook,Instagram,Mes

7、senger,WhatsApp,and other services.RL includes our virtual,augmented,and mixed reality related consumer hardware,software,and content.Q322Q422Q123Q223Q323Q423Q124Q224Q324Advertising$27,237$31,254$28,101$31,498$33,643$38,706$35,635$38,329$39,885 Other 192 184 205 225 293 334 380 389 434 Family of App

8、s Revenue 27,429 31,438 28,306 31,723 33,936 39,040 36,015 38,718 40,319 Reality Labs Revenue 285 727 339 276 210 1,071 440 353 270 Total Revenue$27,714$32,165$28,645$31,999$34,146$40,111$36,455$39,071$40,589 Family of Apps Operating Income$9,336$10,678$11,219$13,131$17,490$21,030$17,664$19,335$21,7

9、78 Reality Labs Operating(Loss)(3,672)(4,279)(3,992)(3,739)(3,742)(4,646)(3,846)(4,488)(4,428)Total Income from Operations$5,664$6,399$7,227$9,392$13,748$16,384$13,818$14,847$17,350 Operating Margin 20%20%25%29%40%41%38%38%43%421%26%21%19%18%19%18%19%18%33%30%33%29%27%26%27%27%28%14%14%11%10%8%8%7%7

10、%7%12%10%10%13%6%6%9%9%5%Q322Q422Q123Q223Q323Q423Q124Q224Q324Expenses as a Percentage of Revenue5General&AdministrativeMarketing&SalesResearch&DevelopmentCost ofRevenueEffective Tax Rate In Millions,Except PercentagesQ322Q422Q123Q223Q323Q423Q124Q224Q324Income before provision for income taxes$5,576$

11、6,149$7,307$9,293$14,020$16,808$14,183$15,106$17,822 Provision for income taxes$1,181$1,497$1,598$1,505$2,437$2,791$1,814$1,641$2,134 Effective Tax Rate 21%24%22%16%17%17%13%11%12%6Q322Q422Q123Q223Q323Q423Q124Q224Q324Net Income In Millions7$13,465$14,017$11,583$7,788$5,709$4,652$4,395$12,369$15,688Q

12、322Q422Q123Q223Q323Q423Q124Q224Q324Diluted Earnings Per Share$1.64$6.03$2.98$2.20$1.76$5.16$4.71$5.33$4.398Q323Q32420232024Capital Expenditures In Millions9QuarterlyYTDCapital expenditures for periods presented were related to purchases of property and equipment,net and principal payments on finance

13、 leases.$24,389$20,204$9,202$6,763Q322Q422Q123Q223Q323Q423Q124Q224Q324Family Daily Active People(DAP)In Billions10We define a daily active person(DAP)as a registered and logged-in user of Facebook,Instagram,Messenger,and/or WhatsApp(collectively,our Family of products)who visited at least one of the

14、se Family products through a mobile device application or using a web or mobile browser on a given day.The numbers for DAP do not include users on our other products unless they would otherwise qualify as DAP based on their other activities on our Family products.We do not require people to use a co

15、mmon identifier or link their accounts to use multiple products in our Family,and therefore must seek to attribute multiple user accounts within and across products to individual people.Our calculations of DAP rely upon complex techniques,algorithms,and machine learning models that seek to estimate

16、the underlying number of unique people using one or more of these products,including by matching user accounts within an individual product and across multiple products when we believe they are attributable to a single person,and counting such group of accounts as one person.As these techniques and

17、models require significant judgment,are developed based on internal reviews of limited samples of user accounts,and are calibrated against user survey data,there is necessarily some margin of error in our estimates.For additional information,see Limitations of Key Metrics and Other Data located in t

18、he Appendix of this presentation.In the third quarter of 2022,we updated our Family metrics calculations to maintain calibration of our models against recent user survey data,and we estimate such update contributed an aggregate of approximately 30million DAP to our reported worldwide DAP in Septembe

19、r 2022.Beginning in the fourth quarter of 2023,our Family metrics no longer include Messenger Kids users.2.933.293.273.193.023.143.072.963.24Q322Q422Q123Q223Q323Q423Q124Q224Q324Family Average Revenue per Person(ARPP)11Beginning in the first quarter of 2024,we define average revenue per person(ARPP)a

20、s our FoA revenue during a given quarter,divided by the average of the number of DAP at the beginning and end of the quarter.We have recast ARPP in prior periods for comparative purposes.$12.29$11.20$11.89$12.33$10.93$10.42$9.47$10.68$9.44Q323Q423Q124Q224Q324Ad Impressions Delivered YoY Percentage C

21、hange12Worldwide Our ad impressions growth by user geography is geographically apportioned based on our estimation of the geographic location of our users when an ad impression is delivered.Q323Q423Q124Q224Q324Q323Q423Q124Q224Q324US&CanadaEuropeQ323Q423Q124Q224Q324Q323Q423Q124Q224Q324Rest of WorldAs

22、ia-Pacific5%31%7%8%7%10%20%21%16%16%26%5%6%12%17%25%17%27%15%28%30%39%9%8%17%Q323Q423Q124Q224Q324Average Price Per Ad YoY Percentage Change13Worldwide Our average price per ad growth by user geography is geographically apportioned based on our estimation of the geographic location of our users when

23、an ad impression is delivered.Q323Q423Q124Q224Q324Q323Q423Q124Q224Q324US&CanadaEuropeQ323Q423Q124Q224Q324Q323Q423Q124Q224Q324Rest of WorldAsia-Pacific17%(6)%9%9%11%10%6%2%2%5%(7)%16%18%18%14%8%13%7%4%(3)%(6)%(14)%8%24%20%AppendixFree Cash Flow Reconciliation In MillionsQ322Q422Q123Q223Q323Q423Q124Q2

24、24Q324Net cash provided by operating activities$9,691$14,511$13,998$17,309$20,402$19,404$19,246$19,370$24,724 Less:Purchases of property and equipment,net 9,355 8,988 6,823 6,134 6,496 7,592 6,400 8,173 8,258 Less:Principal payments on finance leases 163 235 264 220 267 307 315 299 944 Free Cash Flo

25、w$173$5,288$6,911$10,955$13,639$11,505$12,531$10,898$15,522 15Free cash flow(FCF)is a non-GAAP financial measure that has limitations as an analytical tool,and you should not consider it in isolation or as a substitute for analysis of other GAAP financial measures,such as net cash provided by operat

26、ing activities.FCF is not intended to represent our residual cash flow available for discretionary expenses.Some of the limitations of FCF are:(i)FCF does not reflect our future contractual commitments,and(ii)other companies in our industry present similarly titled measures differently than we do,li

27、miting their usefulness as comparative measures.Limitations of Key Metrics and Other Data 16Family MetricsThe numbers for our key metrics are calculated using internal company data based on the activity of user accounts.We report our estimates of the numbers of our daily active people(DAP)and averag

28、e revenue per person(ARPP)(collectively,our Family metrics)based on the activity of users who visited at least one of Facebook,Instagram,Messenger,and WhatsApp(collectively,our Family of products)during the applicable period of measurement.While these numbers are based on what we believe to be reaso

29、nable estimates of our user base for the applicable period of measurement,there are inherent challenges in measuring usage of our products across large online and mobile populations around the world.The methodologies used to measure these metrics require significant judgment and are also susceptible

30、 to algorithm or other technical errors.In addition,we are continually seeking to improve our estimates of our user base,and such estimates may change due to improvements or changes in our methodology.We regularly review our processes for calculating these metrics,and from time to time we discover i

31、naccuracies in our metrics or make adjustments to improve their accuracy,which can result in adjustments to our historical metrics.Our ability to recalculate our historical metrics may be impacted by data limitations or other factors that require us to apply different methodologies for such adjustme

32、nts.We generally do not intend to update previously disclosed Family metrics for any such inaccuracies or adjustments that are within the error margins disclosed below.In addition,our Family metrics estimates will differ from estimates published by third parties due to differences in methodology or

33、other factors such as data limitations or other challenges in measuring large online and mobile populations.For example,our methodologies include measurements of our user base that have in some instances exceeded estimates of addressable online and mobile populations that are based on data published

34、 by third parties.Many people in our community have user accounts on more than one of our products,and some people have multiple user accounts within an individual product.Accordingly,for our Family metrics,we do not seek to count the total number of user accounts across our products because we beli

35、eve that would not reflect the actual size of our community.Rather,our Family metrics represent our estimates of the number of unique people using at least one of Facebook,Instagram,Messenger,and WhatsApp.We do not require people to use a common identifier or link their accounts to use multiple prod

36、ucts in our Family,and therefore must seek to attribute multiple user accounts within and across products to individual people.To calculate these metrics,we rely upon complex techniques,algorithms and machine learning models that seek to count the individual people behind user accounts,including by

37、matching multiple user accounts within an individual product and across multiple products when we believe they are attributable to a single person,and counting such group of accounts as one person.These techniques and models require significant judgment,are subject to data and other limitations disc

38、ussed below,and inherently are subject to statistical variances and uncertainties.We estimate the potential error in our Family metrics primarily based on user survey data as described further below,which itself is subject to error as well.While we expect the error margin for our Family metrics to v

39、ary from period to period,we estimate that such margin generally will be approximately 3%of our worldwide DAP.At our scale,it is very difficult to attribute multiple user accounts within and across products to individual people,and it is possible that the actual numbers of unique people using our pr

40、oducts may vary significantly from our estimates,potentially beyond our estimated error margins.As a result,it is also possible that our Family metrics may indicate changes or trends in user numbers that do not match actual changes or trends.Limitations of Key Metrics and Other Data 17To calculate o

41、ur estimates of DAP,we currently use a series of machine learning models that are developed based on internal reviews of limited samples of user accounts and calibrated against user survey data.We apply significant judgment in designing these models and calculating these estimates.For example,to mat

42、ch user accounts within individual products and across multiple products,we use data signals such as similar device information,IP addresses,and user names.We also calibrate our models against data from periodic user surveys of varying sizes and frequency across our products,which survey questions a

43、re based on monthly usage,and which are inherently subject to error.The timing and results of such user surveys have in the past contributed,and may in the future contribute,to changes in our reported Family metrics from period to period.In addition,our data limitations may affect our understanding

44、of certain details of our business and increase the risk of error for our Family metrics estimates.Our techniques and models rely on a variety of data signals from different products,and we rely on more limited data signals for some products compared to others.For example,as a result of limited visi

45、bility into encrypted products,we have fewer data signals from WhatsApp user accounts and primarily rely on phone numbers and device information to match WhatsApp user accounts with accounts on our other products.Any loss of access to data signals we use in our process for calculating Family metrics

46、,whether as a result of our own product decisions,actions by third-party browser or mobile platforms,regulatory or legislative requirements,or other factors,also may impact the stability or accuracy of our reported Family metrics,as well as our ability to report these metrics at all.Our estimates of

47、 Family metrics also may change as our methodologies evolve,including through the application of new data signals or technologies,product changes,or other improvements in our user surveys,algorithms,or machine learning that may improve our ability to match accounts within and across our products or

48、otherwise evaluate the broad population of our users.In addition,such evolution may allow us to identify previously undetected violating accounts(as defined below).We regularly evaluate our Family metrics to estimate the percentage of our DAP consisting solely of violating accounts.We define violati

49、ng accounts as accounts which we believe are intended to be used for purposes that violate our terms of service,including bots and spam.In the first quarter of 2024,we estimated that less than 3%of our worldwide DAP consisted solely of violating accounts.Such estimation is based on an internal revie

50、w of a limited sample of accounts,and we apply significant judgment in making this determination.For example,we look for account information and behaviors associated with Facebook and Instagram accounts that appear to be inauthentic to the reviewers,but we have limited visibility into WhatsApp user

51、activity due to encryption.In addition,if we believe an individual person has one or more violating accounts,we do not include such person in our violating accounts estimation as long as we believe they have one account that does not constitute a violating account.From time to time,we disable certai

52、n user accounts,make product changes,or take other actions to reduce the number of violating accounts among our users,which may also reduce our DAP estimates in a particular period.We intend to disclose our estimates of the percentage of our DAP consisting solely of violating accounts on an annual b

53、asis.Violating accounts are very difficult to measure at our scale,and it is possible that the actual number of violating accounts may vary significantly from our estimates.User GeographyOur estimates for revenue by user location,as well as year-over-year percentage changes in ad impressions deliver

54、ed and the average price per ad by user location,are also affected by data limitations and other challenges in measuring user geography.Our data regarding the geographic location of our users is estimated based on a number of factors,such as the users IP address and self-disclosed location.These fac

55、tors may not always accurately reflect the users actual location.For example,a user may appear to be accessing our products from the location of the proxy server that the user connects to rather than from the users actual location.The methodologies used to measure our metrics are also susceptible to algorithm or other technical errors.Meta Earnings Presentation Q3