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1、02|AFFECTIVABEHIND THE SCREEN:HOW TO BOOST ENTERTAINMENT SUCCESS BY MEASURING EMOTIONSAffectivaFacial CodingTechnology that measures pre-conscious emotional responses tocontent derived from humanparticipants facial expressions.This helps understand if an audienceis engaged and what they are feeling.

2、AFFECTIVA|03E-BOOKTable of ContentsHow Can Measuring Emotions Help the Entertainment IndustryWhat Drives Strong Entertainment ContentReady,Set,Action:Case ExamplesHow is the Entertainment Industry Using Facial Coding?Key TakeawaysWorking with Affectiva04.08.12.18.22.26.How Can MeasuringEmotions Help

3、 theEntertainment Industry04|AFFECTIVABEHIND THE SCREEN:HOW TO BOOST ENTERTAINMENT SUCCESS BY MEASURING EMOTIONSIn the entertainment industry,emotion reigns supreme,making it critical for creators tobuild narratives that resonate deeply to captivate audiences.Whether it is a tear-jerkingdrama or a h

4、eartwarming comedy,the power of emotion when done successfully can forge connections with viewers and transform passive consumption into activeengagement.In todays ever-evolving entertainmentlandscape,the importance of compellingcontent cannot be overstated.AFFECTIVA|05E-BOOKAffectivas Facial Coding

5、 gives deep insights intounderstanding audiences reactions to content viapeoples facial expressions that are collected with theirexpressed consent.Our outputs offer unfiltered,unbiased measurement of audience engagement.In this eBook,we will show you several use casesof how Facial Coding is being us

6、ed to testentertainment content,and the type of insightsour technology can provide when it comes totesting trailers,TV episodes and films.How can measuring emotions help optimize the playability and marketability oftrailers,TV programs,and movies to drive greater success?Successful content connects