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1、5 TRENDS FOR 5 TRENDS FOR LIFE SCIENCES LIFE SCIENCES CONVENTIONS,CONVENTIONS,MEETINGS&EVENTSMEETINGS&EVENTSBrought to you by PHL Life Sciences,a division of the Philadelphia CVB+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS+ABOUT SKIFT MEETINGSABOUT THE PHILADELPHIA CONVENTION AND VISITORS

2、 BUREAUTABLE OF CONTENTSExecutive SummaryExecutive Letter1.Deep Expertise&Robust Support Make Meetings Meaningful2.Todays Meetings Power Tomorrows Breakthroughs3.New Technologies Power Life Sciences Innovation&Events4.Venues Must Meet the Needs of Life Sciences Professionals5.Host Cities Should Chec

3、k All the Boxes as Travel DestinationsThe Philadelphia CVB Is Pushing Life Sciences Events ForwardAppendixCMP Credits&Disclaimer71114172025262753Skift Meetings is defining the future of events.As a Skift brand,Skift Meetings delivers insights into how business events,technology and travel play leadi

4、ng roles in creating and instilling organizational and indeed industry culture.We believe meetings and events are the catalyst for new ideas,cultivating values and building professional relationships.Skift Meetings is defining the way forward,and helping our global audience of business event profess

5、ionals to thrive by delivering up-to-date guidance,inspiration and news analysis through our multi-platform digital content,research,and live events.The Philadelphia Convention and Visitors Bureau(PHLCVB)creates positive economic impact across the Philadelphia region,driving job growth and promoting

6、 the health and vibrancy of our hospitality industry by marketing the destination,the Pennsylvania Convention Center and attracting overnight visitors.Our work engages our local community as well as culturally and ethnically diverse regional,national and international convention,sporting event and t

7、ourism customers.The PHLCVB has three business divisions that work alongside Convention Sales to secure new bookings for Philadelphia including PHL Life Sciences.The first and only division of a CVB in the country focused on life sciences meetings,PHL Life Sciences provides meeting and event produce

8、rs access to Philadelphias substantial healthcare and higher education community of academics,medical and nursing leaders,healthcare experts,biotechnology,pharmaceutical,and related venture capital contacts.+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS3Philadelphia and its surrounding regi

9、on make up a vast,vibrant and still-expanding life sciences network.Home to world-renowned research institutions,medical schools,universities,and biotechnology and pharmaceutical companies,Philadelphia is consis-tently ranked in the top 10 life sciences industry hubs in the country.Its legislative,S

10、TEM education and workforce advocacy organizations also add to the regions innovative life sciences community.For meetings of scientific minds,these resources continue to be a valuable benefit for life sciences association executives,medical meeting planners,exhibitors and attendees.The deep pool of

11、 talent that emerges from the assets of Philadelphia provides key resources for planners to make for a successful and memorable convention experience.To further raise awareness on the unique partnership between destination marketing and the life sciences industry,PHL Life Sciences,a division of the

12、Philadelphia Convention and Visitors Bureau,has joined Skift Meetings to create a Life Sciences Trend Report specific to Philadelphia.PHL Life Sciences engaged experts from its advisory board,all of whom strongly endorse the benefits of working with a DMO to enhance the convention experi-ence,to pro

13、duce this report.Philadelphia attributes an annual average of 40%of its total meeting business that take place in the Pennsylvania Convention Center and downtown hotels to the life sciences industry.This activity contributes significantly to the regional economic impact and approximately 247,000 hos

14、pitality jobs in the Philadelphia region as of December 2023.We are confident that,thanks to the collaborative growth in the city,Philadelphia could be the destination for the next big thing in medicine that may heal the world.Executive LetterGREGG CARENPresident&CEO,Philadelphia CVBBONNIE GRANTExec

15、utive Director,PHL Life Sciences,Philadelphia CVBPATRICK M.OATES,PH.D.Advisory Board Chair of PHL Life Sciences and Senior Vice President of Strategic Planning and Business Development,EMSCO Scientific Enterprise,Inc+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS5At their core,conferences an

16、d business meetings are about tackling todays most important problems through the power of face-to-face interaction.The biggest global crisis in recent years highlighted one of the event industrys most vital sectors:life sciences.Now,as in-person meetings return in full force post-pandemic,it is mor

17、e crucial than ever to bring this sector back onto the conference floor and into the meeting room.Deloittes 2023 Global Life Sciences Outlook predicts a promising period ripe with opportunity for research investment,deal-making,and interdisciplinary collaboration.Crucially,digital technologies are a

18、s important to life sciences today as are the medical specializations that have long been the industrys focus.Organizing a successful life sciences event depends on bringing together all these different factors researchers from top institutions,healthcare practitioners,the best and brightest student

19、s,rising tech startups,established pharmaceutical companies,sponsors,and more.SPECIALIZED EVENTS REQUIRE SPECIALIZED SUPPORTIts also crucial to host life sciences gatherings at venues that not only meet the health and safety standards of medical professionals,but also help to push the industry forwa

20、rd.That means providing world-class facilities and resources together with leading representatives in research and development.The Philadelphia Convention and Visitors Bureau(PHLCVB)established PHL Life Sciences to meet exactly that need.Created in 2006,this long-standing CVB division is the first a

21、nd only one of its kind,with close to 20 years of experience helping planners navigate the unique needs of the life sciences sector.The Philadelphia CVB team Executive Summaryprovides a one-stop shop for meeting organizers of all kinds looking to leverage the thriving life sciences sector within Phi

22、ladelphia.With the 250th anniversary of the signing of the Declaration of Independence coming up in 2026,Philadelphia is continuing its legacy of bringing together changemakers for a brighter future.Today,life sciences sit at the center of that mission.The city that plays such an important role in U

23、.S.history is also home to the countrys first medical college,University of Pennsylvania(Penn).The University of Pennsylvania.Image credit:Steven Minicola&Scott Spitzer+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS6Recent accomplishments on the world stage clearly set Penn and the larger Ph

24、iladelphia life sciences field apart.For example,Penn developed the first CAR T cell therapy,which has successfully been used to cure a form of pediatric cancer.Penns research team was also awarded the 2023 Nobel Prize in Medicine for their pivotal work bringing Covid-19 vaccines to the world.EXPERT

25、 ADVICE FOR TREND-SETTING EVENTSIn this report,well combine todays important life sciences sector trends and insights with advice on how to host a successful event in this decidedly new age of the industry.Members of the PHL Life Sciences team will share their hard-earned expertise on how to tap int

26、o Philadelphias deep well of intellectual capital.That means providing dedicated guidance on how to make the most of on-the-ground resources in life sciences,event spaces,and beyond.Here are the five trends life sciences convention,meeting,and event planners should look to implement in 2024.City Hal

27、l and LOVE Park.+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS7Deep Expertise&Robust Support Make Meetings Meaningful1+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS8Industries across the board are working to put tech innovation front and center.For event organizers,that means more

28、and more pressure to draw speakers and exhibitors working on the cutting edge in addition to top thought leaders in more established fields.Attendees expect opportunities to connect with impressive professionals who share their business interests on the expo floor,but bringing in that brain trust de

29、mands a heavy networking lift.Fortunately,convention and visitors bureaus(CVBs)and destination management orga-nizations(DMOs)are already experts in their local networks.They have the contacts required to host successful events that draw large numbers of high-quality attendees,providing a springboar

30、d for meaningful professional connections.Selecting a destination with a robust,experienced CVB team is one of the most critical steps a convention or event planner can take.The Philadelphia CVB takes those responsibilities to heart so that success is within reach for every planner and organization

31、they support.As part of their one-of-a-kind PHL Life Sciences division,they maintain long-term partnerships with representatives at local universities,businesses,medical institutions,and nursing organizations.The PHL Life Sciences team taps into the citys broad network to secure the best resources f

32、or every event,in this way helping to build excitement and bolster attendance.FAR-REACHING COMMITTEES AND ADVISORY BOARDSShowcasing the citys spirit of brotherly love,the Philadelphia CVB helps to maintain these deep and vast connections by establishing ongoing committees and advisory boards made up

33、 of local leaders.There is an underlying belief behind the Philadelphia CVB Life Sciences Advisory Board,the PHLCVB Nursing Leadership Committee,and the CVBs network of Philadelphia DEIA organizers:Planning locally and thinking globally is the way to have a groundbreaking impact in any field or aren

34、a.STEP-BY-STEP CVB GUIDANCE FOR EVERY EVENTPlanners can feel confident theyre in the right hands from the start,knowing that from initial discussions to the event itself,working with the Philadelphia CVB unlocks a deep well of locally respected and world-renowned talent.Introductions:Meet potential

35、partners,sponsors,and exhibitors that can take any event to the next level while rooting it in the local scene.Connections:Build community with any number of local businesses,industry networks,and membership organizations.Access:Coordinate with industry experts that are excited to participate as pre

36、senters,panelists,exhibitors,and honored guests.+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS9A TRACK RECORD OF INTERNATIONAL EVENT EXPERIENCEIndustry connections are of course critical,but they must also be paired with a robust meetings infrastructure.Ideally,the city will have a track re

37、cord of both large-scale mega events and specialized industry conferences.Mega Events:Between now and 2026,Philadelphia will host gatherings and major sporting events such as:PCMA Convening Leaders PACK Expo East MLB All-Star Game NCAA mens basketball tournament(1st and 2nd rounds)PGA Championship F

38、IFA World Cup 2026(one of 16 North American cities selected)Recent Life Sciences Conferences:The Philadelphia CVB also brings all this event expertise to bear for the life sciences sector.In 2023,25 percent of the top clinical confer-ences were hosted in Philadelphia.Recent examples include:The Amer

39、ican College of Emergency Physicians Scientific Assembly American Association of Critical Care Nurses National Teaching Institute&Critical Care Exposition Pittcon American Heart Association Scientific SessionsUpcoming Life Sciences Conferences:Looking forward from 2024 to 2026,Philadelphia will host

40、:The American Nurses Credentialing Center Magnet Conference International Conference of Mathematicians Alzheimers Association International Conference The Nursing Organizations Alliance Fall SummitAnnual Meetings&Summits in Life Sciences:Over the next three years,the city will host annual meetings a

41、nd summits for:CPHI North America The Professional Society for Health Economics and Outcomes Research The American Academy of Allergy,Asthma&Immunology The American Society of Anesthesiologists(ASA)Pittcon 2023,Pennsylvania Convention Center.+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS10T

42、HE RIGHT RESOURCES FOR EVERY STEP OF PLANNING&EXECUTIONHosting successful large-scale meetings demands an intricate process of planning and coordination with strategic timelines.The PHL Life Sciences team consists of industry veterans who know the ins and outs of this process.Theyll ensure the citys

43、 top resources are available to planners every step of the way,putting deep expertise,broad networks,and practical support at your fingertips.Ideation:2 Years Out Schedule a site visit Identify content marketing opportunities Create a custom convention landing page Identify potential sponsors and pa

44、rtnersPress:6 Months Out Develop refined public relations strategies Coordinate press conferences Secure coverage in local media“Philadelphia is the countrys fourth largest media market,”said Bonnie Grant,executive director of PHL Life Sciences at the Philadelphia CVB.“We work with the media to tell

45、 the stories being discussed at life sciences conventions to everyday people on the ground.”Execution:During The Event Launch a Citywide Welcome Program Network,advertise,and generate excitement through social media Offer concierge services to keep attendees engaged and support VIPs“PHL Life Science

46、s is well equipped to support clients through every step of the planning process,”said Darryl Williams,PhD,senior vice president for science and education at The Franklin Institute.“Bonnie Grant and her team have years of experience working with partners across the industry and understand all that P

47、hiladelphia has to offer to make any meeting a success.”SUPPORTING SPECIALIZED TRAINING FOR MEETING PLANNERS IN LIFE SCIENCESTo help share their expertise in planning meetings for the life sciences sector,the Philadelphia CVB became one of the founding sponsors behind the Healthcare Meeting Complian

48、ce Certificate Program(HMCCP)offered through MPI.“It educates meeting planners and hotel staff on the compliance and guidance codes for medical meetings because there are very specific reporting procedures,”explained Grant.“They learn what their food and beverage caps are,for example,and any special

49、 terminology.”Meeting planners who choose Philadelphia as their host city can rest assured that the PHL Life Sciences team already speaks this language.+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS11Todays Meetings Power Tomorrows Breakthroughs2Pittcon 2023,Pennsylvania Convention Center.+

50、5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS12The Deloitte report highlighted that groundbreaking fields like gene therapy,mRNA vaccines,and digital technologies will be crucial to the future of life sciences.That shows how essential it is for planners to choose destinations that offer exp

51、ertise in all of these specific areas.But to understand the complexity underlying that expertise,its equally important to consider the full pipeline of innovation breakthroughs in research and development depend as much on the next up-and-coming talent pool.The inspired youth of today quickly become

52、 the next generation of leaders,innovators,researchers,thinkers,founders as well as association members,attendees,exhibitors,speakers,and sponsors.Creating opportunities for promising students,ambitious young professionals,and established leaders alike builds long-lasting networks poised to nurture

53、cutting-edge breakthroughs.Grant points to the West Philadelphia Skills Initiatives partnership with the Wistar Institute and the CEO Council for Growth as an example of how local organizations are striving to bridge the opportunity gap.“They seek to create more employment opportunities for people i

54、nterested in life sciences who might not necessarily have a PhD,”she said.These are just some of the ways the Philadelphia CVBs partners seek to build that end-to-end pipeline of hyperlocal talent,turning the city itself into a life sciences hub in high demand.COLLEGES,UNIVERSITIES&GRADUATE SCHOOLSP

55、hiladelphia boasts a robust academic network of 100+colleges and universities,including seven medical schools generation of student and startup talent as they do on established networks of investment.Its the network that makes the next work.To push boundaries as a true hub for the life sciences sect

56、or,cities have to consider both ends of the spectrum.Event organizers have just as much to gain from nurturing this ISTE Convention.+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS13and 22 nursing schools.Notably,Penns Perelman School of Medicines pediatrics depart-ment was ranked#1 in the co

57、untry by U.S.News and World Report.MIDDLE&HIGH SCHOOLSInterest in these fields often begins long before dreams of higher education take root.So in addition to supporting cutting-edge research at colleges and universities across the city,the Philadelphia CVB also maintains a partnership with the midd

58、le school program IPRAXIS while also staying abreast of wider STEM-related school initiatives.HOSPITALS,CLINICS&TREATMENT CENTERSPhiladelphia and its outlying counties are home to top-tier treatment centers attended by the foremost clinical experts.This world-renowned network brings the best researc

59、h,medical expertise,and teaching labs into one system spanning 15 major health providers with over 100 hospitals.And Philadelphias medical establishment has a long history of leading the country:Pennsylvania Hospital,which is part of the University of Pennsylvania Health System,was founded in 1751 a

60、s the first hospital in the United States.PHARMACEUTICAL COMPANIES&INVESTORSNearly 80 percent of the worlds pharmaceutical companies have a presence in the Greater Philadelphia region.This has inspired a sprawling network of potential sponsorships,partnerships,deals,and R&D investments.Further,many

61、local pharmaceutical leaders sit on the boards of various regional industry advocacy organizations like Life Sciences Pennsylvania,Delaware Bioscience Association,Bio NJ,etc.Being situated within the greater tri-state area of Pennsylvania,New York,and New Jersey has thrust Philadelphia into the hear

62、t of what is in many ways the nations pharmaceutical headquarters.“We have a lot of connections with pharma industry leadership,”said Grant.“The presidents of the tri-state bio advocacy organizations Life Sciences PA,Del Biosci-ences,and Bio NJ have designated representatives on the advisory board o

63、f PHL Life Sciences,which are key connections to their pharmaceutical members.”These advocacy organizations can help to connect both meeting planners and their attendees to all aspects of life sciences in Philadelphia and the surrounding regions.These include medical device development,biotech resea

64、rch,and service providers that support the field.The Philadelphia CVB prides itself on working with all these categories,drawing them into events,meetings,and conventions in the most appropriate ways to meet planners goals.From supporting future scientists to connecting with established experts,Phil

65、adelphia collaborates across the full talent pipeline to ensure greater outcomes for all.“We strive to connect organizations with the local student population,”said Grant.“If they offer discounts to fellows or medical students,or if they schedule special education days,we communicate that with our n

66、etworks and raise awareness through our board.Were trying to build attendance with targeted messaging.”ISTE Convention.+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS14New Technologies Power Life Sciences Innovation&Events3+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS15As much as t

67、echnological innovation has revolutionized all of our daily lives,it has also transformed the world of life sciences.When it comes to digital technologies,the Deloitte trend report noted that artificial intelligence(AI)is playing a crucial role in helping life sciences professionals of all kinds to

68、analyze large swathes of data.In the pharmaceutical industry,for example,AI helps drug companies develop medications more efficiently and streamline the manufacturing process.In so many cases,shrinking time-to-market is the most important way to get life-saving solutions into the hands of doctors an

69、d patients as soon as possible.Multi-indication pharmaceutical products are another north star for the industry since they apply the same fully approved treatments to more than one health condition.A prime example is the Ozempic and Wegovy duo,two medications originally designed to treat diabetes bu

70、t now prescribed just as often to treat obesity.Novo Nordisk,the Danish phar-maceutical company behind the two multi-indicated products,now boasts a net worth exceeding the entire GDP of Denmark.This demonstrates just how great an impact tech innovation can have on everything from local economies to

71、 public health outcomes.To do justice to the landscape of life sciences today,the meetings and conferences of the future will need to bring together innovators from multiple fields including digital technologies like artificial intelligence and machine learning.Philadelphia is already at the vanguar

72、d of technological development across the life sciences industry.With ground-breaking research and never-before-seen therapies,its no surprise that Philadelphia is home not only to scientific inventors,but also highly engaged investors.“Philadelphia is a unique life sciences ecosystem because of its

73、 numerous research institu-tions,pharmaceutical and biotech companies,and non-profit organizations,”said Patrick M.Oates,Ph.D,advisory board chair of PHL Life Sciences and senior vice president of strategic planning and business development,EMSCO Scientific Enterprise,Inc.“Few other cities can boast

74、 so many R1 research institutions,new and established pharma and biotech companies,and hospitals and health systems in their immediate geography.”CUTTING-EDGE PROGRAMS ARE ENGINES OF INNOVATIONPhiladelphia or“Cellicon Valley”is the original home of cell and gene therapy,with over 30 related developm

75、ent companies in the city.In addition to benefiting from the hyper-specialization of local expertise,breakthrough research must also rely on a founda-tion of pioneering companies and proven research groups with track records of success.Holt and Miller Observatory at The Franklin Institute.Image cred

76、it:J.Ryan+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS16In that vein,Philadelphia is one of Pennsylvanias four Ben Franklin Technology Partners,a state-wide tech-based economic development program.It is also home to:University City Science Center,dedicated to mobilizing an equitable life s

77、ciences ecosystem The Wistar Institute,a global leader in biomedical research Pennovation Works,a multi-disciplinary effort to link intellectual and entrepreneurial initiatives“Philadelphia is at the center of a burgeoning technological revolution,”said Williams.“Its thriving life sciences ecosystem

78、 draws the attention of the various industries that support devel-opment and growth in the sector,including R&D,supply chain,education/workforce development,etc.These innovators seek a city like Philadelphia that has ample resources to amplify their work,build capacity,and sustain community through

79、in-person meetings.”AN INVESTMENT HAVEN FOR DIGITAL TECHNOLOGIES&STARTUPSConnectivity and collaboration are vital,but theres another essential ingredient at the crux of most conferences and exhibitions:money.The Philadelphia startup ecosystem is valued at$68 billion,nearly double the global average.

80、From angel investors to accelera-tors and fresh-eyed students to experienced professionals the technology and startup communities in Philadelphia are deeply connected and highly accessible.Infrastructure investment is also critical in order to build the facilities where innovation can blossom.Local

81、developers at Brandywine Realty,for example,are currently developing over 3 million square feet of life sciences lab and research space in the Philadelphia area.Its no surprise that Philadelphia was named one of the United States 10 ideal locations for accelerating infrastructure with advanced manuf

82、acturing.Philly Tech Week is an annual celebration of this thriving community;attendees might run into representatives from leading innovation incubators based in Philadelphia,like the Comcast NBCUniversal LIFT Labs Accelerator,Jefferson Accelerator Zone,and University City Science Centers Launch La

83、ne.ISTE Convention.+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS17Venues Must Meet the Needs of Life Sciences Professionals4+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS18Meeting success largely hinges on the attendees planners are able to attract,but its equally important to thi

84、nk strategically about where the event is hosted.For life sciences meet-ings in particular,the need for certain types of professional facilities and resources makes finding the right venue an even more important consideration.Planners should prioritize these four venue qualities in order to lay the

85、foundation for successful life sciences events:1.Proximity:Make sure that the event venue provides access to research and lab space,or that it is within a comfortable range from fully operational research facilities via walking,driving,or public transportation.2.Affiliations:The event venue should i

86、deally be connected to or in partnership with local innovation districts,medical hubs,hospital systems,life sciences networks,etc.3.Health and safety:Check that the event venue maintains state-of-the-art health and safety protocols.This is increasingly important in the post-Covid era,and is somethin

87、g life sciences professionals are particularly inclined to treat as a dealbreaker.4.Sustainability:Working with a venue committed to sustainability and environmen-talism ensures that events have a net neutral or even positive impact on the local community and the planet at large.The Pennsylvania Con

88、vention Center showcases precisely these qualities right in the heart of Philadelphia.The center boasts over 1 million square feet of event space,including 679,000 square feet of exhibition space and the largest ballroom in the entire Northeast U.S.Heres how Philadelphia measures up category by cate

89、gory.The Pennsylvania Convention Center.+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS19PROXIMITY TO RESEARCH LEADERSPhiladelphias deep networks connect leading research centers like the Pennovation Center&Pennovation Works,the Penn Hospital Pavilion,the Jefferson Research Corridor,Specialt

90、y Care Pavilion at the Honickman Center,and the Public Health Campus at Provident.And state-of-the-art labs and manufacturing centers provide both necessary life sciences facilities and direct access to business partners and startup hubs.AFFILIATIONS WITH LOCAL INNOVATORSIn fact,as the concept of in

91、novation districts has been growing in popularity over the last decade,years of local planning are culminating in seven new mixed-use spaces combining research facilities,labs,retail space,residential properties,and more.These developments are designed to serve the Philadelphia community of institut

92、ions,companies,startups,investors,and accelerators,and most have either already opened their doors or will be completed by the end of 2024.HEALTH&SAFETY PROTOCOLSSince 2020,the Pennsylvania Convention Center has invested$78.8 million in developing its facilities,including enhanced health and sanitiz

93、ation measures,next-generation Wi-Fi infrastructure,and brand new concession stands.The current phase of this major reno-vation will unveil an elite private meeting space perfect for gathering board members and executives.The center also holds GBAC STAR Accreditation,granted in recognition of their

94、state-of-the-art hygiene systems,including VenueShield cleaning protocols,UV sanitation,MERV-14 air filters,and more.SUSTAINABILITY INITIATIVESThe Pennsylvania Convention Center has put sustainability initiatives front and center,from the structure itself to the way the convention center operates.It

95、 has received LEED Gold Status for its work prioritizing sustainability through its energy-saving reflective roof,energy-efficient LED lighting,reduced water usage,and streamlined HVAC,elevator,and escalator management.In addition to protecting the planet,the Philadelphia CVB also takes sustainabili

96、ty seriously in terms of building up communities.“There is often a desire to leave an imprint on the community,so we partner with local organizations and nonprofits to help planners ensure their events make a difference,”said Grant.“If they want to get employees or attendees involved,we help facilit

97、ate that.”Recently,PHL Life Sciences has helped organizations volunteer in neighborhoods suffering from opioid addiction,partner with organizations like Alexs Lemonade Stand Foundation for Childhood Cancer,and create public installations that give back through the Mural Arts program.+5 TRENDS FOR LI

98、FE SCIENCES CONVENTIONS,MEETINGS&EVENTS20Host Cities Should Check All the Boxes as Travel Destinations5Elfreths Alley.+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS21Selecting a destination that will help facilitate key research collaborations and business partnerships is essential to succe

99、ssful life sciences events.But its important not to lose sight of the citys wider travel appeal.As the category of blended or“bleisure”travel solidifies its role in the industry,providing attendees with opportunities to truly enjoy the cities they visit for work will set destinations apart.“The Phil

100、adelphia CVBs experience in the industry is unparalleled,”said Oates.“If you are a meeting planner considering Philadelphia as a destination for a conference or meeting,the PHLCVB will gladly sell you on the merits of our great city.Philadelphia has scores of fine restaurants,museums,arts and cultur

101、e institutions,and sporting events admired the world over.Few cities can match Philadelphia for an overall balanced tourism experience.”SIMPLE&VARIED TRANSPORTATION OPTIONS Part of what defines a top travel destination is the ease of travel itself,and Philadelphia delivers.The city is well-connected

102、 through major air corridors,with 632 non-stop domestic and international flights arriving at Philadelphia International Airport every day.The airport is just 20 minutes from downtown Philly by car or train.While Philadelphia is a famously walkable city,the public transportation service is a popular

103、 option for locals and visitors alike.Philadelphias public transportation system also puts an emphasis on sustainability;15 percent of the energy it uses comes from renewable sources,and 90 percent of buses are hybrid-electric,reducing emissions by 40 percent.There are also over 200 Indego bike shar

104、e stations citywide.FORWARD-THINKING&AFFORDABLE ACCOMMODATIONSA wide variety of accommodation options makes it easy for attendees to plan any type of trip.Over 40 hotel brands manage more than 30,000 hotels within the Greater Philadelphia area;14,400 of them are within a 25-minute walk to the Pennsy

105、lvania Convention Center.Further,many local hotels are actively working to reduce their carbon footprints and adopt sustainability practices like reusing linens,sourcing certified sustainable products,and eliminating single use plastics.And all of these options are considerably more affordable than

106、accommodations in other major cities;Philadelphia hotels are roughly 40 percent less expensive than those in New York or Boston,for example.Four Seasons Hotel Philadelphia+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS22HEALTH&WELLNESS FROM PROFESSIONAL TO PERSONALTodays meeting attendees ex

107、pect events to offer holistic health experiences,so plan-ners should seek out experts who can cater wellness workshops and health sessions to their unique event topic or industry.One of the key advantages of a life sciences hub is the access it provides to esteemed mental health professionals and we

108、llness practitioners in a wide range of modalities.“The American College of Emergency Physicians came to us looking for opportunities to offer their delegates everything from sound baths and yoga to entertainment components like university marching bands,”said Grant.“It really varies from associatio

109、n to association.”DIVERSITY,EQUITY,INCLUSION&ACCESSIBILITYConsidering that“Elevating Health Equity”was one of the top trends identified by the Deloitte report,choosing a city with a robust DEI record is another crucial factor in this new era of life sciences.The Philadelphia CVB launched PHL Diversi

110、ty over 30 years ago to ensure all local events are diverse,equitable,inclusive,and accessible.Meanwhile,Philadelphia institutions like Jefferson Health,University of Pennsylvania,and Drexel University run their own healthcare disparity programs,community clinics,and DEIA curricula.“We spread awaren

111、ess by making DEIA a part of every RFP,”said Grant.“Philadelphias seven medical schools,community organizations,and entities like the Center to Eliminate Cancer Disparities all make concerted efforts to improve health equity,address food insecurity,and lower the prevalence of illness among underserv

112、ed populations.”+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS23HISTORICAL SIGNIFICANCE&CULTURAL ATTRACTIONSSelecting event destinations that offer visitors opportunities to engage deeply with the local culture is one of the best ways for planners to ensure their meetings stand out.In Phila

113、delphia,there are countless attractions and activities that visitors can take advantage of during off hours or even with their families if their professional excursions become“bleisure”trips.Reading Terminal Market was ranked one of the top 10 public markets in the country by USA Today,for example,a

114、nd the Philadelphia Mural Arts Program has helped to transform the city into the worlds largest outdoor art gallery.The Philadelphia Zoo is known as the first zoo in the United States.HistoryPhiladelphia is also a venerated part of U.S.history.People travel from across the country and around the wor

115、ld to visit the nations first World Heritage City and get up close with one of the most iconic pieces of U.S.history:the Liberty Bell.Similarly,Elfreths Alley is the oldest continuously inhabited residential street in the country,bringing history out of textbooks and into everyday life.And combining

116、 history with modern conventions,the National Constitution Center offers over 68,000 feet of meeting space with room for up to 2,800 guests in the museum alone.The Fine Arts&Medically Themed ToursArt enthusiasts can find renowned works at beloved local institutions like the Philadelphia Museum of Ar

117、t and the Pennsylvania Academy of Fine Arts,to name a few.For life sciences professionals in particular,the intersection between medical history and fine art can be found both in those galleries and in the extensive collections housed at Philadelphias local hospitals and medical schools.Ben Franklin

118、 Memorial at The Franklin InstitutePA Academy of Fine Arts.Image credit:Kait Privitera+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS24Medically themed tours are available for meeting groups,with the option to combine art viewings with insights into historical venues.“The first surgical amph

119、itheater,for example,is part of a medical walking tour of the citys medical firsts,”said Grant.Outside-the-Box Meeting VenuesLife sciences event planners should look for ways to combine cultural venues with meeting space,transforming gatherings from the familiar routine into once-in-a-lifetime event

120、s.Philadelphias The Franklin Institute is a great example of this“best of both worlds”approach.The science museum boasts world-class immersive galleries and displays,and a planetarium and it is also available as a private event space.“The Franklin Institute has benefitted in numerous ways from our r

121、elationship with PHL Life Sciences,”said Darryl Williams,PhD,senior vice president for science and education at The Franklin Institute.“When clients come to the city considering event spaces,we are on the list of places to visit because of our exceptional service and catering.”Like The Franklin Inst

122、itute,many of Philadelphias most esteemed medical locations can also serve as unexpected event venues often with valuable art collections.The Mtter Museum,Science History Institute,and the Barnes Foundation all have prized medical works on display and in their permanent collections.Dr.Albert Barnes

123、was a medical entrepreneur who made his fortune in pharmacology by developing an antiseptic at the turn of the 20th century.With those funds,he built one of the most esteemed private art collections in the area.FAM event at The Franklin Institute.+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVEN

124、TS25“Were a great city of medical firsts,”said Grant.“We host so much medical history here,but we love to say were still making history today.Theres so much research and innovation going on here.”Bringing life sciences communities together face-to-face doesnt just have an impact in the lives and car

125、eers of individual professionals;it has resounding consequences for health outcomes the world over.In a marketplace overflowing with opportunities for innovation,collaboration,and investment right now,meeting planners are faced with unique challenges to knock every event out of the park.From sourcin

126、g sponsors to supporting students and fostering fruitful networking to the practical ins and outs of event planning,it helps to have an experienced local partner supporting your goals.Through its PHL Life Sciences division,the Philadelphia CVB is dedicated to supporting event planners every step of

127、the way.As weve seen in this report,trends in life sciences touch every corner of the industry,from the research lab to the expo floor.Keeping these five event-specific trends in mind will help life sciences professionals plan gatherings that move the needle for their organizations,their delegates,a

128、nd the state of public health around the world.The Philadelphia CVB Is Pushing Life Sciences Events Forward+5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS26PENNSYLVANIA CONVENTION CENTER BY THE NUMBERS Exhibit Hall Space:679,000 square feet Total Exhibit Halls:7 528,000 square feet of contig

129、uous exhibit hall space Largest Ballroom in the Northeast:55,408 square feet Total Meeting Rooms:82 Total Square Feet of Meeting Space:More than 1 million square feet The Pennsylvania Convention Center is GBAC Certified and received the EIC Sustain-able Events Standards Gold 14,400 hotel rooms withi

130、n walking distance of the Center Marriott Philadelphia Downtown Hotel recently renovated,attached to the Pennsyl-vania Convention Center with more than 1,400 rooms THINGS TO DO&ATTRACTIONS Reading Terminal Market-A culinary adventure for visitors and home to over 80 merchants LOVE Park-Snap a selfie

131、 in front of the famous LOVE sculpture City Hall-Americas largest municipal building topped with a sculpture of the citys founder,William Penn Historic Philadelphia-Walk through iconic locations like the Liberty Bell and Inde-pendence Hall Rocky Statue&Steps-Stop by the Philadelphia Museum of Art to

132、 snap a photo with Rocky and run up the museums 72 stepsAppendixQR CodeScan to discover attractions and more within walking distance of the Pennsylvania Convention Center!Reading Terminal Market.+CMP CREDITSSkift Meetings is a CMP Preferred Provider accredited by the Events IndustryCouncil and provi

133、des Continuing Education credits for learning activities.This report is worth 1 CMP Credit under the Strategic Planner category.For more information about the CMP credential or Preferred Provider Program,please visit http:/www.eventscouncil.org/.DISCLAIMERThis report was created by Skift Meetings in collaboration with PHL Life Sciences,a division of the Philadelphia CVB.If you wish to sponsor our future publications or receive sponsorship opportunity notifica-tions,email .REDEEM YOUR CREDIT5 TRENDS FOR LIFE SCIENCES CONVENTIONS,MEETINGS&EVENTS27Philadelphia skyline.