Wayfair Inc (W) 2021年年度报告「NYSE」.pdf

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1、February 2022To our shareholders:Thank you for your continued interest in Wayfair.When we started this business 20 years ago,the opportunity was obvious.Consumer spendingwas roughly two-thirds of GDP in the U.S.,and it was rapidly beginning to move online.Thehome category,however,was fragmented and

2、presented unique challenges that no one wasadequately addressing.Shopping online for the home was generally a bad customerexperience:merchandising was poor,lead times were long,and delivery was unpredictable.Werecognized the opportunity to carve out a niche,and over time,our long-term vision took sh

3、ape.Focusing specifically on the home space,we chipped away at the parts that caused customerfrustration and built a solution that stood out to customers as the best way to shop for thespaces they care most about.In our first 20 years,we systematically built and expanded a unique platform.We set our

4、selvesapart by continually delivering a broad selection for the home with an industry-leading customerexperience at every step of the shopping journey.As we often tell our team:it is easy to put up awebsite that makes promises customers will love;the hard part is making good on thosepromises consist

5、ently,tens of millions of times a year.Just like during the last 20 years,the path ahead is sure to be everything but a straight line.Even so,leading and building with a long-term view has served us well,and at no time was thatmore apparent than over the last two years with the onset of COVID-19.Yea

6、rs of investmentpositioned us to navigate this highly volatile pandemic period thoughtfully and opportunistically,and put us in a position to demonstrate the strength,flexibility,and scalability of the Wayfairplatform.This episode only reinforced our conviction that we are set up for success and in