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1、SUMMARY RESULTSMODERN APPROACHES TO MARKETINGFEBRUARY 2024Copyright 2024 Gatepoint Research.All rights reserved.This report is the sole property of GatepointResearch and February not be used,reproduced or redistributed in any form including,but not limited to,print&digital form without express writt

2、en consent of GatepointResearch.WHO DID WE SURVEY?Between September 2023 and February 2024,Gatepoint Research invited selected executives to participate in a survey themed Modern Approaches to Marketing.A select group of candidates from several industries in the United States were invited via email

3、and 100 executives have participated to date.Management levels include 47%who hold CxO titles,21%who are VPs,31%who are directors,and 1%who are senior or department managers.All are in decision-making positions,offering an exclusive look into the strategies and challenges at the highest levels of th

4、eir organizations.100%of responders participated voluntarily;none were engaged using telemarketing.Summary Results|February 2024Copyright 2024 Gatepoint Research.All rights reserved.This report is the sole property of GatepointResearch and February not be used,reproduced or redistributed in any form

5、 including,but not limited to,print&digital form without express written consent of GatepointResearch.EXECUTIVE SUMMARYThis report provides a comprehensive overview of the current state of marketing and partnership programs in various industries,as scored by top executives.One notable revelation is

6、that affiliate/partnership marketing can improve team efficiencies,while decreasing manual workloads.Despite the common perception of marketing programs being resource-intensive,many leaders find them to be a source of efficiency.The findings show that industry leaders are seeking to increase leads,