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1、WHAT STRATEGIESAND TECHNOLOGIES?SUSTAINABLE FASHION:WHITE PAPERClick on the logo at the bottom of each page to return to this table of contents.ContentsPART 1WHATS THE STATUS OF SUSTAINABLE FASHION?03 Introduction04 What are the challenges for fashion brands?Social and environmental challenges Econo
2、mic challenges Legislative challengesPART 2WHAT STRATEGIES CAN MEET THESE CHALLENGES?07 Business models put to the test Fast fashion and ultra fast-fashion Luxury brands Mid-range brands Responsible brands10 New business models emerge11 Summary table of business models PART 3HOW CAN TECHNOLOGY BETTE
3、R RECONCILE SUSTAINABILITY,RESPONSIBILITY,PROFITABILITY,AND GROWTH?12 The advantages of technology 13 Efficient technology examples Artificial intelligence tools The importance of data Resource management On-demand production16 Conclusion3Between now and 2027,the world market for ethical fashion is
4、expected to reach$11.12B (10.45B)Sustainable fashion,(also called ethical or eco-friendly fashion),once on the fringes of the mainstream,is gradually making its mark on production and consumption habits.Well aware of the harmful effects of the textile industry on the planet and human rights,industry
5、 players are turning to less polluting and more eco-friendly options.According to a January 2024 report from Business Research Company,1 a market research and business intelligence firm,the size of the global market for responsible fashion,which represents about 4.5%of the global industry,was expect
6、ed to grow from 7.57 billion dollars(7.12 billion euros)in 2022 to 8.17 billion dollars(7.68 billion euros)in 2023,with an annual growth rate of 8%.Between now and 2027,the global ethical fashion market is expected to reach 11.12 billion dollars,or 10.45 billion euros.We are witnessing a new awarene