Rich Mironov-如何构建产品领导力.pdf

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1、Rich MironovCEO,Mironov ConsultingWhat Product Leaders Do2024 PM-SummitVeteran product manager/product executive Coach product leaders,design product organizations 15“smokejumper”interim CPO/VP roles6 Silicon Valley startups The Art of Product Management,blog since 2002,Product CampAbout Rich Mirono

2、vContext,conversations,market view,priorities,problem statements,roadmaps,epics,user stories,backlogs,personasproduct bitsRevenue forecasts,commitments,roadmaps,strategybudgets,staff,targets“input&feedback”Sellable stories,segmentation,messages,benefits(features),pricing,demosMarkets&CustomersMakers

3、(Development,Design)Marketing&SalesExecutivesProductManagementRichMironovWhat Does a Product Manager Do?Commercial Product FailuresUndifferentiated or poorly positionedMarketing/Sales/Channel failuresLate,market windowQuality,InfraWrong problem,wrong solutionRichMironovTheres nothing more wasteful t

4、han brilliantly engineering a feature that doesnt drive business results or boost customer joy.RichMironovProduct does not make Engineering work fasterInstead,Product extracts more valuefrom development/design effortContinuous(skeptical,relentless)external validation with end customers&partners Ruth

5、less prioritizationBring core development/design teaminto solution brainstormingHow Product Management Adds ValueRichMironov1.Designing/building/nurturing a product team2.Driving product strategy,processes,tooling3.Growing cross-functional collaboration and trust4.Working with C-level execs on strat

6、egy,goal,alignmentKey Responsibilities for Product LeadersRichMironovCreate conditions that let product managers succeed in your organizationMore:Delegating PM workMentoring/coachingCross-functional politics,org designIdentifying gapsHighlighting resultsLeadership Shift Less:Indi