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1、NBA 2024 The annual report on the most valuable and strongest NBA brands November 2024Brand Finance NBA 2 2024 All rights reserved.Brand Finance Plc.ContentsAbout Brand Finance 3Foreword 4Laurence Newell,Managing Director,Brand Finance AmericasRanking Analysis 7Brand Value&Brand Strength Analysis 9B

2、rand Value Ranking(USDm)17Brand Spotlights 18Creative Artists Agency(CAA)19Interview with Jay Barbeau,Vice President,CAA Brand ConsultingSponsorship 21Methodology 26Sport Services 34Our teams have experience across a wide range of disciplines from marketing and market research,to brand strategy and

3、visual identity,to tax and accounting.Unique combination of expertiseBrand Finance,a chartered accountancy firm regulated by the Institute of Chartered Accountants in England and Wales,is the first brand valuation consultancy to join the International Valuation Standards Council.Our experts crafted

4、standards(ISO 10668 and ISO 20671)and our methodology,certified by Austrian Standards,is officially approved by the Marketing Accountability Standards Board.Priding ourselves on technical credibilityWe put thousands of the worlds biggest brands to the test every year.Ranking brands across all sector

5、s and countries,we publish over 100 reports annually.Quantifying the financial value of brandsBrand Finance was set up in 1996 with the aim of bridging the gap between marketing and finance.For more than 25 years,we have helped companies and organisations of all types to connect their brands to the

6、bottom line.Bridging the gap between Marketing and FinanceAbout Brand FinanceThe worlds leading brand valuation consultancyFor business enquiries,please contact:Laurence NewellManaging Director,AFor media enquiries,please contact:Florina Cormack-LoydCommunications Director,North AFor all other enqui