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1、1AI CONSUMER REPORT The Rise of the AI-Powered Consumer The State of Digital Transformation:Special Edition 2AI CONSUMER REPORT Table of Contents0105080407030602INTRODUCTIONABOUT THE RESEARCHACKNOWLEDGEMENTS&DISCLAIMERS FINAL THOUGHTSHOW TO WORK WITH PROPHET EXECUTIVE SUMMARYINSIGHTSABOUT THE AUTHOR

2、S 3AI CONSUMER REPORT This wave of digital transformation is not like the othersINTRODUCTION4AI CONSUMER REPORT Our findings make it clear that consumers are adopting GenAI faster and at greater scale than many businesses realize,using it to enhance their journeys and their lives in meaningful ways.

3、From these insights and our analysis of digital transformation over the past decade we can identify how businesses can apply GenAI not just for optimization or efficiency,but to unlock consumer-centric growth.Thats the big idea behind the recommendations we share throughout this report.GenAI marks a

4、 turning point in digital transformationone that is fundamentally different from any technology shift weve seen before.Many senior leaders are excited about GenAIs potential to drive large-scale efficiencies.Boards are focused on GenAI risks,but recognize that investments have major potential upside

5、.Others are merely observing the hype,taking a wait-and-see approach.But what about consumers?Are we thinking enough about what GenAI means to them?As businesses race to deploy GenAI,do they have actionable insights about what consumers want today and tomorrow?WANT TO WIN THE NEXT WAVE OF DIGITAL TR

6、ANSFORMATION?OUR RESEARCH CONFIRMS THAT ITS ALL ABOUT CONSUMERS.5AI CONSUMER REPORT Post-hype disillusionment can prevent scaling:When promising new technology hits the market,theres a mad rush to pilots.But interest wanes when initial experiments dont lead to implementations at scale.The common pit