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1、SHOPPERPREFERENCEREPORTUSA EDITIONThe shopping experiences consumers expect in 2024Americans love the convenience of online shopping,but lots of folksstill enjoy the fun of browsing in stores.Spending habits are similar inboth settings,highlighting the importance of seamlessly integratingonline and

2、physical channels into an omnichannel approach.The Bazaarvoice Shopper Preference Report delves into theseintricacies,drawing insights from approximately 2,019participants,with at least 953 in the 18-44 age bracket.The report underscores the growing influence of video content.Visually compelling con

3、tent,including product videos and creatorvideos,significantly impacts US shoppers buying decisions.Socialmedia interactions also play a crucial role,contributing to brand loyaltyalongside quality and competitive pricing.Americans care about brands.They want good stuff at a fair price,which is why ma

4、ny American shoppers have switched permanently tostore brandsIt is just a glimpse into the diverse shopping behavior of US consumers the Bazaarvoice report offers even deeper insights!SHOPPER PREFERENCE REPORT|USA EDITION 2024 BAZAARVOICE,INC.23SHOPPER PREFERENCE REPORT|USA EDITION 2024 BAZAARVOICE,

5、INC.Decoding online vs.in-store shopping trends In the US,while stores see a return,many continue to embrace onlineoptions or effortlessly combine both physical and digital experiences.The US is witnessing a hybrid shopping trend.While workplaces reopen,nearly half of consumers continue to prioritiz

6、e in-store experiences.Have you returned to a physical office for apercentage of your work week in 2023?Has your return to work led to you spendingin physical stores instead of online?Yes 64%Yes 53%No 36%No 47%4SHOPPER PREFERENCE REPORT|USA EDITION 2024 BAZAARVOICE,INC.Do you spend more money online