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1、WHATSHot2025CULINARY FORECASTKOREAN SPICY KIMCHI RAMENNATIONAL RESTAURANT ASSOCIATION|WHATS HOT 2025NATIONAL RESTAURANT ASSOCIATION|WHATS HOT 2025NATIONAL RESTAURANT ASSOCIATION|WHATS HOT 2025THE CHARTSTOP 10 OVERALL Top of Cold Brew Hot HoneyKorean Cuisine123Sustainability&Local Sourcing Vietnamese

2、 Cuisine 45Hyper-Local Beer&Wine Fermented/Pickled Foods Wellness Drinks Creative Spritzes 678910Value DealsWHAT WILL BE TRENDING IN 25?Personal and planetary well-being,coupled with a deeper exploration of Southeast Asian cuisines,take center stage in the 2025 Whats Hot Culinary Forecast.Industry p

3、rofessionals identified restaurants commitment to sustainability as the leading overall trend that will impact where customers choose to eat out.Generationally,we can expect that customers support of businesses that support environmental stewardshipthrough local sourcing,reduced-waste cooking,sustai

4、nable ingredientswill grow stronger rather than diminish.DAK-GALBINATIONAL RESTAURANT ASSOCIATION|WHATS HOT 2025The Association team behind Whats Hot assumed customers are sensitive to restaurant value,and value deals came in second to sustainability as a Macro Trend.That said,in the overall trends,

5、value was outranked by the likes of cold brew,hot honey,global cuisine and local beer and wine,telling us that at the end of the day,if the foods worth it,its worth it.Southeast Asian foods lit the survey,taking the top three spots under Dishes and two of the Top 10 overall.Korean-or K-dramas have a

6、 distinctive niche in global entertainment,including in the U.S.;combined with popular new Korean cooking competitions,and food documentaries,viewers have become especially curious about Korean food traditions and innovations.This year,Korean,Vietnamese and Filipino cuisines all ranked high.NATIONAL

7、 RESTAURANT ASSOCIATION|WHATS HOT 2025BIBIMBAPCOLD BREW COFFEENATIONAL RESTAURANT ASSOCIATION|WHATS HOT 2025The peppers,pickling and fermentation prevalent in Asian preparations carry perceived health benefits.Asian cuisine also lends itself to interesting and delicious fusion mashups,especially wit

8、h Latin American dishes.Exposure to hyper-regional Asian cuisine is increasing on social media and streaming services that import myriad dramas,comedies,cooking shows and food documentaries.Consumers access to authentic ingredients through a proliferation of Asian groceries in cities and suburbs acr

9、oss the U.S.,also indicates this trend could grow.NATIONAL RESTAURANT ASSOCIATION|WHATS HOT 2025TOPDISHES1.Korean Cuisine(bingsoo,kimchi,bibimbap)2.Vietnamese Cuisine(pho,bahn mi,mi Quang)3.Filipino Cuisine(tocino style pork,chicken adobo,lumpia,pancit)4.Customized Croissants5.Mushroom-Infused Dishe

10、sMore than 70%of U.S.counties boast an Asian restaurant,but where Chinese,Japanese and Thai have dominated,consumers are digging into the unique ingredients/flavor profiles,potential wellness benefits,and serving styles of cuisines from throughout Southeast Asia.Consumers have an increasingly nuance

11、d palate for spice and heat that many Asian dishes deliver,and many of them may also check the wellness box,with an underpinning philosophy that food is medicine.CROISSANT HAM SANDWICHBEEF PHOAsian AscendingHoney is the bees knees for 2025.Honey and seeds and hot honey top both the ingredients and f

12、lavors/condiments categories respectively in this years Whats Hot forecast.Honey is a sugar,but its high in antioxidants,has anti-inflammatory properties,and its a natural,versatile product.Its rich,mild flavor pairs perfectly with seeds,nuts and spices in an unlimited number of culinary combination

13、sa drizzle of honey and sesame seeds over a square of Italian Robiola or Greek feta could be a menu starter or dessert.Mushrooms are out of the shade and into the spotlight,celebrated for their versatility as ingredients,as meat substitutes,and for their potential functional properties,including cog

14、nitive support,mood enhancement,and energy-boosting.Some new mushroom-infused beverages advertise all the euphoric buzz of alcohol with none of the aftereffects.Also on the ingredients list:ube,the yam variety used in Filipino desserts.Its catching attention thanks to its glorious purple hue and swe

15、et,vanilla-like flavor.NATIONAL RESTAURANT ASSOCIATION|WHATS HOT 2025TOPINGREDIENTS1.Honey and Seeds2.Functional Mushrooms3.Pineapple4.Tamarind5.UbeOh Honey,HoneyFRIED FOREST CHANTERELLE MUSHROOMSBAKED PEAR WITH GORGONZOLA CHEESE,WALNUTS,&HONEYTOP FLAVORS&CONDIMENTS1.Hot Honey2.Fermented/Pickled Foo

16、ds3.Matcha4.Miso5.Spicy MapleAll In For Fermentation NATIONAL RESTAURANT ASSOCIATION|WHATS HOT 2025After hot honey,with its sweet start and spicy finish,fermented foods are riding a wave.The process,historically developed to preserve food and beverage,intensifies flavor,offers potential functional b

17、enefits,like gut health,and checks the box for sustainability.Ordered up by both the converted and culinarily curious,dishes with fermented ingredients are staples of the three cuisines topping this years Top Dishes category,Korean,Vietnamese and Filipino.Think kombucha,kimchi,tempeh,gochujang and m

18、iso,the fermented paste made from soybeans,a grain,salt and koji(a mold).With thousands of varieties,miso adds a delectable umami flavor to soups,sauces,dressings and batters.HOT HONEYPICKELED FOODTOPBEVERAGES1.Cold Brew2.Wellness Drinks(with vitamins,supplements,or fiber)3.Boba4.Kombucha/Fermented

19、Drinks5.Energy DrinksGood,&Possibly Good For YouWellness-conscious consumers of all ages are driving the growing interest in beverages that boost energy levels,lower stress,enhance digestive health and sharpen cognition.Theyre seeking beverages that not only taste good but that potentially improve i

20、mmunity and increase general well-being.Both wellness drinks infused with vitamin-rich supplements,and fermented drinks,like kombucha(said to improve gut health),are examples.Customers also expect their beverages to deliver on the flavor frontlike how smooth cold brew eliminates hot brews bitterness

21、and are gravitating to drinks with unique mouth feel and more complex tastes.Texture adds a multisensorial experience.Pearls,or popping“boba,”for example,gel-encased spheres that burst with flavors like vanilla,coffee,cocoa,mango,pomegranate,and more,are elevating beverages,cocktails,and even desser

22、ts.NATIONAL RESTAURANT ASSOCIATION|WHATS HOT 2025MOCHAMILK TEABOBABLUEBERRY PROTEIN SMOOTHIEWith sustainability topping the overall 2025 Whats Hot list,its no wonder that hyper-local beer and wine are predicted to be beverage menu must-haves in the coming year.Locally crafted beers and wines connect

23、 customers to the community,allowing them to support local business and eco-friendly processing.When it comes to cocktails,many customers are nostalgic;smooth cocktails like espresso martinis and innovative old-fashioneds are examples.Look for these and other alcohol beveragesmartinis,mimosas,bloody

24、 marysto be served in flights of three or four tasting-size glasses,allowing guests to sample different flavors and varieties in a presentation that indulges experimentation and can deliver a strong perceived value.Keep an eye out for no-and low-alcohol options for cocktails,beers,and wineoften offe

25、red not in a separate menu section,but simply as a choice of with or without alcohol.NATIONAL RESTAURANT ASSOCIATION|WHATS HOT 20251.Hyper-Local Beer&Wine2.Creative Spritzes3.Flights4.Innovative Old Fashioneds5.90s Martinis(espresso,apple martinis)TOP BEVERAGEALCOHOLFlights Take OffGOLD ALE BEERESPR

26、ESSOMARTININATIONAL RESTAURANT ASSOCIATION|WHATS HOT 2025TOP 10MACRO TRENDSWhats Top Of Mind?1.Sustainability&Local Sourcing2.Value Deals/Propositions3.Smaller or Streamlined Menus4.Healthy Kids Menus5.Pop-Up Restaurants6.Hyper-Local7.Convenience Proteins(sous vide,individual serving packs,shelf sta

27、ble,plant based)8.Limited-Time-Only Menus9.Flights10.Artificial Intelligence(AI)IntegrationMacro trends reflect consumers bigger-picture priorities,and those considerations cover a lot of ground in 2025.AI integration,smaller and streamlined menus and convenience proteins speak to the labor shortage

28、 in the kitchen.Vendors at the National Restaurant Association Show introduced a number of precooked,sous-vide,pre-carved and pre-ground plant and animal proteins designed to ease food-prep pressures,improve consistency and speed service in a short-handed environment.Innovation is always a pull,and

29、pop-up restaurants,LTOs and flights all speak to menu creativity that can set a concept apart.Flights ranked highly in the beverage alcohol category,but food flights are appearing with increased frequency.Flights of deviled eggs,baked potatoes,pancakes and desserts are just a few showing up on socia

30、l media.This years show boasted a huge variety of mini desserts,a hot trend a decade ago that seems to be making a comebackjust in time to get into flight formation.BEER FLIGHTMETHODOLOGYTargeted to thought leaders in the culinary world,industry professionals weighed in to tell us what they see as t

31、he leading menu trends for 2025 in this years Whats Hot Culinary Forecast(survey fielded October 2024).Respondents were presented with a list of more than 70 food and beverage items and industry macro trends curated by the National Restaurant Association,includingDishes&Ingredients Flavors&Condiment

32、s Non-Alcohol Beverages Alcohol Beverages Macro Trends and were asked to rate each item as a Hot,Not Hot,or Emerging trend.The top results are included in this report.2024 National Restaurant Association.All rights reserved.The information presented in this document(“Materials”)is provided for gener

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42、.NATIONAL RESTAURANT ASSOCIATION|WHATS HOT 2025askusrestaurant.orgFOR MORE INFORMATION,CONTACT THE NATIONAL RESTAURANT ASSOCIATIONHUDSON RIEHLESenior Vice President,Research&Knowledge GroupBRUCE GRINDYVice President&Chief Economist,Research&Knowledge GroupDR.CHAD MOUTRAYVice President,Research&Knowledge GroupHELEN JANE HEARNSenior Director,Enterprise ProgramsBETH LORENZINIDirector of Editorial Content,Enterprise MarketingFOR MEDIA INQUIRIESVANESSA SINKSenior Media Relations Directormediarestaurant.orgDESIGNREEM GARADA-LINSenior Graphic DesignerWHATSHot2025